Eldorado Coffee Roasters

What Eldorado Coffee Roasters does

Eldorado Coffee Roasters is a family-owned coffee roasting company headquartered in Maspeth, Queens, New York, founded in 1980 by Segundo Martin and now operated by a second generation that includes Martin's wife Amparo, sons Andres and Juan Pablo, and nephew Albert. The company self-identifies as New York City's largest coffee roaster and runs an on-site roasting and packaging operation in Queens, sourcing Arabica and Robusta beans globally to produce small-batch and high-volume roasted coffee across multiple formats — whole bean and ground coffees in bags and cans, espresso products under the Café Eldorado and Terrazul brands, single-serve K-Cups and pods, pre-measured fractional packs, and a specialty tier of single-origin, organic, and fair-trade coffees.

The business operates a hybrid go-to-market combining a Shopify-powered direct-to-consumer e-commerce site with nationwide shipping and a subscription program (10% discount, flexible cadence) on the retail side, and a B2B wholesale distribution plus comprehensive coffee service operation on the commercial side. Wholesale and service revenue is concentrated in the New York City five-borough metro, serving cafes, corporate offices, and specialty retail shops with bean supply as well as adjacent services including equipment repair, cold brew delivery, cafe setup and layout design, barista training, water filtration, and coffee supply consulting, including private label and co-branded offerings.

Pricing spans roughly $4.75 for an espresso brick up to $171 for premium specialty single origins, with gift cards, merchandise, and syrups as ancillary SKUs. The company has 101-250 employees, no disclosed external institutional or private equity ownership, no M&A activity, and no public funding rounds; growth has been entirely organic and family-financed over four decades.

Name

Eldorado Coffee Roasters

Legal name

Eldorado Coffee Roasters

Website

https://eldoradocoffee.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Eldorado Coffee Roasters is a family-owned New York City coffee roaster (founded 1980) selling whole-bean, ground, espresso, K-Cup, pod, and specialty coffee via DTC e-commerce, subscription, and B2B wholesale plus equipment repair and barista training services across the NYC metro.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

Keywords

• Specialty coffee roasting
• Wholesale coffee distribution
• Coffee subscription service
• Espresso coffee blends
• Single origin coffee

Headquarters

HQ city

Maspeth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Coffee Products: Direct-to-consumer sales of roasted coffee beans, espresso, pods, K-Cups, and fractional packs through e-commerce website and wholesale distribution.
2. Subscription Services: Recurring subscription model for coffee deliveries with 10% discount, auto-renewal, and flexible delivery frequencies (weekly to biweekly).
3. Wholesale Distribution: B2B coffee and tea distribution to cafes, corporate offices, and specialty retail shops across New York City five boroughs.
4. Coffee Service: Comprehensive coffee service offerings including equipment repair, cold brew delivery, cafe setup and layout design, barista training, and water filtration systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Eldorado Coffee Roasters roasts, blends, and packages specialty coffee products (whole bean, ground, K-Cups, pods, and pre-measured fractional packs) at its Queens, NY facility and sells them direct-to-consumer through a Shopify-powered e-commerce site and via B2B wholesale distribution across New York City. The company also offers tailored B2B coffee service programs including equipment repair, cold brew delivery, cafe setup and layout design, barista training, water filtration systems, and coffee supply consulting for cafes, corporate offices, and specialty retail shops.

Product overview

Eldorado Coffee Roasters is a family-owned coffee company operating since 1980, headquartered in Queens, NY, claiming to be New York City's largest coffee roaster. The company offers a diversified portfolio of coffee products across multiple formats: whole bean and ground coffees in bags and cans, espresso products (including decaffeinated options), single-serve K-Cups and pods compatible with Keurig brewers, pre-measured fractional packs for drip systems, and specialty single-origin and blended offerings including organic and fair trade certified options. The business operates as both a direct-to-consumer e-commerce operation (powered by Shopify) and B2B wholesale/coffee service provider, offering commercial clients equipment repair, cafe setup, barista training, cold brew delivery, and supply consulting across New York City's five boroughs. The product line spans budget-friendly daily blends like the Premium Blend and D-Shoppe to premium single origins like Colombian Supremo, Ethiopian Yirgacheffe, and Hawaiian Kona, as well as espresso-specific offerings under the Café Eldorado and Terrazul brands.

Differentiator

Problem solved

Functional benefit

Brands

• Cafe Eldorado: A sub-brand featuring espresso products including Cafe Eldorado Espresso, Cafe Eldorado Decafe Espresso, and Cafe Eldorado Tinto. The brand emphasizes dark roast blends with balanced flavor profiles from Central and South American Arabica beans.

Products and services

• Colombian Popayan Supremo

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stumptown Coffee Roasters: Specialty coffee roaster founded in 1999 offering single-origin and direct-trade beans via DTC e-commerce, wholesale to cafes, and its own cafes. Closely comparable to Eldorado's craft-roaster, multi-channel DTC-plus-wholesale model with strong brand identity.
• Counter Culture Coffee: Specialty coffee roaster with a sustainability/single-origin focus, national wholesale distribution, barista training programs, and DTC sales. Mirrors Eldorado's combination of roasting, wholesale and training-focused service offerings.
• Joe Coffee Company: NYC-based specialty coffee roaster and cafe operator with strong wholesale relationships across the city. Same NYC addressable market, similar DTC + wholesale economics, and overlapping cafe/corporate customer base.
• Devoción: Brooklyn-based specialty coffee roaster operating its own cafes plus wholesale distribution, with an emphasis on single-origin freshness and a strong NYC brand. Direct overlap on geography, customer base and product positioning.
• Irving Farm Coffee Roasters: NYC-area specialty roaster with cafes, wholesale accounts and DTC sales; emphasizes craft roasting and farm-direct sourcing. Highly comparable on product mix, channel structure and regional concentration.
• La Colombe Coffee Roasters: Specialty roaster operating DTC, wholesale and own-cafe channels with a draft latte product line. Comparable vertically integrated roaster-retailer model with broader national reach but the same core roasting business.
• Intelligentsia Coffee: Specialty coffee roaster known for direct-trade sourcing, single-origin offerings and barista training/wholesale. Comparable in craft-roast positioning, training-as-service and single-origin SKU breadth.
• Blue Bottle Coffee: Craft coffee roaster with a strong DTC subscription channel, nationwide wholesale and cafes. Direct competitor for premium/specialty DTC coffee buyers, though at meaningfully larger scale.

Broad incumbents

• Peet's Coffee: Established national specialty coffee roaster (owned by JAB Holding) with grocery, foodservice and DTC channels. A broad incumbent that competes with Eldorado across grocery single-cup, ground/whole bean and foodservice accounts at much greater scale.
• Coffee Holding Company: Public wholesale coffee manufacturer/distributor (NASDAQ: JVA) supplying roasters, retailers and foodservice. Provides a useful comparable on wholesale coffee economics, private-label structure and the B2B distribution model Eldorado operates in NYC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eldoradocoffee
• YouTubeyoutube.com/channel/UCcr-2G7wfGyr_FbmhqlyurA
• Facebookfacebook.com/eldoradocoffeeroastersltd
• Instagraminstagram.com/eldoradocoffee
• Pinterestpinterest.com/social7343
• TikToktiktok.com/@eldoradocoffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eldorado Coffee Roasters