Genetix
Genetix Biotech Asia is an India-based, privately held biotechnology company founded in 1989 that manufactures and distributes point-of-care molecular diagnostics, laboratory reagents, plasticware, and instruments, and serves as an authorized distributor for global brands like Bio-Rad and Thermo Fisher, selling to hospitals, diagnostic labs, research institutions, and government buyers across India.
- Company typePrivate
- Founded1989
- HeadquartersNew Delhi, India
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Genetix does
Genetix Biotech Asia Ltd. is a privately held India-based biotechnology company founded in 1989 that manufactures and distributes point-of-care molecular diagnostics, laboratory reagents, plasticware, and instruments for life-science research, clinical diagnostics, and allied industries. The company's proprietary portfolio spans eight sub-brands (Puregene, Cellclone, G-Instruments, G-Plasticware, ChromGen, Nucleopore, G-pumps, and GX-DX), covering biochemicals, PCR reagents, cell culture, chromatography, filtration, pumps, and infectious-disease diagnostic kits. Its flagship instrument, the GeneNAT-300 Real-time PCR System (launched December 2024), uses a patented polymer-based 3D microfluidic chip to complete 40 PCR cycles in approximately 20 minutes with battery operation suitable for field deployment, representing a meaningful technical differentiator in point-of-care molecular diagnostics.
Genetix generates revenue through four channels: (1) proprietary point-of-care diagnostic kits (PCR-based infectious disease panels including COVID-19, TB/MDR, HIV, hepatitis, and others), (2) sales of branded laboratory equipment and instruments (centrifuges, biosafety cabinets, thermal cyclers, gel imaging systems, automated nucleic acid extractors such as the Purifier series), (3) branded research reagents and consumables (DNA/RNA isolation kits, ladders, ELISA kits, plasticware), and (4) authorized distribution of third-party international brands (Bio-Rad, Thermo Fisher Scientific, Invitrogen, Integra Bioscience, Micronic, Nanostring, Duchefa, and others) through its Market Access Platform. Pricing is quote-based and not publicly disclosed.
The company sells primarily through direct sales teams based at six regional offices across India (New Delhi headquarters and manufacturing facility, plus Bangalore, Mumbai, Hyderabad, Lucknow, and Pune), a request-a-quote e-commerce storefront, and the Government e-Marketplace (GeM) where 200+ SKUs are listed for public-sector procurement. Customer segments span healthcare providers and diagnostic laboratories, academic and industrial research institutions, government hospitals and public health labs, and veterinary laboratories. The company operates three subsidiaries (365 Medical Asia Pvt. Ltd., Studio Diagnostics Pvt. Ltd., and PP Androbotiks Private Limited) and serves markets in India and Southeast Asia. Genetix has received India's Small Giants Award and Asia's Best Brand Award, and holds multiple registered trademarks across its sub-brands.
Genetix firmographics
Firmographics- Name
- Genetix
- Legal name
- Genetix Biotech Asia Ltd.
- Website
- https://genetixbiotech.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Genetix Biotech Asia is an India-based, privately held biotechnology company founded in 1989 that manufactures and distributes point-of-care molecular diagnostics, laboratory reagents, plasticware, and instruments, and serves as an authorized distributor for global brands like Bio-Rad and Thermo Fisher, selling to hospitals, diagnostic labs, research institutions, and government buyers across India.
- Ownership category
- akta.pro rank
Genetix industry classification
Industry- Product category
- Biotechnology Equipment and Reagents
- akta.pro primary industry
- Molecular Biology & Genomics Instruments (PCR/qPCR, Sequencing, Microarrays) (HLAGAIAF)
- akta.pro secondary industry
- Molecular Diagnostics (PCR/qPCR, NGS-based assays) (HLAAALAA)
Keywords
Where Genetix is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices8 records
Markets served
Genetix business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Point-of-Care Diagnostics Products: Manufactures and sells rapid molecular diagnostic kits including PCR-based infectious disease detection kits, COVID-19 testing reagents, and TB/MDR detection kits.
- Laboratory Equipment and Instruments: Sells centrifuges, biosafety cabinets, PCR systems (GeneNAT-300), gel imaging systems, incubators, peristaltic pumps, and pipetting equipment under proprietary brands.
- Research Reagents and Consumables: Provides biochemicals, PCR reagents, ELISA kits, DNA/RNA isolation kits, ladders, plasticware, and lab consumables under Puregene, Nucleopore, and other proprietary brands.
- Distribution of Third-Party Brands: Acts as authorized distributor for Bio-Rad, Invitrogen, Thermo Fisher Scientific, Integra Bioscience, Micronic, Nanostring, and other international brands through their Market Access Platform.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Genetix product offering
Product offeringCore offering
Genetix manufactures and supplies point-of-care molecular diagnostic kits (including COVID-19, TB/MDR, HIV, hepatitis, and other infectious disease PCR kits), real-time PCR instruments (GeneNAT-300) using proprietary microfluidic chip technology, automated nucleic acid extraction systems, biochemical reagents and PCR consumables (under the Puregene brand), laboratory plasticware, and chromatography products. The company also serves as an authorized Indian distributor for Bio-Rad, Thermo Fisher Scientific, Invitrogen, Integra Bioscience, Nanostring, Micronic, and other international brands through its Market Access Platform, supplying life-science research, clinical diagnostics, academic, and government customers.
Product overview
Genetix Biotech Asia Ltd. operates as a biotech company manufacturing point-of-care diagnostics and providing research and manufacturing tools. The company offers its own branded product lines including Puregene (biochemicals, PCR reagents), Cellclone (cell culture), G-Instruments (centrifuges, biosafety cabinets, spectrophotometers), G-Plasticware/Gware (lab plasticware), ChromGen (chromatography), Nucleopore (DNA/RNA isolation kits), G-pumps (peristaltic/syringe pumps), and GX-DX (diagnostic kits for infectious and non-infectious diseases including COVID-19, TB, hepatitis, HIV). Key instruments include the GeneNAT-300 Real-time PCR System (point-of-care molecular diagnostics platform using microfluidic chip technology) and the GX-DX TM MTB and MDR Detection Real-Time PCR Kit. Additionally, Genetix distributes products from international brands including Bio-Rad, INTEGRA, Invitrogen, Thermo Fisher Scientific, Nanostring, Micronic, and SPL Life Science through its Market Access Platform, covering instruments, reagents, plasticware, and specialty consumables for life science research and diagnostics.
Differentiator
Problem solved
Functional benefit
Brands
- Puregene: High-quality reagents and products for accurate and efficient genetic research and testing
- Cell Clone
- G-Instruments
- G-Plasticware
- ChromGen
- Nucleopore
- GX-DX
- Genepette
- Micro-pore
- G-Chrome
Products and services
- GeneNAT-300 Real-time PCR System Compact point-of-care real-time PCR instrument using patented polymer chip-based microfluidic technology for rapid molecular diagnostics. Achieves 40 cycles in 20 minutes with dual detection channels (FAM/ROX), battery operation capability, and 7-inch TFT touchscreen interface. Targeted at diagnostic laboratories, hospitals, and field-deployed molecular testing programs.
- GX-DX TM MTB and MDR Detection Real-Time PCR Kit Real-time PCR kit for detection of Mycobacterium tuberculosis and multi-drug resistance markers. Targeted at clinical and public health laboratories performing tuberculosis screening and drug-resistance surveillance.
- Purifier – 96 Automated Nucleic Acid Extraction System
Companies that use Genetix
Customer profileSegments4 records
Ideal customer profiles3 records
Genetix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Genetix partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Bio-RadcoreAuthorized distributor of Bio-Rad products including power supplies, gel imaging systems, thermal cyclers, and electrophoresis equipment through Genetix's pan-India distribution network.
- Thermo Fisher ScientificcoreAuthorized distributor of Thermo Fisher Scientific products including viral RNA extraction kits, plasmid mini kits, water purification systems, and general purpose equipment.
- Integra BiosciencecoreMarket access partner for Integra Bioscience products including ASSIST automated pipetting systems and DOSE IT peristaltic pumps, with downloadable catalogues available.
- NanostringcoreAuthorized distributor for Nanostring molecular diagnostics and genomics products in India.
- DuchefacoreMarket access platform partner for Duchefa biochemicals and laboratory reagents with downloadable catalogues available.
- InvitroGen (Thermo Fisher)coreDistributor of Invitrogen brand products including Taq DNA polymerase, PCR master mixes, cDNA synthesis kits, and dNTP mixes.
- MicroniccoreAuthorized distributor for Micronic laboratory plasticware and sample management solutions.
- Suzhou Acumen Biomedical TechnologyminorMarket access partner for Suzhou Acumen diagnostic products in India.
Scale indicators3 records
Recent moves7 records
Expansion highlights3 records
Genetix competitors and assessment
Company assessmentRegional players
- Imperial Life Sciences: India-focused distributor of life science research products from global principals — comparable to Genetix's Market Access Platform distribution business serving Indian research institutions and diagnostics labs.
- DSS Imagetech: India-based life science and medical equipment distributor offering microscopy, diagnostics, and lab solutions — comparable as an India-focused regional distribution and service platform competing for similar institutional customers.
Direct peers
- Molbio Diagnostics: Indian point-of-care molecular diagnostics company behind the Truenat rapid PCR platform — a near-direct competitor to Genetix's GeneNAT-300 in decentralized TB, COVID, and infectious disease molecular testing across India.
- Trivitron Healthcare: Indian medical equipment and diagnostics manufacturer/distributor serving hospitals and diagnostic labs across India — comparable as an India-domiciled multi-vertical medical technology and diagnostics platform with manufacturing plus distribution.
- HiMedia Laboratories: Indian manufacturer of microbiological culture media, molecular biology reagents, and laboratory consumables — directly comparable as an India-based, multi-decade life science reagent and consumable producer serving research and diagnostics markets.
- Mylab Discovery Solutions: Indian molecular diagnostics manufacturer producing PCR kits, COVID tests, and automated extraction systems — directly comparable product portfolio to Genetix's GX-DX diagnostics line and Purifier extraction instruments.
Broad incumbents
- Agilent Technologies: Global manufacturer of analytical laboratory instruments (chromatography, mass spectrometry, genomics) — comparable to Genetix's chromatography (ChromGen) and PCR/analytical instrument product lines serving research and clinical laboratories.
- Bio-Rad Laboratories: Global life science research and clinical diagnostics company whose instruments, reagents, and consumables Genetix distributes in India — comparable product categories (PCR, gel imaging, electrophoresis) and an overlapping customer base of research and clinical labs.
- Thermo Fisher Scientific: Global leader in life sciences reagents, instruments, and consumables (including the Invitrogen brand) that Genetix distributes — directly comparable product portfolio across PCR reagents, plasticware, and lab equipment.
- Eppendorf: Global manufacturer of premium laboratory instruments (pipettes, centrifuges, bioreactors, PCR systems) — comparable to Genetix's G-Instruments and Genepette product lines serving the same research and clinical laboratory customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Genetix social profiles
Digital presenceGenetix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genetix leadership team
Management profileNumber of profiles
Genetix subsidiaries and ownership
Company hierarchySubsidiaries3 records
Genetix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genetix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genetix
What does Genetix do?
Genetix manufactures and supplies point-of-care molecular diagnostic kits (including COVID-19, TB/MDR, HIV, hepatitis, and other infectious disease PCR kits), real-time PCR instruments (GeneNAT-300) using proprietary microfluidic chip technology, automated nucleic acid extraction systems, biochemical reagents and PCR consumables (under the Puregene brand), laboratory plasticware, and chromatography products. The company also serves as an authorized Indian distributor for Bio-Rad, Thermo Fisher Scientific, Invitrogen, Integra Bioscience, Nanostring, Micronic, and other international brands through its Market Access Platform, supplying life-science research, clinical diagnostics, academic, and government customers.
Is Genetix a public or private company?
Genetix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Genetix founded?
Genetix was founded in 1989. It employs 101 to 250 people.
Where is Genetix based?
Genetix is headquartered in New Delhi, India, in the Asia region.
How does Genetix make money?
Four revenue lines are on record. Point-of-Care Diagnostics Products are the primary driver. The others are laboratory Equipment and Instruments, research Reagents and Consumables and distribution of Third-Party Brands.
Who are Genetix's main competitors?
Regional players on record are Imperial Life Sciences and DSS Imagetech. Direct peers are Molbio Diagnostics, Trivitron Healthcare, HiMedia Laboratories and Mylab Discovery Solutions. Broad incumbents are Agilent Technologies, Bio-Rad Laboratories, Thermo Fisher Scientific and Eppendorf.
Does Genetix have an API?
No public API is recorded for Genetix.
What industry is Genetix in?
Genetix's product category is Biotechnology Equipment and Reagents. Its primary akta.pro industry code is HLAGAIAF, Molecular Biology & Genomics Instruments (PCR/qPCR, Sequencing, Microarrays), with a secondary code of HLAAALAA, Molecular Diagnostics (PCR/qPCR, NGS-based assays).