WinShape Foundation

What WinShape Foundation does

WinShape Foundation is a private Christian nonprofit headquartered in Mt. Berry/Rome, Georgia and founded in 1984 by S. Truett Cathy and Jeannette Cathy. It serves multiple faith-based participant groups through five core ministries: camps for children and families, a college discipleship and leadership program at Berry College, foster care and group care programs, marriage retreats and resources, and leadership development for pastors, churches, and Christian nonprofit leaders.

The organization is not a technology product company. Its delivery model is programmatic and experience-led: in-person camps, retreats, peer learning programs, foster-care operations, on-campus college programming, church partnerships, ministry-specific websites, online registration flows, and podcasts for foster care, marriage, and parenting audiences. The input does not identify proprietary software, AI/ML capabilities, APIs, integrations, or a technical platform architecture.

Revenue mechanics are not disclosed. Evidence points to a nonprofit operating model using direct program registration, donations, and Cathy family support, but public pricing is unavailable and program fees appear to require registration or inquiry. Go-to-market is primarily direct-to-participant and direct-to-institution through ministry-specific websites, content channels, and church/ministry relationships rather than enterprise sales or venture-backed customer acquisition.

Name

WinShape Foundation

Legal name

WinShape Foundation, Inc.

Website

https://winshape.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

WinShape Foundation is a U.S. Christian nonprofit offering camps, college discipleship, foster care, marriage retreats, and leadership programs for children, families, couples, students, foster families, churches, and ministry leaders through in-person programs and digital content.

Ownership category

akta.pro rank

Product category

Faith-based ministry services

NAICS

Religious Organizations (8131), Child and Youth Services (62411), Grantmaking and Giving Services (81321)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

akta.pro secondary industries

Leadership, Debate & Model UN Camps (EDAMALAK), Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Youth Leadership, Civic Education & Service-Learning Nonprofits (BPAGADAI)

Keywords

• Faith-based ministry programs
• Christian summer camps
• Marriage enrichment retreats
• Church leadership development
• Foster care services

Headquarters

HQ city

Rome

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels2 records

Marketing channels5 records

Core offering

WinShape Foundation provides Christ-centered transformational experiences through five core ministries: summer and day camps for children and families, a four-year college discipleship program at Berry College, foster care and group care services, marriage retreats and resources, and peer-based leadership development for pastors and Christian nonprofit leaders. Programs are delivered primarily in person at the foundation's Georgia facilities and through church partnerships across the U.S., supported by online registration and digital content.

Product overview

WinShape Foundation operates as a Christ-centered nonprofit organization offering five core ministries through an integrated portfolio approach. The organization provides experiential programs including WinShape Camps (summer and day camps for kids and families), WinShape College Program (a four-year leadership development program for students at Berry College), WinShape Homes (foster care and group care services), WinShape Marriage (retreats and resources for couples), and WinShape Leadership (professional development for pastors and Christian nonprofit leaders). These five ministries work together to create transformational experiences rooted in Christian faith across every stage of life, from childhood through adulthood. The organization also produces several podcasts including The WinShape Homes Podcast, The WinShape Marriage Podcast, and Carpool Conversations to extend its ministry reach beyond in-person programming.

Differentiator

Problem solved

Functional benefit

Brands

• WinShape Teams: Team and leader development programs for Christian nonprofits and churches, providing tools and strategies rooted in biblical wisdom.
• Carpool Conversations
• The WinShape Homes Podcast
• The WinShape Marriage Podcast

Products and services

• WinShape Camps Summer camps and day camps for children and families that create meaningful experiences for personal growth, friendship-building, and faith development. Camp is positioned as a place where friendships take root, personal growth is front and center, and faith runs through all activities.
• WinShape College Program A four-year on-campus community program at Berry College that cultivates students' God-given potential and prepares them for spiritual leadership, shepherding others to a deeper faith through intentional discipleship.
• WinShape Homes Foster care and group care programs that partner with families and the church to give children in need a chance to find a stable, loving home environment. Parents in group care and foster care programs receive unlimited care as part of the Christ-centered model.
• WinShape Marriage Marriage retreats and online resources designed to help couples strengthen their relationship with each other and grow closer to God. Retreats include premarital retreats, vision-setting retreats, and 'Preparing for Baby' retreats, along with the WinShape Marriage Podcast covering communication, conflict management, family dynamics, and intimacy.
• WinShape Leadership Peer-based leadership development programs for pastors, church leaders, and Christian nonprofit leaders that provide tools and strategies rooted in biblical wisdom and customized for church and ministry contexts. Delivered through in-person, interactive peer experiences such as the Lead Pastor Collective, Executive Pastor Collective, and Christian Nonprofit Leader Collective.
• WinShape Teams Team and leader development programs for Christian nonprofits and churches that provide tools and strategies rooted in biblical wisdom, helping work teams develop trust, communication, and collaboration through shared challenging experiences.

Quantifiable outcome

• Participants experience transformational spiritual growth and deeper faith commitment
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Focus on the Family: Christian family advocacy and resource organization producing marriage, parenting, and family content plus events. Comparable to WinShape Marriage and Carpool Conversations podcast verticals in audience and content model.
• Kanakuk Kamps: Faith-based residential summer camp network operating Christian camps for kids and teens. Closely comparable to WinShape Camps in target audience, faith-based programming, and residential camp delivery model.
• Lifesong for Orphans: Faith-based nonprofit supporting foster care and adoption through family services, grants, and group-home operations. Directly comparable to WinShape Homes LLC and WinShape Foster Care LLC verticals.
• Pine Cove Christian Camps: Multi-location Christian summer camp operator serving children and families with overnight, day, and family camps. Direct competitor to WinShape Camps in the faith-based residential camp category.
• Young Life: Faith-based youth ministry organization with college and camp programs reaching adolescents through adult-volunteer-led clubs, camps, and college ministry. Comparable to WinShape's youth-and-college ministry verticals at much larger scale.
• Back2Back Ministries: Faith-based nonprofit serving orphans and vulnerable children through residential care, foster care partnerships, and missions. Comparable to WinShape Homes' group-care foster model from a faith-based residential-care perspective.
• Fellowship of Christian Athletes (FCA): Interfaith Christian sports ministry focused on coaches, athletes, and college students, with camps and Huddle groups. Overlaps with WinShape College Program and faith-based experiential programming for youth.
• FamilyLife (a Cru ministry): Faith-based marriage and family ministry offering marriage conferences, Weekend to Remember retreats, and digital resources. Closely mirrors WinShape Marriage retreats and resources for couples.

Broad incumbents

• Cru (Campus Crusade for Christ): Large interdenominational collegiate ministry with global reach across student discipleship, marriage/family ministry (FamilyLife), and leadership development. Comparable to multiple WinShape verticals but at significantly larger scale.
• The Navigators: International faith-based collegiate discipleship and leadership development organization. Overlaps with WinShape College Program and WinShape Leadership but operates at broader global scale across many ministries.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@WinShapeHomes
• Xx.com/winshapecamps
• Facebookfacebook.com/winshapeteams
• LinkedInlinkedin.com/company/winshape-teams

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WinShape Foundation