What Arlo Hotels does

Arlo Hotels is a privately held boutique lifestyle hotel operator founded in 2016 and headquartered in New York City. The company runs a seven-property portfolio concentrated in top-tier U.S. urban markets: four properties in New York City (Midtown, NoMad, SoHo, Williamsburg), one in downtown Chicago (housed in the landmark 1916 Atlantic Bank building), one in downtown Washington DC, and one in Miami's Wynwood arts district. Each property combines rooms with on-site food and beverage outlets, rooftop venues under the cross-property ART Rooftops brand, meetings and event spaces, and neighborhood-driven programming aimed at lifestyle and urban-explorer travelers.

The commercial model is built around direct-to-consumer booking via arlohotels.com (with a 15% direct-booking incentive), supplemented by corporate demand captured through the Arlo Means Business program (up to 40% off best available rates, waived fees, late checkout), group bookings (rates from $169 in Chicago), and traditional OTA/GDS distribution. In October 2024 the company joined Airbnb's hotel distribution pilot in NYC, LA, and Madrid as a supplementary channel aimed at converting guests to direct bookings. Revenue is diversified across rooms, F&B (About Last Knife, Altair, Lindens, Sungold, Wyn Wyn), rooftop and nightlife (ART Rooftops, Arlo After Dark), and meetings/events.

The technology stack is standard hospitality e-commerce — a direct booking website, basic analytics tooling (Google Analytics, Microsoft Clarity, Bing Ads), and conventional channel integrations — with no disclosed proprietary AI/ML, patents, or data flywheel. Arlo has built brand equity through cultural positioning: official partnerships with NYC Pride and Wynwood Pride, the Every Stay Gives Back CSR platform ($0.50/night donated to local charities in each market), and repeated employer-of-choice recognition (six Crain's Best Places to Work awards, three consecutive Inclusive Workplace honors, 2024 ONCON Top 100 HR Team). The company employs 101–250 people and celebrated its 10th anniversary in 2026.

Name

Arlo Hotels

Legal name

Arlo Hotels

Website

https://arlohotels.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Arlo Hotels is a privately held boutique lifestyle hotel operator founded in 2016, running seven properties across New York City, Chicago, Washington DC, and Miami's Wynwood, serving lifestyle and business travelers through direct booking, corporate programs, F&B, and rooftop venues.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Room Revenue: Primary revenue from hotel room bookings across 7 properties in NYC, Chicago, Miami, and Washington DC. Direct bookings encouraged through 15% discount. Business travel segment served through Arlo Means Business program offering up to 40% off rates.
2. Food & Beverage: Restaurants and bars at each property including About Last Knife (Chicago), Altair/NoMad Diner/Café (Midtown), NoMad Bodega (NoMad), Foxtail/Lindens (SoHo), Sungold/Water Tower (Williamsburg), Wyn Wyn (Wynwood), and Arlo DC Restaurant/Bodega (DC). ART Rooftops cocktail and event venues.
3. Meetings & Events: Event spaces and meeting rooms at all properties for corporate meetings, private parties, and social events. Group rates offered starting at $169 in Chicago.
4. Distribution Partnership Revenue: Airbnb pilot program launched October in New York, Los Angeles, and Madrid, allowing hotels to list on Airbnb's platform as a distribution channel. Hotels view this as supplementary channel aimed at converting guests into direct booking customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Arlo Hotels is a privately held boutique lifestyle hotel brand operating seven properties across NYC (Midtown, NoMad, SoHo, Williamsburg), Chicago, Washington DC, and Miami (Wynwood). The core offering is overnight accommodations in design-forward urban hotels, complemented by on-site signature restaurants, ART Rooftop bars, Bodega grab-and-go concepts, meeting and event spaces, the Arlo Means Business corporate travel program, and social impact programming including Every Stay Gives Back.

Product overview

Arlo Hotels is a portfolio of boutique lifestyle hotels operating across seven properties in New York City (Midtown, NoMad, SoHo, Williamsburg), Chicago, Washington DC, and Miami (Wynwood). The brand positions itself as an 'ideal home base for today's explorers' offering an 'unplaceable yet undeniable sense of belonging.' Properties feature distinctive food and beverage outlets including signature restaurants (About Last Knife in Chicago, Altair in Midtown, Lindens in SoHo, Sungold in Williamsburg, Wyn Wyn in Miami), rooftop bars under the ART Rooftops brand, lobby bars, and Bodega grab-and-go concepts. The portfolio includes corporate travel programs (Arlo Means Business), social impact initiatives (Every Stay Gives Back, Arlo Cares), and nightlife programming (Arlo After Dark).

Differentiator

Problem solved

Functional benefit

Products and services

• Arlo Chicago Boutique hotel located in downtown Chicago, steps from Millennium Park, housed in the landmark 1916 Atlantic Bank building, featuring the About Last Knife (ALK) American bistro restaurant. Targeted at travelers seeking neighborhood-oriented accommodations with strong F&B.
• Arlo Midtown Boutique hotel in New York City's Theater District featuring Altair restaurant, ART Midtown rooftop bar, Café, and The Bar Room. Targeted at leisure and business travelers seeking Theater District access.
• Arlo NoMad Boutique hotel near the Empire State Building in NYC offering landmark views, featuring NoMad Diner, Bodega, and ART NoMad rooftop on the 31st floor. Targeted at urban explorers and Manhattan visitors.
• Arlo SoHo Boutique hotel in Lower Manhattan offering classic NYC experience with rooftop views, featuring Lindens restaurant, Foxtail cocktail den, SoHo Bodega, The Courtyard, and ART SoHo rooftop. Targeted at travelers seeking authentic SoHo neighborhood experience.
• Arlo Williamsburg Boutique hotel in Brooklyn, formerly The Williamsburg Hotel, home of the Water Tower Bar. Features Sungold restaurant, Water Tower rooftop, Lobby Bar, and ART Williamsburg rooftop pool deck. Targeted at Brooklyn and Williamsburg visitors.
• Arlo Washington DC Boutique hotel in downtown Washington DC, blocks from the National Mall, Convention Center, and Union Station. Features a restaurant, Bodega, and ART DC rooftop bar. Targeted at DC leisure travelers, government visitors, and corporate travelers.
• Arlo Wynwood Boutique hotel in Miami's Wynwood arts district featuring Wyn Wyn restaurant, Café at Wyn Wyn, Bar at Wyn Wyn, and ART Wynwood rooftop pool deck. Tripadvisor Traveler's Choice Award winner. Targeted at Miami visitors seeking arts district immersion.
• ART Rooftops Rooftop bar concept spanning multiple Arlo properties (ART SoHo, ART Midtown, ART NoMad, ART Williamsburg, ART Wynwood, ART DC) featuring sweeping city views, cocktail menus, and pool access at select locations. Targeted at hotel guests and bar patrons.
• About Last Knife (ALK) American bistro with a global flourish serving classic dishes and elevated comfort food at Arlo Chicago. Open all day every day including weekend brunch. Targeted at hotel guests and Chicago diners.
• Arlo Means Business Insider corporate travel program offering up to 40% off best available rates, waived urban fees, 2pm late check-out, and $5 Bodega voucher for member companies. Targeted at small to mid-sized companies and corporate travel managers.
• Meetings & Events Customizable event spaces across all Arlo properties including studios, living room spaces, rooftop venues, and ballrooms for meetings, presentations, private parties, and corporate events. Group rates from $169 in Chicago. Targeted at event planners and corporate meeting organizers.
• Arlo After Dark Nightlife programming across Arlo properties featuring events, DJ nights, rooftop parties, and entertainment experiences. Targeted at hotel guests and local nightlife audiences.

Quantifiable outcome

• Up to 40% off for business travelers through Arlo Means Business program
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• AirbnbminorChannel Partner/ Reseller/ Distributor · 1 October 2024Airbnb pilot program launched October 2024 in New York, Los Angeles, and Madrid, allowing hotels to list on Airbnb's platform as a distribution channel. Hotels can present multiple rooms under a single listing and be marked distinctly. The program offers more favorable commissions compared to traditional OTAs and is viewed as supplementary channel for converting guests to direct bookings.
• Sage Hospitality GroupminorChannel Partner/ Reseller/ Distributor · 1 October 2024Co-participant with Arlo Hotels in Airbnb's hotel distribution pilot program, testing the platform's viability as a channel for hotel units alongside Arlo.
• NYC PridecoreStrategic or Co-development PartnerArlo Hotels is a proud partner of NYC Pride with team members participating in the iconic NYC Pride March. The partnership includes Pride event programming at Arlo's NYC properties and ongoing commitment to LGBTQIA+ inclusivity.
• Wynwood PridecoreStrategic or Co-development PartnerArlo Wynwood partners with Wynwood Pride on drag brunches and Pride celebrations. The hotel serves as a venue for Pride events including pool parties, drag pageants, and neighborhood bar crawls.
• Illegal MezcalminorGTM or Marketing PartnerPartnership for Pride events at Arlo Chicago's About Last Knife restaurant. Illegal Mezcal runs a year-long 'Celebrating YOU' fundraising program to address LGBTQ+ mental and emotional health. Arlo offers a Celebrating YOU cocktail and Illegal Mezcal giveaways during Drag Bingo events.
• Hand & Stone WilliamsburgminorGTM or Marketing PartnerWellness pop-up events at Arlo Williamsburg featuring complimentary chair massages and mini facials at ART Williamsburg rooftop venue.
• Kind TravelercoreStrategic or Co-development PartnerEvery Stay Gives Back program: $0.50 per night donated to local charities at each property. Arlo Chicago supports Deborah's Place, Arlo Midtown supports Henry Street Settlement, Arlo NoMad supports City Harvest, Arlo SoHo supports Lower Eastside Girls Club, Arlo Williamsburg supports Breaking Ground, Arlo DC supports Downtown DC Foundation, Arlo Wynwood supports Pelican Harbor Seabird Station.
• Lady ParaisominorGTM or Marketing PartnerDrag performer hosting Drag Brunch events at Wyn Wyn restaurant in Arlo Wynwood as part of Pride celebrations.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Standard Hotels: Boutique lifestyle hotels operating in NYC, Miami, and other urban markets with rooftop bars and F&B-forward concepts directly comparable to Arlo's ART Rooftops platform.
• Freehand Hotels: Design-driven boutique hotels with locations in NYC, Miami, and Chicago offering communal spaces, rooftop venues, and F&B programming that mirrors Arlo's lifestyle positioning.
• 1 Hotels: Lifestyle luxury hotel brand with properties in NYC, Miami, and DC focusing on wellness, sustainability, and design—competing for premium urban leisure and corporate travelers in shared markets.
• Ace Hotel: Iconic lifestyle boutique hotel brand with NYC and surrounding properties, sharing Arlo's emphasis on neighborhood immersion, design-forward spaces, and curated F&B/event programming.
• Moxy Hotels (Marriott): Marriott's lifestyle boutique brand with multiple NYC, Chicago, and DC properties targeting similar millennial-minded urban travelers. Competes head-to-head for corporate and leisure lifestyle bookings.
• citizenM: Lifestyle/affordable-luxury boutique hotel operator with properties in major urban markets including NYC, DC, and Miami. Directly comparable in target customer (urban explorers, business travelers), tech-forward approach, and lifestyle positioning.
• Pod Hotels: Urban micro-hotel brand with NYC and DC properties serving value-oriented lifestyle travelers in dense urban markets—competes for similar demographic at a lower price point.
• Dream Hotels: Lifestyle boutique hotel brand with NYC and other urban locations emphasizing nightlife, rooftop venues, and F&B-driven experiences directly comparable to Arlo's positioning.

Broad incumbents

• Hyatt Centric: Hyatt's lifestyle full-service brand with properties in Chicago, NYC, Miami, and DC, offering a wider loyalty ecosystem but targeting similar urban-explorer personas as Arlo.
• Sage Hospitality Group: Hotel management and investment group operating lifestyle and boutique hotels across U.S. markets; co-participant with Arlo in Airbnb's hotel distribution pilot, suggesting comparable operating scale and strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/arlohotels
• Facebookfacebook.com/ArloHotelsOfficial
• Instagraminstagram.com/arlohotels
• Xx.com/ArloHotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arlo Hotels