Aspirall

What Aspirall does

Aspirall is a Sydney-headquartered, privately held boutique strategy consulting firm founded in 2008 by CEO Tanya Diesel. It serves Boards and Executive teams of ASX-listed, private, multinational, and government entities with five core service lines: strategy consulting (visioning, strategic planning, facilitation, design thinking), leadership development (high-potential assessment, succession planning, leadership transformation), executive coaching (individual, pair/group, and joint CEO-Chair coaching), culture transformation (purpose alignment, values determination, diversity and inclusion), and organizational assessments (cognitive competence, learning agility, Spiral Dynamics-based values orientation, leadership competence, emotional intelligence). Differentiated by an 'Integral Design' methodology that integrates tangible strategy work with intangible consciousness, purpose, and culture layers, the firm employs a small core team (approximately six named professionals visible publicly) and combines consulting with proprietary physical products — poetry books by the CEO, Strategy and Leadership Cards, and Aspirall Aromatics essential oils — sold through its own e-commerce storefront and global book retailers.

The firm's revenue model rests on three streams: quote-based bespoke consulting engagements (the dominant stream); executive retreats (annual Aspirall Integral Leaders Retreat plus the Sacred Odyssey series held across Australian locations); and unit-priced consumer products. Go-to-market is primarily referral-driven through senior-executive networks and reinforced by an event-led motion, including the 'Leaders Creating Legacy' evenings co-hosted with QIC and other institutional partners. Aspirall publishes a steady cadence of thought-leadership content (LinkedIn, blog, newsletter) and operates without external institutional capital, M&A activity, or a software platform. All IP is methodological and brand-based rather than technological, and the firm reports multi-year client engagements with ASX Top 20 and Top 100 entities across Energy, ICT, Engineering, and Resources.

Name

Aspirall

Legal name

Aspirall Consulting International

Website

https://aspirall.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Aspirall is a Sydney-based boutique strategy consulting firm founded in 2008 that works with Boards and Executive teams of ASX-listed, private, multinational, and government entities on strategy, leadership development, executive coaching, culture transformation, and organizational assessments, supplemented by executive retreats and branded physical products.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Strategy Consulting Services: Core revenue stream from bespoke consulting engagements with Boards and Executive teams. Engagements cover strategy alignment, leadership development, culture change, and organizational transformation. Pricing is quote-based and project-specific.
2. Leadership and Poetry Products: Sale of physical products including poetry books ('Whispers of Our Planet' at $30, 'Endless Tomorrows' at $39), Strategy and Leadership Cards ($99), and Aspirall Aromatics essential oils ($30 per bottle). These products complement the consulting services and extend the firm's brand.
3. Retreats and Events: Revenue from executive retreats and leadership events. Aspirall Retreats are convened and led by the firm, providing frameworks, philosophy, design, leadership, facilitation for senior executives. Events include multi-day programs in various Australian locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Aspirall is a Sydney-based strategy and leadership consulting firm that advises Boards and Executive teams of listed, private, multinational and government entities on strategy, leadership development, culture transformation, executive coaching and organizational assessments. The firm complements its advisory services with experiential retreats and related physical products (books, Strategy and Leadership Cards, and essential oils) sold through its online store.

Product overview

Aspirall is a strategy consulting firm offering a portfolio of consulting services, physical products, and events. The core consulting services include strategy development and facilitation, leadership development programs, executive coaching, culture transformation, and organisational assessments. The product portfolio consists of four poetry books authored by CEO Tanya Diesel (including 'Whispers of Our Planet' and 'Endless Tomorrows'), Strategy and Leadership Cards (a symbol-based assessment tool), and Aspirall Aromatics (four essential oil blends for leadership wellbeing). The company also conducts executive retreats including the Aspirall Integral Leaders Retreat and Sacred Odyssey programs. Aspirall does not offer a software product or digital platform—all offerings are service-based or physical products.

Differentiator

Problem solved

Functional benefit

Brands

• Aspirall Retreats: Executive retreats convened and led by Aspirall for senior executives to reconnect with purpose, embrace sustainability and lead with conscious intent.
• Leaders Creating Legacy

Products and services

• Strategy Consulting
• Leadership Development
• Culture Transformation
• Executive Coaching
• Organizational Assessments
• Retreats
• Strategy and Leadership Cards
• Books and Essential Oils

Quantifiable outcome

• Customer satisfaction (CSAT) scores moved from low 6's to mid 7's out of 10 in a client case study, attributed to techniques learned through engagement.
• +2 more outcomes

Named customers5 records

Segments6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• QICcoreStrategic or Co-development Partner · 1 January 2024Aspirall partnered with QIC (Queensland Investment Corporation) to host 'Leaders Creating Legacy' events. QIC Head of Infrastructure Ross Israel championed the partnership, with CEO Kylie Rampa hosting events. The partnership focuses on creating a community of leaders dedicated to legacy-building and sustainable outcomes for future generations. Events feature guest speakers and discussions on leadership topics like 'The Power of Trust'.
• Rafael BonachelaminorStrategic or Co-development Partner · 1 January 2024Sydney Dance Company's Artistic Director who has partnered with Aspirall for events. Bonachela's speech at the 'Whispers of Our Planet' book launch connected arts, leadership, and planetary care. His contributions emphasize the parallel between dance and conscious leadership.
• Yvonne Weldon AMminorStrategic or Co-development Partner · 1 January 2024Wiradjuri woman and former City of Sydney Council member who provides Welcome to Country and speaks at Aspirall events. Partners with Aspirall for 'Leaders Creating Legacy' initiatives, bringing wisdom about indigenous connection to land and shared accountability for future leadership.
• Dr Gregory Smith OAMminorStrategic or Co-development Partner · 1 January 2024Guest speaker at Aspirall's 'Power of Trust' event who shared his hero's journey of deep trust and extraordinary transformation. His vulnerable and authentic sharing provided rich material for leadership discussions at the event.
• Sydney Dance CompanycoreStrategic or Co-development PartnerLong-term patron and supporter of the Sydney Dance Company. The partnership celebrates the intersection of arts and leadership. Aspirall CEO Tanya Diesel's poetry book launch was hosted by Sydney Dance Company, with Artistic Director Rafael Bonachela participating. The firm views dance as mirroring principles of conscious leadership including flexibility, collaboration, trust, and grace.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bain & Company: Global strategy consulting firm with significant organizational and leadership advisory capabilities, frequently engaging boards and executives on transformation mandates comparable to Aspirall's target engagements.
• McKinsey & Company (Organization Practice): Global strategy consulting firm with a dedicated Organization Practice delivering culture, leadership, and transformation work that overlaps materially with Aspirall's strategy and culture offerings at the senior-executive level.
• Korn Ferry: Large-scale organizational consulting firm with dedicated leadership development, culture, and executive coaching practices that compete with Aspirall for board- and executive-level transformation mandates.
• Spencer Stuart: Executive search and board advisory firm with leadership consulting capabilities serving ASX-listed and multinational clients comparable to Aspirall's target buyer profile.
• Heidrick & Struggles: Global leadership advisory firm combining executive search with leadership consulting, culture shaping, and team coaching — overlapping with Aspirall's senior-leadership practice but at materially greater scale.

Direct peers

• Nous Group: Australian boutique strategy and transformation consulting firm serving public and private sector clients; the closest local head-to-head on Aspirall's strategy-plus-culture positioning.
• Center for Creative Leadership (CCL): Global leadership development provider offering executive education, assessment, and coaching that directly parallels Aspirall's leadership transformation and assessment portfolio.
• Egon Zehnder: Global boutique executive search and leadership advisory firm that combines board-level advisory with leadership development and culture work, mirroring Aspirall's senior-executive focus and bespoke engagement model.
• RHR International: Boutique leadership consulting firm focused on executive coaching, top-team effectiveness, and senior leadership assessment, closely aligned with Aspirall's coaching, assessment, and culture-transformation offerings.
• DDI (Development Dimensions International): Leadership and talent management consultancy specializing in leadership assessment, development, and high-potential programs; comparable to Aspirall's assessment-led leadership development work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aspirall
• LinkedInlinkedin.com/company/aspirall-pty-ltd
• Instagraminstagram.com/aspirall_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aspirall