What Glamlite Cosmetics does

Glamlite Cosmetics is a direct-to-consumer color cosmetics and beauty accessories brand founded in November 2017 by Gissible (Gisselle) Hernandez and headquartered in Valley Village, California. The company manufactures and sells pigmented cosmetics — led by lip kits (lipstick, lip liner, and lip gloss combinations) and eyeshadow palettes — alongside complexion kits (bake & set powders), brushes, mirrors, makeup bags, and an expanding self-care line. Its product thesis combines food-inspired themes (e.g., the original viral Pizza Palette, plus Coffee and Dessert Lip Kit sub-lines) with an unusually deep portfolio of officially licensed collaborations spanning entertainment (Barbie/Mattel, Bratz, Nickelodeon, Universal Studios, Warner Bros properties including Lord of the Rings, Wonka, and horror franchises Chucky, SAW, Halloween II, Ghost Face, Trick 'r Treat, A Nightmare on Elm Street), classic cartoons (Betty Boop, Scooby-Doo, Garfield, Strawberry Shortcake), and consumer food brands (Kellogg's, Hershey's, Hostess).

Name

Glamlite Cosmetics

Legal name

Glamlite Cosmetics

Website

https://glamlite.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Glamlite Cosmetics is a direct-to-consumer color cosmetics and beauty accessories brand offering lip kits, eyeshadow palettes, complexion products, and self-care items, distinguished by food-inspired themes and an extensive portfolio of officially licensed collaborations with major entertainment and consumer brands, serving individual consumers globally through its Shopify-powered e-commerce storefront.

Ownership category

akta.pro rank

Product category

Color Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits) (CRABACAF)

Keywords

• Lip kits
• Eyeshadow palettes
• Licensed beauty collaborations
• Cruelty-free cosmetics
• Direct-to-consumer makeup

Headquarters

HQ city

Valley Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of cosmetics and beauty products through their e-commerce platform. Revenue is generated through one-time product purchases across categories including lip kits, eyeshadow palettes, complexion kits, accessories, and licensed collaboration products.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Glamlite Cosmetics manufactures and sells pigmented beauty products—lip kits, eyeshadow palettes, complexion kits, lip liners, glosses, lip care, setting powders, brushes, mirrors, and makeup bags—directly to consumers through its Shopify-powered storefront. A defining layer of the offering is themed, limited-edition collections built around food inspirations (Coffee, Dessert, Pizza) and licensed pop-culture IP such as Barbie, Bratz, Chucky, SAW, Halloween II, Wonka, Betty Boop, Lord of the Rings, Ghost Face, Hostess, Strawberry Shortcake, Trick 'r Treat, Scooby-Doo, Garfield, and Nightmare on Elm Street.

Product overview

Glamlite Cosmetics is a cosmetics brand positioning itself as the #1 lip kit brand, offering a diverse portfolio centered on lip kits, eyeshadow palettes, complexion products, and accessories. The product line is organized into core beauty categories (Lip Kits, Eyeshadow Palettes, Bake & Set Powders, Lip Care, Lip Liners, Complexion Kits) and a signature line of licensed collaborations with major entertainment and food brands including Barbie, Bratz, Chucky, Ghost Face, SAW, Halloween, Wonka, Betty Boop, Hostess, The Lord of the Rings, Strawberry Shortcake, Trick 'r Treat, Scooby-Doo, Garfield, and A Nightmare on Elm Street. The brand also features themed sub-lines such as Coffee Lip Kits and Dessert Lip Kits. Founded in November 2017 by Gisselle Hernandez, the company emphasizes licensed collaborations as a core differentiator, combining makeup products with pop culture and food brand intellectual property.

Differentiator

Problem solved

Functional benefit

Products and services

• Lip Kits Coordinated lip color combinations bundling lipstick, lip gloss, and lip liner sold as a single unit across themed and licensed collections, targeted at individual beauty consumers.
• Eyeshadow Palettes Multi-shade eyeshadow palettes in themed color stories, often released as limited-edition collaborations with entertainment, horror, and food brands, sold to individual consumers.
• Bake & Set Powders Setting and baking finishing powders with dessert-inspired naming, formulated for complexion finishing and sold individually to consumers.
• Lip Liners Individual lip liner pencils in branded and licensed character themes, sold as standalone units to consumers at $5 each.
• Center Shade Glosses Lip glosses with proprietary center-shade color-block designs, including drink and dessert inspired SKUs, sold individually to consumers.
• Lip Care Lip treatment products including care duos, lip oils, and lip balms for moisturizing and conditioning, sold individually to consumers.
• Brush Sets Multi-piece makeup brush sets sold individually, often released as part of licensed collaborations with horror and entertainment brands.
• Mirrors Decorative makeup mirrors with licensed character designs from horror and pop-culture franchises, sold individually to consumers.
• Makeup Bags Cosmetic bags and handbags with licensed character designs and branded collaborations, sold individually to consumers.
• Self-Care Essentials Body care and self-care products including candles, body butters, and lotions with licensed character themes, sold individually to consumers.
• Complexion Kits Face complexion kits combining contour, highlight, and setting powder in coordinated shade ranges, sold individually to consumers.
• Barbie x Glamlite Collection Licensed Barbie-branded makeup collection featuring lip kits, palettes, complexion kits, and accessories in pink-themed packaging, sold directly to consumers.
• Bratz x Glamlite Collection Licensed Bratz-branded makeup line featuring lip kits, blush palettes, and lip plumpers in vibrant character-themed shades, sold to consumers.
• Chucky x Glamlite Collection Horror-themed Chucky-licensed collection including palettes, lip kits, highlighters, bags, mirrors, body care, and collector bundles.
• Ghost Face x Glamlite Collection Scream-franchise Ghost Face-licensed makeup collection featuring character-themed palettes and lip products, sold directly to consumers.
• SAW x Glamlite Collection SAW-franchise-licensed makeup collection featuring lip kits, eyeshadow palettes, and brush sets in dark-themed packaging.
• Halloween II x Glamlite Collection Halloween II franchise-licensed collection featuring eyeshadow palettes inspired by the Haddonfield setting.
• Wonka x Glamlite Collection Willy Wonka and the Chocolate Factory-inspired licensed collection of dessert-themed lip kits, palettes, and lip care.
• Betty Boop x Glamlite Collection Betty Boop-licensed collection featuring lip kits and blush duos in vintage-inspired pink designs.
• Hostess x Glamlite Collection Hostess-licensed snack-inspired collection featuring Twinkies lip kits and body care products.
• The Lord of the Rings x Glamlite Collection Lord of the Rings-licensed fantasy collection featuring the Middle-earth palette, Eye of Sauron and Rivendell lip kits, lip care, and branded bags.
• Strawberry Shortcake x Glamlite Collection Strawberry Shortcake-licensed Berry Sweet lip kit collection with berry-themed beauty products.
• Trick 'r Treat x Glamlite Collection Trick 'r Treat horror film-licensed collection featuring eyeshadow palettes, blush duos, candles, and body butter in Halloween-themed designs.
• Scooby-Doo x Glamlite Collection Scooby-Doo-licensed collection with character-themed lip kits featuring Daphne and Velma designs.
• Garfield x Glamlite Palette Garfield comic-licensed 12-shade eyeshadow palette sold individually to consumers.
• A Nightmare on Elm Street Mirror Nightmare on Elm Street Freddy Krueger-themed decorative mirror sold individually as a collectible accessory.
• Coffee Lip Kits Coffee-beverage-themed lip kit sub-line featuring Vanilla Latte, Caramel Frappe, Hazelnut Macchiato, and Mocha Frappe color combinations.
• Dessert Lip Kits Dessert-inspired lip kit collection including Glazed Donut, Pink Frosting, Cinnamon Swirl, Candy Floss, Peach Sorbet, and Hot Cocoa themes.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered major and minor.

• Kellogg'smajorStrategic or Co-development PartnerGlamlite collaborated with Kellogg's to create food-inspired makeup collections, which led to TV studios offering additional collaboration opportunities after seeing the brand's success.
• Hershey'smajorStrategic or Co-development PartnerLicensed collaboration with Hershey's to create cookie and chocolate-inspired makeup palettes and products.
• Universal StudiosmajorStrategic or Co-development PartnerLicensed collaboration to create makeup collections inspired by Universal Studios properties.
• Mattel (Barbie)majorStrategic or Co-development PartnerExtensive collaboration with Barbie brand including lip kits, palettes, complexion kits, and full collection bundles with products like 'Malibu' and 'Dream in Pink' collections.
• Warner BrosmajorStrategic or Co-development PartnerLicensed partnerships for products featuring Warner Bros intellectual property.
• NickelodeonmajorStrategic or Co-development PartnerCollaboration with Nickelodeon for products featuring their properties including Rugrats and other Nickelodeon franchises.
• MGM (SAW)majorStrategic or Co-development PartnerLicensed collaboration featuring SAW franchise including 'I Want to Play a Game' eyeshadow palette and full collection bundles.
• Betty BoopminorStrategic or Co-development PartnerLicensed collaboration with Betty Boop character for lip kits and blush duos.
• HostessminorStrategic or Co-development PartnerCollaboration featuring Twinkies-inspired products including lip kits and birthday cupcakes body butter.
• Strawberry ShortcakeminorStrategic or Co-development PartnerLicensed Berry Sweet lip kit collection featuring the Strawberry Shortcake character.
• The Saul Znantz (Chucky)majorStrategic or Co-development PartnerExtensive collaboration with Chucky franchise including 'Crazy In Love' palette, lip kits, bags, mirrors, highlighters, lip care, and collectors boxes.
• Warner Bros (Lord of the Rings)minorStrategic or Co-development PartnerMiddle-earth Palette and lip kits featuring Eye of Sauron and Rivendell designs.
• Warner Bros (Wonka)minorStrategic or Co-development PartnerWilly Wonka-inspired palette and lip kit collections featuring the iconic chocolate factory theme.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/Glamlite
• Facebookfacebook.com/glamlite
• Instagraminstagram.com/glamlite
• TikToktiktok.com/@glamlite
• LinkedInlinkedin.com/company/glamlite-cosmetics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glamlite Cosmetics