Brand Partners

What Brand Partners does

Brand Partners is a privately held commercial real estate advisory, investment, and development firm headquartered at 5720 LBJ Freeway, Suite 580, Dallas, TX. Founded by Jeff Brand and operating with a four-person team, the firm specializes in retail commercial real estate across three service lines: Project Leasing (filling the final 10% of vacant space where the highest profit margins are captured), Acquisitions & Dispositions (assisting buyers and sellers of investment properties and land), and Tenant Representation (strategy-driven space acquisition for retail brands). The firm is geographically anchored in Dallas-Fort Worth and has extended portfolio holdings into Oklahoma, Louisiana, and New Mexico, with active signature projects including the Tartan Square Shopping Center in Highland Village, TX and a Target-anchored property in Albuquerque, NM.

The firm does not build proprietary technology. Its operational stack is composed of third-party platforms: Juniper Square powers an investor portal (indicating Brand Partners also manages private investment funds), and both LoopNet and CREXI are used to distribute property listings. Internal financial modeling relies on Argus and Excel. Marketing and deal sourcing are driven primarily through direct relationships, ICSC and NTCAR industry memberships, and marketplace listings, rather than through a software product.

Brand Partners' business model is built on professional services fees and transaction commissions. Project Leasing and Tenant Representation generate professional services fees on a per-engagement basis, while Acquisitions & Dispositions generate transactional fees on deal closings. The investor portal suggests a third revenue stream from fund management or sponsor fees, though AUM is undisclosed. The customer base comprises 18+ retail brand partners/tenants, heavily skewed toward SMB food & beverage, automotive, fitness, and telecommunications concepts, with a small number of mid-market names such as Cadence Bank, Crunch, and Smoothie King. Pricing is not publicly disclosed and is negotiated on a per-transaction basis.

Name

Brand Partners

Legal name

Brand Partners

Website

https://brandpartners.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Brand Partners is a Dallas-based commercial real estate advisory and investment firm offering project leasing, acquisitions and dispositions, and tenant representation services to retail brands and developers, primarily in Texas with select projects in Oklahoma, Louisiana, and New Mexico.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industry

Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Commercial real estate services
• Property leasing services
• Investment property brokerage
• Tenant representation services
• Retail property acquisitions

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Project Leasing: Brand Partners earns fees by leasing commercial retail spaces, filling vacant units to maximize property value. They emphasize leasing the 'last 10%' of space as the profit driver, leveraging retailer and broker relationships to complete projects.
2. Acquisitions & Dispositions: Assists buyers and sellers in the acquisition and disposition of investment properties and land, earning transactional fees and commissions on deal closings.
3. Tenant Representation: Creates strategies for retail businesses to secure the right commercial space at the right time and price, earning representation fees from tenants.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Brand Partners is a commercial real estate advisory, investment, and development firm that delivers three core services: Project Leasing (leasing the final vacant space on retail projects to maximize property value), Acquisitions & Dispositions (assisting buyers and sellers with investment property and land transactions), and Tenant Representation (creating strategies to help retail businesses secure the right space at the right time and price). The firm also manages private real estate investment funds accessible via the Juniper Square investor portal and publishes available spaces through the CREXI marketplace.

Product overview

Brand Partners is a commercial real estate investment and development firm offering a unified suite of services centered on property leasing, acquisitions, dispositions, and tenant representation. The company operates through a direct service model (Project Leasing, Acquisitions & Dispositions, and Tenant Representation) augmented by technology-enabled investor and listing management via Juniper Square and CREXI platforms. The core value proposition combines deep market expertise, longstanding industry relationships, and creative property development to acquire and develop commercial properties that stand out, treating partner success as the primary business objective.

Differentiator

Problem solved

Functional benefit

Products and services

• Project Leasing Commercial property leasing service that leverages longstanding broker and retailer relationships to lease the final 10% of vacant space on retail projects, where the highest profit margins are captured, and ensure projects get completed successfully. For commercial property developers and landlords.
• Acquisitions & Dispositions Brokerage service assisting buyers and sellers in identifying and executing transactions for investment properties and land in the commercial real estate market. Earns transactional fees and commissions on deal closings.
• Tenant Representation Strategic consulting service creating customized strategies to help retail businesses secure the right commercial space at the right time and for the right price, including tenant placement and relocation. Earns representation fees from tenants.

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered minor and core.

• Fat StrawsminorOthersRetail tenant brand featured in the Brand Partners 'Our Partners' section. Fat Straws is a food & beverage concept occupying commercial space managed or developed by Brand Partners.
• DrivenminorOthersRetail tenant brand featured in the Brand Partners 'Our Partners' section. Driven is a food & beverage concept occupying commercial space managed or developed by Brand Partners.
• Mr. Wong'sminorOthersRetail tenant brand featured in the Brand Partners 'Our Partners' section. Mr. Wong's is a food & beverage concept occupying commercial space managed or developed by Brand Partners.
• Cadence BankminorOthersRetail/commercial tenant featured in the Brand Partners 'Our Partners' section. Cadence Bank operates a branch in a commercial property managed or developed by Brand Partners.
• Civil PourminorOthersRetail tenant brand featured in the Brand Partners 'Our Partners' section. Civil Pour is a food & beverage concept occupying commercial space managed or developed by Brand Partners.
• AutoGlassminorOthersRetail tenant brand featured in the Brand Partners 'Our Partners' section. AutoGlass is an automotive services concept occupying commercial space managed or developed by Brand Partners.
• HomeminorOthersRetail tenant brand featured in the Brand Partners 'Our Partners' section. Home is a home goods concept occupying commercial space managed or developed by Brand Partners.
• Riviera SpaminorOthersRetail tenant brand featured in the Brand Partners 'Our Partners' section. Riviera Spa is a wellness/spa concept occupying commercial space managed or developed by Brand Partners.
• Take 5minorOthersRetail tenant brand featured in the Brand Partners 'Our Partners' section. Take 5 is an automotive services concept occupying commercial space managed or developed by Brand Partners.
• SportminorOthersRetail tenant brand featured in the Brand Partners 'Our Partners' section. Sport is a retail concept occupying commercial space managed or developed by Brand Partners.
• PandaminorOthersRetail tenant brand featured in the Brand Partners 'Our Partners' section. Panda is a food & beverage concept occupying commercial space managed or developed by Brand Partners.
• MeinikeminorOthersRetail tenant brand featured in the Brand Partners 'Our Partners' section. Meinike is a services concept occupying commercial space managed or developed by Brand Partners.
• CrunchminorOthersRetail tenant brand featured in the Brand Partners 'Our Partners' section. Crunch is a fitness center concept occupying commercial space managed or developed by Brand Partners.
• GoodfriendminorOthersRetail tenant brand featured in the Brand Partners 'Our Partners' section. Goodfriend is an automotive services concept occupying commercial space managed or developed by Brand Partners.
• BoostminorOthersRetail tenant brand featured in the Brand Partners 'Our Partners' section. Boost is a telecommunications concept occupying commercial space managed or developed by Brand Partners.
• TracFoneminorOthersRetail tenant brand featured in the Brand Partners 'Our Partners' section. TracFone is a telecommunications concept occupying commercial space managed or developed by Brand Partners.
• KolacheminorOthersRetail tenant brand featured in the Brand Partners 'Our Partners' section. Kolache is a food & beverage concept occupying commercial space managed or developed by Brand Partners.
• Smoothie KingminorOthersRetail tenant brand featured in the Brand Partners 'Our Partners' section. Smoothie King is a food & beverage/fitness smoothie concept occupying commercial space managed or developed by Brand Partners.
• CREXIcoreTechnology or IntegrationCREXI is the technology platform powering Brand Partners' 'Spaces for Lease' listings, enabling the company to publish and manage commercial real estate listings through the CREXI marketplace and reach a broad pool of commercial tenants and investors.
• Juniper SquarecoreTechnology or IntegrationJuniper Square provides the investor portal technology used by Brand Partners to offer their investors a secure platform for viewing fund breakdowns and managing investments online.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SRS Real Estate Partners: National commercial real estate firm specializing in retail tenant representation, project leasing, and investment sales. Directly comparable to Brand Partners' three core service lines and similar retail-focused clientele, though at significantly larger scale with offices nationwide.
• The Retail Connection: Texas-based retail-focused commercial real estate firm providing tenant representation, project leasing, and landlord representation services. Highly comparable to Brand Partners in geographic focus (DFW and Texas), service offering, and retail tenant specialization.
• Holt Lunsford Commercial: Dallas-based commercial real estate firm offering tenant representation, landlord representation, and investment sales across office, industrial, and retail. Comparable regional CRE services firm with similar DFW market focus and relationship-driven approach.
• Henry S. Miller Brokerage: Long-established Dallas-based commercial real estate firm providing brokerage, property management, and investment services across multiple asset classes including retail. Comparable DFW-anchored CRE services firm with a similar full-service brokerage model.
• Edge Realty Partners: Dallas-based commercial real estate firm focused on tenant representation, project leasing, and investment sales with strong retail and office coverage. Highly comparable to Brand Partners in DFW market focus, service mix, and mid-sized firm dynamics.
• Partners Real Estate: Texas-based commercial real estate investment sales and advisory firm with a strong retail focus. Notably, Brand Partners' Acquisitions Associate Taylor Hurd previously worked in Partners Real Estate's retail investment sales team, making it a direct comparable for talent, market, and service line.

Broad incumbents

• CBRE Group: Largest global commercial real estate services firm offering the full spectrum of brokerage, investment sales, project leasing, and tenant representation across all asset classes. Founder Jeff Brand was a top broker at United Commercial Realty (now part of CBRE), and CBRE represents the broad incumbent against which Brand Partners competes for retail mandates.
• JLL (Jones Lang LaSalle): Global real estate services firm offering brokerage, investment management, and project leasing services. Operates a major retail division in Texas and competes for the same large retailer and developer relationships that Brand Partners serves, but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/brandpartnersco
• Facebookfacebook.com/brandpartnersco
• LinkedInlinkedin.com/company/brand-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand Partners