Entel Perú

What Entel Perú does

Entel Perú S.A. is the Peruvian operating subsidiary of Chilean telecommunications group Entel (Grupo Entel), providing mobile telecommunications services across the country from its headquarters in San Isidro, Lima. Founded in 1998 and operating with 501–1,000 employees, the company sells postpaid and prepaid mobile plans, devices, and value-added content subscriptions through a hybrid distribution model spanning an entel.pe e-commerce portal, the Mi Entel mobile app, owned flagship retail stores in Lima, third-party chains such as Tottus and Metro, contact-center sales, and a portfolio of dedicated enterprise plan tiers (Empresa PRO, Empresa CORP, Empresario+, Empresa Plus, Empresa Power, Plan Colaborador) for SMB and corporate accounts.

Its underlying technology centers on a 4G LTE and 5G mobile network of 42,000 antennas, with an active 5G spectrum footprint in the 3.5 GHz band expanded from 20 MHz to between 80 and 100 MHz of contiguous spectrum. Differentiated capabilities include the PowerStar AI-powered network energy management solution (managing antenna configurations based on traffic and environmental conditions and the first TM Forum energy efficiency certification in Latin America) and, launched in December 2025, Direct-to-Cell (D2C) satellite connectivity via a partnership with Starlink Peru (SpaceX) — the first such offering in Peru and Latin America and the seventh globally — enabling SMS, WhatsApp and data for compatible apps in areas without terrestrial mobile coverage, including up to 200 nautical miles offshore under a 24-month MTC-approved Controlled Experiment Space.

Entel generates revenue through recurring monthly postpaid subscription plans ranging from S/29.90 to over S/300 per month, hardware sales of smartphones and accessories via installment financing, marketplace commissions on approximately 200 third-party value-added content services (including Disney+ and YouTube Premium bundles), and embedded satellite D2C benefits tied to qualifying postpaid tiers. Go-to-market emphasizes direct-to-consumer acquisition via number portability (portabilidad) promotions, seasonal campaigns tied to Peruvian holidays and shopping events, and co-branded device launches with Apple, Samsung, Xiaomi, Honor, Motorola and Huawei.

Name

Entel Perú

Legal name

Entel Perú S.A.

Website

https://entel.pe

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Entel Perú S.A., the Peruvian subsidiary of Chile's Grupo Entel, provides 4G/5G mobile telecommunications services to consumers, families, and enterprises across Peru via postpaid plans, devices, content bundles, and a pioneering Starlink Direct-to-Cell satellite connectivity service.

Ownership category

akta.pro rank

Headquarters

HQ city

San Isidro

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Others

Revenue model

1. Mobile Postpaid Plans: Recurring monthly subscription revenue from postpaid mobile plans. Plans range from S/29.90 to over S/300 per month, including consumer plans (Power, Entel Power, Entel Chip, Retail), family plans (Entel Power Familiar+), and business plans (Empresa PRO, Empresa CORP, Empresario+, Empresa Plus, Empresa Power, Plan Colaborador). Revenue is recurring on a monthly billing cycle.
2. Satellite D2C Value-Added Services: Bundled satellite connectivity benefits (SMS, WhatsApp, data) provided at no additional cost on qualifying postpaid plans with compatible devices, as part of promotional initiatives tied to Starlink D2C partnership. Revenue is embedded within existing plan subscriptions rather than charged separately.
3. Premium Content and Entertainment Subscriptions: Third-party content service billing on behalf of commercial partners including Disney+, YouTube Premium, and approximately 200+ VAS content services (games, videos, ringtones, adult content) billed through carrier billing. Entel takes a revenue share or commission on these third-party services.
4. Device Hardware Sales: Revenue from sale of mobile devices (smartphones, tablets, wearables) and accessories, sold bundled with postpaid plans via installment payments (cuotas sin intereses) or outright purchases through online portal and physical stores. Brands include Apple, Samsung, Xiaomi, Honor, Motorola, Huawei.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Entel Perú S.A. is a mobile telecommunications carrier in Peru that provides postpaid and prepaid voice, SMS, and data services over its 4G LTE and 5G networks for individual, family, and enterprise customers. The company differentiates through Direct-to-Cell (D2C) satellite connectivity delivered in partnership with SpaceX's Starlink, enabling SMS, WhatsApp, and selected app usage in areas without terrestrial coverage. It also sells mobile devices (smartphones, tablets, wearables) bundled with its postpaid plans and offers bundled premium content subscriptions such as Disney+ and YouTube Premium.

Product overview

Entel Perú is a telecommunications company offering a comprehensive mobile services portfolio centered on postpaid and prepaid mobile plans (Power, Entel Power, Entel Chip, Empresa, Empresario+, etc.) across 4G and 5G networks. The company differentiates through its innovative Direct-to-Cell (D2C) satellite connectivity service in partnership with Starlink, enabling SMS, WhatsApp, and compatible apps (Google Maps, X, AccuWeather, AllTrails) in areas without terrestrial coverage. Additional offerings include the PowerStar AI-powered network energy management system, device sales (Samsung, Apple, Xiaomi, Honor, Motorola), and subscription services (YouTube Premium, Disney+).

Differentiator

Problem solved

Functional benefit

Brands

• Entel SpaceX: Satellite D2C network branding used on compatible mobile devices, indicating connection to SpaceX's Starlink satellite network.
• Conectividad Direct-to-Cell (D2C)
• PowerStar

Products and services

• Consumer Postpaid Mobile Plans
• Family Mobile Plans
• Enterprise and Business Mobile Plans
• Conectividad Direct-to-Cell (D2C) Satellite Service
• Mobile Device Sales

Quantifiable outcome

• 3.2 tonnes of CO2 saved in 2024 through PowerStar AI energy optimization across 42,000 antennas
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

39 partnerships are on record, tiered core, minor and major.

• Starlink Peru S.R.L. (SpaceX)coreTechnology or Integration · 2 December 2025Entel Perú S.A. partnered with Starlink Peru S.R.L. to offer Direct-to-Cell (D2C) satellite connectivity, the first such service in Peru and Latin America (seventh globally). The partnership enables Entel customers with compatible devices to send SMS and use data for compatible apps (WhatsApp, Google Maps, X, AccuWeather, AllTrails) in areas without terrestrial mobile coverage, including up to 200 nautical miles offshore and 50 km from land borders. The project operates as a government-authorized Controlled Experiment Space (ECE) approved by Peru's Ministry of Transportation and Communications for 24 months. Compatible devices include select models from Apple (iPhone 14 and newer) and Samsung (Galaxy S24 and newer).
• 3DM – Entretenimiento Móvil del Perú SACminorOthersContent/VAS partner providing mobile entertainment services including Club Sensual, FunBox, Golazos Historicos, Happy Club, Juegos BAKNO, Leyendas del deporte, MyClassFlix, Pasa la Pagina, and XafraChat.
• 3G MOTION PERU S.A.C.minorOthersContent/VAS partner providing mobile entertainment services including Club Susazon, Diosas del Placer, Entel Webing, Mundo Games, and Webing MT2.
• AIRG INCminorOthersContent/VAS partner providing mobile entertainment services including Juega Ya, Minime.
• Bennu de Peru S.A.C.minorOthersContent/VAS partner providing mobile entertainment services including ABACO, ABACO Kids, PINKCRUSH, Soy Mujer.
• BESIDE S.A.C.minorOthersContent/VAS partner providing mobile entertainment services including BAM BAM, BSIDE LIVE, CLUB KIDS, CLUB SEXY, DESAFIO, EDUCATEST, HOTBOX, TU LUGAR.
• SYSMOBILE PERU S.A.C. (BINBIT)minorOthersContent/VAS partner providing mobile entertainment services including Club Yeeha Fun, E Factory, Maxim, UPLUS.
• CLAXSON MEDIA LLCminorOthersContent/VAS partner providing HOT GO mobile entertainment service.
• COCO MOBILE – MOBIRU SACminorOthersContent/VAS partner providing mobile entertainment services including Play on Dance, Play on Games, Play on Kids, Play on Music, Play on Tech, Sexy Latinas.
• DIGIBLE CONTEUDO DIGITAL SAminorOthersContent/VAS partner providing Playkids mobile entertainment service.
• DESARROLLOS Y SOLUCIONES DIGITALES DV S. DE R.L. DE C.V. (DOCOMO)minorOthersContent/VAS partner providing branded mobile entertainment services including Bandai Namco, Cartoon Network, ClubCiencias, Hello Kitty educational content.
• EXITO PLAY S.A.C.minorOthersContent/VAS partner providing Aprende Line and Portal Mistico mobile services.
• GAMELOFT S DE R.L. DE C.V.minorOthersContent/VAS partner providing Gameloft mobile games services.
• WAZZUP S.A.C. (GLOBAL NET)minorOthersContent/VAS partner providing mobile entertainment services including Beathey, Club ABC, Game Zone, Hall of Fame, Liburu, Linguoo, Sex Play, Yupi.
• GOMOVIL S.A.C.minorOthersContent/VAS partner providing mobile services including Aumented Games, Discovery Language, GOSPORTS, Revistas Ya.
• ITBAF S.A. DE C.V.minorOthersContent/VAS partner providing Planeta Guru Juegos mobile service.
• AWG BH PERU S.A.minorOthersContent/VAS partner providing mobile services including AWG Libros, Babbel, Carnal, GAME STATION, HABIA UNA VEZ, In concert.
• MEDIA MOOB PERU SACminorOthersContent/VAS partner providing mobile entertainment services including Cruce de Campeones, Entel Media Fest, Que Guay, Team Gamers.
• MZZO PERU S.A.C.minorOthersContent/VAS partner providing mobile entertainment services including Ijuegos, Planeta Modelos, Sexy Tube.
• VAS SERVICES CHILE LIMITADA (OPRATEL PERU)minorOthersContent/VAS partner providing Autenticas and Entel Legends mobile entertainment services.
• PLAYTOWN PERU SACminorOthersContent/VAS partner providing Altissia language learning, FPD, LVI, PINKED mobile services.
• PMOVIL PERU S.A.C.minorOthersContent/VAS partner providing Sexy Hot and Toing mobile entertainment services.
• QUXPI INCminorOthersContent/VAS partner providing Flixtie mobile entertainment service.
• RENXO PERU S.A.C.minorOthersContent/VAS partner providing mobile entertainment and educational services including BeCheff, Boop Kids, Club de Juegos, JUEGA Y APRENDE, Reino Infantil, Safe Kids, TV Toonz, Xone Juegos.
• SAM MEDIA LATAM S.A.C.minorOthersContent/VAS partner providing BEYOND VR and GAME LORDS mobile entertainment services.
• SERVICIOS INFORMATICOS SMART APP S.A.C.minorOthersContent/VAS partner providing Gana Gana, Hot Zone, LadoB Famosos, Latin Strip Club mobile entertainment services.
• TERRA NETWORKS MEXICO SA DE CVminorOthersContent/VAS partner providing Busuu language learning and Terra Gol mobile services.
• TOTAL TIM WE PERU S.A.C.minorOthersContent/VAS partner providing FluentWorlds language learning mobile service.
• CLICKMOB S.A.C. (T-MOBS)minorOthersContent/VAS partner providing Comics App, House of Comics, Sexy at Home, Tasty Foods, TMB eSports mobile entertainment services.
• U2OPIA MOBILE PTE LTDminorOthersContent/VAS partner providing BidNWin and Reycreo mobile entertainment services.
• VRAINZ S.A.C.minorOthersContent/VAS partner providing Liburu and Yupi mobile entertainment services.
• MOVIL 360 S.A.C. (Wassaby)minorOthersContent/VAS partner providing Academia Musica, GoPodcast, Goseries, Lingo Docu, URBANOS mobile services.
• Disney+ (The Walt Disney Company)coreGTM or Marketing PartnerDisney+ Plan Premium subscription offered as a bundled benefit on qualifying Entel postpaid plans at S/39.90/month (regular price S/26.90/month), with promotional offers for new subscribers. The partnership drives customer acquisition and retention by bundling premium streaming content with mobile plans.
• YouTube Premium (Google)coreGTM or Marketing PartnerYouTube Premium subscription offered as a promotional benefit (3 months free for new subscribers, 50% discount for 12 months) on qualifying Entel postpaid plans, including YouTube Music. The partnership enhances plan value proposition for video and music streaming consumers.
• Apple Inc.coreGTM or Marketing PartnerMajor device brand partner with frequent co-branded promotional campaigns (Apple Week, Apple Days) featuring iPhone acquisitions, accessory bundles, and installment payment options. Apple device purchases are a primary driver of postpaid plan activations and renewals.
• Samsung ElectronicscoreGTM or Marketing PartnerMajor device brand partner with frequent co-branded promotional campaigns (Samsung Days, Galaxy Days, Samsung Week, Galaxy S26 launch campaigns) featuring Galaxy smartphone acquisitions, accessory bundles, and sweepstakes prizes (Vision AI Smart TV).
• XiaomimajorGTM or Marketing PartnerDevice brand partner with regular promotional campaigns (Xiaomi Days, Xiaomi 17T Serie, Xiaomi 17 Ultra launch) featuring Redmi and Xiaomi smartphone acquisitions at competitive price points with installment options.
• Honor Device Co.majorGTM or Marketing PartnerDevice brand partner with regular promotional campaigns (Honor Week, Honor Days, Honor Magic8 Lite launch, Honor 400) featuring Honor smartphone and tablet acquisitions with accessory bundles and sweepstakes prizes (Royal Caribbean Cruise).
• Motorola Mobility (Lenovo)majorGTM or Marketing PartnerDevice brand partner with promotional campaigns tied to FIFA World Cup 2026 (Motorola Sorteo) and regular device launch promotions featuring Motorola smartphones.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Claro Perú: Peruvian mobile and fixed telecommunications subsidiary of América Móvil, directly competing with Entel in postpaid, prepaid, and 4G/5G services in the same Peruvian market.
• Movistar Perú: Peruvian mobile operator owned by Telefónica HispAm, directly competing with Entel across postpaid and prepaid consumer and business segments in Peru.
• Bitel (Viettel Peru): Vietnamese-backed mobile operator in Peru offering competing 4G/5G postpaid and prepaid plans, directly contesting Entel in the value-tier segment of the Peruvian market.

Broad incumbents

• Entel Chile: Sister company under the same parent Entel Group, operating mobile and enterprise services in Chile. Comparable business model, technology stack, and strategic playbook, but serving a different geographic market.
• América Móvil: Parent of Claro Perú and the largest mobile carrier group in Latin America. Comparable as a wireless carrier operator with overlapping portfolio capabilities, but operating at a much larger multi-country scale.
• Telefónica HispAm: Parent of Movistar Perú and a major multi-country LatAm mobile operator. Comparable in mobile carrier operations and technology, but operating across a much broader regional footprint.
• Liberty Latin America: Multi-country telecommunications operator with mobile and fixed services across the Caribbean and Latin America. Comparable as a regional mobile carrier group, though not directly present in Peru.

Regional players

• WOM Chile: Chilean mobile carrier that grew quickly using portabilidad promotions and aggressive pricing—a comparable go-to-market pattern to Entel's Peruvian acquisition strategy, though operating in Chile rather than Peru.
• Tigo (Millicom): Multi-country LatAm mobile operator offering postpaid and prepaid services across multiple Latin American markets, comparable to Entel in business model and mobile-first positioning though not directly present in Peru.
• Personal Argentina (Telecom Argentina): Major Argentine mobile carrier offering postpaid, prepaid, and value-added services. Comparable in mobile-first go-to-market and postpaid plan architecture, though operating in Argentina rather than Peru.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/entelperu
• Facebookfacebook.com/entelperu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entel Perú