Genetix

What Genetix does

Genetix Biotech Asia Ltd. is a privately held India-based biotechnology company founded in 1989 that manufactures and distributes point-of-care molecular diagnostics, laboratory reagents, plasticware, and instruments for life-science research, clinical diagnostics, and allied industries. The company's proprietary portfolio spans eight sub-brands (Puregene, Cellclone, G-Instruments, G-Plasticware, ChromGen, Nucleopore, G-pumps, and GX-DX), covering biochemicals, PCR reagents, cell culture, chromatography, filtration, pumps, and infectious-disease diagnostic kits. Its flagship instrument, the GeneNAT-300 Real-time PCR System (launched December 2024), uses a patented polymer-based 3D microfluidic chip to complete 40 PCR cycles in approximately 20 minutes with battery operation suitable for field deployment, representing a meaningful technical differentiator in point-of-care molecular diagnostics.

Genetix generates revenue through four channels: (1) proprietary point-of-care diagnostic kits (PCR-based infectious disease panels including COVID-19, TB/MDR, HIV, hepatitis, and others), (2) sales of branded laboratory equipment and instruments (centrifuges, biosafety cabinets, thermal cyclers, gel imaging systems, automated nucleic acid extractors such as the Purifier series), (3) branded research reagents and consumables (DNA/RNA isolation kits, ladders, ELISA kits, plasticware), and (4) authorized distribution of third-party international brands (Bio-Rad, Thermo Fisher Scientific, Invitrogen, Integra Bioscience, Micronic, Nanostring, Duchefa, and others) through its Market Access Platform. Pricing is quote-based and not publicly disclosed.

The company sells primarily through direct sales teams based at six regional offices across India (New Delhi headquarters and manufacturing facility, plus Bangalore, Mumbai, Hyderabad, Lucknow, and Pune), a request-a-quote e-commerce storefront, and the Government e-Marketplace (GeM) where 200+ SKUs are listed for public-sector procurement. Customer segments span healthcare providers and diagnostic laboratories, academic and industrial research institutions, government hospitals and public health labs, and veterinary laboratories. The company operates three subsidiaries (365 Medical Asia Pvt. Ltd., Studio Diagnostics Pvt. Ltd., and PP Androbotiks Private Limited) and serves markets in India and Southeast Asia. Genetix has received India's Small Giants Award and Asia's Best Brand Award, and holds multiple registered trademarks across its sub-brands.

Name

Genetix

Legal name

Genetix Biotech Asia Ltd.

Website

https://genetixbiotech.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Genetix Biotech Asia is an India-based, privately held biotechnology company founded in 1989 that manufactures and distributes point-of-care molecular diagnostics, laboratory reagents, plasticware, and instruments, and serves as an authorized distributor for global brands like Bio-Rad and Thermo Fisher, selling to hospitals, diagnostic labs, research institutions, and government buyers across India.

Ownership category

akta.pro rank

Product category

Biotechnology Equipment and Reagents

akta.pro primary industry

Molecular Biology & Genomics Instruments (PCR/qPCR, Sequencing, Microarrays) (HLAGAIAF)

akta.pro secondary industry

Molecular Diagnostics (PCR/qPCR, NGS-based assays) (HLAAALAA)

Keywords

• Molecular diagnostics kits
• Laboratory plasticware
• PCR reagents
• Nucleic acid extraction
• Lab instruments

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Point-of-Care Diagnostics Products: Manufactures and sells rapid molecular diagnostic kits including PCR-based infectious disease detection kits, COVID-19 testing reagents, and TB/MDR detection kits.
2. Laboratory Equipment and Instruments: Sells centrifuges, biosafety cabinets, PCR systems (GeneNAT-300), gel imaging systems, incubators, peristaltic pumps, and pipetting equipment under proprietary brands.
3. Research Reagents and Consumables: Provides biochemicals, PCR reagents, ELISA kits, DNA/RNA isolation kits, ladders, plasticware, and lab consumables under Puregene, Nucleopore, and other proprietary brands.
4. Distribution of Third-Party Brands: Acts as authorized distributor for Bio-Rad, Invitrogen, Thermo Fisher Scientific, Integra Bioscience, Micronic, Nanostring, and other international brands through their Market Access Platform.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Genetix manufactures and supplies point-of-care molecular diagnostic kits (including COVID-19, TB/MDR, HIV, hepatitis, and other infectious disease PCR kits), real-time PCR instruments (GeneNAT-300) using proprietary microfluidic chip technology, automated nucleic acid extraction systems, biochemical reagents and PCR consumables (under the Puregene brand), laboratory plasticware, and chromatography products. The company also serves as an authorized Indian distributor for Bio-Rad, Thermo Fisher Scientific, Invitrogen, Integra Bioscience, Nanostring, Micronic, and other international brands through its Market Access Platform, supplying life-science research, clinical diagnostics, academic, and government customers.

Product overview

Genetix Biotech Asia Ltd. operates as a biotech company manufacturing point-of-care diagnostics and providing research and manufacturing tools. The company offers its own branded product lines including Puregene (biochemicals, PCR reagents), Cellclone (cell culture), G-Instruments (centrifuges, biosafety cabinets, spectrophotometers), G-Plasticware/Gware (lab plasticware), ChromGen (chromatography), Nucleopore (DNA/RNA isolation kits), G-pumps (peristaltic/syringe pumps), and GX-DX (diagnostic kits for infectious and non-infectious diseases including COVID-19, TB, hepatitis, HIV). Key instruments include the GeneNAT-300 Real-time PCR System (point-of-care molecular diagnostics platform using microfluidic chip technology) and the GX-DX TM MTB and MDR Detection Real-Time PCR Kit. Additionally, Genetix distributes products from international brands including Bio-Rad, INTEGRA, Invitrogen, Thermo Fisher Scientific, Nanostring, Micronic, and SPL Life Science through its Market Access Platform, covering instruments, reagents, plasticware, and specialty consumables for life science research and diagnostics.

Differentiator

Problem solved

Functional benefit

Brands

• Puregene: High-quality reagents and products for accurate and efficient genetic research and testing
• Cell Clone
• G-Instruments
• G-Plasticware
• ChromGen
• Nucleopore
• GX-DX
• Genepette
• Micro-pore
• G-Chrome

Products and services

• GeneNAT-300 Real-time PCR System Compact point-of-care real-time PCR instrument using patented polymer chip-based microfluidic technology for rapid molecular diagnostics. Achieves 40 cycles in 20 minutes with dual detection channels (FAM/ROX), battery operation capability, and 7-inch TFT touchscreen interface. Targeted at diagnostic laboratories, hospitals, and field-deployed molecular testing programs.
• GX-DX TM MTB and MDR Detection Real-Time PCR Kit Real-time PCR kit for detection of Mycobacterium tuberculosis and multi-drug resistance markers. Targeted at clinical and public health laboratories performing tuberculosis screening and drug-resistance surveillance.
• Purifier – 96 Automated Nucleic Acid Extraction System

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Bio-RadcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Bio-Rad products including power supplies, gel imaging systems, thermal cyclers, and electrophoresis equipment through Genetix's pan-India distribution network.
• Thermo Fisher ScientificcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Thermo Fisher Scientific products including viral RNA extraction kits, plasmid mini kits, water purification systems, and general purpose equipment.
• Integra BiosciencecoreChannel Partner/ Reseller/ DistributorMarket access partner for Integra Bioscience products including ASSIST automated pipetting systems and DOSE IT peristaltic pumps, with downloadable catalogues available.
• NanostringcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Nanostring molecular diagnostics and genomics products in India.
• DuchefacoreChannel Partner/ Reseller/ DistributorMarket access platform partner for Duchefa biochemicals and laboratory reagents with downloadable catalogues available.
• InvitroGen (Thermo Fisher)coreChannel Partner/ Reseller/ DistributorDistributor of Invitrogen brand products including Taq DNA polymerase, PCR master mixes, cDNA synthesis kits, and dNTP mixes.
• MicroniccoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Micronic laboratory plasticware and sample management solutions.
• Suzhou Acumen Biomedical TechnologyminorChannel Partner/ Reseller/ DistributorMarket access partner for Suzhou Acumen diagnostic products in India.

Scale indicators3 records

Recent moves7 records

Expansion highlights3 records

Regional players

• Imperial Life Sciences: India-focused distributor of life science research products from global principals — comparable to Genetix's Market Access Platform distribution business serving Indian research institutions and diagnostics labs.
• DSS Imagetech: India-based life science and medical equipment distributor offering microscopy, diagnostics, and lab solutions — comparable as an India-focused regional distribution and service platform competing for similar institutional customers.

Direct peers

• Molbio Diagnostics: Indian point-of-care molecular diagnostics company behind the Truenat rapid PCR platform — a near-direct competitor to Genetix's GeneNAT-300 in decentralized TB, COVID, and infectious disease molecular testing across India.
• Trivitron Healthcare: Indian medical equipment and diagnostics manufacturer/distributor serving hospitals and diagnostic labs across India — comparable as an India-domiciled multi-vertical medical technology and diagnostics platform with manufacturing plus distribution.
• HiMedia Laboratories: Indian manufacturer of microbiological culture media, molecular biology reagents, and laboratory consumables — directly comparable as an India-based, multi-decade life science reagent and consumable producer serving research and diagnostics markets.
• Mylab Discovery Solutions: Indian molecular diagnostics manufacturer producing PCR kits, COVID tests, and automated extraction systems — directly comparable product portfolio to Genetix's GX-DX diagnostics line and Purifier extraction instruments.

Broad incumbents

• Agilent Technologies: Global manufacturer of analytical laboratory instruments (chromatography, mass spectrometry, genomics) — comparable to Genetix's chromatography (ChromGen) and PCR/analytical instrument product lines serving research and clinical laboratories.
• Bio-Rad Laboratories: Global life science research and clinical diagnostics company whose instruments, reagents, and consumables Genetix distributes in India — comparable product categories (PCR, gel imaging, electrophoresis) and an overlapping customer base of research and clinical labs.
• Thermo Fisher Scientific: Global leader in life sciences reagents, instruments, and consumables (including the Invitrogen brand) that Genetix distributes — directly comparable product portfolio across PCR reagents, plasticware, and lab equipment.
• Eppendorf: Global manufacturer of premium laboratory instruments (pipettes, centrifuges, bioreactors, PCR systems) — comparable to Genetix's G-Instruments and Genepette product lines serving the same research and clinical laboratory customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/genetixbiotechasia
• Instagraminstagram.com/365medicalasia
• LinkedInlinkedin.com/company/genetix-biotech-asia-p-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genetix