What Shinoken Group does

Shinoken Group Co., Ltd. (株式会社シノケングループ) is a Tokyo- and Fukuoka-headquartered Japanese holding company founded in 1990 by Shinohara Hideaki, operating an integrated real estate platform that develops, sells, and manages rental apartments and condominiums primarily for 30-50-year-old salaried workers and civil servants without land holdings. The group operates a fully in-house value chain — land acquisition, design, construction, sales, rental/condominium management, energy retail (LP gas and Shinoken Denki electricity), rent guarantee, small-sum short-term insurance, and senior care — through wholly-owned subsidiaries including Shinoken Produce, Shinoken Harmony, Shinoken Facilities, Shinoken Communications, Shinoken Asset Management, and Shinoken Wellness. As of FY2025 (December 2025), the group reported consolidated revenue of ¥130.975B, managed 53,000+ rental/condominium units for 7,000+ owners at a 99.0% average occupancy rate, and had cumulatively sold approximately 8,000 buildings over 35 years, ranking #1 in Japan for self-developed rental housing construction for 10 consecutive years.

The group operates three business segments: Wealth Creation (one-time apartment/condo sales including branded lines such as Harmony Terrace, New Standard, and AVAND/DiiRA), Life Solution (recurring management fees, energy retail, rent guarantee, IoT home services, and senior care across 21 facilities), and Overseas/Business Investment (China real estate intermediation since 2006, Indonesia REIT operations and development since 2015, and Australia market entry in 2025). Technology layers include the Trust DX electronic contract platform with My Number Card integration (2020), Shinoken Hikari free up-to-10Gbps internet as standard spec (2025), and the industry-first Shinoken Sales AI Agent developed with PKSHA Technology using a 35-year proprietary negotiation corpus (launching January 2026). The company went private via MBO in December 2022 and operates as a pure holding company with no public stock listing.

Name

Shinoken Group

Legal name

株式会社シノケングループ

Website

https://shinoken.co.jp

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Shinoken Group is a Japanese private holding company that develops, sells, and manages rental apartments and condominiums through an integrated in-house value chain serving 7,000+ owners and 53,000+ managed units, with additional operations in energy retail, senior care, and Indonesia/Australia real estate.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Management of Companies and Enterprises (5511), Residential Property Managers (531311), Management of Companies and Enterprises (55111), Lessors of Residential Buildings and Dwellings (531110)

SIC

Real Estate (6500), Real Estate Investment Trusts (6798), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Healthcare & Senior Housing Real Estate Asset Management (BPAJAMAH)

akta.pro secondary industries

HOA / Condominium Association Management (BPAJAFAH), Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG), Real Estate Management for Family Offices (Acquisition, Development, Property Ops) (FSAAADAI)

Keywords

• Rental property management
• Apartment development
• Senior care services
• Energy retail
• Real estate investment

Headquarters

HQ city

Hamamatsucho

HQ country

Japan

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. アパート・マンション销售（ウェルスクリエイション）: 从土地购入、设计、建设到销售的一体化商业模式。主要向30-40岁的上班族和公务员销售投资用公寓和单间公寓。99%的客户是上班族和公务员。35年来累计销售约8,000栋公寓。自社开发公寓建设公司排名连续10年全国第一（2025年）。
2. 租赁管理・公寓管理（ライフソリューション）: 管理戸数53,000戸以上、オーナー様7,000名以上（2025年12月末现在）。管理业务包括入住者应对、建筑物维护、空室新入住者募集、退房结算等。2025年的年平均入住率为99.0%。
3. LPガス・电力零售（エスケーエナジー）: 以本集团开发的公寓和公寓为对象，提供LP燃气供给和销售（ LPGリテール）和电力销售（パワーリテール）。24小时365天的安全监视体制，创业以来事故发生件数为0件。电力「シノケンでんき」的销售从2017年2月开始。
4. 租金保证・小额短期保险: 为公寓和公寓的入住者提供租金等债务保证，以及小额短期保险服务。在入住者拖欠租金时，由保证公司代替入住者向业主或不动产公司垫付未付款项。
5. 护理/残障福祉服务（シノケンウェルネス）: 运营附带服务的老年人住宅、团体之家、访问护理、 daycare等。在日本国内21个事业所开展业务。服务包括痴呆症对应型团体之家、小规模多功能型居家护理、放学后等 daycare 等。
6. 房地产基金・REIT运营（シノケンアセットマネジメント）: 运营对集团开发的住宅（公寓）和迷你住宅（公寓）投资的私募REIT。此外，在印度尼西亚也获得了REIT运营许可和投资顾问许可，开展基金和咨询业务。
7. 海外事业: 在中国上海、印度尼西亚雅加达、澳大利亚开展房地产中介、咨询服务、服务公寓运营、基金和咨询等业务。印度尼西亚的外资企业首次获得REIT运营许可，日资企业首次获得投资顾问许可。

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Shinoken Group is a vertically integrated real estate and lifestyle services holding company that develops, sells, and manages rental apartments and condominiums primarily for salaried workers and public servants aged 30-50 who lack land ownership. The group operates three business pillars: Wealth Creation (apartment/condominium development and sales with ~8,000 buildings sold since 1990), Life Solution (rental and condominium management for 7,000+ owners and 53,000+ units, LP gas and electricity retail, senior care services, and rent guarantee insurance), and Overseas business (REIT management and consulting in Indonesia, China, and Australia).

Product overview

Shinoken Group operates a multi-brand real estate platform consisting of distinct product lines and service offerings. The core products include the Harmony Terrace apartment series (featuring Japan-first three-story wooden LOFTRIA and FourS models), Harmony Residence designer condominiums, and the award-winning New Standard (BRICK/PLATFORM) apartment line. Supporting platforms include Trust DX for electronic contracts with My Number Card integration, the Shinoken Concierge app for owners and residents, and the AI-powered Shinoken Sales Agent. Add-on services include Shinoken Hikari internet (up to 10Gbps), Shinoken Denki electricity, and IoT smart home features. Life solutions encompass rental/condominium management for 7,000+ owners and 53,000+ units, rent guarantee services, and senior housing including service apartments (寿らいふ) and dementia group homes (フレンド). The group also operates SHINOKEN REIT for investment products.

Differentiator

Problem solved

Functional benefit

Brands

• Harmony Terrace LOFTRIA (ロフトリア): 日本初となる木造3階建て・全室ロフト付きアパート新シリーズ
• Harmony Terrace FourS (フォース)
• トラストDX
• シノケンの「Sakulato」（さクラート）
• Shinokenコンシェルジュ
• シノケンでんき
• シノケンひかり
• 桜テラス

Products and services

• Harmony Terrace Series (Harmony Terrace LOFTRIA and FourS) Designer apartment product series including Japan's first three-story wooden LOFTRIA (full-loft design) and FourS (35th anniversary next-generation apartment). Targeted at salaried investors seeking premium rental apartment product for asset building.
• Harmony Residence (Designer Condominiums) Designer condominium/mansion series for single-person households in central Tokyo metropolitan areas, including branded lines such as AVAND and DiiRA. Winner of Good Design Award for design quality.
• New Standard (BRICK / PLATFORM Wooden Rental Apartments) Flagship wooden-structure rental apartment product line offering wealth-building opportunities for working professionals; winner of Good Design Award.
• Rental and Condominium Management Service (Shinoken Facilities) Full-service rental and condominium management for 7,000+ property owners covering 53,000+ units including tenant recruitment, contract processing, rent collection, building maintenance, vacancy marketing, and move-out settlement. Achieved 99.0% average occupancy in 2025.
• Trust DX (Electronic Contract Platform) Electronic contract platform integrated with Japan's My Number Card enabling secure, paperless digital contract workflows for real estate transactions.
• Shinoken Concierge Smartphone Application Smartphone application for property owners and residents providing property management access, service requests, and lifestyle support features.
• IoT Rental Housing (Intelligent Home Security) Smart rental properties equipped with IoT devices, home security systems, and disaster-resilient energy solutions providing next-generation lifestyle and safety features for residents.
• Shinoken Hikari (Free High-Speed Internet) Japan's first free high-speed internet service offering up to 10 Gbps provided as standard specification for newly constructed rental apartments.
• Shinoken Denki (Electricity Retail) Electric power retail service supplying electricity to group-managed apartments and condominiums with 24-hour/365-day safety monitoring and zero accident record since founding.
• LP Gas Retail (Es Energy Agency) LP gas supply and retail service for group-developed and managed apartments and condominiums, with 24-hour/365-day safety monitoring and zero accident record since founding.
• Rent Guarantee and Small-Sum Short-Term Insurance Rent and debt guarantee insurance plus small-sum short-term insurance products for apartment and condominium residents. Guarantee company substitutes payment of unpaid rent to property owners when residents default.
• Senior Care Services (Shinoken Wellness) Service-registered senior rental housing (Julife), dementia-specific group homes (Friend), small-scale multifunctional in-home care, and daycare services operated at 21 locations across Japan. Provides comprehensive Life Support for elderly residents.
• SHINOKEN REIT (Private REIT Operations) Private REIT investing in residential properties (apartments and condominiums) developed by group companies, with AUM exceeding ¥100 billion. In Indonesia, Shinoken Asset Management operates a foreign-affiliate REIT and investment advisory.
• Shinoken AI Sales Agent (Sakulato) Generative AI-powered sales avatar (Shinoken Sakulato) providing 24/7 customer support, developed with PKSHA Technology using NLP trained on 35 years of sales expertise and approximately 8,000 buildings' worth of accumulated negotiation skills.

Quantifiable outcome

• 入住率99.0%（2025年全年平均）
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Japan Post Bank（ゆうちょ銀行）coreStrategic or Co-development Partner · 27 November 2025与Japan Post Bank、DeCurret DCP合作，在房地产支付领域进行DCJPY（日本银行数字化日元）tokenized存款的实证实验。使用tokenized存款进行每月房租支付等，为入住者提供更灵活的支付选项。
• DeCurret DCP（ディーカレットDCP）coreTechnology or Integration · 27 November 2025提供DCJPY tokenized存款平台。与Japan Post Bank、シノケングループ合作进行实证实验。
• PKSHA Technology（PKSHAテクノロジー）coreTechnology or Integration在房地产行业首个！共同开发了「シノケン・セールAIエージェント」生成AI销售代理。活用PKSHA Technology的7.5亿次以上对话成果培育的自然语言处理技术。使用シノケングループ 35年来约8,000栋公寓销售中培养的商谈技巧进行学习。2026年1月开始提供服务。
• Moores Rowland Indonesia（MRI・ムーアズ・ローランド・インドネシア）coreStrategic or Co-development Partner2024年10月与印度尼西亚大型咨询公司MRI合作，在其公司内共同设立了面向日资企业的Japan Desk。通过日语提供税务、会计、劳动法、公司法等专业知识咨询。
• Agun Podomoro（アウング・ポドメロ）coreStrategic or Co-development Partner与印度尼西亚大型开发商合作，进行雅加达郊外的住宅开发项目「科塔波德莫洛天文项目」。开发面积650公顷，东京巨蛋约140个。计划建设面向中间收入层的约8,000户住宅街。成立合资公司，シノケングループ作为投资者参与。SAMI作为咨询方参与。

Scale indicators10 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• Mitsui Fudosan Co., Ltd. Largest Japanese real estate developer with broad residential, commercial, and investment management operations including residential REITs. Broad incumbent and natural large-cap comparator for Shinoken's property development and asset management platform.
• Daito Trust Construction Co., Ltd. Largest Japanese rental-housing construction and management incumbent with a multi-hundred-thousand-unit managed portfolio. A scaled broad incumbent with overlapping rental-housing development and lifecycle management services.
• Daiwa Living Management Co., Ltd. Daiwa House group's rental-housing and condominium management arm, one of Japan's largest third-party managers. Broad incumbent offering competing leasing, operations, and renovation services to Shinoken Facilities.
• Tokyu Land Corporation: Major diversified Japanese real estate developer with significant residential development and REIT operations. Broad incumbent operating at significantly larger scale across Shinoken's adjacent residential and asset management categories.
• Daiwa House REIT Investment Corporation: J-REIT focused on logistics, manufacturing, and residential properties. Comparable Japanese listed REIT to Shinoken's private REIT vehicle, demonstrating the institutional residential-REIT pool Shinoken's asset management arm targets.
• Leopalace21 Corporation: Long-established Japanese provider of built-for-rent apartments and rental management services. Broad incumbent competing across Shinoken's rental construction and management segments, though with a different tenant-targeting model.

Direct peers

• Starts Corporation: Tokyo-listed Japanese apartment developer that designs, builds, sells, and manages rental apartment investments targeted at individual salaried investors. Direct competitor to Shinoken Produce in the 'landless salarymen wealth creation' niche.
• Advance Investment Co., Ltd. Japanese rental-apartment investment specialist that develops and sells apartments as investment products to individual investors. Closely comparable one-stop model to Shinoken Produce's wealth-creation franchise.
• Anabuki Kosan Inc. Japanese rental and condominium management company managing over 60,000 units nationwide. Directly comparable residential property management platform to Shinoken Facilities, with similar geographic and owner base.

Emerging players

• GA Technologies Co., Ltd. Tokyo-listed Japanese proptech company providing a one-stop online platform for property investment, brokerage, and renovation. Emerging proptech competitor that overlaps with Shinoken's digital sales and investment-management initiatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shinoken-group-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries19 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shinoken Group