Okko
- Company typePrivate
- Founded2012
- HeadquartersSaint Petersburg, Russia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Okko does
Okko is a Russian online cinema and streaming platform operated by OOO Okko (legal entity), founded in 2012 and headquartered in Saint Petersburg. The company offers subscription-based streaming of films, series, cartoons, documentaries, and live TV channels through its core web property okko.tv, with distribution extensions on Smart TV, Android TV, and a dedicated kids portal. Its product portfolio is organized into vertical sub-brands: Okko Prime (the premium ad-free SVOD tier with Ultra HD 4K and Dolby 5.1), Okko Sport (live football and sports including UEFA Champions League and UEFA Europa League), Okko Kids (children's content with parental controls), Okko.Doc (documentaries), and Okkolokino (an editorial media hub with articles, reviews, and celebrity watchlists). The platform also produces and distributes Russian-language original series and films under the Okko Originals banner.
Monetization is dominated by subscription recurring revenue from Okko Prime, with a minor advertising-supported (AVOD) layer on free public TV channels; in aggregate, paid subscriptions account for approximately 96.4% of the Russian online cinema market. Okko holds 15.1% of the Russian online cinema market, ranking second behind Kinopoisk (owned by Yandex) and ahead of Wink (14.7%), in a market that reached 200.4 billion rubles in 2025 growing 40% year-over-year. Customer segments are horizontal, targeting Russian-speaking general consumers, families with children, and sports enthusiasts, all served via direct-to-consumer self-serve sign-up through the website and TV apps.
The business operates under ownership of JSC New Opportunities, which acquired Okko from Sberbank in May 2022 following Russia's invasion of Ukraine; this ownership transition triggered UK sanctions on the parent and an OFSI fine against Apple Distribution International for post-sanctions payments to Okko. Okko's software is registered in the Russian domestic software registry and the platform applies recommendation technologies in compliance with Russian regulatory requirements.
Okko firmographics
Firmographics- Name
- Okko
- Legal name
- ООО «Окко»
- Website
- https://okko.tv
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Okko industry classification
Industry- Product category
- Online Video Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
Keywords
Where Okko is headquartered
LocationHeadquarters
- HQ city
- Saint Petersburg
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Okko business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Content/Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Subscription Revenue (SVOD): Primary revenue stream from paid subscriptions offering access to full content library without advertisements. The Okko Prime subscription provides access to films, series, cartoons, and TV channels.
- Advertising Revenue (AVOD): Minor revenue stream from advertising, accounting for approximately 4% of market revenue. Free access to some content with advertisements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Okko Prime subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Okko product offering
Product offeringCore offering
Okko is a Russian-language online cinema and streaming platform offering films, series, cartoons, documentaries, live TV channels, and live sports via subscription. The core service is accessible through the okko.tv website and dedicated Smart TV / Android TV applications, with the premium Okko Prime subscription granting ad-free access to the full library in HD/4K with Dolby 5.1 sound. Vertical products include Okko Sport (live sports including UEFA competitions), Okko Kids (age-appropriate content with parental controls), and Okko.Doc (documentary programming).
Product overview
Okko is a Russian online cinema and streaming platform operated by OOO Okko, offering films, series, cartoons, documentaries, and live TV channels via a subscription model. The core platform is Okko.tv, with the premium subscription tier Okko Prime providing ad-free access and Ultra HD 4K quality with Dolby 5.1 sound. The platform includes specialized vertical products: Okko Sport (live sports streaming including UEFA competitions), Okko Kids (a dedicated children section with parental controls), and Okko.Doc (documentary programming). Content is accessible across the web, Smart TV, Android TV, and mobile devices. Okko also produces and distributes exclusive original content under the Okko Originals brand, alongside a media hub (Okkolokino) that publishes editorial articles, reviews, news, and curated collections.
Differentiator
Problem solved
Functional benefit
Brands
- Okko Prime: Premium subscription service offering films, series, cartoons, and TV channels
- Okko Sport
- Okko Doc
- Okko.Doc
- Okkoлокино
Products and services
- Okko.tv (Online Cinema) Russian-language online cinema and streaming platform offering movies, series, cartoons, documentaries, and live TV channels via subscription, accessible via web, Smart TV, and mobile apps. Targeted at Russian-speaking consumers.
- Okko Prime (Okko Прайм) Premium subscription tier of Okko providing access to the full content library including exclusive Okko Originals, ad-free viewing, and enhanced video quality up to Ultra HD 4K with Dolby 5.1 surround sound.
- Okko Sport
Companies that use Okko
Customer profileSegments3 records
Ideal customer profiles3 records
Okko technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Okko partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Okko competitors and assessment
Company assessmentBroad incumbents
- Netflix: Global SVOD benchmark and incumbent streaming leader. While withdrawn from Russia post-2022, Netflix remains the global reference point for Okko's subscription streaming model, content investment economics, and recommendation-driven UX.
- Amazon Prime Video: Global SVOD incumbent with bundled distribution via Amazon's retail ecosystem. Comparable to Okko in combining a subscription SVOD core with sports rights acquisition (e.g., UEFA in select markets) and original content production.
Direct peers
- Premier (Gazprom-Media): Streaming service of Gazprom-Media Holding offering Russian series, films, and TV channel content. Direct competitor to Okko in Russian-language SVOD with strong vertical integration into Russian content production.
- ivi: One of the largest Russian online cinema services operating an SVOD/TVOD model with a broad content library. Direct competitor to Okko for Russian-speaking subscribers, with overlapping verticals in films, series, and originals.
- START: Russian online cinema and streaming service focused on original series and films, with a vertically-integrated production arm. Direct competitor to Okko in the Russian SVOD market, particularly for original scripted content.
- KION (MTS): Streaming platform operated by MTS, one of Russia's largest telecom operators. Competes with Okko via bundled mobile/telecom subscriptions and a broad catalog of films, series, and originals.
- Wink (Rostelecom): Streaming service operated by Rostelecom, holds 14.7% Russian online cinema market share — within a fraction of Okko. Direct competitor leveraging Rostelecom's telecom bundling and pay-TV distribution to acquire subscribers.
- Kinopoisk (Yandex): Yandex-owned online cinema and streaming service and the dominant #1 player in the Russian online cinema market with ~33% share. Direct competitor to Okko in SVOD, AVOD, and original content production, with the advantage of Yandex's traffic, payments, and bundled ecosystem.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
Okko social profiles
Digital presenceOkko financial estimates
Financial estimateRevenue estimate
Valuation estimate
Okko leadership team
Management profileNumber of profiles
Okko funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Okko M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Okko
What does Okko do?
Okko is a Russian-language online cinema and streaming platform offering films, series, cartoons, documentaries, live TV channels, and live sports via subscription. The core service is accessible through the okko.tv website and dedicated Smart TV / Android TV applications, with the premium Okko Prime subscription granting ad-free access to the full library in HD/4K with Dolby 5.1 sound. Vertical products include Okko Sport (live sports including UEFA competitions), Okko Kids (age-appropriate content with parental controls), and Okko.Doc (documentary programming).
Is Okko a public or private company?
Okko is a private company. It is classified as corporate owned and is currently operating.
When was Okko founded?
Okko was founded in 2012. It employs 11 to 50 people.
Where is Okko based?
Okko is headquartered in Saint Petersburg, Russia, in the Europe region.
How does Okko make money?
Two revenue lines are on record. Subscription Revenue (SVOD) is the primary driver. The others are advertising Revenue (AVOD).
Who are Okko's main competitors?
Broad incumbents on record are Netflix and Amazon Prime Video. Direct peers are Premier (Gazprom-Media), ivi, START, KION (MTS), Wink (Rostelecom) and Kinopoisk (Yandex).
Does Okko have an API?
No public API is recorded for Okko.
What industry is Okko in?
Okko's product category is Online Video Streaming. Its primary akta.pro industry code is MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT). Its NAICS code is 516210 and its SIC code is 7900.