Wound Reference

What Wound Reference does

Wound Reference Inc., operating as WoundReference, is a private, bootstrapped clinical decision support SaaS company founded in 2017 and headquartered in San Francisco. The platform serves wound care physicians, nurses, hyperbaric oxygen therapy (HBOT) clinicians, billers/coders, and institutional buyers (hospitals, group practices, mobile wound care programs, and home health agencies). Its product surface combines two domain-specific knowledge bases (Wound Care and HBOT) with point-of-care clinical decision tools, a 2000-product Product Navigator, Curbside Consult expert Q&A, CME/CE/Category A credit content, and the TeleVisit Tool 2.0 HIPAA-compliant telehealth module with CMS-billable workflows and EHR transfer.

The business model is a tiered subscription: Free Basic, PRO ($33.99/month) and PRO+HBO ($39.99/month) for individuals purchased self-serve, plus a custom-priced Institutional tier for multi-user organizational deployments with concierge onboarding. Distribution is product-led growth via a freemium website funnel with an enterprise sales overlay for institutional plans; customer support and content updates are delivered through the website, email newsletters, webinars, and the in-platform Specialist Network. WoundReference reports 24,365+ registered professionals, 35,000+ monthly topic views, and is used by named accounts including Providence Medical Center, Mosaic Life Care, Lawrence Memorial, and Hennepin Healthcare Research Institute. The company holds no disclosed patents or external funding and operates with a 1–10 person team led by co-founder and editor Elaine Horibe Song (MD, PhD, MBA), Chief Nursing Officer Tiffany Hamm (BSN, RN), and CTO Lauren Meyers.

Name

Wound Reference

Legal name

Wound Reference Inc.

Website

https://woundreference.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

WoundReference is an AI-augmented clinical decision support SaaS platform that provides evidence-based wound care and hyperbaric oxygen therapy knowledge, documentation tools, and HIPAA-compliant telehealth to clinicians and healthcare institutions.

Ownership category

akta.pro rank

Product category

Clinical Decision Support Software

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Wound Care & Ulcer Management (HLAKACAN)

akta.pro secondary industry

Ambulatory Wound Care & Hyperbaric Oxygen Therapy Centers (HLAFABAG)

Keywords

• Clinical decision support
• Wound care knowledge base
• Hyperbaric oxygen therapy
• Medical reference SaaS
• Healthcare professional subscription

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Revenue: Tiered subscription model with Free Basic, PRO ($33.99/month), and PRO+HBO ($39.99/month) individual plans. Institutional plans with custom pricing for multi-user access. Both monthly and annual billing options with annual offering 10% discount.
2. CME/CE Credits: Continuing education credits (CME/CE/Cat A) offered at point-of-care for wound care and hyperbaric oxygen therapy professionals

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wound Reference operates the WoundReference platform, a subscription-based AI-powered clinical decision support SaaS that delivers evidence-based wound care and hyperbaric oxygen therapy (HBOT) knowledge bases, clinical tools, documentation/coding/reimbursement support, HIPAA-compliant telehealth, and continuing education (CME/CE/Cat A) to wound care and HBOT clinicians. Revenue comes from tiered subscriptions — Free Basic, PRO ($33.99/month), PRO+HBO ($39.99/month), and custom Institutional plans sold to hospitals, group practices, academic institutions, and home health agencies.

Product overview

WoundReference is an AI-powered clinical decision support platform designed for wound care and hyperbaric oxygen therapy (HBOT) clinicians. The platform operates on a tiered subscription model: Free Basic (limited content and tools), PRO ($33.99/month - wound care focus), PRO + HBO ($39.99/month - adds hyperbaric medicine), and Institutional (custom multi-user pricing). Core offerings include a Wound Care Knowledge Base with evidence-based treatment recommendations, a Hyperbaric Oxygen Therapy Knowledge Base with protocols and safety guidelines, and the TeleVisit Tool 2.0 for HIPAA-compliant telehealth. Supporting modules include Product Navigator (2000+ product database), Specialist Network directory, Curbside Consult expert feedback, CME/CE/Cat A Credits, Go No-Go HBOT Risk Assessment Tool, Customized Formularies, Personalized Patient Handouts with institutional branding, Competency Management Tool, and Wound Prep & Dress Tool. The platform integrates knowledge retrieval AI capabilities to help clinicians quickly access clinical evidence and reimbursement data.

Differentiator

Problem solved

Functional benefit

Products and services

• Wound Care Knowledge Base Evidence-based, graded knowledge base providing optimal wound care treatment and prevention recommendations for physicians and nurses at the point of care, covering conditions such as venous ulcers, arterial ulcers, diabetic foot ulcers, and pressure injuries.
• Hyperbaric Oxygen Therapy Knowledge Base Evidence-based HBOT knowledge base providing treatment protocols, orders, safety guidelines, coding, reimbursement, and documentation support for hyperbaric medicine professionals.
• TeleVisit Tool 2.0 HIPAA-compliant telehealth solution with private waiting room, HD video calls, audit-ready documentation templates, EHR transfer, and wound care-specific CMS-billable workflows for remote clinician-patient consultations.
• Product Navigator Interactive tool for comparing 2,000+ wound care products via feature matrices and unbiased editors' recommendations, providing clinical, coverage, and pricing information to clinicians selecting products for patients.
• Specialist Network Online directory and professional networking platform that increases wound care and HBO specialists' visibility, enables peer collaboration, and generates patient inquiries/referrals.
• Curbside Consult Expert consultation service that delivers individualized, timely feedback from experienced wound care specialists to clinicians with simple to complex clinical questions.
• Wound Care and HBOT CME/CE/Cat A Credits Continuing education credit program providing CME/CE and Category A credits to wound care and hyperbaric oxygen therapy professionals at the point of care, integrated into the platform's clinical content.

Quantifiable outcome

• Institutions can save more than 60% compared to free online programs for continuing education

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

One partnership is on record.

• LinkedInminorGTM or Marketing PartnerLinkedIn advertising pixel integration for marketing analytics and audience targeting. Used for conversion tracking on the platform.

Scale indicators3 records

Recent moves6 records

Direct peers

• Today's Wound Clinic: Media and educational resource serving outpatient wound care programs with clinical and reimbursement content. Comparable as a competing wound care-specialized knowledge and education resource aimed at the same wound clinic decision-maker persona.
• WoundSource: Kestrel Health Information's wound care product reference and clinical resource platform for wound care clinicians. Comparable as a direct competitor targeting the same wound care professional audience with product comparison, clinical content, and continuing education.

Broad incumbents

• UpToDate: Wolters Kluwer's flagship evidence-based clinical decision support platform used by clinicians across virtually every specialty. Comparable as a subscription clinical reference tool that WoundReference competes against at the point of care, though UpToDate is far broader and not wound/HBOT-specialized.
• ClinicalKey: Elsevier's clinician-facing decision support and reference platform combining books, journals, and clinical overviews. Comparable as a competing enterprise clinical decision support subscription sold into hospitals and academic centers where WoundReference also sells Institutional plans.
• Net Health (Tissue Analytics): Specialty EHR and wound care analytics vendor (including the acquired Tissue Analytics wound imaging module). Comparable as a broader wound care software platform sold to wound clinics and hospitals, representing both a partner opportunity and a competitive threat for workflow integration.
• DynaMed: EBSCO's evidence-based clinical reference tool widely used by physicians and advanced practice providers. Comparable as a competing subscription clinical decision support product targeting similar clinician segments, though again it is general rather than wound care-specialized.
• Epocrates: Wolters Kluwer's point-of-care drug and clinical reference app widely used by physicians and advanced practice providers. Comparable as a clinician-facing subscription/decision support tool that competes for share-of-wallet among individual clinician subscribers.

Emerging players

• Swift Medical: AI-powered wound imaging and measurement platform used by hospitals, home health, and wound clinics. Comparable as a technology vendor selling into the same wound care provider segment, with overlap on wound-specific workflows and remote wound assessment.
• VisualDx: Visual diagnostic decision support platform with strong dermatology and wound imagery content used by clinicians at the point of care. Comparable as a specialty-focused clinical decision support subscription that overlaps with WoundReference's wound care use cases, particularly for visual wound assessment.
• eKare: AI-based wound assessment and 3D wound measurement solution for clinicians and clinical trials. Comparable as an emerging AI wound care vendor with overlap on remote wound assessment and documentation workflows targeted at similar end customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/IncWound

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wound Reference