Zac Brown Band

What Zac Brown Band does

Zac Brown Band is a privately held American country and Southern rock band founded by Zac Brown in Georgia, now operating primarily from Atlanta and Nashville with LLC entities ONELIVE LLC (Texas) and Manhead LLC (Tennessee). The band's core offering is live music performance: it runs an extensive touring operation spanning arenas, amphitheaters, stadiums (including a record 14 consecutive sellouts at Fenway Park), music festivals across the US, UK, Ireland, and Australia, and a limited Las Vegas Sphere residency in December 2025. Beyond touring, the band generates revenue through recorded music (seven studio albums plus EPs and live records distributed via all major streaming platforms and physical formats), direct-to-fan e-commerce on its Shopify-powered storefront, and the Zamily subscription fan club ($40/year) which delivers presale access, merchandise discounts, and exclusive events to a 15+ year community.

The company also operates an extended lifestyle brand portfolio — Z Alexander Brown wines, DemerBox speakers, Outlaw Snax, Crooked Tea, and Biltong products — alongside a wholly owned nonprofit affiliate, Camp Southern Ground, which serves neurodiverse children and post-9/11 veterans. Distribution channels include the official zacbrownband.com e-commerce store (Shopify/Seated), all major music streaming platforms, a new artist-curated live music venue on Margaritaville at Sea's Beachcomber cruise ship (debuting early 2026), a 2026 NBC Sports broadcast partnership for Sunday Night Baseball, and a NASCAR/Hendrick Motorsports co-marketing program. The underlying technology stack is standard commercial infrastructure rather than proprietary IP: Shopify for commerce, Seated for ticketing, email marketing automation, and standard social media platforms (Facebook, X, Instagram, TikTok, YouTube). There is no proprietary software platform, no AI/ML capability, and no API offering.

The business model is multi-stream and diversified across touring ticket sales (primary revenue), VIP package premiums, recorded music sales and streaming royalties, merchandise (apparel and music product), recurring Zamily subscriptions, lifestyle brand licensing royalties, and broadcast/media rights. Customer concentration risk is structurally low: the fan base is a distributed consumer market spanning country and Southern rock enthusiasts across age groups, with no single-customer dependency. Revenue predictability is supported by annual touring cadence, multi-album catalog depth, recurring fan club memberships, and a 15-year track record of sold-out performances at marquee venues.

Name

Zac Brown Band

Legal name

ONELIVE LLC

Website

https://zacbrownband.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Zac Brown Band is a privately held American country and Southern rock band that generates revenue primarily through large-scale touring, recorded music sales and streaming, merchandise, a recurring Zamily fan club subscription, and an extended lifestyle brand portfolio. The band serves a distributed consumer fan base and operates from Atlanta and Nashville.

Ownership category

akta.pro rank

Product category

Live Music Entertainment

NAICS

Musical Groups and Artists (711130), Music Publishers (512230)

akta.pro primary industry

Comedy Clubs (Nightlife Venues) (MPAGAIAH)

Keywords

• Country music entertainment
• Live concert tours
• Fan club membership
• Branded merchandise sales
• Music streaming catalog

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Live Concert Tours: The primary revenue driver. Zac Brown Band generates significant income from ticket sales across arenas, amphitheaters, stadiums, and Las Vegas Sphere residencies. VIP ticket packages (with backstage tours, hospitality lounges, and merchandise) command premium pricing. The band has set multiple venue attendance records, including 14 consecutive sold-out shows at Fenway Park.
2. Music Sales & Streaming: Revenue from album sales (CD, vinyl), digital downloads, and streaming. The band has released seven studio albums ('The Foundation', 'You Get What You Give', 'Uncaged', 'Jekyll + Hyde', 'Welcome Home', 'The Owl', 'The Comeback') plus EPs ('The Grohl Sessions Vol. 1', 'No Wake Zone'), live albums, and singles. 'Chicken Fried' achieved 9X Multi-Platinum digital single certification.
3. Merchandise Sales: Online store sales of branded merchandise including apparel, accessories, and music product. The store is powered by Shopify with 20% discount offered to Zamily premium members.
4. Fan Club Membership (Zamily): Annual premium membership at $40/year providing presale access, exclusive content, discounts, and community benefits. Auto-renews annually. Memberships are non-refundable with cancellation available anytime.
5. Brand Partnerships & Licensing: Partnerships with NBC Sports (Sunday Night Baseball show open), Margaritaville at Sea (artist-curated venue), and others. Brand portfolio includes Z Alexander Brown (wine), Demerbox (speakers), Outlaw Snax (snacks), Crooked Tea, Camp Southern Ground merchandise, and Biltong products.
6. Broadcast & Media Rights: Revenue from media appearances and broadcasting rights, including NBC's Sunday Night Baseball show open as part of a three-year MLB broadcasting deal. The band's music has been featured in TV performances, CMT awards, and major sporting events (Super Bowl, NCAA Championships).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Zac Brown Band is a multi-platinum country and Southern rock band that produces, distributes, and performs music across a catalog of seven studio albums and EPs. The band generates the majority of its revenue from large-scale live concert tours across arenas, amphitheaters, stadiums, and the Las Vegas Sphere, supplemented by merchandise sales, a recurring $40/year Zamily fan club subscription, music streaming, and a portfolio of licensed lifestyle brands (wine, speakers, snacks, tea, biltong).

Differentiator

Problem solved

Functional benefit

Brands

• Zamily: Official fan club of Zac Brown Band offering premium memberships with presale access, exclusive content, and member events.

Products and services

• Live Concert Tours Year-round live concert touring across North America, Europe, and Australia, with 30+ dates scheduled in 2026. Performances take place in arenas, amphitheaters, stadiums, Las Vegas Sphere, and festivals, supported by special guests such as Brothers Osborne, Old Crow Medicine Show, Fitz and The Tantrums, and Grace Potter.
• Zamily Fan Club Membership Annual premium fan club membership at $40/year (auto-renews) providing presale ticket access, priority pit entry, free show ticket opportunities via the Z Team, 20% merchandise store discount, exclusive contests, pre-show Zamily Gatherings, invitation to annual Zamily Reunion event, exclusive content, and access to private Facebook group.
• VIP Experience Packages Tiered premium concert experience packages sold through Seated ticketing, ranging from 'Keep Me In Mind' basic reserved seats to 'Signature' premium tier with first-five-rows seating, backstage tour, preshow hospitality lounge, merchandise, and preferred parking.
• Branded Merchandise E-commerce merchandise store selling Zac Brown Band branded apparel, accessories, music product, and tour merchandise. International shipping available with customs/duties paid at delivery. Accepts major credit cards, PayPal, Apple Pay, Google Pay, Venmo, and Shop Pay.
• The Foundation (Album) First major-label studio album; breakthrough release that included the 9X Multi-Platinum digital single 'Chicken Fried'. Available across CD, vinyl, and digital streaming platforms.
• You Get What You Give (Album) Second major-label studio album, debuted at #1 on Billboard 200. Available across CD, vinyl, and digital streaming platforms.
• Uncaged (Album) Third studio album that debuted at #1 on US Billboard 200 and won the Grammy Award for Best Country Album in 2013. Available across CD, vinyl, and digital streaming platforms.
• Jekyll + Hyde (Album) Fourth major-label studio album, debuted at #1 on Billboard 200. Available across CD, vinyl, and digital streaming platforms.
• Welcome Home (Album) Fifth studio album. Available across CD, vinyl, and digital streaming platforms.
• The Owl (Album) Sixth studio album, debuted at #2 on US Billboard 200. Available across CD, vinyl, and digital streaming platforms.
• The Comeback (Album) Seventh studio album; earned #1 on Current Country Albums Sales chart. First major release with Warner Music Nashville/Home Grown Music. Available across CD, vinyl, and digital streaming platforms.
• No Wake Zone (EP) Five-track EP released as a new musical offering. Available across digital streaming platforms.
• Love and Fear (Album) Album featuring music from the Love and Fear era, released in 2025 across digital, CD, and vinyl formats.
• Z Alexander Brown Wine Zac Brown branded wine collection, part of the Zac Brown Collective lifestyle brand portfolio. Sold through dedicated website (zalexanderbrown.com).
• DemerBox Portable Speakers Zac Brown branded portable speakers, part of the Zac Brown Collective lifestyle brand portfolio. Sold through demerbox.com.
• Outlaw Snax Zac Brown branded snack products, part of the Zac Brown Collective lifestyle brand portfolio. Sold through outlawsnax.com.
• Crooked Tea Zac Brown branded tea products, part of the Zac Brown Collective lifestyle brand portfolio. Sold through crookedtea.com.
• Zac Brown's Choice Biltong Zac Brown's choice biltong (8oz) sold through Biltong Depot, part of the Zac Brown lifestyle brand portfolio.

Quantifiable outcome

• 14 consecutive sold-out shows at Fenway Park (record-setting)
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, secondary and minor.

• NBC SportscoreStrategic or Co-development Partner · 25 March 2026NBC Sports selected Zac Brown Band to create and perform the show open for 'Sunday Night Baseball' beginning April 12, 2026 for the Guardians-Braves game on NBC and Peacock. The band joins a tradition of high-profile artists like Carrie Underwood and Lenny Kravitz creating theme music for NBC's primetime sports programming. This is part of NBC's new three-year MLB broadcasting deal valued at $200 million annually, featuring 25 MLB prime-time games. The performance was filmed at American Family Field in Milwaukee.
• Brothers OsbornesecondaryGTM or Marketing Partner · 13 February 2026Grammy-winning country duo Brothers Osborne announced they will join Zac Brown Band for select tour dates in Fall 2026, including shows at T-Mobile Center (Kansas City, MO), Enterprise Center (St. Louis, MO), Target Center (Minneapolis, MN), and Denny Sanford PREMIER Center (Sioux Falls, SD).
• Margaritaville at SeacoreStrategic or Co-development Partner · 4 November 2025Margaritaville at Sea Cruise Line announced a partnership with Zac Brown to design a new artist-curated live music venue on its newest ship, Beachcomber, debuting in early 2026. Zac Brown will collaborate on the venue's design, music programming, and experience, making it the largest live music space on the ship. The partnership includes a promotional contest offering fans a chance to see Zac Brown Band perform live and sail on the new ship.
• Hendrick Motorsports / HendrickCars.comsecondaryGTM or Marketing Partner · 22 July 2025Zac Brown Band and HendrickCars.com partnered with Hendrick Motorsports to feature a special 'Stone Skull' paint scheme on Kyle Larson's No. 5 Chevrolet during the Oct. 12 Cup Series race at Las Vegas Motor Speedway, promoting the band's 2025 limited engagement at Sphere Las Vegas. The partnership granted Hendrick Motorsports fans exclusive presale access to Zac Brown Band's December 2025 Sphere concerts using promo code 'HENDRICK'.
• Camp Southern GroundcoreOthersFounded by Zac Brown in 2011, Camp Southern Ground is a transformative space where neurodiverse children and youth with social, emotional, or financial challenges come together with typically developing kids to build connection, confidence, and community. In the off-season, the camp offers life-changing programming for post-9/11 veterans. It is Zac Brown's greatest philanthropic endeavor and the heartbeat of his mission to serve others.
• Z Alexander Brown (Wine Brand)minorOthersZac Brown brand of wines. Part of the Zac Brown Collective lifestyle brand portfolio. Listed in the brands section of the official website alongside other lifestyle products.
• DemerboxminorOthersZac Brown branded portable speakers. Part of the Zac Brown Collective lifestyle brand portfolio.
• Outlaw SnaxminorOthersZac Brown branded snack products. Part of the Zac Brown Collective lifestyle brand portfolio.
• Crooked TeaminorOthersZac Brown branded tea products. Part of the Zac Brown Collective lifestyle brand portfolio.
• Biltong Depot (Zac Brown's Choice Biltong)minorOthersZac Brown's choice biltong (8oz) sold through Biltong Depot. Part of the Zac Brown lifestyle brand portfolio.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dierks Bentley: Dierks Bentley blends country and rock, headlines arenas, and operates a similar fan-club and merchandise ecosystem. Direct genre and touring-model peer.
• Kenny Chesney: Kenny Chesney is a country music solo act of comparable touring scale, repeatedly headlining stadiums and consistently ranking on Pollstar's global tours list. Most directly comparable top-tier country touring peer.
• Luke Bryan: Luke Bryan is a leading country touring act with arena-and-amphitheater scale, hit-driven catalog, and fan club / VIP packaging model. Direct head-to-head competitor for country touring ticket dollars.
• Jason Aldean: Jason Aldean is a mainstream country touring act with comparable arena scale, multiple #1 Country Airplay hits, and similar stadium-filling commercial profile. Direct competitor for the same touring and recorded-music audience.
• Eric Church: Eric Church is a country touring act known for an alt-country, rock-influenced edge that mirrors ZBB's genre-blending positioning. Comparable arena/stadium scale and catalog of charting singles.
• Tim McGraw: Tim McGraw is a veteran country touring headliner with arena/stadium scale, multiple Grammys, brand-extension ventures, and a long-running fan base. Comparable in catalog depth, touring scale, and brand-portfolio breadth.
• Brothers Osborne: Brothers Osborne are a Grammy-winning country duo/act who are also joining ZBB's 2026 tour as support. Direct genre and touring-format peer at a slightly smaller scale.
• Old Dominion: Old Dominion is a top country group/band of similar format, touring arenas, and competing for the same group-act touring slot at country radio and live venues.
• Florida Georgia Line: Florida Georgia Line is a chart-topping country duo/act with arena scale and a similar group-format positioning. Direct competitor within the country duo/group segment.
• Thomas Rhett: Thomas Rhett is a contemporary country touring headliner with arena scale, multiple #1 hits, and family-friendly mainstream positioning. Competes for the same contemporary country touring audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/zacbrownband
• YouTubeyoutube.com/user/zacbrownband
• Facebookfacebook.com/zacbrownband
• Instagraminstagram.com/zacbrownband
• TikToktiktok.com/@zacbrownband
• LinkedInlinkedin.com/company/home-grown-music-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zac Brown Band