PILA
PILA is a manufacturing company that specializes in developing goalposts and flag poles for professional sports.
- Company typePrivate
- Founded2002
- HeadquartersCromer, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
PILA firmographics
Firmographics- Name
- PILA
- Legal name
- PILA GROUP PTY LTD.
- Website
- https://pila.com.au/
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PILA is a manufacturing company that specializes in developing goalposts and flag poles for professional sports.
- Ownership category
- akta.pro rank
PILA industry classification
Industry- Product category
- Sports Field Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)
Keywords
Where PILA is headquartered
LocationHeadquarters
- HQ city
- Cromer
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
PILA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Goalpost Sales: One-time sales of goalposts for AFL, football (soccer), rugby, and combination sports. Products include fixed, portable, and sleeved goalpost options sold directly to clubs, schools, councils, and stadiums.
- Flagpole Sales: Sales of ceremonial and commercial flagpoles for government venues, memorials, schools, and commercial advertising/banner purposes. Includes banner poles for wayfinding and marketing.
- Spare Parts: Self-maintenance spare parts available for purchase, including nets, clips, corner posts, ropes, and replacement components. Daily dispatch via express couriers.
- Installation Services: Installation and assembly services offered in many Australian locations. DIY installation guides available for self-installation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Quote-Based Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
PILA product offering
Product offeringCore offering
PILA manufactures and sells Australian Made aluminium goalposts for AFL, football/soccer, rugby, and combination multi-sport applications, as well as ceremonial and commercial flagpoles and banner poles. Products are sold via a quote-based direct sales model to clubs, schools, councils, government bodies, and stadium operators across Australia, with installation services and a Goal Post Subsidy Program supporting grassroots clubs.
Product overview
PILA is Australia's largest manufacturer of sports field equipment and flagpoles, offering a comprehensive portfolio of goalposts and related sporting infrastructure. The core product lines include Football Goals (FIFA regulation for 5-a-side to 11-a-side), AFL Goals (Auskick to National competition), Rugby Goals (league and union), and Combination Goals (multi-sport solutions). Supporting products include Flagpoles for ceremonial and memorial use, Banner Poles for commercial applications, and a full range of spare parts, barrier nets, safety padding, and training accessories. All products are Australian Made certified, backed by warranties up to 7 years, and built to comply with Australian Safety Standards. PILA serves venues ranging from local community clubs and schools to major national stadiums including the MCG, SCG, and Accor Stadium.
Differentiator
Problem solved
Functional benefit
Products and services
- Football Goals FIFA regulation football goalposts for 5-a-side to 11-a-side soccer and futsal competition, including sleeved goals, portable goals, futsal goals, pop-up goals, nets and clips, corner posts, and accessories. Sold to clubs, schools, councils, and stadiums across Australia.
- AFL Goals AFL goalposts and behind posts for all levels of Australian Rules football competition, from Auskick (6m/3m) to National level (15m/10m). Sold to AFL clubs and venues across Australia.
- Rugby Goals Rugby league and rugby union goalposts for all levels of senior and junior competition, ranging from Mod (6m) to State/NRL/International (16m). Sold to rugby clubs and venues across Australia.
- Combination Goals Multi-sport combination goalposts integrating rugby, soccer, and AFL goals into single space-saving solutions, available in Mod 3-Sport, Junior 3-Sport, Junior Soccer-Rugby, and Senior Soccer-Rugby configurations for venues hosting multiple sports.
- Flagpoles Ceremonial flagpoles for government venues, public spaces, memorials, schools, and military sites, available in sizes from 6m to 12m including custom sizes. Sold to government, councils, memorials, and commercial buyers across Australia.
- Banner Poles Commercial banner poles for wayfinding, marketing, and advertising streetscape purposes, sold to councils, councils, and commercial venues.
- Spare Parts Full range of spare parts for self-maintenance including nuts, bolts, brackets, nets, clips, corner posts, ropes, and replacement components, with daily dispatch via express couriers.
- Installation Services On-site installation and assembly services offered in many Australian locations alongside PILA goalposts and flagpoles, with DIY installation guides and complimentary phone and video technical support available for self-installation elsewhere.
Quantifiable outcome
- Products backed by up to 7-year structural warranties
- +1 more outcomes
Companies that use PILA
Customer profileNamed customers65 records
Segments9 records
Ideal customer profiles4 records
PILA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PILA partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Football WestcoreMulti-year partnership (2025-2028) making PILA the Official Goal Post Partner and preferred supplier for football clubs across Western Australia. Supports grassroots football development through the Goal Post Subsidy Program and provides access to FIFA regulation-compliant goal posts.
- AFL (Australian Football League)coreOfficial Goal Post Partner to the AFL, providing goal posts for National AFL stadiums and elite venues.
- AFL VictoriacoreOfficial Goal Post Partner to AFL Victoria, supporting Victorian football at all levels.
- AFL NSW/ACTcoreOfficial Goal Post Partner to AFL NSW/ACT with multi-year partnership supporting Australian Football in New South Wales and ACT.
- AFL QueenslandcoreOfficial Goal Post Partner to AFL Queensland, supporting football across Queensland.
- AFL TasmaniacoreOfficial Goal Post Partner to AFL Tasmania.
- AFL NTcoreOfficial Goal Post Partner to AFL NT, supporting football in the Northern Territory.
- AFL MasterscoreOfficial Goal Post Partner to AFL Masters.
- AFL SchoolscoreOfficial Goal Post Partner to AFL Schools.
- WA FootballcoreOfficial Goal Post Partner to WA Football.
- AFL Victoria CountrycoreOfficial Goal Post Partner to AFL VIC Country.
- SANFL (South Australian National Football League)coreOfficial Goal Post Partner to SANFL.
- Football NSWcoreOfficial Goal Post Partner to Football NSW with extended multi-year partnership supporting grassroots football clubs.
- Football QueenslandcoreOfficial Goal Post Partner to Football Queensland, announced March 2024. Partnership extends to all FQ clubs with access to the Goal Post Subsidy Program.
- Football South AustraliacoreOfficial Goal Post Partner to Football SA with long-standing relationship spanning many years. PILA provides Goal Post Subsidy Program for clubs.
- Capital FootballcoreOfficial Goal Post Partner to Capital Football.
- Central Coast FootballcoreOfficial Goal Post Partner to Central Coast Football.
- Australian Made CampaigncoreLicensed Australian Made manufacturer under License ID 5645, certified to use the Australian Made logo on products.
- Local BuyminorLocal Buy licensed supplier (Licence VS21113603), enabling procurement through local government purchasing panels.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
PILA competitors and assessment
Company assessmentDirect peers
- Aluminum Athletic Equipment (AAE Sports): US-based manufacturer of aluminum and steel athletic goals and field equipment for soccer, lacrosse, football, rugby and field hockey. Most direct comparable in terms of product category (aluminum goals) and institutional customer base (schools, clubs, stadiums).
- Harrod Sport: UK manufacturer of sports field equipment including football goals, rugby posts, hockey goals and nets. Closest European analogue to PILA, supplying schools, clubs and stadia with regulation-compliant goal systems.
- FORZA Sports / Net World Sports: UK-based designer, manufacturer and retailer of football goals, nets, training equipment and pitches. Direct overlap with PILA's football/soccer goalpost line, though distributed via e-commerce rather than governing-body partnerships.
- Beacon Sports: US/Canadian supplier of goals, nets, padding and field equipment for soccer, lacrosse, field hockey and football. Comparable product portfolio targeting clubs, schools and municipalities with similar compliance-driven sales motion.
- Annin Flagpole: US-based manufacturer of flagpoles (aluminum, steel, fiberglass) for commercial, residential and government use. Direct comparable to PILA's flagpole business serving municipal, memorial and commercial clients.
- Eder Flag: US manufacturer of commercial and institutional flagpoles used for government buildings, schools and memorials. Comparable scale and customer profile to PILA's ceremonial/commercial flagpole line.
- Bison Products: US manufacturer of athletic and physical education equipment including football goals, volleyball systems and outdoor sport structures. Direct peer in sports-field equipment manufacturing for institutional buyers.
Regional players
- Rhino Sports (Australia): Australian sports field equipment supplier of goals, posts and accessories, primarily distributed through sporting goods wholesalers. Overlaps directly with PILA in football/AFL/rugby goals in the same Australian market.
Broad incumbents
- Gilbert Rugby: Major heritage rugby equipment brand producing rugby balls, posts and protective gear. Adjacent to PILA's rugby goalpost line but operates as a broader rugby-focused sporting goods company at scale.
- Decathlon: Global sporting goods retailer/manufacturer selling a wide range of football goals, training equipment and field accessories. Competes at the lower-cost community end of PILA's football-goal range via mass retail channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
PILA social profiles
Digital presencePILA compliance and trust
Trust signalCompliance7 records
PILA financial estimates
Financial estimateRevenue estimate
Valuation estimate
PILA leadership team
Management profileNumber of profiles
Profiles2 records
PILA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PILA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PILA
What does PILA do?
PILA manufactures and sells Australian Made aluminium goalposts for AFL, football/soccer, rugby, and combination multi-sport applications, as well as ceremonial and commercial flagpoles and banner poles. Products are sold via a quote-based direct sales model to clubs, schools, councils, government bodies, and stadium operators across Australia, with installation services and a Goal Post Subsidy Program supporting grassroots clubs.
Is PILA a public or private company?
PILA is a private company. It is classified as family owned and is currently operating.
When was PILA founded?
PILA was founded in 2002. It employs 11 to 50 people.
Where is PILA based?
PILA is headquartered in Cromer, Australia, in the Oceania region.
How does PILA make money?
Four revenue lines are on record. Goalpost Sales are the primary driver. The others are flagpole Sales, spare Parts and installation Services.
Who are PILA's main competitors?
Direct peers on record are Aluminum Athletic Equipment (AAE Sports), Harrod Sport, FORZA Sports / Net World Sports, Beacon Sports, Annin Flagpole, Eder Flag and Bison Products. Rhino Sports (Australia) is listed as a regional player. Broad incumbents are Gilbert Rugby and Decathlon.
Does PILA have an API?
No public API is recorded for PILA.
What industry is PILA in?
PILA's product category is Sports Field Equipment. Its primary akta.pro industry code is CRAMAEAK, Team Sports Goals, Nets & Field Equipment Retail. Its NAICS code is 33992 and its SIC code is 3949.