LV 1871

What LV 1871 does

LV 1871 (Lebensversicherung von 1871 a. G. München) is a Munich-based mutual life insurance company founded in 1871, originally established as the Christkatholischer Begräbnisverein. Operating as a Versicherungsverein auf Gegenseitigkeit (mutual society owned by its policyholders rather than external shareholders), the company has 251–500 employees and ranks among the top 10 German providers of Berufsunfähigkeitsversicherung (occupational disability insurance), holding a Fitch A+ (Strong) financial strength rating. Its portfolio spans occupational disability insurance (including the flagship Golden BU and student BU products), term life insurance, funeral expense insurance, private and company pension schemes (Direktversicherung, Pensionszusage, Pensionsfonds, Unterstützungskasse), and fund-linked retirement products (MeinPlan FRV, MeinPlan Kids), with investment solutions delivered through its wholly-owned subsidiary LV 1871 Private Assurance AG.

The company operates a proprietary technology stack built on OKD Kubernetes with Docker containers, Angular micro frontends, a Java/Spring Boot backend, and Camunda process automation, alongside two core policy platforms: the legacy Fisalis system and the in-development LivesCore next-generation no-code administration platform. Distribution combines direct-to-consumer online channels with a partner-led model routed through independent insurance brokers, broker pools, and banks/savings banks, supported by a decentralized field sales team, a dedicated partner portal, a customer portal, a podcast series (LV 1871 to Go), and a webinar program. Revenue is generated entirely through subscription/recurring premiums on long-duration insurance and investment contracts, with pricing individually risk-based on age, profession, health, and coverage amount. The customer base spans working professionals, retirement savers, families, employers (for bAV), insurance brokers, and affluent individuals, primarily within Germany. ChatGPT has been deployed as a practical copilot tool within BU consulting workflows.

Name

LV 1871

Legal name

Lebensversicherung von 1871 a. G. München

Website

https://lv1871.de

Company type

Private

Founded year

1871

Operating status

Operating

Headcount range

251–500 employees

Short description

LV 1871 is a Munich-based mutual life insurer founded in 1871, specializing in occupational disability insurance and offering life, pension, bAV, and investment products to German consumers, professionals, and corporate clients.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Health and Medical Insurance Carriers (524114), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Life Insurance (6311), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

Keywords

• Occupational disability insurance
• Life insurance products
• Private pension insurance
• Company pension schemes
• Funeral expense insurance

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Berufsunfähigkeitsversicherung (BU): Core product: occupational disability insurance providing income protection when policyholders become unable to work due to illness or accident. Premiums based on risk assessment including profession, health status, and age.
2. Lebens- und Rentenversicherungen: Life insurance and pension products including fund-linked (fondsgebundene), classic, and private pension insurance (Privatrente, Basisrente/Rürup-Rente). Premium income accumulates for policyholder benefits.
3. Betriebliche Altersvorsorge (bAV): Company pension schemes including Direktversicherung, Pensionszusage, Pensionsfonds, and Unterstützungskasse for employer-sponsored retirement benefits.
4. Risikolebensversicherung: Term life insurance providing death benefit to beneficiaries. Premiums based on age, health, and coverage amount.
5. Sterbegeldversicherung: Funeral expense insurance covering burial costs. Simplified health underwriting with immediate coverage.
6. Investment Products: Fund-based investments through LV 1871 Private Assurance AG, ETF portfolios, and active portfolio management solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

LV 1871 is a German mutual life insurance company that sells occupational disability insurance (Berufsunfähigkeitsversicherung, including its premium Golden BU variant), term life and funeral expense insurance, and a full range of private and corporate pension and retirement products — fund-linked annuities, Rürup basic pensions, classic annuities, and employer-sponsored bAV vehicles (Direktversicherung, Pensionszusage, Pensionsfonds, Unterstützungskasse). Investment solutions are delivered through its wholly owned subsidiary LV 1871 Private Assurance AG.

Product overview

LV 1871 (Lebensversicherung von 1871 a. G. München) is a German life insurance company founded in 1871, operating as a mutual insurer (Versicherungsverein auf Gegenseitigkeit). The company positions itself as a specialist in occupational disability insurance (Berufsunfähigkeitsversicherung) while offering a comprehensive portfolio of life and pension insurance products. Core products include disability insurance (Golden BU, BU for students), term life insurance (Risikolebensversicherung), funeral expense insurance (Sterbegeldversicherung), and various retirement solutions including fund-linked pension insurance (MeinPlan FRV, MeinPlan Kids), private annuities, Rürup basic pensions, and classical annuities. The company also provides comprehensive corporate retirement solutions (Betriebliche Altersvorsorge) through direct insurance, pension commitments, pension funds, and support funds. Investment services are delivered through subsidiary LV 1871 Private Assurance AG with fund solutions including Expertenpolice, ETF-Portfolio Plus, and Aktiv-Portfolio Weitsicht. Distribution is supported through a partner portal, customer portal, online training (LV 1871 to Go podcast, webinars), calculators, and digital tools. Technology-wise, the company operates its own Kubernetes-based cloud infrastructure and develops proprietary product/policy systems (LivesCore, Fisalis).

Differentiator

Problem solved

Functional benefit

Brands

• LV 1871 Private Assurance AG: Subsidiary company focusing on private assurance and investment solutions
• Golden BU
• MeinPlan
• MeinPlan Kids

Products and services

• Berufsunfähigkeitsversicherung (Golden BU) Occupational disability insurance providing income protection when policyholders become unable to perform their profession due to illness or accident. Includes cover variants for students, trainees, professionals, and chamber professions (Kammerberufe). Golden BU is LV 1871's premium BU variant.
• Risikolebensversicherung (Term Life Insurance) Term life insurance providing a death benefit to surviving dependents in case of the policyholder's death. Premiums based on age, health status, and coverage amount.
• Sterbegeldversicherung (Funeral Expense Insurance) Funeral expense insurance covering burial costs and related end-of-life expenses. Features simplified health underwriting with immediate coverage.
• Fondsgebundene Rentenversicherung / MeinPlan FRV Privatrente Fund-linked pension insurance combining investment in selected funds with pension benefits, available with or without guarantees. MeinPlan FRV Privatrente is LV 1871's branded private fund-linked pension rated FFF+ by Franke & Bornberg since 2019.
• Private Rentenversicherung Private annuity insurance for individual retirement planning.
• Basisrente / Rürup-Rente State-subsidized basic pension (Rürup pension) for self-employed and high-income individuals, offering tax-advantaged retirement savings.
• Klassische Rentenversicherung Traditional annuity insurance with guaranteed benefits and participation in surplus distributions.
• Betriebliche Altersvorsorge (bAV) — Company Pension Schemes Employer-sponsored retirement solutions combining Direktversicherung (direct insurance), Pensionszusage (pension commitment), Pensionsfonds (pension fund), and Unterstützungskasse (support fund) vehicles. Suited from small businesses to large corporations, with recognized bAV Kompetenz expertise (ivfp 2024 Sondersiegel).
• Kindervorsorge / MeinPlan Kids Modern fund-linked child savings and protection product for securing children's financial future against disability or death, or for educational funding.
• Erbvorsorge (Estate Planning Insurance) Estate planning insurance solutions for inheritance matters and survivor financial security.
• LV 1871 Private Assurance AG Investment Solutions Wholly-owned subsidiary providing fund-based investment and insurance solutions for affluent clients, including Expertenpolice (exclusive fund solution for experienced investors), ETF-Portfolio Plus (ETF-based investment portfolio), and Aktiv-Portfolio Weitsicht (actively managed portfolio).

Quantifiable outcome

• Fitch Ratings A+ financial strength rating demonstrates solvency and ability to meet policyholder obligations
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BiPro (Brancheninitiative Prozess)coreTechnology or Integration · 1 April 2024BiPro is a German insurance industry initiative for standardizing digital processes and interfaces. LV 1871 participates in BiPro to enable seamless integration with broker management systems (Maklerverwaltungsprogramme) and comparison platforms.
• Maklerverwaltungsprogramme (MVP) ProviderscoreTechnology or Integration · 1 April 2024Partnerships with various broker administration software providers enabling LV 1871 products to be quoted and administered through industry-standard broker platforms. TPA team dedicated to optimal partner connections.
• Wellpass (Corporate Fitness)minorOthers · 1 April 2024Corporate fitness program partnership providing employees access to thousands of fitness and wellness facilities across Germany.
• voiio (Employee Wellbeing Platform)minorOthers · 1 April 2024Wellbeing platform partnership offering employees support services around family, childcare, caregiving, counseling, and coaching.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Allianz Lebensversicherungs-AG: Largest German life insurer, offering a full portfolio including BU, term life, pensions and bAV. Comparable to LV 1871 across product lines, but operates at much greater scale and as part of a global financial group.
• ERGO Group (Munich Re subsidiary): Major German insurance group with substantial life and BU portfolios, owned by Munich Re. Comparable product breadth to LV 1871 but with global reinsurance backing and larger capital base.
• Generali Deutschland Versicherung AG: German arm of the global Generali Group offering life, BU and pension products through agent and broker channels. Overlaps LV 1871 in BU and life insurance categories as one of the larger incumbents.
• AXA Konzern AG (Germany): German operations of AXA providing life, BU and health insurance via brokers, agents and direct channels. Comparable to LV 1871 in BU/life product mix but with broader international group backing.
• Zurich Gruppe Deutschland: German subsidiary of Zurich Insurance Group offering life and BU products. Comparable to LV 1871 in BU and life categories, with broader international group resources and product portfolio.

Direct peers

• Debeka Versicherung: Large German mutual insurer offering life, BU, health and pension products with a broker/agent-led distribution model. Highly comparable to LV 1871 given the mutual structure and similar product breadth across BU and bAV.
• HUK-COBURG Versicherungsgruppe: Mutual German insurance group with life, BU and pension offerings sold through direct and partner channels. Closely comparable to LV 1871's mutual model and German-market product focus.
• Signal Iduna Gruppe: German mutual insurance group offering life, BU and health insurance. Similar to LV 1871 in serving German consumers and professionals with mutual-aligned, broker-distributed life and disability products.
• Nürnberger Versicherung: Mid-sized German insurer with a strong BU franchise and complementary life and pension products, distributed via brokers. Closely comparable to LV 1871 in BU specialization and German mid-market positioning.

Regional players

• Bayerische Versorgungskammer: Bavarian public-sector pension and insurance provider serving professional and chamber-affiliated groups in southern Germany. Comparable to LV 1871 in Kammerberufe customer focus and Bavarian footprint, though structurally different as a public-sector entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL30SKLq2J0Nf3wKXY4uF94q7VufwPoE0J
• Facebookfacebook.com/lv1871
• LinkedInlinkedin.com/company/lv1871
• Instagraminstagram.com/dielv1871
• TikToktiktok.com/@lv1871

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LV 1871