Okko

Online Video Streamingokko.tv

Company typePrivate
Founded2012
HeadquartersSaint Petersburg, Russia
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

What Okko does

Okko is a Russian online cinema and streaming platform operated by OOO Okko (legal entity), founded in 2012 and headquartered in Saint Petersburg. The company offers subscription-based streaming of films, series, cartoons, documentaries, and live TV channels through its core web property okko.tv, with distribution extensions on Smart TV, Android TV, and a dedicated kids portal. Its product portfolio is organized into vertical sub-brands: Okko Prime (the premium ad-free SVOD tier with Ultra HD 4K and Dolby 5.1), Okko Sport (live football and sports including UEFA Champions League and UEFA Europa League), Okko Kids (children's content with parental controls), Okko.Doc (documentaries), and Okkolokino (an editorial media hub with articles, reviews, and celebrity watchlists). The platform also produces and distributes Russian-language original series and films under the Okko Originals banner.

Monetization is dominated by subscription recurring revenue from Okko Prime, with a minor advertising-supported (AVOD) layer on free public TV channels; in aggregate, paid subscriptions account for approximately 96.4% of the Russian online cinema market. Okko holds 15.1% of the Russian online cinema market, ranking second behind Kinopoisk (owned by Yandex) and ahead of Wink (14.7%), in a market that reached 200.4 billion rubles in 2025 growing 40% year-over-year. Customer segments are horizontal, targeting Russian-speaking general consumers, families with children, and sports enthusiasts, all served via direct-to-consumer self-serve sign-up through the website and TV apps.

The business operates under ownership of JSC New Opportunities, which acquired Okko from Sberbank in May 2022 following Russia's invasion of Ukraine; this ownership transition triggered UK sanctions on the parent and an OFSI fine against Apple Distribution International for post-sanctions payments to Okko. Okko's software is registered in the Russian domestic software registry and the platform applies recommendation technologies in compliance with Russian regulatory requirements.

Okko firmographics

Firmographics

Name: Okko
Legal name: ООО «Окко»
Website: https://okko.tv
Company type: Private
Founded year: 2012
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Okko industry classification

Industry

Product category: Online Video Streaming
NAICS: Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
SIC: Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

Video streaming service
Online cinema platform
Subscription video on demand
Sports streaming
Digital content distribution

Where Okko is headquartered

Location

Headquarters

HQ city: Saint Petersburg
HQ country: Russia
HQ region: Europe

Offices1 record

Markets served

Okko business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Content/Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

Subscription Revenue (SVOD): Primary revenue stream from paid subscriptions offering access to full content library without advertisements. The Okko Prime subscription provides access to films, series, cartoons, and TV channels.
Advertising Revenue (AVOD): Minor revenue stream from advertising, accounting for approximately 4% of market revenue. Free access to some content with advertisements.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Okko Prime subscription

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Okko product offering

Product offering

Core offering

Okko is a Russian-language online cinema and streaming platform offering films, series, cartoons, documentaries, live TV channels, and live sports via subscription. The core service is accessible through the okko.tv website and dedicated Smart TV / Android TV applications, with the premium Okko Prime subscription granting ad-free access to the full library in HD/4K with Dolby 5.1 sound. Vertical products include Okko Sport (live sports including UEFA competitions), Okko Kids (age-appropriate content with parental controls), and Okko.Doc (documentary programming).

Product overview

Okko is a Russian online cinema and streaming platform operated by OOO Okko, offering films, series, cartoons, documentaries, and live TV channels via a subscription model. The core platform is Okko.tv, with the premium subscription tier Okko Prime providing ad-free access and Ultra HD 4K quality with Dolby 5.1 sound. The platform includes specialized vertical products: Okko Sport (live sports streaming including UEFA competitions), Okko Kids (a dedicated children section with parental controls), and Okko.Doc (documentary programming). Content is accessible across the web, Smart TV, Android TV, and mobile devices. Okko also produces and distributes exclusive original content under the Okko Originals brand, alongside a media hub (Okkolokino) that publishes editorial articles, reviews, news, and curated collections.

Differentiator

Problem solved

Functional benefit

Brands

Okko Prime: Premium subscription service offering films, series, cartoons, and TV channels
Okko Sport
Okko Doc
Okko.Doc
Okkoлокино

Products and services

Okko.tv (Online Cinema) Russian-language online cinema and streaming platform offering movies, series, cartoons, documentaries, and live TV channels via subscription, accessible via web, Smart TV, and mobile apps. Targeted at Russian-speaking consumers.
Okko Prime (Okko Прайм) Premium subscription tier of Okko providing access to the full content library including exclusive Okko Originals, ad-free viewing, and enhanced video quality up to Ultra HD 4K with Dolby 5.1 surround sound.
Okko Sport

Companies that use Okko

Customer profile

Segments3 records

Ideal customer profiles3 records

Okko technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Okko partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Okko competitors and assessment

Company assessment

Broad incumbents

Netflix: Global SVOD benchmark and incumbent streaming leader. While withdrawn from Russia post-2022, Netflix remains the global reference point for Okko's subscription streaming model, content investment economics, and recommendation-driven UX.
Amazon Prime Video: Global SVOD incumbent with bundled distribution via Amazon's retail ecosystem. Comparable to Okko in combining a subscription SVOD core with sports rights acquisition (e.g., UEFA in select markets) and original content production.

Direct peers

Premier (Gazprom-Media): Streaming service of Gazprom-Media Holding offering Russian series, films, and TV channel content. Direct competitor to Okko in Russian-language SVOD with strong vertical integration into Russian content production.
ivi: One of the largest Russian online cinema services operating an SVOD/TVOD model with a broad content library. Direct competitor to Okko for Russian-speaking subscribers, with overlapping verticals in films, series, and originals.
START: Russian online cinema and streaming service focused on original series and films, with a vertically-integrated production arm. Direct competitor to Okko in the Russian SVOD market, particularly for original scripted content.
KION (MTS): Streaming platform operated by MTS, one of Russia's largest telecom operators. Competes with Okko via bundled mobile/telecom subscriptions and a broad catalog of films, series, and originals.
Wink (Rostelecom): Streaming service operated by Rostelecom, holds 14.7% Russian online cinema market share — within a fraction of Okko. Direct competitor leveraging Rostelecom's telecom bundling and pay-TV distribution to acquire subscribers.
Kinopoisk (Yandex): Yandex-owned online cinema and streaming service and the dominant #1 player in the Russian online cinema market with ~33% share. Direct competitor to Okko in SVOD, AVOD, and original content production, with the advantage of Yandex's traffic, payments, and bundled ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

Okko financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Okko leadership team

Management profile

Number of profiles

Okko funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Okko M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Okko

What does Okko do?

Is Okko a public or private company?

Okko is a private company. It is classified as corporate owned and is currently operating.

When was Okko founded?

Okko was founded in 2012. It employs 11 to 50 people.

Where is Okko based?

Okko is headquartered in Saint Petersburg, Russia, in the Europe region.

How does Okko make money?

Two revenue lines are on record. Subscription Revenue (SVOD) is the primary driver. The others are advertising Revenue (AVOD).

Who are Okko's main competitors?

Broad incumbents on record are Netflix and Amazon Prime Video. Direct peers are Premier (Gazprom-Media), ivi, START, KION (MTS), Wink (Rostelecom) and Kinopoisk (Yandex).

Does Okko have an API?

No public API is recorded for Okko.

What industry is Okko in?

Okko's product category is Online Video Streaming. Its primary akta.pro industry code is MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT). Its NAICS code is 516210 and its SIC code is 7900.