FedBid
Unison Marketplace (formerly FedBid) operates a FAR/DFARS-compliant online marketplace connecting U.S. federal agencies with 150,000+ registered government contractors for streamlined solicitations, reverse auctions, and RFx procurement workflows.
- Company typePrivate
- Founded1994
- HeadquartersVienna, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What FedBid does
FedBid, founded in 1994 as an online reverse auction marketplace for government procurement, was acquired by Unison Software, Inc. in 2016 and rebranded as Unison Marketplace. The company operates a cloud-based, FAR/DFARS-compliant full-service marketplace that connects federal government agencies (buyers) with a network of 150,000+ registered contractors (sellers), supporting streamlined solicitations, RFx workflows, dynamic bidding, reverse auctions, and dedicated account management. Core differentiators include built-in regulatory compliance automation, real-time bidding status indicators, supervisor dashboard oversight, and business intelligence reporting on cost avoidance, socio-economic set-aside usage, vendor participation, CLIN price comparisons, and BPA/IDIQ pricing trends. Reported scale includes $1B+ in cumulative transaction volume facilitated, $102M in cost avoidance generated for government buyers, and 94% of awarded contracts going to small businesses.
The company operates a platform-plus-modules architecture: the core Unison Marketplace is complemented by BidscaleAI (AI-assisted acquisition drafting, package development, and offer evaluation), Acquisition/PRISM (workflow and compliance lifecycle management), Cost Engineering (defendable cost estimation), Financial Assistance (grants management), Program Management, Virtual Acquisition Office (workforce development), 4Cast (planning and forecasting), and Contract Lifecycle Management. Revenue is generated primarily through marketplace commissions on government procurement transactions, with free self-serve registration for contractors and undisclosed pricing for federal buyer agencies. GTM combines enterprise field sales with dedicated account managers for federal agencies and a self-serve/PLG motion for contractor onboarding. The company is headquartered in Vienna, Virginia, USA, employs 101–250 people, and operates primarily in North America (USA and Canada) with multilingual website support signaling potential further international expansion.
FedBid firmographics
Firmographics- Name
- FedBid
- Legal name
- Unison Software, Inc.
- Website
- https://fedbid.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Short description
- Unison Marketplace (formerly FedBid) operates a FAR/DFARS-compliant online marketplace connecting U.S. federal agencies with 150,000+ registered government contractors for streamlined solicitations, reverse auctions, and RFx procurement workflows.
- Ownership category
- akta.pro rank
FedBid industry classification
Industry- Product category
- Government Procurement Software
- akta.pro primary industry
- Tokenization, Network Vaults & Credential Management (FSAGABAF)
Keywords
Where FedBid is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- United States
- HQ region
- North America
Markets served
FedBid business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Government Procurement Transaction Fees: The platform facilitates government procurement transactions between federal agencies (buyers) and contractors (sellers). Revenue is generated through transaction facilitation on the marketplace for government sourcing and vendor engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free marketplace access for sellers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
FedBid product offering
Product offeringCore offering
FedBid operates Unison Marketplace, a cloud-based online marketplace platform that facilitates federal government procurement by connecting government buyers with 150,000+ registered contractors through reverse auctions, RFx process automation, and built-in FAR/DFARS regulatory compliance. The platform streamlines solicitations, sourcing, bidding, and contract award workflows, and is complemented by modules such as BidscaleAI, Acquisition/PRISM, Cost Engineering, Financial Assistance, Program Management, Virtual Acquisition Office, 4Cast, and Contract Lifecycle Management that span the full government acquisition lifecycle.
Product overview
Unison (formerly FedBid) offers a unified platform-plus-modules architecture for government procurement. The core product is Unison Marketplace, a full-service online platform for government sourcing and vendor engagement. This core platform is complemented by specialized modules including BidscaleAI (AI-powered acquisition drafting and evaluation), Acquisition/PRISM (workflow and compliance management), Cost Engineering (cost estimation), Financial Assistance (grants management), Program Management, Virtual Acquisition Office, 4Cast (planning and forecasting), and Contract Lifecycle Management. These modules work together to serve the complete government procurement lifecycle from acquisition drafting through contract completion.
Differentiator
Problem solved
Functional benefit
Brands
- Unison Marketplace: Full-service online platform for government sourcing and vendor engagement featuring streamlined solicitations, bidding, and reverse auction capabilities.
Products and services
- Unison Marketplace Cloud-based online marketplace for federal government procurement that streamlines solicitations, sourcing, and bidding, with dedicated account managers, sourcing experts, customer support agents, reverse-auction capability, and FAR/DFARS-compliant RFx process automation. Built for federal agencies (buyers) and government contractors (sellers).
- BidscaleAI AI modules that automate federal acquisition drafting, package development, and offer evaluation, leveraging generative AI to streamline acquisition workflows for government procurement teams.
- Acquisition (PRISM) Acquisition workflow and compliance management module (PRISM) that provides structured processes for managing federal government procurement activities from requirement through award.
- Cost Engineering Cost estimation software that produces defendable, credible, and traceable cost estimates for government procurement, supporting price-to-win and budget planning.
- Financial Assistance Grants management system that simplifies complex workflows, allowing government agencies to build, submit, and monitor grants digitally across the financial assistance lifecycle.
- Program Management Digital program management environment that enables federal program managers to manage key program activities with structured workflows and oversight capabilities.
- Virtual Acquisition Office Workforce development and acquisition support offering that serves as a one-stop shop for federal government acquisition offices, supplementing in-house contracting capacity.
- 4Cast Federal planning and forecasting software that provides a structured, dependable platform for planning and forecasting government procurement and program activities.
- Contract Lifecycle Management Software that streamlines the full lifecycle of government contracts and subcontracts, from initiation through completion and closeout.
Quantifiable outcome
- 94% of contracts awarded through the Marketplace go to small businesses each year
- +3 more outcomes
Companies that use FedBid
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
FedBid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
FedBid partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Federal Government AgenciescoreThe platform serves federal government agencies as primary customers, facilitating procurement for defense agencies, civilian agencies, and regulatory bodies including DIA, USDA, NSF, EPA, and GSA. These partnerships represent the core government buyer segment driving marketplace volume.
- Defense ContractorscoreDefense contractors including General Dynamics Information Technology, Thales, Blue Origin, and others participate as sellers on the marketplace, competing for and winning government contracts through the platform. These contractor partnerships are essential to marketplace liquidity.
- Small Business ContractorscoreOver 150,000 registered small business contractors participate in the marketplace, with 94% of contracts awarded going to small businesses. This partner ecosystem is central to the platform's mission and government small business utilization goals.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
FedBid competitors and assessment
Company assessmentDirect peers
- DemandStar: DemandStar connects government agencies with vendors via an online marketplace for RFPs, bids, and awards. Overlaps with FedBid on solicitation distribution and small-business vendor outreach for public-sector procurement.
- Bonfire Interactive: Bonfire Interactive is a government-focused e-procurement platform that runs solicitation, evaluation, and contract award workflows for public agencies. It is the closest commercial competitor to FedBid/Unison Marketplace in the B2G reverse-auction and sourcing space.
- PlanetBids: PlanetBids operates a vendor-neutral e-procurement marketplace for government agencies and bidders, including bid notification, online bidding, and contract management. Directly comparable to FedBid's marketplace and reverse auction functionality.
- Periscope Holdings (BidNet): BidNet/Periscope Holdings provides a government procurement platform aggregating bids from thousands of agencies, with sourcing and supplier-discovery tools. Comparable B2G marketplace model with similar small-business focus.
Emerging players
- GovWin IQ (Deltek): GovWin IQ (Deltek) provides government contracting intelligence, opportunity tracking, and bid pipeline tools for government contractors. Adjacent to FedBid's seller-facing marketplace, serving similar GovCon customers with deal intelligence.
- Procurify: Procurify is a procurement and spend management platform for SMB and mid-market buyers with marketplace-style supplier catalogs. Shares the marketplace/sourcing model with FedBid but focuses on commercial SMB rather than federal customers.
Broad incumbents
- SAP Ariba: SAP Ariba operates one of the largest B2B procurement networks, used by many federal and large public-sector buyers. Overlaps with FedBid on reverse auction and supplier discovery, but is a much broader, incumbent platform.
- Coupa Software: Coupa provides a broad spend management and procurement platform used by public-sector and large enterprise buyers. Competes in the broader procurement category but is much larger and more diversified than FedBid's federal marketplace.
- Workday: Workday offers procurement modules within its enterprise cloud suite and serves several federal agencies. Larger incumbent with broader ERP/scope; overlaps with FedBid on contract lifecycle and sourcing workflows.
- Jaggaer: Jaggaer is a broader source-to-pay procurement suite with public-sector and federal offerings, including supplier management and sourcing. A larger incumbent in procurement with overlap on the sourcing and RFx side but broader scope than FedBid's marketplace focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Customer concentration
FedBid social profiles
Digital presenceFedBid compliance and trust
Trust signalCompliance1 record
FedBid financial estimates
Financial estimateRevenue estimate
Valuation estimate
FedBid leadership team
Management profileNumber of profiles
Profiles2 records
FedBid funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FedBid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FedBid
What does FedBid do?
FedBid operates Unison Marketplace, a cloud-based online marketplace platform that facilitates federal government procurement by connecting government buyers with 150,000+ registered contractors through reverse auctions, RFx process automation, and built-in FAR/DFARS regulatory compliance. The platform streamlines solicitations, sourcing, bidding, and contract award workflows, and is complemented by modules such as BidscaleAI, Acquisition/PRISM, Cost Engineering, Financial Assistance, Program Management, Virtual Acquisition Office, 4Cast, and Contract Lifecycle Management that span the full government acquisition lifecycle.
Is FedBid a public or private company?
FedBid is a private company. It is classified as unknown and is currently operating.
When was FedBid founded?
FedBid was founded in 1994.
Where is FedBid based?
FedBid is headquartered in Vienna, United States, in the North America region.
How does FedBid make money?
One revenue line is on record: government Procurement Transaction Fees.
Who are FedBid's main competitors?
Direct peers on record are DemandStar, Bonfire Interactive, PlanetBids and Periscope Holdings (BidNet). Emerging players are GovWin IQ (Deltek) and Procurify. Broad incumbents are SAP Ariba, Coupa Software, Workday and Jaggaer.
Does FedBid have an API?
No public API is recorded for FedBid.
What industry is FedBid in?
FedBid's product category is Government Procurement Software. Its primary akta.pro industry code is FSAGABAF, Tokenization, Network Vaults & Credential Management.