Unwired
Unwired LTD is a privately held, bootstrapped Bay Area ISP founded in 2003 that delivers fixed wireless and fiber internet to residential, business, event, construction, and marina customers across 49 cities from its Berkeley headquarters.
- Company typePrivate
- Founded2003
- HeadquartersBerkeley, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Unwired does
Unwired LTD is a privately held, locally owned Internet Service Provider headquartered in Berkeley, California, founded in 2003 and operating for over 20 years across 49 cities in the San Francisco Bay Area. The company delivers high-speed internet via fixed wireless and fiber optic infrastructure, targeting residential customers, small and mid-size businesses, event organizers, construction sites, and marina residents. Its core technology relies on line-of-sight fixed wireless transmission towers supplemented by fiber, enabling service in areas where traditional cable and fiber are unavailable, with 99.9% uptime SLA for business customers and battery backup resilience for outages.
The company's product portfolio spans Home Internet (50/100/150 Mbps plans from $55/month with no contracts and 30-day satisfaction guarantee), Business Internet (Basic/Professional/Enterprise tiers with one-year initial terms), Colocation data center services, Temporary Internet for events and construction sites, and Marina Internet for docked vessels. All services share unified attributes: unlimited data with no throttling, flat-rate pricing without hidden fees, and 24/7 in-house local human support. Add-on revenue streams include Managed Router Service, Battery Backup Bundles, and Lifeline Wireless Backup ($80/month). The company operates a sales-led direct go-to-market motion via website service-request forms, phone inquiries, and availability checking tools, with field installation by company technicians and a customer referral program ($50 residential / $100 business credits).
Unwired appears to be bootstrapped and founder-owned with no disclosed external funding, no parent company, and no institutional backing. Its economic model is built on recurring monthly subscriptions from a long-tail customer base distributed across the Bay Area, supplemented by one-time installation fees and event-based pricing. Growth has been organic, driven by city-by-city geographic expansion, new product vertical launches (notably Marina Internet and Temporary Internet), and content marketing investment in SEO-focused blog content and city-specific landing pages.
Unwired firmographics
Firmographics- Name
- Unwired
- Legal name
- Unwired LTD
- Website
- https://unwiredltd.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Unwired LTD is a privately held, bootstrapped Bay Area ISP founded in 2003 that delivers fixed wireless and fiber internet to residential, business, event, construction, and marina customers across 49 cities from its Berkeley headquarters.
- Ownership category
- akta.pro rank
Unwired industry classification
Industry- Product category
- Fixed Wireless and Fiber Internet Services
- NAICS
- Wired and Wireless Telecommunications Carriers (except Satellite) (51711)
- SIC
- Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)
- akta.pro secondary industry
- Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers (HDAIABAC)
Keywords
Where Unwired is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Unwired business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Residential Internet Service: Monthly subscription plans for home internet connectivity. Plans include equipment rental and taxes. Revenue generated through recurring monthly billing with no long-term contracts required for residential customers.
- Business Internet Service: Monthly subscription plans for business customers including Basic, Professional, and Enterprise tiers. Business plans require one-year initial subscription then convert to month-to-month. Standard installation fee of $275 for business wireless service.
- Colocation Services: Data center services offering carrier class infrastructure with redundant internet paths. Customizable plans for business customers.
- Temporary Internet Solutions: Short-term internet connectivity for events and construction sites. Flexible pricing based on event duration and bandwidth requirements.
- Lifeline Wireless Backup: $80/month wireless backup solution providing 99.9% uptime for businesses requiring redundancy against fiber service outages.
- Managed Router Service: Router setup, firmware updates, and ongoing maintenance services for customer home networks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Residential 50 Mbps plan |
| Subscription | Monthly | Residential 100 Mbps plan |
| Subscription | Monthly | Residential 150 Mbps plan |
| Subscription | Monthly | Custom Residential Quote |
| Subscription | Monthly | Basic Business Plan |
| Subscription | Monthly | Professional Business Plan |
| Subscription | Multi-year contract | Enterprise Business Plan |
| Subscription | Multi-year contract | Custom Business Quote |
| Subscription | Monthly | Lifeline Wireless Backup |
| Unit Pricing | Pay-as-you-go | Temporary/Event Internet |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Unwired product offering
Product offeringCore offering
Unwired is a locally owned Bay Area Internet Service Provider delivering fixed wireless and fiber optic broadband connectivity to residential and business customers across 49 cities. The company sells monthly subscription internet plans for homes and businesses and supplements these with colocation, temporary event, marina, and wireless backup services, all featuring unlimited data, no throttling, flat-rate pricing, and 99.9% uptime guarantees.
Product overview
Unwired LTD is a local Bay Area internet service provider offering a unified portfolio of connectivity solutions built on fixed wireless and fiber optic infrastructure. The core offering consists of Home Internet and Business Internet services, supplemented by specialized Colocation (data center), Temporary Internet (events/construction), and Marina Internet (docked boats) offerings. All services share common attributes: unlimited data, no throttling, 99.9% uptime SLA, flat-rate pricing with no hidden fees, and 24/7 local human support. Add-on services include Managed Router Service, Battery Backup Bundle, and Lifeline Wireless Backup for business resilience. The company differentiates through local presence, no-contract flexibility, and transparent pricing starting at $55/month for residential service.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Internet Residential high-speed wireless and fiber internet service for Bay Area households, featuring unlimited data, no throttling, no contracts, flat-rate pricing, and a 30-day satisfaction guarantee across 50 Mbps, 100 Mbps, and 150 Mbps plans.
- Business Internet High-speed business internet for Bay Area organizations with SLA-backed 99.9% uptime, unlimited data, transparent billing, and 24/7 local support, offered in Basic, Professional, and Enterprise tiers plus custom solutions.
- Colocation Data center colocation services providing carrier-class infrastructure with redundant internet paths and customizable plans for businesses requiring secure, reliable server hosting in Bay Area data centers.
- Temporary Internet Short-term high-speed internet solutions for concerts, festivals, sporting events, trade shows, corporate events, construction sites, and other temporary locations, with fast installation, flexible pricing, 99.9% uptime, and 24/7 support without long-term contracts.
- Marina Internet High-speed internet service specifically designed for docked boats and floating homes at Bay Area marinas, providing dedicated connections to individual vessels beyond shared marina Wi-Fi.
- Managed Router Service Subscription-based router setup, firmware updates, and ongoing maintenance service for customer home networks, with 24/7 local support for troubleshooting.
- Battery Backup Bundle Backup battery support service providing 1-3 days of power backup for Unwired LTD equipment during power outages to maintain internet connectivity.
- Lifeline Wireless Backup $80/month wireless backup solution for business customers providing 99.9% uptime as redundancy against fiber service damage and outages.
Quantifiable outcome
- 99.9% uptime for business customers
- +2 more outcomes
Companies that use Unwired
Customer profileSegments5 records
Ideal customer profiles5 records
Unwired technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Unwired partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Unwired competitors and assessment
Company assessmentDirect peers
- Sonic: Sonic is a California-based independent ISP offering fiber and DSL internet with a similar anti-incumbent, contract-free, locally supported value proposition. Operates across the Bay Area and is the closest analog to Unwired's positioning and geography.
- MonkeyBrains: MonkeyBrains is a San Francisco fixed-wireless and fiber ISP targeting residential and small business customers with local support and no-contract plans. Closest direct competitor to Unwired within the same fixed-wireless category and Bay Area footprint.
- Common Networks: Common Networks is a Bay Area fixed-wireless home internet provider focused on residential customers priced similarly to Unwired. Comparable in technology stack, customer segment, and regional Bay Area footprint.
Broad incumbents
- EarthLink: EarthLink is a national ISP that resells DSL, fiber, and fixed-wireless connections to residential and SMB customers across the U.S. Comparable in offering contract-free, no-data-cap home internet from local underlying networks.
- T-Mobile Home Internet: T-Mobile Home Internet is a 5G fixed-wireless home broadband service from a national wireless carrier. Competes with Unwired on price and contract-free simplicity while leveraging nationwide macro 5G network infrastructure.
- Comcast Xfinity: Comcast Xfinity is the dominant cable broadband incumbent in the Bay Area, serving residential and business customers. Unwired explicitly positions against Xfinity on customer service, throttling, and rate-hike pain points.
- Google Fiber: Google Fiber is a national FTTH broadband provider with selective Bay Area presence. Comparable in offering high-speed symmetric fiber internet to residential customers but with substantially greater capital backing and brand reach.
- AT&T Fiber: AT&T Fiber is a national fiber broadband incumbent with growing Bay Area coverage, offering high-speed plans to residential and business customers. Comparable in selling FTTH broadband but at far greater scale and with bundled services.
Emerging players
- Starlink (SpaceX): Starlink is a satellite broadband provider from SpaceX that Unwired explicitly compares against in its content marketing. It is a substitute connectivity option rather than a direct competitor but threatens the same residential and rural/underserved segments Unwired serves.
Regional players
- Astound Broadband: Astound Broadband (formerly Wave Broadband) is a regional cable and fiber ISP operating across the West Coast including the Bay Area. Comparable in delivering residential and business connectivity in overlapping geographies at much larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Unwired social profiles
Digital presenceUnwired financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unwired leadership team
Management profileNumber of profiles
Unwired funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unwired M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unwired
What does Unwired do?
Unwired is a locally owned Bay Area Internet Service Provider delivering fixed wireless and fiber optic broadband connectivity to residential and business customers across 49 cities. The company sells monthly subscription internet plans for homes and businesses and supplements these with colocation, temporary event, marina, and wireless backup services, all featuring unlimited data, no throttling, flat-rate pricing, and 99.9% uptime guarantees.
Is Unwired a public or private company?
Unwired is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Unwired founded?
Unwired was founded in 2003. It employs 11 to 50 people.
Where is Unwired based?
Unwired is headquartered in Berkeley, United States, in the North America region.
How does Unwired make money?
Six revenue lines are on record. Residential Internet Service is the primary driver. The others are business Internet Service, colocation Services, temporary Internet Solutions, lifeline Wireless Backup and managed Router Service.
Who are Unwired's main competitors?
Direct peers on record are Sonic, MonkeyBrains and Common Networks. Broad incumbents are EarthLink, T-Mobile Home Internet, Comcast Xfinity, Google Fiber and AT&T Fiber. Starlink (SpaceX) is listed as an emerging player. Astound Broadband is listed as a regional player.
Does Unwired have an API?
No public API is recorded for Unwired.
What industry is Unwired in?
Unwired's product category is Fixed Wireless and Fiber Internet Services. Its primary akta.pro industry code is HDAIADAE, Fiber ISPs (FTTH/FTTP Retail Providers), with a secondary code of HDAIABAC, Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers. Its NAICS code is 51711 and its SIC code is 4813.