Sinooil

What Sinooil does

Sinooil is a privately-held Kazakh fuel retail company operating a nationwide network of more than 70 company-owned gas stations with regional branch offices in 9 major cities including Almaty, Astana, Shymkent, Aktobe, Aktau, Atyrau, Kyzylorda, Taraz, and Ust-Kamenogorsk. Founded in 1999 and headquartered in Almaty under the legal entity Товарищество с ограниченной ответственностью "SINOOIL" (BIN 050940008016), the company retails petroleum products including AI-92, AI-95, and diesel fuel, alongside its proprietary premium QUAT brand. The company serves both individual drivers through walk-up station purchases and corporate fleet operators through dedicated cashless sales departments (ОБП) that issue fuel cards and prepaid fuel coupons.

The underlying technology platform centers on the Sinocard fuel card management system, which supports multi-wallet smart cards, PIN-protected online reloads, and a customer cabinet portal at cabinet.sinooil.kz for fleet-level transaction reporting. POS infrastructure at stations integrates an unusually broad payment stack including Halyk Bank FacePay biometric payment, the co-branded Halyk Bank Visa Gold Sinooil card (4% cashback), Kaspi Gold/Kaspi Red+ installment, Alipay+ and WeChat Pay (via Halyk Bank terminals), and Yandex Zapravki app-based pay-at-pump integration. Complementary in-station infrastructure includes Deltrix-operated 60 kW GB/T EV fast chargers, digital advertising displays (1920x1080 horizontal and 1080x1920 vertical), and AQJOL-branded convenience mini-marts with prepared fast food. Sinooil also operates an internal Qazpost-YTO logistics partnership that converts stations into parcel pickup/drop-off points.

Revenue is generated primarily through fuel retail transaction margins on individual and fleet sales, with supplementary streams from fuel card subscription registration fees (2,500 tenge, with free annual maintenance), fuel coupons sold in fixed 10/20/50/100-liter denominations, fast food and AQJOL mini-mart sales, and third-party advertising on in-station digital displays managed by Deltrix. Pricing varies by fuel type and location, with fuel card holders receiving 5 tenge/liter discounts on AI-92 and diesel. Corporate B2B distribution runs through direct contracts managed at the 9 regional branches, while consumer-facing distribution relies on over-the-counter station sales and online card reloads.

Name

Sinooil

Legal name

Товарищество с ограниченной ответственностью "SINOOIL"

Website

https://sinooil.kz

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Sinooil is a privately-held Kazakh fuel retailer operating a nationwide network of 70-plus gas stations across Kazakhstan, serving individual drivers and corporate fleet operators with standard and premium (QUAT) fuels, Sinocard fuel cards, fuel coupons, and integrated EV charging, convenience retail, and mobile payment services.

Ownership category

akta.pro rank

Product category

Fuel Retail and Gas Station Services

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations and Fuel Dealers (457)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

akta.pro secondary industries

Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Fuel Card & Fleet Payment Programs (TLABAMAA)

Keywords

• Fuel retail
• Gas station network
• Petroleum distribution
• Fuel cards
• Convenience retail

Headquarters

HQ city

Almaty

HQ country

Kazakhstan

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Retail Sales: Sale of petroleum products (AI-92, AI-95, diesel, premium QUAT fuel) to individual and corporate customers at gas stations.
2. Fuel Cards: Fuel card registration (2500 tenge) with free annual service, cards can be reloaded with fuel credits at fixed prices to protect against price increases.
3. Fast Food and Convenience Retail: Sale of fast food (burgers, hot dogs, coffee) and convenience store items (AQJOL mini-marts) at gas stations.
4. Fuel Coupons: Pre-paid fuel coupons in denominations of 10, 20, 50, and 100 liters, sold to businesses and individuals for fuel procurement at preferential rates.
5. Advertising on Displays: Display advertising on digital screens inside gas stations, sold to businesses for promotional content.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sinooil is a Kazakhstan-based fuel distribution company that sells gasoline (AI-92, AI-95), diesel, and its proprietary premium QUAT fuel across a network of more than 70 company-owned gas stations in major Kazakh cities. The company complements fuel sales with Sinocard smart fuel cards for price-locked and discounted refueling, fuel coupons for fleet procurement, AQJOL-branded convenience mini-marts, fast food zones, and digital display advertising at stations.

Product overview

Sinooil operates a fuel distribution network across Kazakhstan with a multi-product portfolio centered on fuel retail (gas stations). Core offerings include standard fuels (AI-92, AI-95, diesel) and premium QUAT fuel with proprietary additives. Complementary products include Sinooil fuel cards for price-lock and volume discounts, fuel coupons (talony) in fixed denominations, and personal cabinet for account management. On-site services encompass AQJOL branded mini-markets and fast food zones. Sinooil has expanded into adjacent categories including EV charging (via Deltrix partnership) and digital advertising displays. Payment options span cash, cards, mobile wallets (Kaspi, Halyk Bank), international payment systems (Alipay+, WeChat Pay), and biometric payment (FacePay). The company operates a network of gas stations across multiple Kazakhstan regions with branches in Almaty, Astana, Shymkent, Aktobe, Ust-Kamenogorsk, Kyzylorda, Taraz, Aktau, and Atyrau.

Differentiator

Problem solved

Functional benefit

Brands

• QUAT: Premium fuel brand offering high-quality fuel with additives for improved engine performance, fuel economy, and environmental benefits.
• Sinocard
• AQJOL

Products and services

• QUAT Premium Fuel Sinooil's proprietary premium fuel brand with high-quality additives that improve engine performance, fuel economy, environmental cleanliness, and extend engine life; sold at Sinooil gas stations across Kazakhstan.
• Sinocard (Sinooil Fuel Card) Reloadable smart fuel card providing price-lock at purchase, per-liter discounts on AI-92 and diesel, balance management through the personal cabinet, online reload, and PIN-protected multi-wallet functionality for individual and fleet customers.
• Fuel Coupons (Talons) Pre-paid fuel coupons in denominations of 10, 20, 50, and 100 liters with barcode protection, accepted at Sinooil stations for cashless payment, fleet accounting optimization, and fuel-price protection.
• AQJOL Mini-Markets Branded convenience store format operated at Sinooil gas stations offering a wide assortment of products ranging from drinks and hygiene products to car accessories and auto chemicals for drivers and travelers.
• Fast Food Zone On-site food service at Sinooil gas stations offering French dogs, grill dogs, burgers, tortillas, coffee, and other prepared foods priced between 1,350 and 2,200 tenge.
• In-Station Display Advertising Sinooil sells digital advertising space on in-station displays (horizontal 1920x1080 and vertical 1080x1920 screens managed by Deltrix), accepting MP4 video ads of 8-10 seconds duration from brands seeking to reach station visitors.

Quantifiable outcome

• Discount of 5 tg/l on AI-92 and diesel fuel for fuel card holders
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Qazpost-YTOcoreStrategic or Co-development Partner · 8 April 2025Strategic partnership for launching logistics points based at Sinooil gas stations. This represents a synergy between Kazakhstan's logistics and fuel industries, combining Qazpost-YTO's delivery infrastructure with Sinooil's gas station network.
• National Geographic QazaqstanminorGTM or Marketing Partner · 30 June 2022Sponsorship of the '100 Wonders of Kazakhstan' expedition by National Geographic Qazaqstan. Sinooil gas station network served as sponsor, supporting the expedition exploring Kazakhstan's historical and natural landmarks from June 20-24, 2022.
• Halyk BankcoreGTM or Marketing PartnerMultiple payment integrations: Face Pay facial recognition payment, WeChat Pay, Alipay+, Halyk QR payments, Kaspi Red+ installments, and Kaspi Gold/KaspiQR payments. Halyk Bank Visa Gold Sinooil co-branded card offering 4% cashback on all purchases at Sinooil stations.
• DELTRIX (Advertising)minorGTM or Marketing PartnerDELTRIX manages digital advertising displays (both horizontal and vertical) at Sinooil gas stations. Advertisers can place 8-10 second MP4 video ads in 1920x1080 resolution for horizontal displays and 1080x1920 for vertical displays.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KazMunayGas: Kazakhstan's national oil and gas company, which operates its own fuel retail network across the country. Direct competitor to Sinooil for retail fuel volume and convenience/QSR share in the same domestic market.
• ENEOS Holdings: Japan's largest fuel retailer, operating a dense network of integrated gas-station + convenience-store + QSR sites plus proprietary branded fuels and fleet cards. Closest analog to Sinooil's combined fuel / AQJOL mini-mart / fast-food / loyalty model.

Others

• WEX Inc. US-listed fleet-card and payments processor serving corporate fleets, directly comparable to Sinooil's Sinocard fleet program in functionality (fuel-card management, transaction reporting, fleet expense controls). Not a fuel retailer, but overlapping in fleet payment solutions.
• Yandex Zarpavki (Yandex Fuel): Mobile-fuel-payment app integrated with Sinooil stations. Adjacent infrastructure/platform provider rather than a retail competitor, but is a critical payment-rail peer for Sinooil's digital payment ecosystem in the CIS.

Broad incumbents

• TotalEnergies: Global integrated major with retail fuel stations and a strong convenience/QSR focus across Europe, Africa, and Asia. Comparable on the multi-product forecourt model and EV charging rollout, sized much larger and more geographically diversified.
• Sunoco LP: US fuel-marketing and midstream operator with extensive retail and dealer-branded networks. Comparable business model in fuel distribution/wholesale-retail and in monetizing branded fuel volumes, though structurally regional to North America.
• Couche-Tard (Circle K): Canadian-led global fuel and convenience retailer operating the Circle K network. Direct analog of Sinooil's forecourt + convenience + QSR strategy at much larger scale and broader geographic reach.
• Lukoil: Vertically integrated Russian oil major with retail stations across the CIS, including Kazakhstan. Comparable in offering retail fuels, branded cards, and convenience retail, though with broader geographic footprint and supply-side integration.
• Shell: Global integrated major with a developed fuel-retail and convenience/QSR network. Comparable on the integrated forecourt model — fuel + convenience + loyalty payments — though at vastly larger scale and as a broad incumbent rather than a focused operator.

Regional players

• Idemitsu Kosan: Japanese integrated petroleum and convenience-retail player with proprietary branded fuels and a multi-product forecourt model. Similar multi-product station economics; differs geographically and does not compete in Kazakhstan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sinooil.kz
• Instagraminstagram.com/sinooil.kz

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sinooil