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T H Marine Supplies

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uuid000bxv4

Namestring
T H Marine Supplies
Legal namestring
T-H Marine Supplies
Company typeenum
Private
Founded yearint
1975
Descriptiontext

T-H Marine Supplies manufactures thousands of boat parts & accessories.

Short descriptiontext

T-H Marine Supplies manufactures thousands of boat parts & accessories.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersHuntsville, United States
HQ citystring
Huntsville
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
marine accessories, boat parts supplies, jack plates, trolling motor accessories, OEM marine hardware
Industry3 codes
1Marine Parts, Accessories & Maintenance Supplies Retail
CodeCRAMAIABPrimaryYes
2Water Sports & Marine Recreation Gear Distribution
CodeCRAOAJADPrimaryNo
3Marine MRO Parts & Consumables Distribution
CodeTLAKAOAJPrimaryNo
NAICS code1 code
  • Boat Dealers441222
SIC code1 code
  • Wholesale-Hardware & Plumbing & Heating Equipment & Supplies5070
Product category
Marine Hardware and Boat Accessories
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1Direct E-commerce Sales
TypeOne Time License
Description

Consumer direct sales through their Shopify-powered e-commerce website where end customers purchase marine supplies and accessories. Products range from $0.99 to over $2,600 for specialized equipment.

thmarinesupplies.com
2Wholesale/Dealer Distribution
TypeTransaction Fee
Description

Wholesale access through their account portal for dealers and distributors to purchase inventory for resale. Dealer locator and sign-up programs available on their website.

thmarinesupplies.com
3OEM/Boat Builder Supply
TypeHardware Sales
Description

Supplying marine parts and accessories to boat manufacturers for original equipment on new boat builds. Dedicated OEM & Boat Builders section on website.

thmarinesupplies.com
4Aftermarket Accessories
TypeHardware Sales
Description

Aftermarket marine accessories and replacement parts for existing boats, including jack plates, trolling motor accessories, lighting, and rigging products.

thmarinesupplies.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details6 tiers
1ATLAS Hydraulic Jack Plates - $1,799.99 to $2,299.99
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Standard hydraulic jack plates range from $1,799.99 (4 inch) to $2,299.99 (14 inch). Heavy duty versions from $1,899.99 to $2,399.99. Black series from $1,899.99 to $2,299.99. MAX hydraulic from $2,610.99.

thmarinesupplies.com
2Manual Jack Plates - $479.99 to $1,067.99
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Z-LOCK manual jack plates from $479.99 (4 inch) to $1,067.99 (12 inch). CMC manual plates from $299.99 to $1,685.99.

thmarinesupplies.com
3Trolling Motor Accessories - $3.99 to $189.99
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Wide range including Troll Jacket cable organizer ($42.49), Eliminator prop nuts ($59.99), Troll Perfect control enhancer ($28.79-$47.99), trolling motor mounts ($85.99), circuit breaker kits ($88.99).

thmarinesupplies.com
4Boating Accessories - $2.09 to $519.99
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Includes steering locks ($22.94-$26.99), boat launch cords ($38.39-$63.99), propeller wrenches ($25.49-$29.99), battery trays ($14.99-$34.99), security systems ($441.99-$519.99).

thmarinesupplies.com
5Hatches, Plates & Lids - $0.99 to $244.99
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Replacement latches ($5.99), deck plates ($5.19-$17.99), hatches ($65.09-$126.99), tackle centers ($197.99-$244.99).

thmarinesupplies.com
6Fishing Essentials - $5.94 to $459.99
ModelUnit PricingBilling cadencePay-as-you-go
Notes

G-Juice livewell treatment ($5.94-$6.99), HydroWave H2 fish feeding stimulator ($459.99), KVD Edition ($399.99), conservation cull systems ($73.09-$85.99).

thmarinesupplies.com
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 20 records shown
1ATLAS®
Description

Hydraulic jack plates for boats

thmarinesupplies.com
+19 more records
Core offering1 text field

T-H Marine Supplies manufactures and distributes more than 990 marine accessories and replacement parts for boats. Core product lines include hydraulic and manual jack plates for outboard motor height adjustment, trolling motor accessories, LED lighting, plumbing and drains, hatches and deck plates, ladders, rigging, and fishing technology such as the HydroWave sound-based fish feeding system. The company sells its own branded products alongside OEM parts to boat builders, dealers, and end consumers.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

T-H Marine Supplies is a marine accessories company celebrating over 50+ years in the industry, offering a comprehensive portfolio of OEM and aftermarket boating products. The product line centers around hydraulic and manual jack plates (ATLAS®, Z-LOCK™, CMC brands) for outboard motor height adjustment, complemented by extensive trolling motor accessories (G-Force prop nuts, Troll Jacket cable organizers, Troll Perfect controls), specialized fishing technology (HydroWave H2 sound-based fish feeding stimulators), and diverse marine hardware including hatches, ladders, rigging, and organization products. The company operates sub-brands including BluewaterLED (lighting), Gator Guards (boat protection), KONG® (electronics mounts), Tackle Titan® (tackle organization), Loc-R-Bar® (security systems), and various Essentials™ lines (Boating, Fishing, Kayak, Trailer, Maintenance, RV) covering specific use cases. With approximately 990 products across categories like plumbing, electrical, anchoring, and performance hardware, the company serves both retail consumers and OEM/boat builder channels.

Product and service2 records
1ATLAS® Hydraulic Jack Plate
CategoryJack Plates and Trim Units
Description

Premium hydraulic jack plates for outboard motors that allow vertical adjustment of engine height for optimal performance, available in standard and heavy-duty variants with digital position tracking. Targeted at boat builders and aftermarket consumers.

2ATLAS® MAX Hydraulic Jack Plate
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Attwood
TypeDirect peer
Description

Manufacturer of marine hardware, lighting, plumbing, and accessories sold to OEMs and aftermarket channels. Closely comparable to T-H Marine across both jack-plate-adjacent hardware categories and OEM supply model.

2Sea-Dog Line
TypeDirect peer
Description

Marine hardware and accessories manufacturer supplying OEM boat builders and wholesale distributors with a broad SKU range. Directly comparable catalog breadth and channel strategy to T-H Marine Supplies.

3Perko
TypeDirect peer
Description

Long-established manufacturer of marine lighting, hardware, and plumbing products serving OEM and aftermarket. Overlaps directly with T-H Marine in lighting (BluewaterLED), hardware, and plumbing categories.

4Taylor Made Products
TypeDirect peer
Description

Marine hardware and accessory manufacturer with OEM and wholesale distribution across windshield systems, deck hardware, and trim. Comparable business model and customer overlap with T-H Marine.

5West Marine
TypeBroad incumbent
Description

Largest U.S. marine retailer with extensive private-label accessories across jack plates, lighting, and rigging categories. A broad incumbent competing with T-H Marine primarily on retail shelf space and catalog breadth.

6Marinco (Actuant / Nvent)
TypeBroad incumbent
Description

Major supplier of marine electrical and accessory products to OEMs and aftermarket. Larger incumbent overlapping with T-H Marine in electrical, lighting, and OEM supply.

7Blue Sea Systems
TypeDirect peer
Description

Manufacturer of marine electrical systems and accessories sold through OEM and wholesale channels. Comparable dual OEM-plus-aftermarket distribution model and adjacent product categories to T-H Marine.

8Tempress
TypeDirect peer
Description

Manufacturer of marine seating, hardware, and accessories for OEM boat builders. Comparable OEM-led go-to-market with specialty marine hardware and accessory SKUs.

9C.E. Smith Company
TypeDirect peer
Description

Manufacturer of marine replacement parts and accessories including trailers, lights, and hardware for OEM and aftermarket. Closely comparable product mix and channel coverage.

10Defender Industries
TypeEmerging player
Description

Large marine products retailer and distributor competing with T-H Marine on aftermarket channel share. Comparable accessory and hardware categories but retail-led rather than manufacturing-led.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers9 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

T H Marine Supplies

Marine Hardware and Boat Accessoriesthmarinesupplies.com

T-H Marine Supplies manufactures thousands of boat parts & accessories.

What T H Marine Supplies does

T-H Marine Supplies manufactures thousands of boat parts & accessories.

T H Marine Supplies firmographics

Firmographics
Name
T H Marine Supplies
Legal name
T-H Marine Supplies
Website
https://thmarinesupplies.com/
Company type
Private
Founded year
1975
Operating status
Operating
Headcount range
11–50 employees
Short description
T-H Marine Supplies manufactures thousands of boat parts & accessories.
Ownership category
akta.pro rank

T H Marine Supplies industry classification

Industry
Product category
Marine Hardware and Boat Accessories
NAICS
Boat Dealers (441222)
SIC
Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
akta.pro primary industry
Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)
akta.pro secondary industries
Water Sports & Marine Recreation Gear Distribution (CRAOAJAD), Marine MRO Parts & Consumables Distribution (TLAKAOAJ)

Keywords

  • Marine accessories
  • Boat parts supplies
  • Jack plates
  • Trolling motor accessories
  • OEM marine hardware

Where T H Marine Supplies is headquartered

Location

Headquarters

HQ city
Huntsville
HQ country
United States
HQ region
North America

Offices1 record

Markets served

T H Marine Supplies business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Direct E-commerce Sales: Consumer direct sales through their Shopify-powered e-commerce website where end customers purchase marine supplies and accessories. Products range from $0.99 to over $2,600 for specialized equipment.
  2. Wholesale/Dealer Distribution: Wholesale access through their account portal for dealers and distributors to purchase inventory for resale. Dealer locator and sign-up programs available on their website.
  3. OEM/Boat Builder Supply: Supplying marine parts and accessories to boat manufacturers for original equipment on new boat builds. Dedicated OEM & Boat Builders section on website.
  4. Aftermarket Accessories: Aftermarket marine accessories and replacement parts for existing boats, including jack plates, trolling motor accessories, lighting, and rigging products.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goATLAS Hydraulic Jack Plates - $1,799.99 to $2,299.99
Unit PricingPay-as-you-goManual Jack Plates - $479.99 to $1,067.99
Unit PricingPay-as-you-goTrolling Motor Accessories - $3.99 to $189.99
Unit PricingPay-as-you-goBoating Accessories - $2.09 to $519.99
Unit PricingPay-as-you-goHatches, Plates & Lids - $0.99 to $244.99
Unit PricingPay-as-you-goFishing Essentials - $5.94 to $459.99

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

T H Marine Supplies product offering

Product offering

Core offering

T-H Marine Supplies manufactures and distributes more than 990 marine accessories and replacement parts for boats. Core product lines include hydraulic and manual jack plates for outboard motor height adjustment, trolling motor accessories, LED lighting, plumbing and drains, hatches and deck plates, ladders, rigging, and fishing technology such as the HydroWave sound-based fish feeding system. The company sells its own branded products alongside OEM parts to boat builders, dealers, and end consumers.

Product overview

T-H Marine Supplies is a marine accessories company celebrating over 50+ years in the industry, offering a comprehensive portfolio of OEM and aftermarket boating products. The product line centers around hydraulic and manual jack plates (ATLAS®, Z-LOCK™, CMC brands) for outboard motor height adjustment, complemented by extensive trolling motor accessories (G-Force prop nuts, Troll Jacket cable organizers, Troll Perfect controls), specialized fishing technology (HydroWave H2 sound-based fish feeding stimulators), and diverse marine hardware including hatches, ladders, rigging, and organization products. The company operates sub-brands including BluewaterLED (lighting), Gator Guards (boat protection), KONG® (electronics mounts), Tackle Titan® (tackle organization), Loc-R-Bar® (security systems), and various Essentials™ lines (Boating, Fishing, Kayak, Trailer, Maintenance, RV) covering specific use cases. With approximately 990 products across categories like plumbing, electrical, anchoring, and performance hardware, the company serves both retail consumers and OEM/boat builder channels.

Differentiator

Problem solved

Functional benefit

Brands

  • ATLAS®: Hydraulic jack plates for boats
  • Boating Essentials™
  • BluewaterLED
  • Gator Guards
  • G-Force
  • G-Juice
  • Hot Foot®
  • HydroWave
  • HYDRA®
  • JIF Ladders
  • KONG®
  • Loc-R-Bar®
  • Norestar
  • Tackle Titan
  • Z-LOCK™
  • Mini-Jacker™
  • TWIST STEP™
  • T-H FLEX™
  • Z-LAUNCH™
  • Troll-Tamer™

Products and services

  • ATLAS® Hydraulic Jack Plate Premium hydraulic jack plates for outboard motors that allow vertical adjustment of engine height for optimal performance, available in standard and heavy-duty variants with digital position tracking. Targeted at boat builders and aftermarket consumers.
  • ATLAS® MAX Hydraulic Jack Plate

Companies that use T H Marine Supplies

Customer profile

Named customers9 records

Segments5 records

Ideal customer profiles3 records

T H Marine Supplies technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

T H Marine Supplies partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

T H Marine Supplies competitors and assessment

Company assessment

Direct peers

  • Attwood: Manufacturer of marine hardware, lighting, plumbing, and accessories sold to OEMs and aftermarket channels. Closely comparable to T-H Marine across both jack-plate-adjacent hardware categories and OEM supply model.
  • Sea-Dog Line: Marine hardware and accessories manufacturer supplying OEM boat builders and wholesale distributors with a broad SKU range. Directly comparable catalog breadth and channel strategy to T-H Marine Supplies.
  • Perko: Long-established manufacturer of marine lighting, hardware, and plumbing products serving OEM and aftermarket. Overlaps directly with T-H Marine in lighting (BluewaterLED), hardware, and plumbing categories.
  • Taylor Made Products: Marine hardware and accessory manufacturer with OEM and wholesale distribution across windshield systems, deck hardware, and trim. Comparable business model and customer overlap with T-H Marine.
  • Blue Sea Systems: Manufacturer of marine electrical systems and accessories sold through OEM and wholesale channels. Comparable dual OEM-plus-aftermarket distribution model and adjacent product categories to T-H Marine.
  • Tempress: Manufacturer of marine seating, hardware, and accessories for OEM boat builders. Comparable OEM-led go-to-market with specialty marine hardware and accessory SKUs.
  • C.E. Smith Company: Manufacturer of marine replacement parts and accessories including trailers, lights, and hardware for OEM and aftermarket. Closely comparable product mix and channel coverage.

Broad incumbents

  • West Marine: Largest U.S. marine retailer with extensive private-label accessories across jack plates, lighting, and rigging categories. A broad incumbent competing with T-H Marine primarily on retail shelf space and catalog breadth.
  • Marinco (Actuant / Nvent): Major supplier of marine electrical and accessory products to OEMs and aftermarket. Larger incumbent overlapping with T-H Marine in electrical, lighting, and OEM supply.

Emerging players

  • Defender Industries: Large marine products retailer and distributor competing with T-H Marine on aftermarket channel share. Comparable accessory and hardware categories but retail-led rather than manufacturing-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

T H Marine Supplies social profiles

Digital presence

T H Marine Supplies financial estimates

Financial estimate

Revenue estimate

Valuation estimate

T H Marine Supplies leadership team

Management profile

Number of profiles

Profiles1 record

T H Marine Supplies funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

T H Marine Supplies M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about T H Marine Supplies

What does T H Marine Supplies do?

T-H Marine Supplies manufactures and distributes more than 990 marine accessories and replacement parts for boats. Core product lines include hydraulic and manual jack plates for outboard motor height adjustment, trolling motor accessories, LED lighting, plumbing and drains, hatches and deck plates, ladders, rigging, and fishing technology such as the HydroWave sound-based fish feeding system. The company sells its own branded products alongside OEM parts to boat builders, dealers, and end consumers.

Is T H Marine Supplies a public or private company?

T H Marine Supplies is a private company. It is classified as unknown and is currently operating.

When was T H Marine Supplies founded?

T H Marine Supplies was founded in 1975. It employs 11 to 50 people.

Where is T H Marine Supplies based?

T H Marine Supplies is headquartered in Huntsville, United States, in the North America region.

How does T H Marine Supplies make money?

Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/Dealer Distribution, OEM/Boat Builder Supply and aftermarket Accessories.

Who are T H Marine Supplies's main competitors?

Direct peers on record are Attwood, Sea-Dog Line, Perko, Taylor Made Products, Blue Sea Systems, Tempress and C.E. Smith Company. Broad incumbents are West Marine and Marinco (Actuant / Nvent). Defender Industries is listed as an emerging player.

Does T H Marine Supplies have an API?

No public API is recorded for T H Marine Supplies.

What industry is T H Marine Supplies in?

T H Marine Supplies's product category is Marine Hardware and Boat Accessories. Its primary akta.pro industry code is CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail, with a secondary code of CRAOAJAD, Water Sports & Marine Recreation Gear Distribution. Its NAICS code is 441222 and its SIC code is 5070.

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Live signals
ValescoindStrategic Direction through Active Private Equity ManagementThe article outlines strategic frameworks for private equity firms to guide portfolio companies in expanding into new markets through add-on acquisitions, digital sales strategies, and organic growth. It highlights specific case studies of T-H Marine Supplies and Principal LED, noting their use of strategic acquisitions to achieve significant sales and EBITDA growth. The text emphasizes that such expansion requires careful risk mitigation regarding operational strains and cultural alignment.GlobeNewswireT-H Marine Announces Acquisition of JIF Marine LLCT-H Marine, a subsidiary of OneWater Marine, acquired JIF Marine, a Memphis-based supplier of stainless steel ladders and dock products. JIF will continue operating as a standalone division at its current facility. The acquisition is expected to expand product lines and support long-term growth.GlobeNewswireOneWater Marine Inc. Completes the Acquisition of T-H MarineOneWater Marine completed its acquisition of T-H Marine, a branded marine parts and accessories provider. The deal is expected to more than double OneWater's annual revenue in the parts and accessories sector. T-H Marine will serve as a growth platform with its product development and acquisition pipeline.GlobeNewswireOneWater Marine Inc. Signs Definitive Agreement to Acquire T-H Marine, a Leading Provider of Branded Marine Parts and Accessories for OEMs and the AftermarketOneWater Marine agreed to acquire T-H Marine for approximately $185 million, expected to close in Q4 2021. The deal will more than double OneWater's service, parts, and other sales business and is expected to be immediately accretive to top-line growth, operating margins, and EPS.GlobeNewswireStewart Still on Top, Dudley Clinches AOY Title at FLW Tour Event on Lake Champlain Presented by T-H MarineTyler Stewart led the FLW Tour at Lake Champlain with a three-day total of 58-6, keeping the lead into Championship Sunday. David Dudley won the Angler of the Year title, edging John Cox by 17 points, and Ron Nelson took Rookie of the Year. The top 10 pros advance to Sunday's final day.GlobeNewswireStewart Holds Lead Following Day Two of FLW Tour Event on Lake Champlain Presented by T-H MarineTyler Stewart led the FLW Tour at Lake Champlain after day two with a two-day total of 40-1, catching a five-bass limit of 17-14. John Voyles and Daryl Biron followed with 38-12 and 38-3, respectively. The top 10 pros advance to Championship Sunday for up to $125,000.GlobeNewswireStewart Leads after Day One of FLW Tour Event on Lake Champlain Presented by T-H MarineTyler Stewart led the FLW Tour at Lake Champlain after day one with a five-bass limit of 22-3, ahead of John Voyles and Tom Redington at 20-7. The full field of 163 anglers will continue Friday, with top 30 advancing Saturday and top 10 Sunday for a purse exceeding $860,000.GlobeNewswireFLW and T-H Marine Announce Extension of Partnership in Multi-Year DealFLW and T-H Marine extended their multi-year partnership, with T-H Marine continuing as title sponsor of the Bass Fishing League and official weigh-in bag, fish care, and jackplate provider. The deal includes retail promotions and the T-H Marine logo on weigh-in stages and sponsored anglers' jerseys.GlobeNewswireWilliams Leads Wire-to-Wire, Wins FLW Tour at Lewis Smith Lake Presented by T-H MarineDavid Williams won the FLW Tour at Lewis Smith Lake with a four-day total of 20 bass weighing 64 pounds, 9 ounces. He earned $102,700 and moved to No. 4 in the Pennzoil Marine Angler of the Year race. The next FLW Tour event is at Kentucky Lake in May.GlobeNewswireWilliams Extends Lead on Day Two of FLW Tour at Lewis Smith Lake Presented by T-H MarineDavid Williams caught five bass weighing 15 pounds, 5 ounces on Friday, extending his lead at the FLW Tour at Lewis Smith Lake. His two-day total of 34 pounds even gives him a 3-12 advantage over Cody Meyer, with the field cut to 30 pros for Saturday. The top 10 pros advance to Sunday for the $125,000 prize.