Excent
Excent Tandtechniek is a Benelux dental technical laboratory group operating 30+ locations, producing crowns, bridges, prosthetics, orthodontics, and implant components for dental practitioners and orthodontists via CAD/CAM, 3D printing, and a centralized digital production center.
- Company typePrivate
- Founded1910
- HeadquartersGouda, Netherlands
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Excent does
Excent Tandtechniek B.V. is a privately held dental technical laboratory group operating from 30+ locations across the Benelux (Netherlands and Belgium), headquartered in Reeuwijk, Netherlands. The company produces dental restorations (crowns, bridges, prosthetics, orthodontic appliances, and implant components) organized in a three-tier concept — Excellent (premium aesthetics), Classic (standard quality), and Select (cost-effective) — and serves primarily dental practitioners and orthodontists. Excent complements its laboratory production with clinical services delivered on-site at dental practices by Clinical Prosthesis Technicians (KPT'ers) and Clinical Restorative Technicians (KRT'ers), repair services, Philips Zoom home whitening, an orthodontic consumables webshop (Excent Supplies), and a training and certification business via Excent Academy and AirSmile Academy. The company has been part of Liberty Dental Group, a multi-country (Netherlands, Germany, Norway) dental laboratory conglomerate, since 2024.
The company's underlying technology is a digitized dental production stack: CAD/CAM design, a fully digital 3D print and milling center in Houten that manufactures semi-finished products for the distributed lab network, Carbon Digital Printing for the Flitz Prothese line, intra-oral scanner integration (including 3Shape TRIOS), and digital order forms interoperable with major Dutch/Belgian practice management software (Exquise, Novadent, Simplex, Tabdents, Robadent, Dentio, Visiquick). Proprietary branded offerings include AirSmile clear aligners (identified as the fastest-growing product), TrySmile visualization concept, the Injectietechniek (a digital wax-up and alternating injection mold technique for restoring bite height), and the Flitz Prothese digital prosthetic line.
Excent's business model combines one-time product sales (dental laboratory products, whitening kits), professional services (clinical on-site work, repairs, training/certification), and hardware sales (intra-oral scanners, Excent Supplies webshop), with pricing largely quote-based for laboratory work and fixed-price for training (€295 AirSmile certification, €475 PSM course, €49 AirSmile Advanced On Demand). The go-to-market is a B2B enterprise field-sales motion through the local laboratory network, supported by digital channels (Excent App, digital order forms), educational events (Excent Speaks), and long-term enterprise partnerships such as with TopMondzorg. The company is currently executing an active roll-up strategy — highlighted by the 2025 acquisition of Fresh and the June 1, 2026 transfer of Fluent Tandtechniek from TopMondzorg — to consolidate the fragmented Benelux dental laboratory market.
Excent firmographics
Firmographics- Name
- Excent
- Legal name
- Excent Tandtechniek B.V.
- Website
- https://excent.eu
- Company type
- Private
- Founded year
- 1910
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Excent Tandtechniek is a Benelux dental technical laboratory group operating 30+ locations, producing crowns, bridges, prosthetics, orthodontics, and implant components for dental practitioners and orthodontists via CAD/CAM, 3D printing, and a centralized digital production center.
- Ownership category
- akta.pro rank
Where Excent is headquartered
LocationHeadquarters
- HQ city
- Gouda
- HQ country
- Netherlands
- HQ region
- Europe
Offices24 records
Markets served
Excent business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Dental Laboratory Products: Production and supply of dental restorations including crowns, bridges, prosthetics, orthodontic appliances, and implants. Products organized in three tiers: Excellent (high-tech aesthetic), Classic (quality standard), and Select (cost-effective).
- Clinical Services: On-site clinical services provided by KPT'ers (Clinical Prosthesis Technicians) and KRT'ers (Clinical Restorative Technicians) who work at dental practices and laboratories.
- Repair Services: Repair services for damaged prosthetics and restorations with efficient workflow and predictable planning.
- Philips Zoom Whitening: Home whitening products including custom bleaching trays and gel, sold to dental practices for patient use.
- Excent Supplies: Orthodontic consumables sold through online webshop to dental practices.
- Training and Certification: Educational programs including AirSmile certification courses, advanced courses, and professional development through Excent Academy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Philips Zoom Professional Whitening Package |
| One time/ perpetual license | Pay-as-you-go | AirSmile Certification Course |
| One time/ perpetual license | Pay-as-you-go | PSM in Modern Orthodontics Course |
| Subscription | Pay-as-you-go | AirSmile Advanced On Demand |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Excent product offering
Product offeringCore offering
Excent Tandtechniek is a dental technical laboratory group that produces dental restorations, prosthetics, and orthodontic appliances for dental practitioners and orthodontists. The company operates 30+ laboratories across the Benelux, manufacturing products such as crowns, bridges, dentures, clear aligners (AirSmile), and implant components using digital CAD/CAM and 3D printing technology. In addition to manufacturing, Excent provides clinical technician services (KPT and KRT) that visit dental practices for on-site measurements and fittings, repair services, training programs through Excent Academy, and Philips Zoom whitening products.
Product overview
Excent Tandtechniek is a dental technology laboratory operating from 30+ locations across the Benelux, offering a comprehensive portfolio of dental products and services organized into four main categories: Crown and Bridge Work (Zirkon, FullZir®, GlassZir®, GlassCeram®, Tryneers®, diagnostic wax-ups, metal alloys, and temporary CAD/CAM plastics), Prosthetics (Digitale Flitz® Prothese, PearlFrame®, complete and partial dentures, frame dentures, bar constructions, epitheses, Tico-coating, and 3D-printed trays), Orthodontics (AirSmile® clear aligners, ClearProof retainers, WhiteSplint®, ClearSplint®, mouthguards, digital indirect bonding, brackets & bonding, and Easy Comfort MRA for sleep apnea), and Implantology (CAD/CAM abutments, implant planning, locator attachments, and torque value references). Beyond products, Excent provides extensive services including the 3-Lijnen Concept (three-tier service model), Digitale Opdrachtbon digital ordering, Excent App for order tracking and communication, Excent Supplies webshop, aesthetic consultations, injection technique for wear restoration, intra-oral scanners, color determination, Clinical Prosthetic Technician (KPT) and Clinical Restorative Technician (KRT) services, Philips Zoom! teeth whitening, repair services, and TrySmile® visualization. The company operates a fully digital 3D-print and milling center in Houten and is part of Liberty Dental Group since 2024.
Differentiator
Problem solved
Functional benefit
Brands
- AirSmile: Invisible aligner orthodontic product line offered by Excent, the fastest-growing product within Excent Tandtechniek.
- Flitz Prothese
- PearlFrame
- Excent Academy
- Excent App
- Excent Supplies
- TrySmile
- FullZir
- GlassZir
- GlassCeram (lithium disilicate)
- Tryneers
- WhiteSplint
- ClearSplint
- ClearProof Retainer
- Excent Supplies
- Excent Service Center
Products and services
- Zirkon (Zirconia Crowns and Bridges) Zirconia-based crown and bridge restorations for dental prosthetics, offered to dental practitioners across the Benelux.
- FullZir®
- GlassZir®
- GlassCeram® lithium disilicate
- Tryneers®
- Digitale Flitz® Prothese
- PearlFrame®
- Volledige Prothese (Complete Denture)
- AirSmile® Clear Aligners
- ClearProof Retainer
- WhiteSplint® and ClearSplint® Occlusal Splints
- Easy Comfort MRA
- CAD/CAM Abutments and Implant Planning
- Stegconstructie (Bar Constructions)
- 3-Lijnen Concept Service
- Digitale Opdrachtbon (Digital Order System)
- Excent App
- Excent Supplies Webshop
- Klinisch Prothesetechnicus (KPT) Service
- Klinisch Restauratief Technicus (KRT) Service
- Injectietechniek Service
- TrySmile® Visualization Service
- Philips Zoom! Whitening Service
- Reparatieservice (Repair Service)
- Intra-orale Scanners Distribution
- Excent Academy Training and Certification
Quantifiable outcome
- Delivery time guarantee for qualified orders - if Classic/Select crown and bridge work not delivered on time, customer receives the work free of charge
Companies that use Excent
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Excent technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
Excent partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- TopMondzorgcoreTopMondzorg and Excent Tandtechniek strengthened their long-term collaboration in dental technology. TopMondzorg transferred Fluent Tandtechniek to Excent on June 1, 2026, further bundling expertise. TopMondzorg operates dental clinics including Dental Clinics, TopOrtho, Proclin, MKA Groep, MondzorgPlus, Omnios, Gerident, Pro-Da and Fresh Unieke Mondzorg, and has worked with Excent for years.
- SchoutenDentalminorDental supplier partner featured on Excent website
- Dental Practices (Tandartsen)coreDental practices serve as the primary distribution channel for Excent products and services, ordering laboratory work and clinical services for their patients
Scale indicators4 records
Recent moves8 records
Expansion highlights7 records
Excent competitors and assessment
Company assessmentDirect peers
- Glidewell Dental: US-based dental laboratory and product manufacturer producing crowns, bridges, implants, and the BruxZir zirconia line. Directly comparable as a digitally advanced dental lab with proprietary materials brands and clinical education, though serving the US rather than Benelux market.
- National Dentex Labs (NDX): One of the largest US dental lab networks offering crowns, bridges, dentures, implants, and digital workflow services. Comparable to Excent as a multi-site dental lab network serving dental practices with a mix of traditional and digital production, though US-focused.
Broad incumbents
- Straumann Group: Global leader in dental implants, prosthetics, and clear aligners (ClearCorrect). Brand partner of Excent for implants and a broader incumbent with overlapping capabilities in implant abutments, CAD/CAM prosthetics, and aligner therapy.
- Envista Holdings: Danaher-spin-off dental products company owning Nobel Biocare, Ormco, and KaVo Kerr. Nobel Biocare is a brand partner of Excent for implants; Envista's portfolio overlaps with Excent's implantology and orthodontics segments at much larger scale.
- Modern Dental Group: Hong Kong-listed global dental prosthetic manufacturer and distributor with multi-lab operations across Europe, North America, and APAC. Highly comparable to Excent as a multi-site dental lab group producing crowns, bridges, dentures, and aligners, but operating at much larger global scale.
- Dentsply Sirona: Global dental equipment, consumables, and digital solutions manufacturer and lab supply distributor. A brand partner of Excent and a broader incumbent that supplies dental labs and competes indirectly via chairside CAD/CAM (CEREC) that can disintermediate external labs like Excent.
Others
- Ivoclar Vivadent: Liechtenstein-based dental materials manufacturer producing zirconia, lithium disilicate (e.max), and CAD/CAM blocks that compete with Excent's GlassCeram, FullZir, and GlassZir branded materials. A key upstream supplier and adjacent competitor in dental prosthetic materials.
- Henry Schein: Largest global distributor of dental supplies and equipment. Comparable as an ecosystem participant that supplies many of the same dental practices Excent serves, and an indirect competitor via its growing dental technology/services portfolio.
Regional players
- VITA Zahnfabrik: German dental prosthetic materials manufacturer producing zirconia, ceramics, and shade-matching systems used by dental labs. Regional peer with comparable focus on fixed prosthetics fabrication materials, operating primarily in DACH while Excent leads in Benelux.
Emerging players
- Align Technology: Manufacturer of the Invisalign clear aligner system and iTero intra-oral scanners. Directly competes with Excent's AirSmile aligner line and its intra-oral scanner distribution business; significantly larger and the dominant global clear-aligner brand.
Market position
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Excent social profiles
Digital presenceExcent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Excent leadership team
Management profileNumber of profiles
Profiles3 records
Excent subsidiaries and ownership
Company hierarchySubsidiaries5 records
Excent funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Excent M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Excent
What does Excent do?
Excent Tandtechniek is a dental technical laboratory group that produces dental restorations, prosthetics, and orthodontic appliances for dental practitioners and orthodontists. The company operates 30+ laboratories across the Benelux, manufacturing products such as crowns, bridges, dentures, clear aligners (AirSmile), and implant components using digital CAD/CAM and 3D printing technology. In addition to manufacturing, Excent provides clinical technician services (KPT and KRT) that visit dental practices for on-site measurements and fittings, repair services, training programs through Excent Academy, and Philips Zoom whitening products.
Is Excent a public or private company?
Excent is a private company. It is classified as corporate owned and is currently operating.
When was Excent founded?
Excent was founded in 1910. It employs 501 to 1,000 people.
Where is Excent based?
Excent is headquartered in Gouda, Netherlands, in the Europe region.
How does Excent make money?
Six revenue lines are on record. Dental Laboratory Products are the primary driver. The others are clinical Services, repair Services, philips Zoom Whitening, excent Supplies and training and Certification.
Who are Excent's main competitors?
Direct peers on record are Glidewell Dental and National Dentex Labs (NDX). Broad incumbents are Straumann Group, Envista Holdings, Modern Dental Group and Dentsply Sirona. Others are Ivoclar Vivadent and Henry Schein. VITA Zahnfabrik is listed as a regional player. Align Technology is listed as an emerging player.
Does Excent have an API?
No public API is recorded for Excent.