Woodland Heights Medical Center

What Woodland Heights Medical Center does

Woodland Heights Medical Center is a 149-bed acute care hospital located in Lufkin, Texas, serving the Deep East Texas region. Founded in 1918 as Lufkin's first hospital and currently part of the Community Health Systems (CHSPSC) network under the AllianceHealth Oklahoma brand, the facility employs more than 200 healthcare professionals and operates a 24/7 emergency department alongside inpatient and outpatient service lines spanning cardiology, maternity and neonatal intensive care, orthopedics, surgical services, stroke care, diagnostic imaging, rehabilitation, bariatrics, and sleep medicine. The hospital holds the only Level 2 NICU in the region and has accumulated multiple Joint Commission, American College of Cardiology, American Heart Association, and AASM certifications, including a CMS 5-star (2017) and 4-star (2019) quality rating.

The technology stack combines a 149-bed acute care platform with advanced diagnostic equipment (3D mammography, low-dose CT lung cancer screening, ApneaLink Air home sleep testing, and an FDA-approved Automated Breast Ultrasound System), electronic medical records, and a digital patient engagement layer that includes Inquicker-powered online scheduling with telehealth, a MySecureBill payment portal, and a patient portal. AI/ML is deployed in a limited capacity for medical transcription, summarization, and evidence-based clinical insight retrieval, with no proprietary models disclosed.

Woodland Heights generates revenue primarily through fee-for-service billing to patients and payers across inpatient, outpatient, emergency, surgical, and ancillary service lines, supplemented by MD Save bundled pricing and online self-pay channels. The hospital participates in three ACO/clinically integrated network partnerships for value-based care delivery and serves a broad regional consumer base, with 110,000 patient encounters and $170 million in 2025 community benefit (including $91 million in uncompensated care). The dominant commercial and strategic risk is payer mix concentration toward Medicare, Medicaid, and self-pay populations, partially offset by referral density, regional monopoly on Level 2 NICU services, and a stable physician-ownership stake.

Name

Woodland Heights Medical Center

Legal name

Woodland Heights Medical Center

Website

https://woodlandheights.net

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

251–500 employees

Short description

Woodland Heights Medical Center is a 149-bed acute care hospital in Lufkin, Texas, operating within the Community Health Systems network and serving the Deep East Texas region. It provides comprehensive inpatient and outpatient services including emergency, cardiac, maternity with the only Level 2 NICU in the region, stroke care, and advanced diagnostic imaging.

Ownership category

akta.pro rank

Product category

Acute Care Hospital Services

NAICS

General Medical and Surgical Hospitals (6221), Ambulatory Health Care Services (621)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

akta.pro secondary industries

Sleep Diagnostic Centers (Polysomnography) (HLAFAKAF), Ambulatory Sleep Medicine Centers (HLAFABAJ)

Keywords

• Acute care services
• Diagnostic imaging
• Maternity care
• Cardiac care
• Surgical services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Patient Care Services: Revenue from inpatient and outpatient medical services including emergency care, diagnostic imaging, laboratory services, surgical services, rehabilitation, maternity care, and specialty care in cardiology, pulmonology, neurology, and orthopedics.
2. Healthcare Services Billing: Traditional fee-for-service healthcare billing model where services are billed to patients and/or their insurance providers. The hospital provides price transparency tools and financial assistance programs.
3. Digital Billing and Payment Processing: Online bill payment through MySecureBill patient billing portal. Patients can view, print, download itemized bills, set up payment plans, and make one-time payments. Phone payment option available at 866-419-4048.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Woodland Heights Medical Center is a 149-bed Joint Commission accredited acute care hospital providing a comprehensive range of inpatient and outpatient healthcare services delivered by more than 200 healthcare professionals. Core service lines include emergency care, cardiac care, maternity care with Level 2 NICU, surgical services, stroke care, diagnostic imaging, bariatric weight loss, orthopedics, rehabilitation, laboratory, sleep disorders, and women's health, complemented by digital patient services such as online scheduling, a patient portal, and an online billing platform.

Product overview

Woodland Heights Medical Center is a 149-bed Joint Commission accredited hospital providing comprehensive inpatient and outpatient healthcare services. The facility operates as a single unified hospital with multiple service lines including Emergency Services, Heart Care (with ACC Chest Pain Center accreditation), Maternity Care with Level 2 NICU, Surgical Services, Diagnostic Imaging, Stroke Care (Primary Stroke Center certified), Bariatric Weight Loss, Orthopedics, Rehabilitation, Digestive Health, Laboratory, Sleep Disorders (AASM accredited), and Women's Health. Digital patient services include Online Scheduling via Inquicker for primary care and telehealth appointments, MySecureBill Patient Billing Portal for online payments and payment plans, and a Patient Portal for accessing medical records. The hospital also offers cost-saving programs through MD Save and price transparency tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Services 24/7 emergency department delivering acute and emergency care to patients of Lufkin and the Deep East Texas region, including rapid response for heart attacks and strokes.
• Heart Care / Cardiac Care Cardiology services delivered through an ACC Chest Pain Center with Primary PCI Accreditation and an ACC Cardiac Cath Lab Accreditation with PCI (the first in deep East Texas), serving patients with chest pain and heart attack events.
• Maternity Care Services Obstetric services including labor and delivery, supported by Joint Commission Perinatal Care Certification and a Level 2 Neonatal Intensive Care Unit (NICU), serving expectant mothers in the Deep East Texas region.
• Surgical Services Comprehensive inpatient and outpatient surgical procedures across multiple specialties, including orthopedic and gynecologic surgery, for community patients and physician-referred cases.
• Diagnostic Imaging Advanced imaging services including 3D mammography (breast tomosynthesis), low-dose CT lung cancer screening, automated breast ultrasound (ABUS) for dense breast tissue, and standard radiology for outpatient and inpatient diagnostic needs.
• Stroke Care Primary Stroke Center certified by The Joint Commission and the American Heart Association/American Stroke Association, with Get With The Guidelines-Stroke Silver Plus recognition, treating stroke patients in accordance with national guidelines.
• Bariatric Weight Loss Services Surgical weight loss procedures with candidate assessments and free health risk assessments for adults struggling with obesity for whom traditional weight loss options have not worked.
• Orthopedic Services Joint replacement and orthopedic surgery services with free joint pain assessments for patients suffering from joint pain and musculoskeletal conditions.
• Rehabilitation Services Cardiac rehabilitation, stroke recovery, and physical and occupational therapy for patients recovering from cardiac events, strokes, surgery, or other conditions.
• Digestive Health Gastrointestinal diagnostic and treatment services for patients with digestive and gastrointestinal conditions.
• Laboratory Services Clinical laboratory testing and diagnostic services supporting inpatient, outpatient, and referring provider needs.
• Sleep Disorders Laboratory AASM-accredited sleep disorders laboratory offering home sleep apnea testing with ApneaLink Air and in-lab sleep studies for diagnosing sleep disorders.
• Women's Health Comprehensive women's health services including gynecologic surgery (such as hysterectomy) and breast health screening with mammography and ultrasound.
• Neonatal Intensive Care (NICU) Level 2 Neonatal Intensive Care Unit with a dedicated transport team, the only Level 2 NICU in deep East Texas, providing critical neonatal care and transfers.
• Online Scheduling Free online self-scheduling service for primary care appointments and telehealth visits, allowing patients to book appointments directly with select providers through the hospital website.
• MySecureBill Patient Billing Portal Online bill payment platform enabling patients to view, print, download itemized bills, set up flexible payment plans, chat with customer service, and make one-time payments.
• Patient Portal Secure online patient portal providing on-demand access to medical records, appointment management, and provider communication for hospital patients.
• MD Save Cost-saving program offering patients discounted bundled pricing on selected hospital procedures to improve affordability and access to needed care.
• Price Transparency Tools Online pricing transparency tools, cost calculators, and good faith estimates that help patients understand the cost of care at Woodland Heights.

Quantifiable outcome

• 5-star CMS overall hospital quality rating achieved, with less than 10% of US hospitals receiving this designation
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Community Healthcare Alliance of the FrontiercoreStrategic or Co-development PartnerACO/clinically integrated network partnership enabling participation in quality assessment and improvement activities with shared protected health information for patient care coordination.
• Appalachian Community Physicians AlliancecoreStrategic or Co-development PartnerACO/clinically integrated network partnership for quality healthcare delivery and joint activities in the Appalachian region.
• Quality Healthcare Alliance Texas and OklahomacoreStrategic or Co-development PartnerACO/clinically integrated network partnership enabling quality improvement activities and PHI sharing for designated patient populations in Texas and Oklahoma.
• AllianceHealth OklahomacoreOthersWoodland Heights Medical Center is owned in part by physicians and operates as an AllianceHealth Oklahoma hospital, part of the Community Health Systems network.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ardent Health Partners: Operates acute care hospitals and ambulatory sites across midsize markets in the U.S. Comparable on community hospital scale, regional referral dynamics, and mix of employed-physician primary care.
• Steward Health Care: Operates community hospitals across multiple states, often in non-urban markets. Comparable on community hospital economics and exposure to uncompensated care, though currently in significant financial restructuring.
• LifePoint Health: Operates a network of community hospitals, rehabilitation, and behavioral health facilities, with significant concentration in non-urban markets. Most directly comparable operator in terms of rural/regional acute care community hospital footprint and patient demographics.
• Memorial Health System of East Texas: Community hospital system serving East Texas with similar scale and service mix. Closest geographic and demographic comparable, competing for inpatient and outpatient volumes in the same Lufkin-area catchment.

Broad incumbents

• HCA Healthcare: Largest U.S. for-profit hospital operator with hundreds of acute care facilities including Texas markets. Comparable on operating model, scale advantages, and competitive overlap in Texas acute care, though HCA's portfolio skews toward larger urban/suburban facilities.
• Universal Health Services: Owns acute care hospitals and behavioral health facilities, including Texas assets. Comparable on the acute care community hospital side and on capital allocation between community hospitals and specialty facilities.
• Community Health Systems: Parent organization and one of the largest publicly traded hospital operators in the U.S. Comparable as the operator and strategic decision-maker for Woodland Heights' network; relevant for benchmarking capital allocation, IT infrastructure, and service-line strategy across similar community hospitals.
• Tenet Healthcare: Major for-profit hospital operator with a meaningful community/acute care hospital portfolio across the southern U.S. Directly comparable in business model (acute care hospitals, outpatient services), payer mix, and exposure to community hospital economics.

Regional players

• Baylor Scott & White Health: Largest not-for-profit health system in Texas with broad geographic reach. Comparable on service-line breadth and Texas market presence; competes with Woodland Heights for regional referrals and specialty care in East Texas.
• CHRISTUS Health: Catholic not-for-profit health system operating hospitals in Texas, Louisiana, and other states, including East Texas. Comparable on community hospital footprint in overlapping service areas and on the full-service acute care delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/woodland-heights-medical-ctr

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodland Heights Medical Center