VITAMEDIC
VITAMEDIC is a Brazilian pharmaceutical manufacturer founded in 1977, producing generic, prescription, OTC medications and supplements (Trustfuel, Forday) from a 30,000 m² facility in Anápolis, Goiás, distributed to 110,000 pharmacy and food retail points across Brazil as a subsidiary of Grupo José Alves.
- Company typePrivate
- Founded1977
- HeadquartersAnápolis, Brazil
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What VITAMEDIC does
VITAMEDIC INDÚSTRIA FARMACÊUTICA LTDA is a Brazilian pharmaceutical manufacturer founded in 1977 and headquartered in Anápolis, Goiás. The company operates a 30,000 m² production facility capable of producing 14 million tablets monthly and 18 million supplement units monthly, and ranks among the top 30 pharmaceutical companies in Brazil by pharmacy unit sales, holding 6th position in revenue within its operating markets. Since April 2015, it has operated as a wholly-owned subsidiary of Grupo José Alves, a diversified conglomerate with 5,000+ employees and combined revenue exceeding R$3 billion across 11 companies in 8 sectors.
VITAMEDIC's product portfolio spans four lines: (1) generic medications covering cardiovascular, anti-inflammatory, antidiabetic, and antibiotic categories; (2) prescription branded medications including Algy-Flanderil, Amlodil, Glicomet, Biovarixon, and Vertizan; (3) OTC medications such as Doralex (analgesic), Lorasliv (antihistamine), Energrip C, and Limp Lent contact lens solution; and (4) supplement brands Trustfuel (80+ SKUs in functional nutrition/sports, launched 2024), Forday (vitamin line, launched 2025), and Hepatovit/Energrip C. The company employs 501-1,000 people and distributes through 50,000 direct pharmacy/retail points plus 60,000 additional points via distributors, totaling 110,000 points of sale.
Revenue is generated through unit sales of prescription and OTC pharmaceuticals plus supplements via Brazilian pharmacies and food retail. The go-to-market is sales-led, with a 400+ person field sales force covering pharmacies and a dedicated 20-person food retail channel team. The company does not publicly disclose revenue or pricing. Its primary customer segments are B2B pharmacy chains and distributors, with end consumers accessing products through retail pharmacy and the Trustfuel e-commerce platform. The business model is volume-driven unit pricing across distributed retail channels, with no disclosed subscription, licensing, or recurring revenue components.
VITAMEDIC firmographics
Firmographics- Name
- VITAMEDIC
- Legal name
- VITAMEDIC INDÚSTRIA FARMACÊUTICA LTDA
- Website
- https://vitamedic.ind.br
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- VITAMEDIC is a Brazilian pharmaceutical manufacturer founded in 1977, producing generic, prescription, OTC medications and supplements (Trustfuel, Forday) from a 30,000 m² facility in Anápolis, Goiás, distributed to 110,000 pharmacy and food retail points across Brazil as a subsidiary of Grupo José Alves.
- Ownership category
- akta.pro rank
VITAMEDIC industry classification
Industry- Product category
- Generic Pharmaceuticals
- NAICS
- Pharmaceutical Preparation Manufacturing (325412), Drugs and Druggists' Sundries Merchant Wholesalers (42421), Food (Health) Supplement Retailers (456191)
- SIC
- Pharmaceutical Preparations (2834), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Healthy Aging & Cognitive Support Supplements (CRADAGAM)
- akta.pro secondary industries
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), OTC Medicines & Consumer Health Products Distribution (CRAOAHAB)
Keywords
Where VITAMEDIC is headquartered
LocationHeadquarters
- HQ city
- Anápolis
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
VITAMEDIC business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Generic Pharmaceuticals: Production and sale of generic medications including cardiovascular, anti-inflammatory, antibiotic, and diabetes treatments
- Prescription Brand Medications: Branded prescription medications including Algy-Flanderil, Amlodil, Glicomet, and others sold through pharmacies with medical prescriptions
- OTC/MIP Medications: Medications exempt from prescription including analgesics (Doralex), antihistamines (Lorasliv), cold/flu treatments, and topical products
- Dietary Supplements: Supplement business through Trustfuel brand with functional gummies, multivitamins, and sport nutrition products; and Forday vitamin line
- Contact Lens Solutions: Limp Lent sterile solution for cleaning, disinfecting, and storing contact lenses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pharmaceutical and supplement products sold through pharmacies |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
VITAMEDIC product offering
Product offeringCore offering
VITAMEDIC is a Brazilian pharmaceutical manufacturer that produces generic medications, prescription branded drugs, OTC medications, and dietary supplements. Operating from a 30,000 m² facility in Anápolis (GO), the company manufactures 14 million tablets and 18 million supplement units monthly, distributing through pharmacies, food retail, and its own e-commerce platform under brands such as Trustfuel, Forday, Doralex, Energrip C, Lorasliv, and Limp Lent.
Product overview
VITAMEDIC is a Brazilian pharmaceutical company (founded 1977, part of Grupo José Alves since 2015) that manufactures and commercializes generic and branded medications and nutritional supplements. The product portfolio spans four main lines: (1) Generic medications including cardiovascular drugs, anti-inflammatories, antibiotics, and neurological medications; (2) Prescription branded medications including Algy-Flanderil, Amlodil, Atenoclor, Biovarixon, Butacid, Fluconid, Glicomet, Nimelit, Secdazol, Vertizan, and Vitamin D3; (3) OTC medications including Algy-Flanderil, Doralex, Lorasliv, Hedera Helix, Hemodase, Vit Pantenol, and Limp Lent contact lens solution; (4) Supplement brands including Trustfuel (sports nutrition with 80+ SKUs), Forday vitamins, Energrip C, MucoVit NAC, and Hepatovit. The company operates from a 30,000 m² facility in Anápolis (GO) with capacity to produce 14 million tablets monthly.
Differentiator
Problem solved
Functional benefit
Brands
- Forday: Vitamin and supplement line from A-Z covering immunity, bones, hair, and nails support.
- Limp Lent
- Doralex
- Energrip C
- Lorasliv
- Butacid
- Amlodil
- Atenoclor
- Biovarixon
- Fluconid
- Glicomet
- Nimelit
- Vertizan
- Secdazol
- Vitamina D3
Products and services
- Generic Medications Portfolio Wide portfolio of generic medications spanning aceclofenaco, atenolol, metformin, fluconazole, ivermectin, loratadine, nimesulide, secnidazole, and others, covering cardiovascular, anti-inflammatory, antibiotic, antidiabetic, antifungal, antiparasitic and related therapeutic categories for retail pharmacy dispensing.
- Prescription Branded Medications Branded prescription pharmaceutical portfolio including Algy-Flanderil (ibuprofen), Amlodil (amlodipine), Atenoclor (atenolol+chlorthalidone), Biovarixon (diosmin+hesperidin), Butacid (phenylbutazone), Fluconid (fluconazole), Glicomet (metformin), Nimelit (nimesulide), Secdazol (secnidazole), Vertizan (flunarizine), Ivecte (ivermectin), Fluidsoro (naphazoline), and Vitamin D3 (colecalciferol) for chronic disease management.
- Doralex Analgesic Line OTC analgesic brand containing dipyrone monohydrate (metamizole) in 500mg and 1g tablets for pain and fever relief, including migraine and intense pain, sold through pharmacies without prescription.
- Lorasliv Antihistamine OTC antihistamine containing loratadine 10mg for relief of allergic rhinitis symptoms including nasal itching, runny nose, sneezing, itchy eyes, and urticaria.
- Energrip C Vitamin Supplement OTC vitamin C supplement line (1g per dose) including Energrip C, Energrip C + Zinco, Energrip C Tripla Ação, and Energrip C Imuno Energy formulations with zinc and vitamin D for immunity and energy support.
- Limp Lent Contact Lens Solution Sterile contact lens solution for cleaning, disinfection, washing, conservation, and hydration of hydrophilic contact lenses, eliminating up to 99% of bacteria; manufactured in Spain and sold OTC through pharmacies.
- Trustfuel Supplement Brand Nutritional and sports supplementation brand with 80+ SKUs covering immunity, focus, sleep, beauty, bone health, and weight management, including Brazil's largest functional gummy line with 19 presentations; manufactured at Anápolis plant with 18 million units monthly capacity.
- Forday Vitamin Line Comprehensive A-Z vitamin supplement line covering immunity, bone health, hair and nails, men's and women's specific formulations, 50+ demographic, magnesium, collagen type 2, coenzyme Q10, and turmeric plus formulas marketed as supplements per RDC 27/2010.
- Algy OTC Analgesic Line OTC ibuprofen line including Algy-Flanderil 300mg tablets and Algy Gotas 100mg/mL oral suspension drops for fever reduction and relief of mild to moderate pain including headache, muscle pain, sore throat, toothache, and menstrual cramps.
- Hedera Helix Cough Syrup OTC expectorant syrup containing Hedera helix L. extract 7mg/mL for productive cough relief.
- Hemodase Hemorrhoid Ointment OTC topical ointment combining hydrocortisone acetate, lidocaine, bismuth subgallate, and zinc oxide for treatment of hemorrhoids, anal itching, and post-operative care.
- Vit Pantenol Topical Ointment OTC topical ointment containing dexpanthenol 50mg/g for prevention and treatment of diaper dermatitis, skin fissures, wounds, and pressure sores.
- MucoVit NAC Effervescent Supplement OTC effervescent supplement combining vitamin C, acetyl cysteine (NAC), and zinc in orange flavor with antioxidant action for immune support.
- Hepatovit Liver Health Supplement OTC food supplement containing choline chloride, thiamine hydrochloride, folic acid, d-biotin, and l-methionine in 60x10mL bottles for liver health support.
Quantifiable outcome
- R$6 million in savings through employee suggestion program (PIM) in first year of operation
Companies that use VITAMEDIC
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
VITAMEDIC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
VITAMEDIC partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights6 records
VITAMEDIC competitors and assessment
Company assessmentDirect peers
- EMS Pharma: Largest pharmaceutical company in Brazil by units, operating across generics, branded, and OTC categories. Highly comparable to VITAMEDIC in product mix (chronic-disease generics, OTC, supplements) and pharmacy-channel distribution.
- Eurofarma Laboratórios: Major Brazilian pharmaceutical manufacturer with generics, branded Rx, and OTC portfolio, plus growing consumer health and supplement lines. Comparable to VITAMEDIC on product breadth, pharmacy go-to-market, and manufacturing scale.
- Max Titanium: Brazilian sports nutrition and supplement brand now owned by Hypera Pharma. Directly comparable to Trustfuel on sports-nutrition positioning, Brazil-only footprint, and food-retail and pharmacy channel presence.
- Cimed: Major Brazilian pharma with particularly strong OTC and consumer health presence, plus growing Rx. Directly comparable to VITAMEDIC in pharmacy-led GTM and consumer-adjacent categories.
- Biolab Farmacêutica: Mid-to-large Brazilian pharmaceutical company with branded prescription and OTC portfolio. Comparable to VITAMEDIC on specialty Rx focus, Brazilian-only operations, and pharmacy distribution model.
- Apsen Farmacêutica: Brazilian specialty pharmaceutical company with branded Rx and OTC portfolio. Comparable to VITAMEDIC on branded prescription focus, Brazilian operations, and pharmacy-channel distribution.
- Aché Laboratórios: Top-tier Brazilian pharma with strong branded Rx and OTC portfolio and established pharmacy relationships. Closely comparable to VITAMEDIC on Brazil-focused branded/generic mix and direct-sales coverage of pharmacy points of sale.
- Hyper a Pharma: Brazilian pharma and consumer health company (formerly Hypermarcas) with Rx, OTC, generics, and the Max Titanium sports nutrition brand. Comparable on the pharma/supplement dual engine and the sports nutrition overlap with Trustfuel.
Broad incumbents
- Sanofi Brasil: Brazilian operations of global pharma major with broad Rx, OTC, and consumer health portfolio. Comparable on the OTC and chronic-disease segments in Brazil, though backed by global R&D and scale that VITAMEDIC lacks.
- GSK Brasil: Brazilian subsidiary of global pharmaceutical major with diversified Rx, OTC, and consumer health portfolio. Overlaps with VITAMEDIC on OTC and consumer health distribution through Brazilian pharmacies, but operates from a global parent platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VITAMEDIC social profiles
Digital presenceVITAMEDIC compliance and trust
Trust signalCompliance1 record
VITAMEDIC financial estimates
Financial estimateRevenue estimate
Valuation estimate
VITAMEDIC leadership team
Management profileNumber of profiles
Profiles5 records
VITAMEDIC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VITAMEDIC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VITAMEDIC
What does VITAMEDIC do?
VITAMEDIC is a Brazilian pharmaceutical manufacturer that produces generic medications, prescription branded drugs, OTC medications, and dietary supplements. Operating from a 30,000 m² facility in Anápolis (GO), the company manufactures 14 million tablets and 18 million supplement units monthly, distributing through pharmacies, food retail, and its own e-commerce platform under brands such as Trustfuel, Forday, Doralex, Energrip C, Lorasliv, and Limp Lent.
Is VITAMEDIC a public or private company?
VITAMEDIC is a private company. It is classified as corporate owned and is currently operating.
When was VITAMEDIC founded?
VITAMEDIC was founded in 1977. It employs 501 to 1,000 people.
Where is VITAMEDIC based?
VITAMEDIC is headquartered in Anápolis, Brazil, in the Latin America region.
How does VITAMEDIC make money?
Five revenue lines are on record. Generic Pharmaceuticals are the primary driver. The others are prescription Brand Medications, OTC/MIP Medications, dietary Supplements and contact Lens Solutions.
Who are VITAMEDIC's main competitors?
Direct peers on record are EMS Pharma, Eurofarma Laboratórios, Max Titanium, Cimed, Biolab Farmacêutica, Apsen Farmacêutica, Aché Laboratórios and Hyper a Pharma. Broad incumbents are Sanofi Brasil and GSK Brasil.
Does VITAMEDIC have an API?
No public API is recorded for VITAMEDIC.
What industry is VITAMEDIC in?
VITAMEDIC's product category is Generic Pharmaceuticals. Its primary akta.pro industry code is CRADAGAM, Healthy Aging & Cognitive Support Supplements, with a secondary code of CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity). Its NAICS code is 325412 and its SIC code is 2834.