Soho Radio

What Soho Radio does

Soho Radio (legal entity: Soho Radio Productions, DBA Soho Radio London) is an independent online radio station founded in 2015 and headquartered at 33 Broadwick Street in London's Soho district. Its core product is a free, web-based live radio broadcast combining 100-plus scheduled shows across genres including jazz, soul, funk, world, hip-hop and talk, hosted by recognisable presenters such as Harry Shearer, Pete Paphides, Kate Hutchinson and Dom Servini. The station is differentiated by its Vinyl Sessions format — live in-studio performances cut directly to vinyl as one-of-a-kind dub plates — a capability from 2017-2021 at its Great Windmill Street location and continuing via its 2024-2025 anniversary series.

The core technology stack is a live radio broadcasting platform supplemented by direct-to-vinyl recording capability at the Soho studio and partner venue Metropolis Studios. Distribution is web-streaming-first (no mobile app or paid subscription layer), with episodic content distributed as on-demand episode pages, YouTube video, social posts and email newsletter. The company complements streaming with a physical-product e-commerce store at sohoradiolondon.store and a documentary on the Vinyl Sessions archive.

Soho Radio monetises through three streams: radio advertising and show sponsorships, merchandise and vinyl sales, and ticketed live events including branded experiences. Partnerships with Jack Daniels (Revive Live, 2025), Ballantine's (The True Music Vinyl Sessions, 2024), SON Estrella Galicia (Soundhood Festival, 2025) and Metropolis Studios (venue partner, 2025) underpin the events business. Primary customer segments are individual music enthusiasts and independent/emerging artists, with brand partners in record labels, beverages and music industry as a secondary commercial segment. The firm is privately held with 11-50 employees and no disclosed institutional funding beyond a 2016 contribution associated with The Garage Soho.

Name

Soho Radio

Legal name

Soho Radio Productions

Website

https://sohoradiolondon.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Soho Radio is a London-based independent online radio station broadcasting curated music shows and Vinyl Sessions — live performances recorded direct to vinyl — serving music enthusiasts and independent artists through live streaming, events, and brand partnerships.

Ownership category

akta.pro rank

Product category

Independent Online Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

akta.pro secondary industries

Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB), Music Radio Networks (Format-Based) (MPABABAF)

Keywords

• Online radio broadcasting
• Live music streaming
• Vinyl recording sessions
• Independent radio station
• Curated music shows

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Broadcasting & Sponsorships: Curated radio programming with show sponsorships and branded content integrations. The station runs shows across various genres with advertising and promotional partnerships.
2. Merchandise & Vinyl Sales: Online shop (sohoradiolondon.store) selling merchandise and vinyl records from recording sessions. Vinyl Sessions create unique collectible recordings.
3. Events & Live Experiences: Live events including Revive Live with Jack Daniels, Live To Vinyl sessions, and festival partnerships generate revenue through ticket sales and brand partnerships.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Soho Radio is an independent London-based online radio station that broadcasts curated live music programming and on-demand shows across multiple genres. Its signature offering is the Vinyl Sessions program, in which artists perform live in-studio and the performance is recorded directly to vinyl, creating unique one-of-a-kind dub plates that are sold via its online shop. The station also produces branded live event series and partners with brands on festival activations.

Product overview

Soho Radio is a London-based independent radio station offering a unified platform combining live streaming radio broadcasts with a catalog of on-demand shows and exclusive Vinyl Sessions. The core offering centers on live radio streaming featuring curated music shows and DJ sessions, complemented by Vinyl Sessions — live performances recorded direct to vinyl creating unique dub plates. Additional offerings include the Revive Live partnership with Jack Daniels featuring live events at Metropolis Studios, the annual Soundhood Festival with SON Estrella Galicia, and a documentary series. The station operates from 33 Broadwick Street, London, and maintains a 10-year anniversary celebration initiative featuring special vinyl recordings.

Differentiator

Problem solved

Functional benefit

Brands

• Vinyl Sessions: Live sessions at Soho Radio recorded direct to vinyl to create one-of-a-kind dub plates
• Revive Live with Jack Daniels

Products and services

• Soho Radio Live Streaming Continuous online streaming radio broadcasting service featuring curated music shows, live DJ sessions, exclusive content across multiple programming slots; free to listen globally via web browser.
• Vinyl Sessions Live music sessions recorded direct to vinyl in-studio, creating unique one-of-a-kind dub plates featuring performing artists such as MckNasty, Daudi Matsiko, Kitty Liv, Corto Alto, Jasmine Myra, Nectar Woode, Hak Baker, and Maria Chiara Argirò. Sold as collectible recordings via the Soho Radio Shop.
• Radio Shows/Programs Catalog of 100+ recurring radio shows across multiple genres, including BarKino, Little Trouble Girls, Pete Paphides, Karim Bitar, The Soho Society Hour, Harry Shearer's Le Show, A Funky Dance Reincarnation, Letters From Leipzig, Kate Hutchinson, and Heavenly Jukebox, broadcast on scheduled weekly slots and available on demand.
• Soho Radio Shop (Vinyl & Merchandise) Own e-commerce storefront at sohoradiolondon.store selling one-of-a-kind vinyl dub plates from Vinyl Sessions and Soho Radio branded merchandise to listeners and collectors.
• Revive Live with Jack Daniels Live music experience series in partnership with Jack Daniels, held at Metropolis Studios in West London, featuring Live To Vinyl sessions, artist showcases, and ticketed audience events.
• Soundhood Festival Annual flagship music festival held in Hackney in partnership with SON Estrella Galicia, featuring live performances and on-site radio coverage broadcast on Soho Radio.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Jack DanielscoreGTM or Marketing Partner · 1 January 2025Jack Daniels sponsors the Revive Live program, hosting live-to-vinyl recording sessions and events at various venues. The partnership includes promotional events with ticket giveaways and artist showcases at Metropolis Studios West London.
• SON Estrella GaliciaminorGTM or Marketing Partner · 1 January 2025SON Estrella Galicia partners with Soho Radio for Soundhood Festival in Hackney. Music festival featuring performances and radio coverage.
• Metropolis StudioscoreOthers · 1 January 2025Metropolis Studios in West London serves as venue partner for Live To Vinyl sessions. Premium recording studio facility hosting Jack Daniels Revive Live events featuring artists like Nilüfer Yanya and Kokoroko.
• Ballantine'scoreGTM or Marketing Partner · 1 January 2024Ballantine's presents The True Music Vinyl Sessions in partnership with Soho Radio. Collaborative live recording sessions featuring artists performing direct to vinyl.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• NTS Radio: London-based online radio station offering curated, genre-spanning programming, live sessions, and a global listenership via streaming. Operates the same lean-back online-only model with multiple revenue streams including events, merchandise, and branded content.
• Dublab: Non-profit online radio station broadcasting curated, eclectic programming globally with a community-led model. Comparable in audience experience (lean-back curated streaming), artist development focus, and funding through partnerships and donations.
• Sub FM: Online radio platform streaming underground dance music with live DJ sessions and event integration. Operates a similar lean-back streaming model with sponsorship and events as core revenue.
• KEXP: Seattle-based non-commercial radio station with global streaming reach, known for in-studio live sessions and curated indie/alternative programming. Comparable in audience philosophy, live-session content engine, and donor/sponsorship monetization.
• Rinse FM: London-rooted radio brand broadcasting underground music (grime, dubstep, house) via online streaming and a historical pirate/FM legacy. Directly comparable in business model (online streaming, brand partnerships, community-led shows) and target audience overlap.
• Worldwide FM: London/globally-curated online radio station focused on jazz, soul, and world music with branded partnerships and live sessions. Very similar editorial positioning and sponsorship-led model to Soho Radio.
• The Lot Radio: Brooklyn-based independent online radio station streaming live DJs and live session recordings, monetizing through donations, events, and partnerships. Mirrors Soho Radio's mix of curated live broadcasts, in-studio session capture, and event-driven GTM.

Others

• Rough Trade Shops: Independent record-store chain with in-store radio and live sessions, blurring retail and curated radio. Comparable as an adjacent cultural curator and physical vinyl ecosystem partner for Soho Radio's artist and merchandise activities.

Broad incumbents

• Ma Radio (FIP): Radio France's curated, genre-fluid online/terrestrial station known for eclectic music programming. An established incumbent analogue for the human-curated, ad-light radio experience that Soho Radio competes with for global listeners.
• BBC Radio 6 Music: UK public-service broadcaster's alternative-music radio station serving the same cultural-curious music audience as Soho Radio. Larger scale and broader portfolio, but overlapping content proposition and listener demographics make it a meaningful incumbent reference.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/sohoradiolondon
• YouTubeyoutube.com/sohoradio
• Facebookfacebook.com/sohoradiolondon
• LinkedInlinkedin.com/company/soho-radio-london
• Instagraminstagram.com/sohoradiolondon

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soho Radio