Mokai
Mokai Manufacturing Inc. is a privately held, vertically integrated U.S. watercraft maker that designs, builds, and ships the ES-Kape 2.0 jet-powered kayak factory-direct to recreational, military, and research customers worldwide from its Newburgh, NY facility.
- Company typePrivate
- Founded1990
- HeadquartersNewburgh, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mokai does
Mokai Manufacturing Inc. is a privately held, vertically integrated U.S. watercraft manufacturer founded in the late 1990s and based in Newburgh, NY. The company designs, engineers, machines, fabricates, and assembles its products in-house at its Newburgh facility, employing 1–10 people with average tenure exceeding eight years.
The company's core product is the ES-Kape 2.0, a single-seat, jet-powered kayak built on a 9.5 HP jet drive and a ROTO-molded high-density polyethylene hull. The platform is offered in two variants — a Mechanical Controls model at $5,395 and an Electronic Controls model at $6,895 that adds IP68-rated electronics, electric start, and 10-amp charging, and that supports remote-control and GPS-guided operations for military and research use cases. The three-piece modular hull nests for transport (fitting in a Prius or a 6.5-foot truck bed) and disassembles in under five minutes. Optional accessories ($20–$150) include tow hooks, a dry storage hatch, and a T-handle paddle.
Mokai runs a factory-direct go-to-market: customers place orders through a phone line, email, or online form, and the company ships domestically ($550–$650) and internationally via ocean or air freight. A regional distribution partner, Lolia General Trading in Abu Dhabi, covers the Middle East and North Africa. Revenue is generated entirely from one-time hardware sales, accessories, and shipping fees. The company has no disclosed funding history, no patents or trademarks on file, no management team biographies, and no M&A activity.
Mokai firmographics
Firmographics- Name
- Mokai
- Legal name
- Mokai Manufacturing Inc.
- Website
- https://mokai.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mokai Manufacturing Inc. is a privately held, vertically integrated U.S. watercraft maker that designs, builds, and ships the ES-Kape 2.0 jet-powered kayak factory-direct to recreational, military, and research customers worldwide from its Newburgh, NY facility.
- Ownership category
- akta.pro rank
Mokai industry classification
Industry- Product category
- Personal Watercraft / Jet-Powered Kayaks
- NAICS
- Boat Building (336612), Ship and Boat Building (3366)
- akta.pro primary industry
- Personal Watercraft (PWC) Manufacturing (IMACAEAF)
Keywords
Where Mokai is headquartered
LocationHeadquarters
- HQ city
- Newburgh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mokai business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Watercraft Sales: Primary revenue from direct sales of ES-Kape 2.0 jet-powered kayaks in electronic and mechanical control variants. One-time hardware purchase model with optional accessories.
- Accessories: Optional add-on accessories including Tow Hook ($125), Center Hoist Hook ($150), Dry Storage Hatch ($150), and T-Handle Paddle ($20).
- Shipping Services: Revenue generated from shipping fees to US states ($550-$650 domestic) and international ocean/air freight.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ES-Kape 2.0 Electronic Controls - $6,895 |
| Unit Pricing | Pay-as-you-go | ES-Kape 2.0 Mechanical Controls - $5,395 (Most Popular) |
| Unit Pricing | Pay-as-you-go | Optional Accessories |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Mokai product offering
Product offeringCore offering
Mokai manufactures and sells jet-powered kayaks (ES-Kape 2.0) directly from its Newburgh, NY factory. The 9.5 HP jet-driven watercraft is offered in two control variants—Electronic Controls ($6,895) and Mechanical Controls ($5,395)—and uses rotomolded high-density polyethylene hulls assembled in a three-piece modular design. Customers purchase via phone, email, or an online order form, with shipping available domestically and internationally.
Product overview
Mokai is a single-product-line watercraft manufacturer offering the ES-Kape 2.0 jet-powered kayak in two control variants: Electronic Controls ($6,895) and Mechanical Controls ($5,395). Both models share the same 9.5HP jet drive platform with a 4.0-gallon fuel tank, achieving 20+ MPH speeds and 60-mile range. The Electronic Controls variant includes autonomous operation capabilities via remote control or GPS-guided navigation. Optional accessories (tow hooks, storage hatches, paddles) complement the base product. The company operates a factory-direct sales model from Newburgh, NY with international distribution through a Middle East partner.
Differentiator
Problem solved
Functional benefit
Products and services
- ES-Kape 2.0 (Electronic Controls) Jet-powered kayak with a 9.5 HP engine, ECU-based electronic control system with electric start, 10-amp charging, and throttle lock. Supports autonomous operations through remote control or computer-guided GPS for tasks such as environmental monitoring, surveillance, and unmanned exploration. Priced at $6,895, with standard accessories (wrenches, USCG fire extinguisher, whistle) included.
- ES-Kape 2.0 (Mechanical Controls) Jet-powered kayak with a 9.5 HP engine and mechanical control system featuring adjustable positioning, throttle lock, and a removable control gimbal that allows nesting. Marketed as the most popular variant with maximum reliability for remote operations. Priced at $5,395, with standard accessories (wrenches, USCG fire extinguisher, whistle) included.
- Mokai Optional Accessories Add-on accessories available for the ES-Kape 2.0, including Tow Hook ($125 per location), Center Hoist Hook ($150), Dry Storage Hatch ($150), and T-Handle Paddle ($20). Designed for fishing, hunting, transport, and storage customization.
Quantifiable outcome
- 20+ MPH maximum speed
- +4 more outcomes
Companies that use Mokai
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Mokai technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Mokai partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lolia General TradingregionalRegional distribution partner for Middle East & North Africa, located in Abu Dhabi, UAE at Al Saada St., Aljewen Tower, 3rd floor- office 305. Handles sales and distribution in the MENA region.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
Mokai competitors and assessment
Company assessmentBroad incumbents
- BRP (Sea-Doo): Global leader in personal watercraft via the Sea-Doo brand, with jet-propulsion technology expertise. Comparable to Mokai through its jet-driven PWC platform and shared propulsion technology, though it serves a much broader mainstream consumer market with a full multi-SKU portfolio.
- Yamaha Motor (WaveRunner): Major powersports manufacturer producing WaveRunner personal watercraft with marine jet propulsion. Comparable to Mokai in jet-driven watercraft category and recreational marine customer base, though at significantly larger scale and broader product range.
- Kawasaki (Jet Ski): OEM of Jet Ski personal watercraft, one of the three global PWC incumbents. Comparable through jet-propulsion personal watercraft and recreational end-user market, competing for the same outdoor enthusiast wallet share as Mokai at a different price tier.
Direct peers
- Native Watercraft: Specialist in fishing and propulsion kayaks including pedal and motorized variants. Comparable as a niche kayak manufacturer focused on angling and outdoor markets, directly competing for Mokai's recreational fishing/hunting customer segment.
- Hobie Company: Manufacturer of kayaks (Mirage and Passport series) with proprietary pedal/trolling propulsion systems. Directly comparable to Mokai because it sells powered/motorized kayaks targeting outdoor recreation customers, with a similar premium positioning and accessory ecosystem.
- Old Town Canoe (Johnson Outdoors): Long-established kayak and canoe manufacturer offering motorized and pedal-driven recreational kayaks. Comparable to Mokai in product category (small personal watercraft) and target buyer (outdoor enthusiasts, anglers), though at lower price points and higher production scale.
- Pelican International: Mass-market kayak, canoe, and small boat manufacturer serving recreational buyers. Comparable because of overlapping product category (small personal watercraft) and customer segments, though positioned at much lower price points and higher volumes than Mokai.
Emerging players
- Williams Jet Tenders: Manufacturer of compact jet-powered tenders and small recreational craft used as yacht tenders and standalone boats. Comparable to Mokai through small-format jet-propulsion watercraft engineering, though positioned in the luxury yacht tender segment rather than kayak/angler use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mokai social profiles
Digital presenceMokai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mokai leadership team
Management profileNumber of profiles
Mokai funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mokai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mokai
What does Mokai do?
Mokai manufactures and sells jet-powered kayaks (ES-Kape 2.0) directly from its Newburgh, NY factory. The 9.5 HP jet-driven watercraft is offered in two control variants—Electronic Controls ($6,895) and Mechanical Controls ($5,395)—and uses rotomolded high-density polyethylene hulls assembled in a three-piece modular design. Customers purchase via phone, email, or an online order form, with shipping available domestically and internationally.
Is Mokai a public or private company?
Mokai is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mokai founded?
Mokai was founded in 1990. It employs 1 to 10 people.
Where is Mokai based?
Mokai is headquartered in Newburgh, United States, in the North America region.
How does Mokai make money?
Three revenue lines are on record. Watercraft Sales are the primary driver. The others are accessories and shipping Services.
Who are Mokai's main competitors?
Broad incumbents on record are BRP (Sea-Doo), Yamaha Motor (WaveRunner) and Kawasaki (Jet Ski). Direct peers are Native Watercraft, Hobie Company, Old Town Canoe (Johnson Outdoors) and Pelican International. Williams Jet Tenders is listed as an emerging player.
Does Mokai have an API?
No public API is recorded for Mokai.
What industry is Mokai in?
Mokai's product category is Personal Watercraft / Jet-Powered Kayaks. Its primary akta.pro industry code is IMACAEAF, Personal Watercraft (PWC) Manufacturing. Its NAICS code is 336612.