What Geldmaat does

Geldmaat is a private Dutch cash-services company, headquartered in Weesp, Netherlands, that operates the only nationwide network of ATMs in the country. Formed in 2019 through the takeover of the banknote and coin ATM fleets of ABN AMRO, ING, and Rabobank, the company is owned by those same three banks as shareholders. Its core offering is a unified ATM infrastructure spanning 3,876+ machines — including 3,850 for bill withdrawal, 1,300 for unpackaged bill deposit, 450 sealbag deposit terminals, 170 coin-withdrawal, and 547 coin-deposit units — supplemented by 45+ full-service Geldmaatwinkels (physical stores open 07:00-22:00), 300+ assisted-service Geldmaat+ partner locations inside Primera, Bruna, and The Readshop bookstores, and an embedded presence at Albert Heijn, Gamma, and Karwei outlets. Coverage ensures 99.7% of the Dutch population lives within 5 km of an ATM, a contractual 5-km norm agreed between banks and De Nederlandsche Bank.

The technology stack combines physical ATM hardware with NFC/contactless withdrawal, headphone-driven Spraakondersteuning (voice-guided "pratende automaten") for visually impaired users, a location-finder tool (Locatiewijzer), an interactive practice simulator (Oefenmaatje), and the Geldmaat mobile app for iOS and Android. Operations achieved a 99.79% bill withdrawal availability rate and 96.02% sealbag availability (post-plofkraak security measures) in April 2026, exceeding regulator-defined norms. Approximately 300 employees run the company under a four-person executive team (CEO Peggy Corstens, CFO Victor de Wolff, COO Joost den Heyer, CRO Mireille Huizenga) supervised by a Supervisory Board.

The revenue model is structurally bifurcated. For Dutch bank cards, cash withdrawal is free, so direct consumer revenue is effectively zero on the majority of transactions. Monetized flows are limited to foreign-card service fees (€4 for EER-issued cards; minimum €4.50 for non-EER), optional Dynamic Currency Conversion at 5.5% of the withdrawal amount, and B2B contracts under which ABN AMRO, ING, and Rabobank business customers deposit bundled banknotes via sealbag terminals. Distribution is direct-to-consumer through the yellow ATMs and physical stores, with Go-to-market support via the website, mobile app, locatiewijzer, customer-service phone lines, and Tolkcontact for sign-language support. Service segments are Dutch consumers (primary), business banking customers, and vulnerable populations requiring accessible services — with the European Accessibility Act (effective 28 June 2025) enforcing accessibility uplift across the fleet under a 20-year transition.

Name

Geldmaat

Legal name

Geldmaat B.V.

Website

https://geldmaat.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Geldmaat is a Dutch cash-services company operating the nationwide ATM network covering 99.7% of the Netherlands' population, formed in 2019 by ABN AMRO, ING, and Rabobank. It serves virtually all Dutch banking consumers through 3,876+ ATMs, 45+ stores, and 300+ partner retail locations.

Ownership category

akta.pro rank

Product category

ATM Cash Services

NAICS

Vending Machine Operators (445132)

SIC

Finance Services (6199)

akta.pro primary industry

ATM / Cash Access Network Schemes (FSAMAAAH)

akta.pro secondary industries

ATM Deployers & Managed ATM Services (IAD/ISO) (FSAMAOAC), Cash Access & Cardless ATM Withdrawal Services (FSAMAOAJ), ATM Cash Replenishment & First/Second-Line Maintenance (BPAKAIAB)

Keywords

• Cash withdrawal services
• ATM network operations
• Cash deposit services
• Coin processing services
• Sealbag deposit services

Headquarters

HQ city

Weesp

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. ATM Transaction Fees: Revenue generated from ATM transaction fees charged to foreign card holders. Free for Dutch bank cards; service fees apply for EER (€4) and non-EER (minimum €4.50) card holders. DCC (Dynamic Currency Conversion) available at 5.5% of withdrawal amount.
2. Banking Partner Contracts: Services for business customers of ABN AMRO, ING, and Rabobank through sealbagautomaten for depositing bundled banknotes. Banking partners manage their own customer relationships while using Geldmaat's infrastructure.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Geldmaat operates a nationwide network of automated teller machines (ATMs) across the Netherlands, providing cash withdrawal, cash deposit, coin withdrawal, coin deposit, and sealbag deposit services for business customers. Services are delivered through yellow Geldmaat ATMs at street locations, 45+ Geldmaatwinkels (full-service retail shops), partner retailers (Albert Heijn, Primera, Bruna, The Readshop, Gamma, Karwei), and a mobile app, with accessibility features including NFC contactless withdrawal and audio voice guidance.

Product overview

Geldmaat is a Dutch cash services company operating a nationwide network of automated teller machines (ATMs) across the Netherlands. The offering consists of a unified ATM network (the core product) supporting multiple service types: cash withdrawal (Biljetten opnemen), cash deposit (Biljetten storten), coin withdrawal (Munten opnemen), coin deposit (Munten storten), and business sealbag deposit (Sealbag storten). These services are accessible via standalone outdoor/indoor ATMs, at Geldmaatwinkels (full-service branded stores combining all services), at partner retail locations (Albert Heijn, Bruna, Primera, Readshop, Gamma, Karwei), and through a mobile app. Accessibility features include Spraakondersteuning (audio voice guidance) and Contactloos opnemen (NFC contactless withdrawal), while Geldmaat+ provides in-store assisted service at partner shops. Supporting tools include the Locatiewijzer (online ATM locator with filtering) and Oefenmaatje (online practice/demo tool). Geldmaat was formed in 2019 through the takeover of the ATM networks of ABN AMRO, ING, and Rabobank, and is jointly owned by these three banks.

Differentiator

Problem solved

Functional benefit

Brands

• Geldmaat+: Assistance service in bookstores and convenience stores where staff help customers with ATM transactions
• Geldmaat App
• Geldmaatwinkels

Products and services

• Biljetten opnemen (Cash Withdrawal) Primary ATM cash withdrawal service allowing users to withdraw euro banknotes using a bank card, phone, or smartwatch (NFC) at automated teller machines across the Netherlands. Available free for Dutch bank cards; service fees apply for EER (€4) and non-EER (minimum €4.50) cardholders.
• Biljetten storten (Cash Deposit) Service for depositing euro banknotes into ATMs; available to customers of ABN AMRO, ASN Bank, ING, and Rabobank, with funds credited to the account immediately.
• Munten opnemen (Coin Withdrawal) Euro coin withdrawal service dispensing coin rolls at Geldmaatwinkels and Gamma/Karwei building supply stores; requires a bank card and dispenses pre-packed coin rolls in denominations of 5c, 10c, 20c, 50c, 1 euro, and 2 euro.
• Munten storten (Coin Deposit) Euro coin deposit service at Geldmaatwinkels and Gamma/Karwei building supply stores; coins are processed through a machine that handles approximately 900 coins per transaction.
• Sealbag storten (Sealbag Deposit) Business deposit service allowing commercial customers of ABN AMRO, ING, or Rabobank to deposit sealed bags of banknotes at dedicated sealbag ATMs using a pre-registered sealbag contract with their bank.
• Geldmaatwinkels (Geldmaat Stores) Full-service retail locations housing all Geldmaat ATM services (cash withdrawal, cash deposit, coin withdrawal, coin deposit, and sealbag deposit) under one roof, typically open 07:00-22:00, located in city centers and major shopping centers; 45 stores operational as of late 2025.
• Geldmaat App Mobile application for iOS and Android enabling users to locate nearby ATMs, check real-time availability, view services (e.g., contactless, assistance), and manage favorite locations; available on the App Store and Google Play.
• Geldmaat+ (Assisted Service) In-store assistance program at over 300 Primera, Bruna, and Readshop locations where store staff provide hands-on help with ATM operations, including guiding first-time users, demonstrating features like voice support, and assisting with card activation.

Quantifiable outcome

• 99.79% bill withdrawal availability rate (April 2026)
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Trees for AllminorOthers · 20 April 2024Geldmaat partners with Trees for All, an organization dedicated to creating a world with more forests. Trees for All has planted 10 million trees and supports Geldmaat's CO2 compensation efforts through tree planting in the Geldmaatbos in Limburg.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Peers

• Bank of England (Note Circulation / DNB-style cash infrastructure):

Broad incumbents

• NCR Atleos: Global ATM manufacturer and services provider spun out of NCR, operating self-service ATM networks and cash services for banks and retailers worldwide. Directly comparable as an ATM deployer and managed services provider, with broader international footprint than Geldmaat.
• Euronet Worldwide: Operates one of the largest independent ATM networks globally (Euronet/efectivo) and provides EFT processing and money transfer services. Comparable as a large-scale independent ATM deployer competing for the same type of bank and consumer cash transactions.
• Cardtronics (NCR Atleos legacy brand): Previously the largest non-bank ATM operator in the US/UK, now part of NCR Atleos, operating branded ATMs in retail and convenience locations. Directly comparable as an independent ATM deployer monetizing transaction fees from foreign and surcharge-paying users.
• Brink's Company: Global cash management, cash-in-transit, ATM replenishment, and valuables logistics provider. Comparable to Geldmaat on the cash logistics, ATM replenishment, and first/second-line maintenance side, though much broader and more international.
• Loomis AB: Cash handling, cash-in-transit, and ATM services provider across Europe and the US. Directly comparable on the cash supply chain and ATM servicing workflow that underlies Geldmaat's nationwide network.
• Prosegur Cash: Provides cash logistics, ATM management, and outsourced cash services across Latin America, Europe, and Asia. Comparable on managed ATM services and the broader cash-cycle value chain relevant to Geldmaat's operations.

Regional players

• NoteMachine: Independent ATM operator in the United Kingdom providing cash withdrawal services via a branded ATM network in retail and convenience locations. Comparable as an independent regional ATM deployer monetizing surcharge-based transaction fees.
• Cashzone (PayPoint): UK ATM network operated by PayPoint, providing branded ATMs in convenience stores and partner retailers. Comparable as a regionally-concentrated independent ATM deployer using retail co-location, similar to Geldmaat's Albert Heijn and bookstore partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/geldmaat

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geldmaat