Winfield Capital Corp

What Winfield Capital Corp does

Winfield Capital Corp (operating as Winfield Properties or Winfield Cap) is a privately held real estate development, investment, and management firm based in Lyndhurst, New Jersey, with stated operations across the tri-state area (New Jersey, New York, Connecticut). The firm specializes in the acquisition, repositioning, development, and operation of commercial, multifamily, and mixed-use real estate. Its portfolio spans rental apartments (e.g., Whippany Village's 46 luxury units, Schuyler Lofts' 26 units, Westfield Lofts), mixed-use buildings (One Lincoln Plaza, 66 Elm Street, 101 East Broad Street), retail strip centers (Goffle Road, 121 Franklin Avenue, 21 East Broad Street), and commercial assets, with named assets totaling more than 20 properties.

The firm operates on a traditional landlord-operator model with no proprietary technology platform, APIs, or AI/ML capabilities disclosed. Revenue is generated through two primary streams: recurring rental income from residential apartments and commercial/retail/office tenants (including enterprise anchors such as Starbucks, PNC Bank, and Five Guys alongside SMB tenants across healthcare, food & beverage, retail, and services), and one-time gains from the sale of repositioned or developed properties. Marketing is conducted primarily through the company's Wix-hosted website, LinkedIn and Facebook pages, and on-site signage, with leasing handled direct-to-tenant via phone and email.

The competitive positioning rests on local market expertise, in-depth submarket analyses, and capital deployment capability (over $100M in assets since 2015), targeting investors with low-volatility, long-duration real estate exposure in NJ downtowns and transit-adjacent corridors. The firm is founder/owner-operated with 1–10 employees and no disclosed institutional investor base, subsidiaries, or parent company.

Name

Winfield Capital Corp

Legal name

Winfield Cap

Website

https://winfieldcap.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Winfield Capital Corp is a privately held real estate development, investment, and management firm based in Lyndhurst, NJ, that acquires, repositions, and operates commercial, multifamily, and mixed-use properties across the tri-state area.

Ownership category

akta.pro rank

Product category

Real Estate Investment and Development

NAICS

Other Activities Related to Real Estate (531390), Other Financial Investment Activities (5239), Nonresidential Property Managers (531312)

SIC

Real Estate Dealers (For Their Own Account) (6532), Investors, Nec (6799)

akta.pro primary industry

Core Real Estate (Stabilized/Core-Plus) (FSAAAKAA)

akta.pro secondary industry

Investment Sales Brokerage (BPAJABAI)

Keywords

• Real estate investment
• Multifamily rental properties
• Commercial property leasing
• Mixed-use development
• Property management

Headquarters

HQ city

White Plains

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Real Estate Rental Income: Recurring rental income from residential apartments and commercial retail/office spaces across their portfolio properties in New Jersey.
2. Property Sales: One-time revenue from sale of acquired, repositioned, and developed properties (e.g., 428 Springfield Ave sold, 320 Valley Street sold).

Distribution channels1 record

Marketing channels4 records

Core offering

Winfield Capital Corp (operating as Winfield Properties) is a private real estate development, investment, and management firm that acquires, repositions, develops, and operates commercial, multifamily, and mixed-use real estate in the tri-state area, with a portfolio of more than 20 rental apartment, retail, office, industrial, and mixed-use properties concentrated in New Jersey. The firm earns revenue from leasing residential apartments to individuals and families and leasing commercial/retail space to small businesses and national tenants, supplemented by occasional property sales such as 428 Springfield Ave and 320 Valley Street.

Product overview

Winfield Properties operates as a single, unified real estate investment and management offering rather than a platform-plus-modules architecture. The company's portfolio spans multiple property types including rental apartments (multifamily), retail and commercial properties, office spaces, industrial facilities, and mixed-use developments. Properties include Whippany Village (46-unit luxury residential with 16,000 SF retail), Schuyler Lofts (26 residential units), Westfield Lofts (luxury apartments), One Lincoln Plaza (mixed-use anchored by PNC Bank), 66 Elm Street (mixed-use with 8 residential and 2 retail units), 101 East Broad Street (mixed-use with 4 residential units and commercial), and various retail strip centers and commercial buildings throughout New Jersey.

Differentiator

Problem solved

Functional benefit

Products and services

• Winfield Properties — Multifamily Apartment Rentals Long-term residential apartment leasing in luxury multifamily communities in New Jersey, offered to individuals and families seeking housing in the tri-state area near NJ-Transit and downtown amenities.
• Winfield Properties — Commercial and Retail Leasing Leasing of retail, office, and commercial space in New Jersey downtown and transit-adjacent locations to small businesses, national retailers, restaurants, healthcare providers, and professional services firms.
• Winfield Properties — Mixed-Use Developments Vertically integrated mixed-use real estate developments combining ground-floor commercial/retail space with upper-floor residential units, leased to tenants across both audiences and operated directly by the firm.

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Woodmont Properties: Woodmont Properties is a NJ-based developer of multifamily, mixed-use, retail, and industrial properties across the Mid-Atlantic. Comparable to Winfield in geographic focus, asset-class mix, and project scale in NJ submarkets.
• Larken Associates: Larken Associates is a NJ-based residential and commercial real estate developer and manager with a portfolio of multifamily, retail, and office assets. Operates at similar scale and within overlapping NJ submarkets.
• Tucker Development Corporation: Tucker Development is a NJ-based privately held real estate development and investment firm specializing in retail, mixed-use, and multifamily projects. Similar owner-operator model and NJ submarket focus.
• The Hampshire Companies: Hampshire is a NJ-headquartered, privately held real estate investment and development firm operating multifamily, retail, and office properties. Closely mirrors Winfield's owner-operator model and NJ concentration.
• BNE Real Estate Group: BNE is a NJ-based, family-owned real estate development and investment firm focused on multifamily, mixed-use, and commercial assets across the Northeast. Comparable in business model, owner-operator orientation, and deal size to Winfield.

Others

• RCN Capital: RCN Capital is a NJ-based private real estate lender providing financing for residential and commercial investors. Adjacent rather than directly competitive — relevant as a capital provider/ecosystem participant for NJ real estate operators like Winfield.

Broad incumbents

• Veris Residential: Veris Residential (formerly Mack-Cali) is a publicly traded NJ-focused multifamily REIT with a large portfolio of Class A apartment communities. Comparable in NJ multifamily focus but at materially greater scale and with public-market capital access.
• AvalonBay Communities: AvalonBay is a large publicly traded multifamily REIT with a coastal-urban portfolio including significant NJ exposure. Comparable in the multifamily/residential rental segment of Winfield's portfolio but at materially greater institutional scale.
• KRE Group: KRE Group is a NJ-based real estate developer and investor with multifamily, mixed-use, and commercial assets in NJ and the tri-state area. Overlaps with Winfield on asset mix and geography but operates at a larger institutional scale.
• Federal Realty Investment Trust: Federal Realty is a large publicly traded REIT focused on mixed-use and open-air retail centers in affluent coastal submarkets. Comparable on the mixed-use/retail side of Winfield's portfolio but operates at much larger scale with public-market capital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/winfieldproperties

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments13 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winfield Capital Corp