What Auto Remarketing does

Auto Remarketing is a B2B trade media brand serving the pre-owned automotive industry in North America, published by privately-held Cherokee Media Group from Cary, North Carolina. Operating continuously since 1987 (currently at Volume 37), it functions as the primary editorial voice for used-vehicle dealers, auto auctions, subprime auto finance, and buy-here-pay-here (BHPH) operators, alongside a dedicated Canadian edition (AR Canada) and three specialized vertical publications (Subprime News, BHPH Report, Auto Fin Journal). Its core product is a monthly print and digital magazine supplemented by daily online news, email newsletters, a podcast series, digital archives dating to 2013, industry reports, and webinars.

The underlying platform is a digital publishing operation with a multi-brand content network, an event infrastructure hosting three major annual conferences (Used Car Week, Canada's Used Car Week, and Used Car Summit), and a paid premium tier (CMG Premium). The technology stack is conventional web CMS-based publishing with standard email distribution and podcast hosting; no proprietary AI, APIs, or technical moats are disclosed. The business generates revenue through three streams: advertising (from auto auctions, dealer service providers, auto finance companies, technology vendors, and insurance companies), subscriptions (magazine, newsletters, CMG Premium), and event/conference ticket and sponsorship revenue. Distribution is primarily direct-to-enterprise for advertisers and direct-to-professional for subscribers, reaching 40,000+ magazine subscribers across North America.

Name

Auto Remarketing

Legal name

Cherokee Media Group

Website

https://autoremarketing.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Auto Remarketing is a B2B trade media publisher serving the North American pre-owned automotive industry through multi-title publications, industry conferences, and digital content aimed at dealers, auctions, and auto finance professionals.

Ownership category

akta.pro rank

Product category

Automotive Trade Media

akta.pro primary industry

Dealer-to-Dealer (B2B) Vehicle Remarketing Networks (TLABAKAB)

akta.pro secondary industries

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA), New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• Used vehicle industry
• Automotive trade media
• Subprime auto finance
• BHPH industry coverage
• Used car auctions

Headquarters

HQ city

Cary

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advertising Revenue: Generates revenue from advertisers including auto auctions, dealer service providers, auto finance companies, technology vendors, and insurance providers who advertise in the magazine and on the website
2. Subscription Revenue: Paid subscriptions for magazine (print and digital), newsletters, and CMG Premium premium content tier
3. Event Revenue: Conference and event tickets for Used Car Week, Canada's Used Car Week, and Used Car Summit industry events

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Auto Remarketing is a B2B trade media brand covering the pre-owned automotive industry. It publishes a flagship print and digital magazine along with a dedicated website delivering news, analysis, and feature content on used vehicles, used car dealers, auto auctions, subprime auto finance, and Buy-Here-Pay-Here operations. The brand extends across sister publications and produces sponsored industry conferences plus a podcast for used-vehicle professionals.

Product overview

Auto Remarketing operates as a multi-platform media company serving the pre-owned automotive industry. The core offering consists of Auto Remarketing magazine as the flagship publication, supplemented by four specialized sub-brands: AR Canada (regional coverage), Subprime News (subprime finance focus), BHPH Report (buy here pay here dealers), and Auto Fin Journal (automotive finance). The company publishes monthly print and digital issues alongside continuous online news coverage across retail, wholesale, technology, and analysis channels. Premium offerings include CMG Premium subscriptions, digital archives, industry reports, and webinars. The company also organizes major industry conferences including Used Car Week, Canada's Used Car Week, and the Used Car Summit, as well as producing the Auto Remarketing Podcast series.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Remarketing magazine

Quantifiable outcome

• 40,000+ magazine subscribers
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Cherokee Media GroupcoreStrategic or Co-development PartnerAuto Remarketing is published by Cherokee Media Group, which also publishes AR Canada, Subprime News, BHPH Report, and Auto Fin Journal. Cherokee Media Group organizes major industry conferences including Used Car Week, Canada's Used Car Week, and Used Car Summit.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WardsAuto: B2B automotive industry intelligence publisher covering OEMs, dealers, technology, and powertrain trends. Highly comparable as a long-running trade media brand serving a similar enterprise audience with editorial analysis and data products.
• Auto Dealer Today: B2B trade publication focused on dealer operations, F&I, compliance, and fixed-ops best practices. Directly comparable as a dealer-segment trade title with overlapping editorial coverage and advertiser base.
• Automotive News: The flagship weekly trade newspaper covering the global automotive industry, including retail, wholesale, finance, and technology. Directly comparable as a B2B media brand serving dealers, manufacturers, and finance professionals with news, analysis, and events.
• CBT Automotive Network: Digital-first B2B news, video, and training content for franchised and independent auto dealers. Comparable as a competing dealer-focused media outlet, especially across digital and video formats where Auto Remarketing also distributes content.

Regional players

• Canadian Auto Dealer: Canadian B2B trade publication serving the domestic auto dealer and remarketing market. Highly comparable as a regional counterpart to Auto Remarketing's AR Canada sub-brand, with similar audience and editorial focus but Canada-only geographic scope.

Broad incumbents

• National Automobile Dealers Association (NADA): The largest U.S. trade association for franchised new-car dealers, producing publications, training, and the annual NADA Show. Comparable as a content and event provider reaching the same dealer audience, though broader in scope and association-driven rather than pure-play media.

Others

• Automotive Fleet: B2B trade media serving commercial fleet management and remarketing buyers. Adjacent peer covering an overlapping but distinct audience (fleet vs. dealer/auction) within the broader pre-owned vehicle ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/autoremarketing
• Facebookfacebook.com/autoremarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Remarketing