What Wholly Guacamole does

Wholly Guacamole is a U.S. consumer packaged goods brand that produces ready-to-eat guacamole and avocado products preserved through High Pressure Processing (HPP) technology. Founded in 1996 and headquartered in Austin, Texas, the company operates as a brand under MegaMex Foods, LLC, which sits within the Hormel Foods corporate ecosystem. Its portfolio spans two main product lines: WHOLLY GUACAMOLE (bowls, minis, and dips in classic, spicy, chunky, organic, fire-roasted hatch chile, restaurant style, chile lime with TAJIN, verde salsa, and guacamole-and-pico varieties) and WHOLLY AVOCADO (diced avocado trays and smashed avocado minis/dips in multiple flavor profiles). All products are made with 100% Hass avocados and processed via HPP at 600 MPa using cold purified water without heat or chemical preservatives, enabling a clean-label, allergen-free proposition (facilities free of big 9 allergens) and certifications including vegan, kosher, gluten-free, and non-GMO.

The company's underlying technology is HPP, a cold-water pressure preservation method that maintains the natural color, flavor, and nutritional profile of avocados while extending shelf life. Product formats are diversified across portion sizes (2oz minis, 7.5oz and 15oz bowls, 10oz dips, 8oz diced trays) to address different usage occasions including snacking, party/entertaining, and recipe integration. Wholly Guacamole generates revenue exclusively through retail grocery distribution in the refrigerated prepared foods section of major U.S. grocery chains; the company does not sell direct-to-consumer via e-commerce and relies on traditional CPG slotting. Pricing is not publicly disclosed, with retail prices varying by channel and format. Marketing is content-led, anchored on a library of 80+ recipes, dietitian-endorsed health messaging, and educational content about HPP technology, distributed across Instagram, Facebook, Twitter, YouTube, and Pinterest.

Name

Wholly Guacamole

Legal name

MegaMex Foods, LLC

Website

https://eatwholly.com

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Wholly Guacamole supplies a wide range of smashed and diced avocado without any added preservatives.

Ownership category

akta.pro rank

Product category

Refrigerated Guacamole and Avocado Products

NAICS

Fruit and Vegetable Canning, Pickling, and Drying (31142), Food Manufacturing (311)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole) (CRADACAG)

akta.pro secondary industries

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM), Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL)

Keywords

• Guacamole products
• Avocado products
• Refrigerated dips
• High pressure processing
• Consumer packaged goods

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Packaged Goods Retail Sales: Wholly Guacamole generates revenue through retail sales of pre-packaged guacamole and avocado products sold through grocery stores and food retail channels. Products are sold as consumer packaged goods with one-time purchase transactions at retail price points.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Wholly Guacamole manufactures and sells ready-to-eat, refrigerated guacamole and avocado products (bowls, mini cups, diced trays, smashed avocado minis, and dips) made with 100% Hass avocados and preserved using High Pressure Processing (HPP) technology. Products are sold to mainstream retail consumers through major grocery store chains across the United States.

Product overview

WHOLLY® is a ready-to-eat guacamole and avocado brand owned by MegaMex Foods, an affiliate of Hormel Foods. The portfolio spans two main product lines: WHOLLY® GUACAMOLE (guacamole bowls, minis cups, and dips in varieties including Classic, Spicy, Chunky, Organic, Fire Roasted Hatch Chile, Restaurant Style, Tangy Chile Lime with TAJIN®, Verde Salsa Mild/Spicy, and Guacamole & Spicy Pico) and WHOLLY® AVOCADO (100% Hass avocado products including Diced Avocado trays, Smashed Avocado Minis, Sea Salt Minis, Roasted Red Bell Pepper & Spinach Minis/Dips, Spinach & Artichoke Minis/Dips, and Tomato & Basil Minis/Dips). All products use High Pressure Processing (HPP) to preserve freshness without chemical preservatives. The products are marketed as perfectly ripe, pre-portioned, and ready to use.

Differentiator

Problem solved

Functional benefit

Products and services

• WHOLLY GUACAMOLE Classic Guacamole Bowl

Quantifiable outcome

• Products stay fresh and green through HPP processing
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered minor and core.

• COLUMBUS®minorGTM or Marketing PartnerCOLUMBUS Prosciutto is featured in recipe content on the Wholly Guacamole website, used as an ingredient in appetizer recipes.
• MegaMex FoodscoreOthersMegaMex Foods, LLC is the parent company and brand owner of Wholly Guacamole. The company manufactures and distributes Wholly Guacamole products. © 2026 MegaMex Foods, LLC appears on all official communications and product pages.
• Hormel FoodsminorGTM or Marketing PartnerWholly Guacamole is associated with Hormel Foods through shared privacy policies, terms and conditions, and the 45-day satisfaction guarantee program. The companies appear to share corporate governance under the larger corporate umbrella.
• HORMEL® BLACK LABEL® BaconminorGTM or Marketing PartnerHORMEL BLACK LABEL Bacon is featured as a recipe ingredient in various Wholly Guacamole recipes on the website, with cross-promotional content between the brands.
• LA VICTORIA®minorGTM or Marketing PartnerLA VICTORIA salsa products are featured as recipe ingredients in Wholly Guacamole recipes, including Buffalo Sauce, Red Enchilada Sauce, and various salsa products, suggesting co-marketing within the MegaMex/Hormel portfolio.
• CHI-CHI'S®minorGTM or Marketing PartnerCHI-CHI'S products including Restaurante Style Taco Seasoning Mix and Sweet Corn Cake Mix are featured in Wholly Guacamole recipes, indicating cross-promotional partnerships within the food portfolio.
• APPLEGATE ORGANICS®minorGTM or Marketing PartnerAPPLEGATE ORGANICS SUNDAY BACON is featured in breakfast recipes on the Wholly Guacamole website, with cross-promotional recipe content.
• DOLE®minorGTM or Marketing PartnerDOLE Pineapple and Mango products are featured in Wholly Guacamole recipes, with specific product mentions and recipe integrations.
• TAJIN®minorGTM or Marketing PartnerTAJIN Clásico Seasoning is included as a packet with the Wholly Guacamole Chile Lime product, allowing consumers to customize the heat level. This is a co-branded product feature.
• PLANTERS®minorGTM or Marketing PartnerPLANTERS Dry Roasted Pistachios are featured as an ingredient in a Wholly Guacamole recipe, indicating recipe-based partnership.
• SOMOS™minorGTM or Marketing PartnerSOMOS Mexican Street Corn White Rice, Mexican Black Beans, and Salsa Macha are featured in Wholly Guacamole recipes, showing cross-promotional recipe content.
• HOUSE OF TSANG®minorGTM or Marketing PartnerHOUSE OF TSANG Ginger Flavored Soy Sauce is featured as an ingredient in a tuna poke bowl recipe on the Wholly Guacamole website.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Good Foods Co. Good Foods Co. is a leading US brand in refrigerated guacamole, avocado-based dips, and salsas sold through grocery retail. Most directly comparable to Wholly Guacamole in product format, channel, and consumer occasion.
• Sabra Dipping Company: Sabra is the dominant US refrigerated hummus and dips brand sold through grocery retail. Comparable to Wholly Guacamole in refrigerated dip format, CPG retail distribution model, and single-category leadership positioning.
• Fresh Cravings: Fresh Cravings is a US refrigerated salsa and dip brand sold in club and grocery channels. Direct overlap with Wholly Guacamole in refrigerated Mexican-category dips and grocery-channel distribution.
• Herdez: Herdez is a leading Mexican salsa and refrigerated dip brand sold in US grocery. Comparable to Wholly Guacamole in Mexican-category refrigerated dips, brand positioning, and Hormel co-ownership structure (MegaMex is a Hormel/Herdez joint venture).
• Desert Pepper Salsa: Desert Pepper is a US-based natural and refrigerated salsa/dip brand sold through grocery retail. Comparable to Wholly Guacamole in refrigerated dip category, clean-label positioning, and grocery distribution.
• Yucatan (brand): Yucatan is a sister brand under the MegaMex/Hormel umbrella focused on refrigerated guacamole and avocado products. Directly comparable SKU-for-SKU to Wholly Guacamole within the same parent portfolio.
• 505 Southwestern: 505 Southwestern is a refrigerated and shelf-stable salsa brand widely distributed in US grocery. Comparable to Wholly Guacamole in Mexican-category dips, grocery retail channel, and shelf-stable/refrigerated format strategy.

Broad incumbents

• Calavo Growers: Calavo Growers is a large US avocado processor and fresh-produce supplier with branded retail products including refrigerated guacamole. Comparable as a broader avocado/guacamole incumbent with retail brand presence across multiple product lines.

Emerging players

• Tribe Foods (Mediterranean): Tribe Foods is a refrigerated hummus and dip brand focused on Mediterranean flavors in grocery retail. Comparable as an emerging single-category refrigerated dip brand with similar CPG retail dynamics to Wholly.
• Hope Foods: Hope Foods is a refrigerated hummus and dip brand with organic/clean-label positioning in grocery. Comparable as an emerging better-for-you refrigerated dip brand sharing grocery distribution with Wholly Guacamole.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/eatwholly
• YouTubeyoutube.com/user/eatwholly
• Facebookfacebook.com/WhollyGuacamole
• Instagraminstagram.com/eatwholly
• Pinterestpinterest.com/whollyguacamole

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wholly Guacamole