Youfone

What Youfone does

Youfone is a Dutch mobile virtual network operator (MVNO) and telecom service provider founded in 2008 in Rotterdam, serving approximately 700,000 consumer and SME customers in the Netherlands. The company sells Sim Only mobile plans, fixed internet (DSL and fiber), and interactive television on top of KPN's mobile and fixed network infrastructure, which is ranked the best-tested mobile network globally by Umlaut. Core plans start at €7.50/month for a 10GB Sim Only bundle and scale up to €13/month for 40GB with unlimited minutes, including 5G access, eSIM, VoLTE, VoWiFi, and EU-zone validity. Internet & TV bundles (Youfone Compleet) combine fiber (50-1000 Mbit/s) or DSL (30-200 Mbit/s) with an Android TV Operator Tier service — the first of its kind in the Netherlands — running on a loan decoder with Chromecast and full Google Play Store access, integrating ESPN, Viaplay, Ziggo Sport Totaal, Disney+, HBO Max, and others.

Youfone monetizes through subscription recurring revenue across mobile and home services, plus ancillary streams: loyalty affiliate commissions via Youcoins (Coolblue, Hema, Hello Fresh), transaction fees from Youfone Pay (billing aggregation for streaming and app store purchases), hardware provision via the loan TV decoder, and B2B subscriptions through Youfone Zakelijk and its 225+ partner channel. The go-to-market combines a self-serve, online-first consumer motion with switching service for number porting, plus a partner-driven B2B motion for SMEs. Marketing emphasizes value-for-money pricing, KPN network quality, multi-product bundling, and loyalty programs (Youcoins, Magic Moments, Vriendendienst referrals).

The company is privately held following KPN's acquisition of its Dutch activities (announced June 2023, ACM-approved March 2024). Youfone continues to operate as a distinct challenger brand within the KPN Group, retaining its own leadership (CEO Valentijn Rensing), KPN as primary network and infrastructure partner, and ESET Nederland as security partner (YouSecure). Diversity of customer segments spans individual consumers, households taking home internet/TV, and small businesses, all concentrated in the Dutch market.

Name

Youfone

Legal name

Youfone

Website

https://youfone.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Youfone is a Dutch MVNO and telecom challenger operating on KPN's mobile and fixed networks, serving approximately 700,000 Dutch retail and SME customers with Sim Only plans, fiber/DSL internet, Android TV, and bundled services under the KPN-owned Youfone brand.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Wireless Telecommunications Carriers (except Satellite) (517112)

SIC

Radiotelephone Communications (4812), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Mobile Virtual Network Enablers & Full MVNO Operators (HDAIAAAC)

akta.pro secondary industries

Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA), Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG)

Keywords

• Mobile virtual network operator
• Sim only plans
• Fiber internet service
• Android tv platform
• Telecom subscriptions

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Mobile Sim Only Subscriptions: Monthly recurring subscription revenue from Sim Only mobile plans. Plans include data bundles (10 GB to 40 GB+), unlimited minutes/SMS, 5G access, and eSIM options. Billed monthly or on a 2-year contract basis.
2. Home Internet & TV Subscriptions: Monthly recurring revenue from fixed internet (DSL and fiber) and TV subscription packages. Includes Internet Only, Internet & TV, and complete bundles. Fiber speeds offered: 50, 100, 200, 500, 1000 Mbit/s. DSL (VDSL) speeds: 30-200 Mbit/s. TV packages include Standard, Comfort, Comfort+ and premium sport/entertainment add-ons.
3. Youfone TV Decoder: Loan/lease of Android TV-based TV decoder (bruikleendecoder) to TV subscribers. Integrated with Chromecast built-in, allows installation of apps from the Google Play Store including streaming services.
4. Streaming Content Distribution / Commission: Youfone distributes third-party streaming content through its TV platform and app, including ESPN, Viaplay, Ziggo Sport Totaal, Videoland, Disney+, HBO Max, Apple TV+, Amazon Prime Video, and F1 TV Pro. Revenue is generated through bundled channel packages and per-channel subscriptions.
5. YouSecure Security Service: Free cybersecurity software (YouSecure, powered by ESET) provided to subscribers. Revenue is indirectly generated through customer retention and acquisition.
6. Youcoins Loyalty Program: A cashback loyalty program earning virtual currency (Youcoins) when customers shop at partner web retailers (Coolblue, Hema, Hello Fresh). Youfone receives referral commissions from partner retailers.
7. Youfone Pay: A service allowing customers to pay for content subscriptions (e.g., Viaplay) via their monthly Youfone invoice. Youfone facilitates billing and settlement for third-party content providers.
8. B2B Services and Partnerships: Youfone serves business customers through Youfone Zakelijk, offering multi-line mobile plans for SMEs. The company also holds an equity interest in business telecom provider Datri. The partner channel has grown to 225+ partners serving business end customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Youfone is a Dutch mobile virtual network operator (MVNO) that sells Sim Only mobile subscriptions, fixed home internet (DSL and fiber), and television services to consumers and small businesses, operating entirely on the KPN network. Its portfolio bundles mobile plans with Internet & TV under the Youfone Compleet offer, distributes an Android TV-based decoder, and layers on add-on services such as eSIM, YouSecure cybersecurity, Youfone Pay billing, and the Youcoins cashback loyalty program.

Product overview

Youfone is a Dutch telecommunications provider offering a unified portfolio of mobile (Sim Only), fixed internet, and television services under a challenger brand strategy emphasizing quality and competitive pricing. The core offerings consist of Youfone Sim Only (mobile voice/data plans on the KPN network with 5G, eSIM, VoLTE, and WiFi calling) and Youfone Internet & TV (DSL/fiber internet combined with interactive Android TV). The product range includes foundational services (Sim Only, Internet & TV), complementary add-on modules (eSIM, 5G, VoLTE/VoWiFi, Glasvezel/DSL, TV App, Vast Bellen), value-added features (Youfone Compleet bundles, Youfone Pay, Youcoins loyalty, Dataplafond/Belplafond), customer engagement tools (MyYoufone App, Vriendendienst, Magic Moments), and a business vertical (Youfone Zakelijk for small business). The Youfone TV platform operates on Android TV OS, enabling integration with streaming services. All mobile services run on the KPN network infrastructure. The company was acquired by KPN in 2024 but continues operating as an independent brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Youfone Sim Only Mobile voice, SMS, and data subscription plans with 10 GB, 30 GB, and 40 GB bundles plus unlimited minutes/SMS, 5G, eSIM, VoLTE, and VoWiFi. Billed monthly or on 2-year contracts with introductory discounts. Targeted at Dutch individual consumers including kids and zzp (self-employed) segments.
• Youfone Internet & TV Fixed-line home internet and television packages combining DSL (30-200 Mbit/s) or fiber (50-1000 Mbit/s) connectivity with Android TV-based TV service. Sold as Internet Only, Internet & TV, or Build Your Own packages with Standard, Comfort, and Comfort+ TV tiers.
• Youfone TV (Android TV operator-tier) Television service delivered on Android TV OS via a loan decoder (bruikleendecoder) with built-in Chromecast and an Android/iOS TV app. Provides live TV, on-demand, recording, and full access to the Google Play Store for streaming apps including ESPN, Viaplay, Ziggo Sport Totaal, Disney+, HBO Max, Apple TV+, Amazon Prime Video, and F1 TV Pro.
• Youfone Zakelijk Business-to-business telecom service offering multi-line Sim Only plans for Dutch small and medium-sized enterprises. Distributed via a network of 225+ channel partners and external call centers.
• Youfone Compleet Bundle combining Sim Only mobile plans with home Internet & TV, offering 100 euros cashback on Internet & TV over 2 years and up to 10 GB extra data per month on Sim Only.
• Youfone Pay Carrier billing service allowing customers to pay for online purchases (Apple Store, Google Play Store) and content subscriptions (e.g., Viaplay) via their Youfone monthly invoice.
• Youcoins loyalty program Cashback loyalty program where customers earn virtual currency (Youcoins) when shopping at partner web stores such as Coolblue, Hema, and Hello Fresh through their customer portal.

Quantifiable outcome

• Youfone won the Beste Service Award in the Telecom category and was ranked best mobile provider by the Consumentenbond (8.3 rating, Q4 2023)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability8 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• KPN (Royal KPN N.V.)coreTechnology or Integration · 1 March 2024Youfone is a mobile virtual network operator (MVNO) that operates exclusively on KPN's mobile and fixed network infrastructure. KPN acquired Youfone's Dutch activities in March 2024 (regulatory approval received from ACM), but Youfone continues to operate as an independent brand. Youfone uses KPN's network for all mobile services (4G, 5G), DSL/fiber home internet, and fixed-line services. KPN's network was ranked the best mobile network in the world by Umlaut and the best in the Netherlands by Ookla.
• Team DSM (Professional Cycling Team)minorOthers · 1 December 2021Youfone sponsors Team DSM, a professional international cycling team, as part of its international marketing strategy. The partnership began in December 2021 and is designed to support Youfone's growth ambitions through sports marketing and visibility.
• Amino and 24icoreTechnology or Integration · 1 August 2020Amino and its subsidiary 24i enabled Youfone to launch the first Android TV Operator Tier service in the Netherlands in August 2020. Youfone delivers next-generation integrated OTT, VoD, and Live TV services on televisions and mobile devices through this partnership. The Android TV platform is central to Youfone's TV strategy.
• DatriminorStrategic or Co-development Partner · 1 July 2020Youfone took an equity stake in Datri, a business telecom service provider, in July 2020. The move was part of Youfone's strategy to introduce innovative and smart services to the business market. Youfone's B2B division (Youfone Zakelijk) leverages this partnership to expand into the enterprise segment.
• Youfone Zakelijk (225+ Channel Partners)coreChannel Partner/ Reseller/ Distributor · 1 January 2019Youfone Zakelijk distributes business telecom services through a network of over 225 channel partners serving business end customers in the Netherlands. The partner channel began in 2021 and has grown rapidly. Partners include external call centers selected for quality standards.
• Forza (Refurbished Phones)minorChannel Partner/ Reseller/ Distributor · 1 November 2016Youfone partnered with Forza, a refurbished phone provider, to offer iPhones at half price to Youfone customers. This partnership allowed Youfone to enter the device sales market without holding inventory, offering customers cost-effective access to smartphones.
• ESET NederlandcoreTechnology or Integration · 1 April 2016Youfone partners with ESET, the largest EU-based endpoint security software developer, to offer YouSecure — free security software for subscribers. YouSecure protects smartphones, desktops, and tablets against phishing, malware, spam, and theft. The partnership, active since 2016 and expanded in 2019, reflects Youfone's commitment to protecting customers from cybercriminals. ESET provides the technology while Youfone handles distribution and customer awareness.
• Economic Data Resources B.V. (EDR)minorOthers · 1 January 2016EDR provides credit scoring and risk analysis for Youfone's customer acceptance process. When a customer applies for a new mobile subscription, Youfone sends data to EDR which provides a creditworthiness assessment. Youfone's privacy policy references this partnership for new mobile subscriptions.
• Coolblue, Hema, Hello Fresh (Youcoins Partners)minorGTM or Marketing Partner · 1 January 2016Youfone's Youcoins loyalty program partners with popular Dutch retailers including Coolblue, Hema, and Hello Fresh. Customers earn virtual currency (Youcoins) when purchasing from these partners through the Youfone customer portal. Youfone receives affiliate commissions from these partnerships.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Simyo: Simyo is a Dutch MVNO operating on the KPN network, targeting the same value-conscious consumer segment with Sim Only plans and a similar digital-first, self-serve GTM motion. It is the closest head-to-head competitor in the price-led Dutch MVNO category.
• hollandsnieuwe: hollandsnieuwe is a Dutch Sim Only MVNO with a comparable challenger positioning, transparent pricing, and online-first acquisition model. It directly competes with Youfone for the same price-sensitive Dutch consumer.
• Lebara Netherlands: Lebara is an international MVNO brand with a strong Dutch presence, offering low-cost Sim Only plans aimed at international calling and migrant segments. Overlaps with Youfone in low-ARPU mobile plans but with a more international calling angle.
• Budget Mobiel: Budget Mobiel is a Dutch MVNO selling value Sim Only plans, operating on the KPN network. It pursues a similar price-leadership strategy and serves the same Dutch budget-conscious consumer base as Youfone.

Broad incumbents

• KPN: KPN is the largest Dutch telecom incumbent and the host network on which Youfone operates. KPN is also Youfone's parent company following the March 2024 acquisition. It provides mobile, fixed, and TV services across the Netherlands as a full MNO.
• Ziggo: Ziggo is the dominant Dutch cable operator offering broadband, TV, and mobile services. It competes with Youfone's Internet & TV bundle through its larger fixed network footprint and proprietary cable infrastructure.
• T-Mobile Netherlands: T-Mobile Netherlands is a major Dutch MNO offering mobile, fixed, and converged services. It competes directly with Youfone in Sim Only and bundles and represents one of the larger alternative network options for Dutch consumers.
• VodafoneZiggo: VodafoneZiggo is a major Dutch converged operator combining Vodafone's mobile network with Ziggo's cable infrastructure. It overlaps with Youfone's full mobile-plus-home proposition and is a benchmark for bundled telecom competition in the Netherlands.

Regional players

• 1&1 (United Internet): 1&1 is a major German MVNO/fixed-line operator under United Internet, pursuing a similar challenger-brand strategy with mobile and broadband bundles. Comparable business model and value proposition to Youfone but operating primarily in Germany rather than the Netherlands.

Emerging players

• Lyca Mobile: Lyca Mobile is a global MVNO with Dutch operations, focused on low-cost international calling and ethnic segment plans. It overlaps with Youfone in the value mobile category but differentiates on international calling rather than converged broadband.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Youfone
• Instagraminstagram.com/youfone.nl
• Xx.com/youfone

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Youfone