AgSource

What AgSource does

AgSource is a member-owned agricultural testing cooperative founded in 1959 and headquartered in Madison, Wisconsin, operating six laboratories across Wisconsin, Iowa, and Nebraska. The company provides laboratory testing and analysis services across four primary verticals: dairy (milk recording, DHI testing, diagnostic screening, and herd care products), agronomy (soil testing, soil health, soil carbon, plant tissue, manure, water, and greenhouse media analysis), turf (specialized testing for golf courses and sports facilities), and food safety (microbiological and analytical testing for dairy plants, meat processors, and produce producers). AgSource is the only full-service milk recording organization in the country and holds regulatory certifications including National DHIA, USDA NRCS CEMA 216, and Minnesota Department of Agriculture credentials.

The company generates revenue primarily through recurring subscription-based testing contracts with dairy farmers and crop producers, complemented by professional services for food safety testing and agronomic consulting, plus hardware sales of herd care nutritional products. AgSource distributes through a mix of certified field technicians who collect samples on-farm, local laboratory drop-off points, customer service phone lines, and online portals (MyAgSource, AgSourceDM, MyLabResults). The cooperative employs 101-250 people and serves SMB-heavy customers in the Midwest, with selected international reach in turf testing.

In 2025, AgSource returned to independent cooperative status after operating within URUS since 2018, appointing dairy farmer Dan Diederich as CEO. The cooperative has since expanded into federally-backed regenerative agriculture services through CEMA 216 certification and a 2026 national partnership with Dairy One's Agricultural Consulting Services subsidiary to deliver soil health and farm resilience expertise across U.S. farming operations.

Name

AgSource

Legal name

Valley Agricultural Software, Inc.

Website

https://agsource.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

AgSource is a 1959-founded agricultural testing cooperative operating six Midwest labs that provides milk recording, soil, plant tissue, manure, water, turf, and food safety testing to dairy farmers, growers, and food processors across the United States.

Ownership category

akta.pro rank

Product category

Agricultural Laboratory Testing Services

SIC

Agricultural Services (700), Services-Testing Laboratories (8734)

akta.pro primary industry

Soil Testing & Nutrient Analysis Services (AFACAKAA)

akta.pro secondary industries

Soil Health & Biological Testing Services (Microbial Activity, Organic Matter, Respiration) (AFACAKAD), Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL), Manure, Compost & Organic Amendments Testing Services (AFACAKAJ), Agricultural Water Testing Services (Irrigation, Groundwater, Surface Water) (AFACAKAC)

Keywords

• Agricultural laboratory testing
• Dairy herd improvement
• Soil health analysis
• Food safety testing
• Agronomic consulting services

Headquarters

HQ city

Verona

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Agricultural Testing Services: Laboratory testing services including soil testing, soil health testing, soil carbon testing, plant tissue testing, manure testing, and water testing for agricultural producers across the Midwest.
2. Dairy Testing and Records: Full-service DHI (Dairy Herd Improvement) testing including milk recording, milk analysis, dairy records processing, and diagnostic testing for dairy farmers. The only full-service milk recording organization in the country.
3. Turf Testing Services: Soil and soil health testing, plant tissue testing, and irrigation water testing for golf courses and turf managers worldwide.
4. Food and Product Testing: Microbiological testing, analytical testing, and pathogen testing for food safety and quality assurance for dairy plants, meat, fruit, vegetable, and pet food producers.
5. Agronomic Consulting Services: GPS soil sampling, nutrient management planning, crop scouting, precision ag services including variable rate application files and aerial imagery.
6. Herd Care Products: Sale of herd care products including RumiLife CAL24 nutritional supplement, RumiLife RePOP direct-fed microbials, RumiLife Electrolyte, and SCCL Colostrum.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

AgSource is a member-owned agricultural testing cooperative that provides laboratory analysis and consulting services to dairy farmers, agricultural producers, food processors, turf managers, and municipalities. Its core offerings include Dairy Herd Improvement (DHI) milk recording and testing, animal diagnostic testing, soil and soil health testing (including NRCS CEMA 216 and soil carbon), plant tissue, manure, water, and greenhouse media testing, plus food safety microbiology, agronomic consulting, and herd care nutritional supplements.

Product overview

AgSource is a full-service agricultural testing and analysis cooperative offering a platform-plus-modules portfolio of laboratory services across dairy, agronomy, turf, and food industries. The core offerings include milk recording/testing (DHI services, sample collection, lab analysis, dairy records processing) and agricultural soil testing (nutrient analysis, soil health, carbon testing, plant tissue, manure, water). Supporting modules include diagnostic testing for animal health, turf-specific testing services, food safety testing, agronomic consulting, and herd care products. The company operates five laboratories across the Midwest and delivers data-driven insights to farmers, municipalities, and food producers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Mastitis can cost up to $444 per case
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• URUScoreStrategic or Co-development Partner · 1 January 2018AgSource was part of URUS, formed in 2018 as a cooperative organization. AgSource is now transitioning back to independence as an independent cooperative entity under new leadership of Dan Diederich as CEO, building on the momentum gained as part of URUS.
• Agricultural Consulting Services (ACS)coreStrategic or Co-development PartnerAgricultural Consulting Services (ACS), a subsidiary of Dairy One Cooperative, partnered with AgSource to deliver technical expertise in soil health, water quality, and farm resilience as part of a USDA-supported initiative. The collaboration involves partners including AgPros and AgSource to advance conservation and sustainable agriculture practices across U.S. farming operations using tools such as Twine.Ag for agronomic planning and environmental compliance.
• AgProsminorStrategic or Co-development PartnerAgPros is a partner in the USDA-supported initiative with Agricultural Consulting Services (ACS) and AgSource to deliver technical expertise in soil health, water quality, and farm resilience across U.S. farming operations.
• Dairy One CooperativecoreStrategic or Co-development PartnerDairy One Cooperative is the parent company of Agricultural Consulting Services (ACS), which has partnered with AgSource as part of a USDA-supported initiative to advance sustainable agriculture practices.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Dairy One Cooperative: Dairy One is a dairy records and agricultural testing cooperative that, along with AgSource, was part of the URUS group until AgSource's 2025 spin-out. Both organizations run DHI milk recording, soil, plant tissue, manure, and forage testing for Northeast and Midwest dairy and crop producers, with closely overlapping service menus and cooperative ownership models.
• Midwest Laboratories: Midwest Laboratories is a Nebraska-based independent agricultural testing lab offering soil, plant tissue, water, manure, and feed analysis for growers and agronomists. It is a geographically overlapping direct competitor to AgSource in the same Midwest territory with comparable service lines.
• Waypoint Analytical (formerly A&L Laboratories): Waypoint Analytical is one of the largest US agricultural and environmental testing networks, providing soil, plant tissue, water, manure, and feed analysis through a multi-region lab footprint. It directly competes with AgSource on soil testing and agronomic analysis for ag retailers and growers.
• Waters Agricultural Laboratories: Waters Agricultural Laboratories is a Georgia-based independent soil, plant tissue, and water testing lab serving US row-crop and specialty-crop growers. It is a direct peer to AgSource's agronomy testing business with overlapping methodology and customer type.
• A&L Great Lakes Laboratories: A&L Great Lakes is a Midwest agricultural testing lab providing soil, plant tissue, water, and manure analysis from Indiana, with a customer base of growers and ag retailers in the same regional footprint as AgSource's six Midwestern labs.

Broad incumbents

• Eurofins Scientific: Eurofins is a global testing-services conglomerate with agricultural, food, and environmental testing divisions. It serves many of the same dairy processors, food manufacturers, and ag-input clients as AgSource, but as one of many verticals in a much broader portfolio.
• SGS: SGS is one of the world's largest testing, inspection, and certification companies with agricultural and food testing services. It competes with AgSource's food and product testing line for dairy plants, meat processors, and food manufacturers, but as part of a global multi-industry TIC portfolio.
• Bureau Veritas: Bureau Veritas is a global TIC firm with commodity, agri-food, and environmental testing capabilities. It overlaps with AgSource on food-safety and agricultural testing for processor and agribusiness customers, though its scope extends far beyond AgSource's regional Midwest focus.

Others

• Valley Agricultural Software (VAS): Valley Agricultural Software is the legal entity listed as AgSource's site controller and a separate dairy-records software vendor serving many of the same dairy farm customers. It is an ecosystem participant rather than a lab competitor, providing complementary back-office technology.
• URUS Group: URUS was the cooperative holding company that owned AgSource from 2018 until AgSource's 2025 spin-out and houses Dairy One and related genetic services. It is a former parent and continuing ecosystem participant rather than a direct competitor, with strategically aligned but non-overlapping product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AgSourceDairy
• LinkedInlinkedin.com/company/533732/admin
• Xx.com/agsource

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgSource