Apex Software

What Apex Software does

Apex Software (operating as Apex Appraisal Solutions) is a San Antonio, Texas-based software company founded in 1987 that builds specialized property sketching and property intelligence solutions for the real estate appraisal and assessment industries. Its flagship product, ApexSketch v7, is a professional floor plan drawing application that supports multiple input methods — keyboard/mouse, digital pen, finger, and DISTO laser meters — and produces ANSI-compliant documentation that integrates natively with the major Computer-Assisted Mass Appraisal (CAMA) and appraisal forms platforms used across the United States. Apex has expanded its portfolio beyond standalone sketching into the GeoViewPort Suite, an integrated platform combining desktop review, workflow management, and mobile field operations, along with StreetScape Imagery, a visual intelligence offering that supplies customized street-level imagery to reduce field visits, and Professional Services that deliver outsourced first-pass inspection, georeferencing, and accuracy verification.

The company serves three primary verticals: government and municipal tax assessors conducting mass appraisal, independent fee appraisers, and lenders and insurance providers. Distribution runs through a hybrid model: a self-serve e-commerce storefront at apexwin.com/store selling perpetual licenses (ApexSketch v7 Standard at $495 per primary seat and $250 per additional seat), an inside-sales account management portal supporting integration and subscription management, and direct enterprise sales targeting municipalities and large financial institutions. Named government customers include Palm Beach County, Montgomery County, and Hillsborough County.

Revenue mechanics combine one-time perpetual software license sales, recurring subscription management for ongoing license administration, integration and forms-related services, and Professional Services revenue. Apex maintains a broad integration footprint with CAMA vendors (Tyler Technologies, Harris Govern, Manatron/Aumentum, Vision Government Solutions, Catalis, Sidwell, Devnet, AVENU) and forms-software vendors (a la mode, ACI, Bradford Technologies, SFREP, WCA). The company is privately held, with no disclosed outside funding, parent entity, M&A activity, or executive team in the source data.

Name

Apex Software

Legal name

APEX Appraisal Solutions

Website

https://apexwin.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Apex Software (Apex Appraisal Solutions) is a San Antonio-based software firm founded in 1987 that builds property sketching and property intelligence tools for government tax assessors, independent fee appraisers, and lenders and insurance providers.

Ownership category

akta.pro rank

Product category

Real Estate Appraisal Software

NAICS

Surveying and Mapping (except Geophysical) Services (541370)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Real Estate Valuation & Appraisal Advisory (FSAEAJAI)

akta.pro secondary industry

Property Valuation: Appraisal Management (AMC) & Appraiser Networks (FSALALAI)

Keywords

• Property sketching software
• Real estate appraisal
• CAMA integration software
• Floor plan drawing
• Property intelligence platform

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software License Sales: One-time perpetual license sales for ApexSketch v7 Standard software. Primary license priced at $495.00, additional licenses at $250.00 each. Supports single-seat and multi-seat deployments.
2. Subscription Management: Account and subscription management system for ongoing license administration. Subscription renewals and management through apexwin.com portal.
3. Professional Services: Outsource services for First Pass Inspection, Georeference, and sketch accuracy verification delivered by professional teams.
4. Forms Integration Services: Integration services and support for connecting ApexSketch with third-party appraisal and CAMA software. Phone support available for a la mode and ACI integration.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Apex Software develops and sells ApexSketch, a professional property sketching, measurement, and ANSI-compliant documentation software combining desktop and mobile solutions with a modern drawing engine supporting keyboard/mouse, digital pen, finger, and DISTO laser meter input. It extends into the GeoViewPort Suite property intelligence platform that integrates desktop review, workflow management, and mobile field operations, supported by StreetScape street-level imagery and outsourced Professional Services for first-pass inspection, georeferencing, and sketch accuracy verification.

Product overview

Apex Software (Apex Appraisal Solutions) offers a unified property intelligence platform comprising the ApexSketch core product for professional sketching and ANSI-compliant documentation, the GeoViewPort Suite platform integrating desktop review, workflow management, and mobile field operations, and StreetScape Imagery modules for visual property intelligence. Professional Services provides outsourced inspection and verification capabilities. The product portfolio is designed for government/municipal tax assessors, independent fee appraisers, and lenders/insurance professionals, offering interoperability with major CAMA systems, appraisal forms software, and assessment platforms to deliver complete property intelligence for high-stakes valuation decisions.

Differentiator

Problem solved

Functional benefit

Brands

• ApexSketch: Professional floor plan drawing software for sketching needs, integrating with major CAMA and Appraisal Software providers across the United States.
• GeoViewPort Suite
• StreetScape Imagery
• Mobile Appraiser
• Desktop Review
• Management Module

Products and services

• ApexSketch Software Professional floor plan sketching, measurement, and ANSI-compliant documentation software for property appraisers and assessors, integrating with most major CAMA and appraisal forms software providers across the United States.
• GeoViewPort Suite Complete property intelligence platform integrating desktop review, workflow management, and mobile field operations in one unified solution for decision support by tax assessors, fee appraisers, and lenders/insurers.
• StreetScape Imagery Visual intelligence imagery module providing customized street-level imagery collection focused on the subject property to support desktop insights and decision-making while reducing the need for field visits.
• Professional Services Outsourced first-pass inspection, georeferencing, and sketch accuracy verification services delivered by seasoned professionals to ensure data accuracy for appraisal and assessment operations.

Quantifiable outcome

• Reduced site visits through visual intelligence
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• a la mode, Inc.coreTechnology or IntegrationForms integration partner for ApexSketch. a la mode customers need to call 800.858.9958 for complete integration instructions and assistance.
• ACIcoreTechnology or IntegrationForms integration partner. ACI customers wanting integration with Apex need to purchase directly from ACI at 800.234.8727.
• Bradford TechnologiescoreTechnology or IntegrationIntegration partner listed in ApexSketch v5 and v6 integration capabilities.
• SFREPcoreTechnology or IntegrationForms integration partner integrated with ApexSketch v5 and v6.
• WCAcoreTechnology or IntegrationForms integration partner integrated with ApexSketch v5 and v6.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• a la mode (ICE Mortgage Technology): a la mode is the leading US appraisal forms software vendor and a direct ApexSketch integration partner. Both companies compete for the same appraiser workflow on sketching and forms generation, making them the closest head-to-head peer in the market.
• Bradford Technologies: Bradford offers appraisal forms and workflow software (e.g., ClickFORMS) integrated with ApexSketch v5/v6. It is a direct competitor in the same appraisal desktop tooling category serving independent fee appraisers.
• ACI Appraisal Systems: ACI is a competing appraisal forms software vendor with documented ApexSketch integration. Comparable in target customer (independent appraisers) and product category (forms + workflow).
• SFREP (Sales Force Apps / SFREP Software): SFREP is an appraisal forms software provider integrated with ApexSketch v5 and v6, competing in the same desktop forms/sketching category for independent fee appraisers.
• Win2App (WCA): WCA provides appraisal forms software integrated with ApexSketch v5 and v6. Targets the same independent fee appraiser base with comparable desktop workflow tools.

Broad incumbents

• Tyler Technologies (iasWorld / Orion / Eagle): Tyler is the largest US CAMA software provider for municipal tax assessors and a documented Apex integration partner. It is a broad incumbent that overlaps with Apex in the government/municipal appraisal workflow but operates a much larger enterprise software portfolio.
• Harris Govern (Tyler Technologies): Harris Govern is a major CAMA/assessment technology provider and an Apex integration partner. As a broader incumbent, it competes indirectly by offering end-to-end assessment suites that can substitute for parts of the Apex stack.
• Manatron / Aumentum (Tyler Technologies): Manatron (now Aumentum under Tyler) provides CAMA and tax assessment software and integrates with ApexSketch. Comparable as a broad incumbent in the same government property assessment workflow.
• Marshall & Swift (CoreLogic): Marshall & Swift provides property valuation cost data and is listed as an Apex integration partner. Operates as a broad incumbent in residential and commercial property valuation data, overlapping with Apex's lender/insurance and assessor use cases.

Emerging players

• Bowery Valuation: Bowery is a tech-enabled commercial appraisal firm using proprietary data and workflow automation. It is an emerging player that competes for the same lender/insurance valuation customers Apex serves, but with a cloud-native, service-based model rather than desktop software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/apexsketching

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex Software