Trend

What Trend does

Trend S.r.l. is an Italian value-added distributor of large-format digital printing equipment, consumables, and related services, founded in 1997 and headquartered in Terni, Italy, with a second regional office in Ornago (Milan). The company operates as a multi-brand distribution platform organized around five product pillars: consumables (papers, PVC adhesives, banners, mesh, fabrics, sublimation and DTF substrates, laminations, vinyl films), inks (both compatible and OEM formulations across UV/LED, water-based, sublimation, eco-solvent, low-solvent, true-solvent, and primer chemistries from brands including Xjet, Mimaki, Roland, Epson, HP, Brother, DGI, Mutoh, Handtop, and TRIANGLE), displays and exhibitors (indoor and outdoor), professional equipment (printing plotters, cutting plotters, DTF systems, laminators, heat presses, welders), and RIP software plus cutting services. Trend holds exclusive or official distribution rights for several premium brands, including being the Exclusive Distributor of PrintJet printing materials (with the largest banner stock in Italy) and the Official Distributor of EFI VUTEk wide-format UV printers.

The business model combines a national indirect channel (a network of local Resellers and Area Managers providing capillary coverage across Italy) with direct sales through its two offices and a B2B e-commerce storefront (account-based pricing, online ordering, order tracking, and live chat). Pricing is transaction-based with promotional monthly offers and special campaigns, and operational performance is supported by a same-day/next-day shipping model with >90% of orders dispatched within 24 hours. Customer segments are verticalized and primarily encompass Print Service Providers, Visual Communication Professionals, and (as a secondary segment) textile printing companies, served across applications including large-format signage, display, vehicle graphics, architectural decoration, and garment/textile customization. Growth-supporting certifications across the product range include Bs1d0, FR B1, Oeko-Tex Standard 100 Class 1, REACH, FSC, EN13501-1, NFPA 701, and VeganOK, addressing regulated end-uses such as flame-retardant decoration and textile safety. Ownership is structured as a 'Società a responsabilità limitata a Socio Unico' with €10,400 paid-in capital and no institutional investors disclosed.

Name

Trend

Legal name

Trend S.r.l. a Socio Unico

Website

https://trendsrl.net

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Trend S.r.l. is an Italian value-added distributor, founded in 1997, of large-format digital printing equipment, inks, certified substrates, and finishing systems for print service providers, signage companies, and textile printers across Italy with growing European reach.

Ownership category

akta.pro rank

Product category

Printing Equipment Distribution

NAICS

Printing and Related Support Activities (3231), Other Converted Paper Product Manufacturing (32229), Stationery Product Manufacturing (32223)

SIC

Wholesale-Paper & Paper Products (5110), Printing Trades Machinery & Equipment (3555), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro primary industry

Large Format & Wide Format Printers (Plotters) (HDACAEAF)

akta.pro secondary industries

Paper & Printing Grades Distribution (Printing/Writing, Newsprint, Specialty) (IMAMAIAF), Stationery, Writing Instruments & Paper Products Distribution (CRAOALAH), Paper Converting Services (slitting, sheeting, coating, laminating, rewinding) (IMAMAHAJ)

Keywords

• Large format printing
• Digital printing supplies
• Printing equipment distribution
• Signage materials
• Print consumables

Headquarters

HQ city

Terni

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Distribution of printing equipment and materials: Value-added distribution of professional plotters for large format digital printing, dedicated inks, printing substrates (paper, PVC adhesives, banner materials), and specialized post-sale technical consulting and assistance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Trend S.r.l. is an Italian value-added distributor of large-format digital printing equipment and consumables. The company supplies professional plotters, dedicated inks, printing substrates (papers, PVC adhesives, banner materials), and provides specialized post-sale technical consulting and assistance services to print service providers and visual communication companies.

Product overview

Trend S.r.l. is an Italian value-added distributor of large-format digital printing equipment and materials, active since 1997. The product portfolio is organized as a multi-brand distribution platform comprising five core pillars: (1) Consumables (Materiali di consumo) — a vast range of printing substrates including papers, PVC monomeric/polymeric/cast adhesives, one-way vision films, green/organic films, special films, banners, mesh, fabrics, non-adhesive substrates, electrostatic and magnetic supports, canvases, sublimation materials, DTF films and powders, adhesive/liquid laminations, double-sided tapes, application tapes, cut vinyl films, heat-transfer materials, solar films, and packaging; (2) Inks — both compatible and original (OEM) formulations spanning UV/LED, water-based, sublimation, eco-solvent, low-solvent, true-solvent, and primer, with major OEM brands including Xjet, Mimaki, Roland, Epson, HP, Brother, DGI, Keundo, Mutoh, Jetrix, Handtop, and TRIANGLE; (3) Displays and Exhibitors — indoor (X-display, L-display, roll-up, totems, frames) and outdoor (flags, gazebos) solutions; (4) Equipment — printing plotters (Xjet, Handtop, Fedar, Keundo, Brother, SkyColor, EFI VUTEk), cutting plotters (Skycut, Summa), DTF/UV DTF systems, laminators, air purifiers, heat presses, cutting systems, welders, eyelet machines, rewinders, UPS, and laser systems; and (5) Software and Services — Onyx and Dev Studio RIP software, plus cutting services. Key exclusive/partnership brands include PrintJet (exclusive distributor for Italy), EFI VUTEk (official distributor), and Xjet, distributed across a national sales network.

Differentiator

Problem solved

Functional benefit

Products and services

• Materiali di consumo (Consumables) Comprehensive range of consumables for large-format digital printing including papers, PVC adhesives (monomeric, polymeric, cast, one-way vision), green/organic films, banners, mesh, fabrics, canvases, sublimation materials, DTF films and powders, adhesive and liquid laminations, double-sided tapes, application tapes, cut vinyl films, heat-transfer materials, solar films, and packaging materials. Targeted at print service providers and visual communication professionals.
• Inchiostri (Inks) Full range of printing inks across compatible and original brands including UV/LED, water-based, sublimation, eco-solvent, low-solvent, true-solvent, and primer formulations, with original inks from Xjet, Mimaki, Roland, Epson, HP, Brother, DGI, Keundo, Mutoh, Jetrix, Handtop, and TRIANGLE for large-format printing operations.
• Display ed Espositori (Displays and Exhibitors) Indoor (X-display, L-display, roll-up, exhibition panels, tables, frames, totems) and outdoor (flags, gazebos, frames, accessories) display solutions for point-of-sale and event communication, supplied to visual communication and retail decoration businesses.
• Attrezzature (Equipment) Professional printing and finishing equipment including plotter printers (Xjet, Handtop, Fedar, Keundo, Brother, SkyColor, EFI VUTEk), cutting plotters (Skycut, Summa), DTF/UV DTF printers, laminators, air purifiers, heat presses, cutting systems, welders, eyelet machines, rewinders, and UPS units for commercial printing operations.
• Software RIP RIP software solutions including Onyx and Dev Studio for print workflow management and color profiling, sold to print production operations to manage output and color accuracy.
• Servizi di Taglio (Cutting Services) Professional cutting services available up to 160cm and above 160cm for custom material processing, offered to print and signage customers requiring specialized finishing.
• PrintJet Materials Exclusive distribution brand for printing materials including canvases, non-woven fabrics, backlit materials, and banner substrates; Trend is the Exclusive Distributor of PrintJet materials with the largest banner stock in Italy.
• EFI VUTEk Printers World-reference wide-format digital printing solutions distributed by Trend as Official Distributor, covering flatbed and roll-to-roll UV printing technology for industrial print operations.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• EFI VUTEkcoreChannel Partner/ Reseller/ Distributor · 30 June 2026Trend S.r.l. is an Official Distributor of EFI VUTEk printers, a global reference point for digital printing solutions. This partnership adds premium wide-format UV printers to Trend's portfolio.
• PrintJetcoreChannel Partner/ Reseller/ Distributor · 1 January 2026Trend is the Exclusive Distributor of PrintJet printing materials with the largest banner stock in Italy. Partnership includes exclusive marketing materials and proprietary product lines.
• XjetmajorChannel Partner/ Reseller/ DistributorDistributor of Xjet plotters, inks, thermal presses, DTF printers, and accessories
• HandtopmajorChannel Partner/ Reseller/ DistributorDistributor of Handtop UV printers
• FedarmajorChannel Partner/ Reseller/ DistributorDistributor of Fedar printing equipment and related accessories
• SisermajorChannel Partner/ Reseller/ DistributorDistributor of Siser thermoAdhesives and application tapes for textile printing
• SummamajorChannel Partner/ Reseller/ DistributorDistributor of Summa cutting plotters and related accessories
• NeoltmajorChannel Partner/ Reseller/ DistributorDistributor of Neolt cutting systems, welding machines, and related equipment
• MactacminorChannel Partner/ Reseller/ DistributorDistributor of Mactac adhesive films for various printing applications
• IntercoatminorChannel Partner/ Reseller/ DistributorDistributor of Intercoat PVC monomeric and polymeric adhesive films

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Agfa-Gevaert: Agfa is a global manufacturer of large-format inkjet printers (Anapurna, Jeti), inks, and RIP software. As Trend both distributes and competes upstream via equipment manufacturers, Agfa is the broad incumbent that supplies a portion of the market while competing with other distributed brands.
• Mimaki: Mimaki is a leading global OEM of large-format printers, plotters, and inks across UV, eco-solvent, and textile/DTF. Trend sells Mimaki original inks and references Mimaki equipment, but Mimaki's own direct sales push could disintermediate distributors like Trend.
• Roland DG: Roland DG is a global OEM of large-format inkjet printers, integrated printers/cutters, and specialized inks. As one of Trend's distributed OEMs (with original Roland inks in the catalogue), Roland is a broad incumbent and a critical supply partner.
• HP (Large Format Printing): HP's Large Format Printing business manufactures wide-format printers (Latex, DesignJet) and supplies related inks and substrates. Trend distributes HP original inks and competes in the same end-customer base for plotter equipment in Italy.
• 3M Commercial Solutions: 3M manufactures graphic films, overlaminates, and printable substrates that Trend references via marketing collateral. As a global incumbent upstream supplier, 3M both enables and competes with distributors like Trend.
• Epson (Professional Imaging): Epson is a major OEM of SureColor large-format printers and supplies specialty inks. Trend lists Epson original inks, while Epson competes directly in the same large-format printer category sold into Italian print service providers.

Direct peers

• Ritrama (Fedrigoni Group): Ritrama, now part of Fedrigoni, manufactures and distributes self-adhesive films, vinyls, and graphic substrates for visual communication. With overlapping substrate categories (PVC adhesives, vinyls, laminations) sold through similar signage and print channels in Italy, Ritrama is a directly adjacent competitor.
• Spandex Italia: Spandex is a pan-European value-added distributor of large-format digital printing equipment, sign-making materials, and consumables. As a direct competitor operating in Italy across the same product categories (films, inks, plotter equipment, textile/DTF), Spandex is the closest direct peer to Trend.
• Antalis Italia: Antalis is a leading European distributor of paper, packaging, and visual communication substrates, with a strong Italian presence. The breadth of its printing-materials wholesale catalogue and omnichannel distribution overlaps heavily with Trend's consumables distribution business.

Emerging players

• Caldera (RIP Software): Caldera develops RIP and workflow software for large-format digital printing, comparable to the Onyx and Dev Studio solutions Trend distributes. As an emerging software-led player, Caldera is an adjacent competitor and ecosystem participant in the same value chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Trendsrl
• Facebookfacebook.com/trendsrl
• LinkedInlinkedin.com/company/about
• Instagraminstagram.com/trendsrl97
• Xx.com/trendsrl

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trend