Radis et Capucine

What Radis et Capucine does

Radis et Capucine is a privately-held French seed company and gardening kit manufacturer headquartered in Trélazé, near Angers in the Anjou region. Firmographics record founding in 1997, with one source noting a 2009 incorporation date and another describing the business as 'a seed company for three generations' (semencier depuis 3 générations). The company designs, assembles, and distributes all-in-one planting kits, seed packets, themed seed envelopes, mushroom kits, kids' gardening kits, school educational kits, corporate gifts, and specialty items (transparent vivarium for root observation, indoor lotus cultivation kit, bonsai kit, seed paper). Products carry EU organic certification (LU-BIO-04) on the organic SKUs and a germination guarantee, and are assembled in Anjou, France.

The underlying technology is the kit-assembly methodology itself: combining reproducible or certified organic seeds, biodegradable pots, dehydrated coconut coir soil discs, and step-by-step instructions into ready-to-use packages targeting beginner gardeners, urban dwellers with no outdoor space, children aged 4+, and French school curriculum cycles 2 and 3. School kits include pedagogical project guides aligned with biodiversity, sustainable development, and nutrition topics. Pricing is unit-based and publicly disclosed on the website (radisetcapucine.com, available in French and English), with free relay-parcel delivery thresholds of €30 (English site) or €50 (French site) and a no-fee pay-in-4 installment option starting at €30.

The business operates a direct-to-consumer e-commerce storefront supplemented by a B2B Pro Space (corporate gifting, schools, wholesale), tourism site boutiques (notably Domaine de Chaumont sur Loire), and third-party retailers (achatnature.com). Revenue derives from four streams — D2C e-commerce retail, corporate/B2B gifting, school/educational institution sales, and tourism/souvenir retail — all on a one-time purchase basis with no disclosed subscription, recurring, or SaaS component. The company is led by Publication Director Jean-Sébastien Griffaton, is 100% independently owned with no disclosed parent, subsidiary, or institutional investor, and operates only in France.

Name

Radis et Capucine

Legal name

RADIS ET CAPUCINE

Website

https://radisetcapucine.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Radis et Capucine is a French seed company and gardening kit manufacturer in Trélazé, assembling all-in-one planting kits, organic seed packets, school educational kits, and themed gift products for retail consumers, schools, corporate buyers, and tourism sites in France.

Ownership category

akta.pro rank

Product category

Garden Kits & Seeds

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

DIY Craft Kits & Project Kits Retail (CRALACAH)

akta.pro secondary industry

Kids Crafts & Educational Craft Kits Retail (CRALACAG)

Keywords

• Seed kits
• Planting kits
• Garden accessories
• Corporate gifting
• School gardening kits

Headquarters

HQ city

Trélazé

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer sales of gardening kits, seed packets, planting kits, mushroom kits, and accessories through the company's e-commerce website. Products range from individual small-format kits (8cm pots) to comprehensive school kits with 50 seed packets. Revenue is generated through one-time product purchases with tiered free delivery thresholds.
2. Corporate and B2B Gifting: B2B sales channel for corporate gifts targeting businesses across sectors including Banks & Insurance, Hospitality & Catering, Communities, Events & Trade Shows, Education & Schools, Health & Beauty, Real Estate & Construction, Distribution, and Food Industry. Corporate gifting themes include CSR/Environment, Happiness and Luck, Christmas and Holidays, Children, and Food. Products include seed packets, planting kits, seed paper, plants, and goodies.
3. School and Educational Institution Sales: Dedicated product line for schools (scolaire) including vegetable garden kits, aromatic herb kits, biodiversity projects, sustainable development activities, craft activities, and resource management kits. Each school kit includes a pedagogical project guide for cycles 2 and 3. Sales are made through the B2B pro space and direct ordering.
4. Tourism and Souvenir Retail: Sales through tourism partners and sites, including garden festivals (e.g., Chaumont sur Loire domain), where Radis et Capucine planting kits and seed products are sold as ecological souvenirs in tourist boutiques.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Radis et Capucine designs, assembles and sells all-in-one planting kits containing certified organic seeds, biodegradable pots, coconut coir soil discs and printed instructions. The catalog extends to seed packets, mushroom and flower-bulb kits, kids' gardening kits, school kits aligned with French curriculum cycles, corporate gift kits, tourism gift kits, and accessory supplies, all assembled in Trélazé, Anjou (France). The offering targets individual consumers, schools, businesses, tourism sites and retailers through five distinct audience-specific website entry points.

Product overview

Radis et Capucine is a French seed company and manufacturer specializing in gardening kits and natural home products. The product portfolio is organized as a multi-category offering centered around seeds and planting kits. Core products include Planting Kits (complete growing sets with seeds, soil, and pots), Seed Packets (individual varieties for vegetables, flowers, herbs, and exotic plants), and Seed Kits (multi-packet collections in themed envelopes). The company serves diverse segments including retail customers (kids' gardening kits, gift ideas), educational institutions (school kits with pedagogical projects), corporate clients (customized corporate gifts), and tourist sites (tourism products). Supporting categories include mushroom kits, supplies (potting soil, vermiculite, raised beds), and specialty items like vivariums, bonsai kits, and lotus growing kits. Products are assembled in Anjou, France, and emphasize organic farming, germination guarantees, and educational value.

Differentiator

Problem solved

Functional benefit

Products and services

• Planting Kits All-in-one ready-to-grow planting kits containing organic seeds, a biodegradable pot, a coconut coir soil disc and printed growing instructions; intended for consumers, gift buyers and corporate clients who want a turnkey indoor or balcony gardening experience.
• Seed Packets
• Seed Kits
• Mushroom Kits
• Kids' Gardening Kits
• School Kits
• Corporate Gift Kits
• Tourism Gift Kits
• Vivarium Discovery Kit
• Lotus Growing Kit with Vase
• Bonsai Growing Kit with Pot
• Gardening Supplies and Accessories
• Gift Ideas Collection

Quantifiable outcome

• Products assembled in Anjou, France — supporting local employment and reducing carbon footprint of production
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor.

• Domaine de Chaumont sur LoireminorChannel Partner/ Reseller/ DistributorRadis et Capucine products are sold as ecological souvenirs in the boutique at Domaine de Chaumont sur Loire, a renowned cultural and garden destination in France. The partnership provides a retail channel for tourists visiting the annual International Garden Festival, allowing visitors to purchase planting kits and seed packets as memorable souvenirs to recreate garden experiences at home.
• Kidea (Playground Equipment)minorStrategic or Co-development PartnerRadis et Capucine references Kidea's outdoor playground equipment range as a complementary addition to school and daycare gardening areas. While not a formal co-development partnership, the company actively promotes Kidea's outdoor furniture (including outdoor kitchens for children's areas) alongside its own gardening kits for schools and after-school facilities, suggesting a content/ecosystem collaboration.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kokopelli: French seed company specializing in organic, reproducible seeds and gardening kits with strong educational and biodiversity positioning. Highly comparable in product offering, organic focus, and customer base to Radis et Capucine.
• La Ferme de Sainte-Marthe: French heritage seed company selling organic vegetable, herb, and flower seeds with a focus on home gardeners and small-scale producers. Directly comparable in seed retail model and organic certification.
• Graines Baumaux: Long-established French seed house offering a broad catalog of vegetable, flower, and herb seeds to home gardeners. Comparable product range, target customer (urban/experienced gardeners), and DTC retail model.
• La Box à Planter: French subscription-box company delivering monthly seed kits and planting experiences to home gardeners. Highly comparable all-in-one kit model and urban gardening target customer.
• Willemse France: French online garden retailer selling seeds, bulbs, and planting kits via mail order. Comparable DTC motion, seed/kit assortment, and target consumer.

Broad incumbents

• Vilmorin: Major French seed brand and subsidiary of Limagrain, offering wide seed assortments for vegetable, flower, and herb cultivation. Overlaps heavily on core seed packets but operates at a much broader incumbent scale.
• Truffaut: Large French garden center chain selling seeds, planting kits, and gardening accessories across physical and online channels. Competes on overlapping gardening products but as a broad retail incumbent, not a kit specialist.
• Botanic: French garden and home retailer emphasizing organic, ecological, and sustainable gardening products. Comparable on organic/eco positioning but as a broad incumbent with much wider assortment.
• Jardiland: Major French garden center chain selling seeds, plants, and gardening supplies online and in-store. Overlaps on gardening accessories and seed products but as a broad retail incumbent.

Others

• Outils Wolf: French heritage gardening tools and accessories brand. Adjacent in the home gardening category — same end consumer (home gardeners) but focused on tools rather than seed kits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@RadisEtCapucine
• Facebookfacebook.com/Radisetcapucine
• Instagraminstagram.com/radisetcapucine
• Pinterestpinterest.fr/radisetcapucine
• TikToktiktok.com/@radis.et.capucine
• Xx.com/RadisetCapucine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radis et Capucine