Astro Studios
Astro Studios is a multidisciplinary design consultancy founded in 1994 in San Francisco that delivers brand, industrial, and experience design services to global enterprise clients. Now a subsidiary of PA Consulting, the firm serves consumer brands including Nike, Bose, Microsoft, HTC VIVE, and Western Digital.
- Company typePrivate
- Founded1994
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Astro Studios does
Astro Studios is a privately held, multidisciplinary industrial design consultancy founded in 1994 in San Francisco. The firm operates as a wholly-owned subsidiary of PA Consulting following its 2020 acquisition. Astro delivers design consulting services across five capability areas: Strategic Insights, Brand Design, Industrial Design, Experience Design, and Holistic Design. Its process is described as improvisational and multidisciplinary, blending design talent with digital and technological expertise to span digital and physical product experiences, with a 'Holistic Design' tier that combines all capabilities to take fully branded products from concept through to marketplace commercialization.
The studio serves enterprise clients in consumer-facing industries, with a public portfolio of over 500 original brands and products designed since founding, including work for Nike (18-year collaboration, including Nike FuelBand), Microsoft (Xbox 360), Bose (Bose Frames, Bose Sleepbuds), HTC VIVE, Western Digital (WD_Black gaming brand), Shinola (Power and Runwell product lines), Avidbots, Prolitec (Aera fragrance brand), and Stokke (Clikk highchair). Astro also originated and spun off its namesake Astro Gaming brand in 2013. Revenue is generated through project-based and retainer-style B2B design consulting engagements sold directly to enterprise clients via consultative sales.
The firm is headquartered at 348 6th Street in San Francisco's SoMa district and operates with 11-50 employees. Distribution is primarily direct enterprise engagement, supplemented by the parent company's global reach post-acquisition and brand-driven inbound marketing through its public portfolio, industry awards (IDSA, Fast Company, Cooper-Hewitt/Smithsonian), and word-of-mouth from marquee client relationships. No public pricing is disclosed.
Astro Studios firmographics
Firmographics- Name
- Astro Studios
- Legal name
- Astro Studios
- Website
- https://astrostudios.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Astro Studios is a multidisciplinary design consultancy founded in 1994 in San Francisco that delivers brand, industrial, and experience design services to global enterprise clients. Now a subsidiary of PA Consulting, the firm serves consumer brands including Nike, Bose, Microsoft, HTC VIVE, and Western Digital.
- Ownership category
- akta.pro rank
Where Astro Studios is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Astro Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Design Consulting Services: Astro Studios generates revenue through professional design consulting engagements with enterprise clients. These are project-based or retainer-based engagements spanning strategic insights, brand design, industrial design, experience design, and holistic design services. The firm collaborates directly with partners such as Nike, HP, Xbox, Logitech, Vive, Shinola, Bose, and others on design mandates that often include end-to-end commercialization.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Astro Studios product offering
Product offeringCore offering
Astro Studios is a multidisciplinary design consultancy delivering improvisational design services across five core capability areas: Strategic Insights, Brand Design, Industrial Design, Experience Design, and Holistic Design. The studio defines, designs, develops, and deploys fully branded commercial products to the marketplace for global enterprise clients including Nike, Bose, Microsoft Xbox, HTC VIVE, Western Digital, and Shinola.
Product overview
Astro Studios is a multidisciplinary industrial design studio that joined PA Consulting in 2020. The company offers five core service capabilities: Strategic Insights, Brand Design, Industrial Design, Experience Design, and Holistic Design. Rather than a single unified product, Astro operates as a design consultancy providing improvisational, multidisciplinary design services. The studio has designed over 500 original brands and products for clients including Nike, HP, Xbox, Logitech, Vive, Shinola, Bose, and others. Notable client products include Bose Frames (AR-enabled sunglasses), Xbox 360 gaming console, Nike Fuelband, WD_Black gaming brand, and VIVE VR branding. The company also originated and spun off its namesake Astro Gaming brand into an industry-leading esports company.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Insights Research and analysis service providing actionable insights about people, culture, and markets to solve real-world problems and improve human experience. Targeted at enterprise clients seeking to ground product and brand decisions in authentic human understanding.
- Brand Design Design service creating soulful brand identities and digital systems that generate desire and cultural relevance, blending raw design talent, digital expertise, and market trends. Targeted at enterprise clients seeking to build brand desire and cultural relevance globally.
- Industrial Design Product design service creating innovative products that function beautifully, define markets, and inspire popular culture, leveraging technological expertise and real-world experience. Targeted at consumer brands and technology companies developing differentiated physical products.
- Experience Design Design service using visualization tools to span digital and physical worlds, creating solid interactions across web, mobile, and environmental experiences. Targeted at enterprise clients needing unified cross-channel experience design.
- Holistic Design End-to-end design service combining Strategic Insights, Brand Design, Industrial Design, and Experience Design with business context to define, design, develop, and deploy fully branded, direct, or retail-ready products to the marketplace. Targeted at enterprise clients needing end-to-end rapid commercialization of holistic commercial properties.
Quantifiable outcome
- 500+ original brands and products designed, generating over $60 billion in new client revenue
- +1 more outcomes
Companies that use Astro Studios
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles1 record
Astro Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Astro Studios partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PA ConsultingcoreIn 2020, Astro Studios joined PA Consulting to leverage its proven experience and influence, blending with PA's broader range of capabilities to develop solutions for a complex future. With PA, Astro offers clients holistic solutions based in design, strategy, engineering, and science, enabling unique end-to-end rapid commercialization experiences. Astro's 'Fight Gravity' mission aligns with PA's belief in the power of ingenuity to build a positive human future.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Astro Studios competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Astro Studios social profiles
Digital presenceAstro Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Astro Studios leadership team
Management profileNumber of profiles
Profiles3 records
Astro Studios subsidiaries and ownership
Company hierarchySubsidiaries1 record
Astro Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Astro Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Astro Studios
What does Astro Studios do?
Astro Studios is a multidisciplinary design consultancy delivering improvisational design services across five core capability areas: Strategic Insights, Brand Design, Industrial Design, Experience Design, and Holistic Design. The studio defines, designs, develops, and deploys fully branded commercial products to the marketplace for global enterprise clients including Nike, Bose, Microsoft Xbox, HTC VIVE, Western Digital, and Shinola.
Is Astro Studios a public or private company?
Astro Studios is a private company. It is classified as corporate owned and is currently operating.
When was Astro Studios founded?
Astro Studios was founded in 1994. It employs 11 to 50 people.
Where is Astro Studios based?
Astro Studios is headquartered in San Francisco, United States, in the North America region.
How does Astro Studios make money?
One revenue line is on record: design Consulting Services.
Does Astro Studios have an API?
No public API is recorded for Astro Studios.