Noor Staffing Group

What Noor Staffing Group does

Noor Staffing Group (NSG) is a New York-based staffing and recruiting firm operating as a division of Noor Inc., a diversified workforce solutions parent. Founded in 2002, the company has scaled to 11 offices across 40 states, supported by 200 corporate recruiters and a contingent workforce of approximately 4,000 placed workers. NSG serves three primary verticals: office and professional staffing (administrative, finance, IT, marketing, legal, HR, operations); hospitality staffing (food service, culinary, maintenance for corporate dining, stadiums, venues, schools); and healthcare staffing via its NSG Healthcare sub-brand (travel nursing, allied health, and locum tenens).

The company's core technology is a third-party applicant tracking system (Crelate) used to manage job applications, candidate submissions, and placements. NSG does not disclose proprietary technology or AI capabilities, and its operating model emphasizes manual recruiter-driven processes including background checks, face-to-face interviews, and skills evaluations. Product breadth has expanded through both organic launch (NSG Healthcare) and inorganic acquisitions (The Legal Group in 2016 and Star Hospitality Group in 2023).

NSG generates revenue through three primary streams: temporary staffing on a markup-over-wage basis, permanent recruitment on a placement-fee basis, and specialized hospitality staffing services. The customer base spans elite professional services firms, Fortune 500 companies, local/federal/state government agencies, and small-to-mid-cap businesses. As a minority-owned supplier, NSG also benefits from corporate supplier diversity mandates. Distribution is relationship-driven through direct employer outreach, an in-house recruiting team, and digital channels including its website, major job boards, and LinkedIn. Pricing is quote-based and not publicly disclosed, varying by position, industry, and candidate qualifications.

Name

Noor Staffing Group

Legal name

Noor Staffing Group

Website

https://noorstaffing.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Noor Staffing Group is a New York-based staffing and recruiting firm operating as a division of Noor Inc., placing contingent and permanent workers across office/professional, hospitality, and healthcare verticals through 11 offices serving 40 states.

Ownership category

akta.pro rank

Product category

Staffing Services

NAICS

Temporary Help Services (561320), Employment Placement Agencies (561311), Professional Employer Organizations (561330)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

National Generalist Staffing Firms (BPACACAI)

akta.pro secondary industry

Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)

Keywords

• Staffing services
• Temporary staffing
• Travel nursing
• Permanent recruitment
• Hospitality staffing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Temporary Staffing: NSG provides temporary staffing services placing contingent workers across various industries including hospitality, professional services, and healthcare. Revenue generated through markup on worker wages.
2. Permanent Recruitment: Permanent placement services for employers seeking to fill permanent positions. One-time fee per successful placement.
3. Hospitality Staffing Services: Specialized recruitment and placement of hospitality staff within corporate dining facilities, sports stadiums, concert venues, conference centers, schools, and universities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Noor Staffing Group (NSG) is a New York-based staffing and recruiting firm placing contingent and permanent workers across hospitality, office/professional, and healthcare (including travel nursing and locum tenens) industries. The firm operates 11 offices across the United States with 200 corporate staff supporting approximately 4,000 contingent workers across 40 states, and functions as a division of Noor Inc.

Product overview

Noor Staffing Group is a staffing and recruiting firm operating as a single-service platform offering multiple staffing specializations. The company provides staffing excellence through a network of 11 offices, 200 corporate staff, and 4,000 contingent staff across 40 states. Core services include Office & Professional Staffing, Hospitality Staffing Services, Travel Nursing & Allied Health Staffing, Temporary Staffing, Permanent Recruitment, Employer of Record (EOR) Services, and Locum Tenens Staffing. The company operates as a division of Noor Inc. and serves elite professional services firms, Fortune 500 companies, and government agencies.

Differentiator

Problem solved

Functional benefit

Brands

• NSG Healthcare: Travel nursing and allied health staffing division of Noor Staffing Group, providing local and travel nursing contract opportunities nationwide.
• NSG Hospitality

Products and services

• Office & Professional Staffing Placement of office and professional workers for client organizations across administrative, clerical, and professional roles; serves employers needing temporary, temp-to-perm, or direct-hire office support.
• Hospitality Staffing Services Staffing of hotels, resorts, restaurants, banquet, and event venues with temporary and permanent hospitality workers including housekeepers, servers, kitchen staff, and front-of-house personnel.
• Travel Nursing & Allied Health Staffing Placement of registered nurses, allied health professionals, and therapists into short-term travel assignments at hospitals and healthcare facilities across the United States.
• Temporary Staffing Short-term temporary worker placement across hospitality, office/professional, and light-industrial roles to meet client demand spikes, project needs, and seasonal coverage.
• Permanent Recruitment / Direct Hire Direct hire and permanent placement recruiting services for clients seeking full-time employees across hospitality, office/professional, and healthcare positions.
• Employer of Record (EOR) Services Outsourced employer-of-record services in which NSG assumes employer responsibilities for client workforces, handling payroll, benefits administration, tax withholding, and compliance for contingent workers.
• Locum Tenens Staffing Placement of physicians, advanced practitioners, and other healthcare providers into temporary locum tenens assignments at hospitals, clinics, and healthcare systems to fill coverage gaps.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Noor Inc.coreOthersParent company of Noor Staffing Group. NSG is a division of Noor Inc. family of companies and is committed to providing top-tier recruiting and staffing services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AMN Healthcare: Public healthcare staffing leader in travel nursing, locum tenens, and allied health — directly comparable to NSG Healthcare. Both compete for the same healthcare facility clients and nursing pool.
• Robert Half International: Public staffing firm specializing in office, administrative, finance, and professional placements. Directly comparable to NSG's office/professional staffing vertical with overlapping customer base of Fortune 500 clients.
• Kelly Services: National generalist staffing firm offering temporary, permanent, and workforce solutions across office, industrial, and professional segments. Comparable horizontal staffing model with similar multi-vertical strategy.
• Cross Country Healthcare: Public healthcare staffing firm offering travel nursing, allied health, and locum tenens services. Closely comparable to NSG Healthcare's healthcare vertical with similar service mix.
• Aya Healthcare: Largest US travel nursing staffing firm with technology-enabled matching platform. Directly competes with NSG Healthcare in travel nursing placements and allied health.
• Insight Global: Large private staffing firm placing professionals in IT, finance, accounting, and healthcare roles nationally. Directly comparable national generalist with similar Fortune 500 client profile.

Broad incumbents

• ManpowerGroup: Global workforce solutions provider offering staffing across office, industrial, and professional segments. Overlaps with NSG's office/professional and temp staffing offerings at enterprise scale.
• Randstad: Global HR services and staffing giant with broad vertical coverage including administrative, professional, and healthcare. Comparable multi-vertical generalist positioning at significantly larger scale.
• Adecco Group: Global staffing leader offering temporary staffing, permanent placement, and workforce solutions across virtually every vertical. Overlaps with NSG's generalist staffing offering as a much larger incumbent.

Emerging players

• Headway Workforce Solutions: National staffing provider focused on administrative, professional, and healthcare workforce solutions. Comparably sized emerging player with similar multi-vertical approach and government contract experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/noorstaffing
• LinkedInlinkedin.com/company/noor-staffing-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noor Staffing Group