Baptie & Company
- Company typePrivate
- Founded1993
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Baptie & Company firmographics
Firmographics- Name
- Baptie & Company
- Legal name
- Baptie & Company
- Website
- https://baptie.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Baptie & Company industry classification
Industry- Product category
- B2B Community and Event Services
- NAICS
- Business Associations (813910)
- akta.pro primary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
- akta.pro secondary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where Baptie & Company is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Baptie & Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Event Registrations and Attendance: Baptie & Company generates revenue through paid event registrations for conferences, workshops, the PartnerTechX expo, and awards ceremonies. These events feature interactive workshops, keynotes, peer-led discussions, and awards ceremonies targeting IT, Telecom, and Cloud channel professionals.
- Community Memberships: Exclusive communities (Channel Executive Council, Club Next) operate on an invitation-only basis, implying membership-based access to curated insights, peer networking, and executive-level collaboration. The exclusive nature of these groups suggests a premium subscription model.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Baptie & Company product offering
Product offeringCore offering
Baptie & Company is a B2B community and events organization that produces conferences, expos, and invitation-only professional communities for senior channel executives in the IT, Telecom, and Cloud industries. Its core offerings include the Channel Focus Community, Channel Executive Council (global and EMEA), Club Next, Women's Leadership Council, the PartnerTechX expo, and the Channel Focus conference series, which together deliver best practice content, peer networking, and curated insights on channel sales, marketing, and management trends.
Product overview
Baptie & Company is a B2B community and events organization, not a software product company. They do not offer a unified product platform or modules. Their offerings consist of professional communities and events for the IT, Telecom, and Cloud channel ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Channel Focus Community: The leading global community for executives managing enterprise channel programs in IT, Cloud, and Telecom. Provides practical insights and best practices created by and for channel professionals.
- PartnerTechX
- Women's Leadership Council
- Channel Executive Council
- Channel Executive Council EMEA
- Club Next
Products and services
- Channel Focus Community and Conferences A public global community and conference series for executives managing enterprise channel programs in IT, Cloud, and Telecom, providing best practice content, peer-led discussions, and networking events.
- PartnerTechX Expo A dedicated expo that brings together channel leaders, solution providers, and technology innovators to showcase partner technologies and explore tools shaping the future of the partner ecosystem.
- Channel Executive Council (Global) An invitation-only executive community of 50 senior channel leaders from IT, Cloud, and Telecom that focuses on shaping the future of the channel ecosystem through peer collaboration and forward-thinking strategies.
- Channel Executive Council EMEA A regional invitation-only executive community of 50 senior IT, Cloud, and Telecom channel leaders in EMEA, focused on the unique challenges and opportunities of the EMEA channel ecosystem.
- Club Next An invitation-only forum for next-generation channel leaders designed to sharpen their skills and prepare them for future Channel Chief roles, with peer discussion, debate, and industry consensus-building.
- Women's Leadership Council A community that empowers women to reach senior roles in IT and Telecom through career development, leadership skill-building, peer mentorship, and professional networking.
Companies that use Baptie & Company
Customer profileSegments4 records
Ideal customer profiles5 records
Baptie & Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Baptie & Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mindmatrix (BridgeAI Platform)minorBaptie & Company, through its PartnerTechX event, awarded Mindmatrix the 2026 AI Pioneer Award for its BridgeAI platform. The award recognized Mindmatrix's AI innovation in unified Partner Relationship Management and Through-Channel Marketing automation. CEO Harbinder Khera noted the award marks a milestone in Mindmatrix's 28-year history following its pivot from 'DOT-COM to DOT-AI'. This is a recognition relationship through an awards program, not a commercial or product partnership.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Baptie & Company competitors and assessment
Company assessmentBroad incumbents
- CompTIA: CompTIA is a major global trade association for the IT industry that runs member communities, certification programs, and industry events. It is comparable to Baptie & Company as a membership-driven organization serving IT channel professionals, though it operates at much larger scale and includes certification, policy advocacy, and standards work that Baptie does not.
- Informa Tech (Channel Futures): Informa is a large B2B events and media operator whose Channel Futures brand runs conferences, awards, and content for IT channel professionals. It is comparable to Baptie & Company in event format and target audience, though it sits inside a much larger media portfolio.
- TSIA (Technology & Services Industry Association): TSIA is a membership association for technology and services organizations that produces research, conferences, and peer communities for technology executives. It is comparable to Baptie as a peer-driven, subscription-based community serving technology industry executives.
Direct peers
- The Channel Company (CRN): The Channel Company publishes CRN and produces events, awards, and editorial coverage for IT channel executives and solution providers. It competes most directly with Baptie's Channel Focus community and PartnerTechX expo for the attention and sponsorship dollars of senior channel leaders.
- Pavilion: Pavilion is a private, membership-based community of B2B revenue and go-to-market leaders that runs invitation-only forums, peer groups, and events. It mirrors Baptie's capped-membership, peer-led community model for senior executives and operates in adjacent functional verticals.
- Chief: Chief is a private membership network and community for senior women executives, with peer groups, events, and curated programming. It parallels the Women's Leadership Council within Baptie & Company and represents a scaled, premium-priced version of the women-in-leadership community model.
- Gain Grow Retain: Gain Grow Retain is a membership-based community for B2B customer success leaders that runs peer groups, summits, and content. It is directly comparable to Baptie as a paid, subscription-driven executive community with in-person events and a curated peer experience.
- ASUG (Americas' SAP Users' Group): ASUG is a community-driven organization that runs events, peer networks, and educational programming for technology end-user and partner executives. It is comparable to Baptie as a membership-based technology community that monetizes through events and curated content.
Emerging players
- Mindmatrix: Mindmatrix is a vendor of Partner Relationship Management (PRM) and Through-Channel Marketing Automation software serving the same IT/Telecom channel ecosystem that Baptie & Company's communities address. It is comparable as a peer in the channel ecosystem and was recognized at PartnerTechX with the 2026 AI Pioneer Award.
- Channelnomics: Channelnomics is a research and advisory firm focused on the IT channel, providing analysis, reports, and events to channel executives. It overlaps with Baptie's audience and content-driven model, though it operates more as research than as a community organizer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Baptie & Company social profiles
Digital presenceBaptie & Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baptie & Company leadership team
Management profileNumber of profiles
Profiles7 records
Baptie & Company funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baptie & Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baptie & Company
What does Baptie & Company do?
Baptie & Company is a B2B community and events organization that produces conferences, expos, and invitation-only professional communities for senior channel executives in the IT, Telecom, and Cloud industries. Its core offerings include the Channel Focus Community, Channel Executive Council (global and EMEA), Club Next, Women's Leadership Council, the PartnerTechX expo, and the Channel Focus conference series, which together deliver best practice content, peer networking, and curated insights on channel sales, marketing, and management trends.
Is Baptie & Company a public or private company?
Baptie & Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Baptie & Company founded?
Baptie & Company was founded in 1993. It employs 11 to 50 people.
Where is Baptie & Company based?
Baptie & Company is headquartered in Denver, United States, in the North America region.
How does Baptie & Company make money?
Two revenue lines are on record. Event Registrations and Attendance is the primary driver. The others are community Memberships.
Who are Baptie & Company's main competitors?
Broad incumbents on record are CompTIA, Informa Tech (Channel Futures) and TSIA (Technology & Services Industry Association). Direct peers are The Channel Company (CRN), Pavilion, Chief, Gain Grow Retain and ASUG (Americas' SAP Users' Group). Emerging players are Mindmatrix and Channelnomics.
Does Baptie & Company have an API?
No public API is recorded for Baptie & Company.
What industry is Baptie & Company in?
Baptie & Company's product category is B2B Community and Event Services. Its primary akta.pro industry code is THAHABAB, Industry-Specific B2B Trade Show Organizers, with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 813910.