Right At Home Franchise Development
Right At Home Franchise Development supports home care franchise ownership with training and resources.
- Company typePrivate
- Founded1999
- HeadquartersOmaha, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Right At Home Franchise Development does
Right At Home Franchise Development offers franchise ownership opportunities in the home care sector. The company provides training, marketing resources, and assistance with caregiver recruitment to franchisees. Franchisees deliver home care services to seniors and individuals needing assistance. Right At Home operates across multiple states and supports the growth of its franchise network.
Right At Home Franchise Development firmographics
Firmographics- Name
- Right At Home Franchise Development
- Legal name
- Right at Home LLC.
- Website
- https://rightathomefranchise.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Right At Home Franchise Development supports home care franchise ownership with training and resources.
- Ownership category
- akta.pro rank
Right At Home Franchise Development industry classification
Industry- Product category
- Home Care Franchising
- NAICS
- Home Health Care Services (6216), Home Health Care Services (621610), Home Health Care Services (62161)
- SIC
- Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Home Care Franchise Network Staffing & Placement (HSABAMAJ)
- akta.pro secondary industries
- Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB), Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)
Keywords
Where Right At Home Franchise Development is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Right At Home Franchise Development business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Franchise Fee Revenue: Initial franchise fees from new franchise owners. Prospective owners must have access to $150,000 liquid capital and invest $94,330 to $176,239 total initial investment.
- In-Home Care Services: Franchise offices generate revenue by matching qualified caregivers with families needing in-home care. Services billed hourly on a customized care plan basis per client. Average annual net billings per office exceed $1.8 million.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Full Franchise Ownership |
| One time/ perpetual license | One time | Veteran Franchise Fee Discount |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Right At Home Franchise Development product offering
Product offeringCore offering
Right at Home sells franchise rights to entrepreneurs who own and operate local in-home care businesses under the Right at Home brand. Franchisees deliver non-medical care services — including companionship, personal care, household assistance, and respite care — to seniors and adults with disabilities, supported by the proprietary RightCare care delivery system and the multi-phase RightStart training and coaching program.
Product overview
Right at Home is a franchise organization that offers entrepreneurs the opportunity to own and operate in-home care businesses across the United States and internationally. The core offering is the Right at Home Franchise, supported by the proprietary RightCare care delivery system that defines the brand experience. Franchisees receive comprehensive onboarding and training through the RightStart Onboarding Process and RightStart Learning Path programs, which prepare them for day-to-day operations including caregiver recruitment, marketing, and business administration. The franchise provides non-medical care services including companionship, personal care, household assistance, and respite care to seniors and adults with disabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Right at Home Franchise
- RightCare Care Delivery System
- RightStart Onboarding Program
- RightStart Learning Path
Quantifiable outcome
- Average annual net billings per office: $1,836,498 (for offices open 1+ year as of Dec 31, 2025)
- +4 more outcomes
Companies that use Right At Home Franchise Development
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Right At Home Franchise Development technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Right At Home Franchise Development partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Activated InsightscoreActivated Insights conducts monthly live phone interviews with clients and caregivers as independent satisfaction research. Right at Home participates in Experience Management Program and earned Best of Home Care Endorsed National Provider recognition for 2025.
- VetFrancoreLong-standing partnership offering 25% discount on franchise fees to qualifying veterans. Right at Home has five-star rating with VetFran which helps attract veteran franchisees. Many veterans discover the franchise through VetFran's website.
- Department of Veterans Affairs (VA)coreMany Right at Home franchise owners partner with the VA to provide essential home care services for veterans. Franchises who participate play a critical role in ensuring veterans receive care they need to maintain independence and dignity as they age.
- CaribouminorRewards and recognition partner for franchisee engagement program
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Right At Home Franchise Development competitors and assessment
Company assessmentDirect peers
- Home Instead Senior Care: Direct peer and one of the largest non-medical home care franchise networks globally (acquired by Honor Technology for ~$2B in 2021). Operates a similar franchise model serving seniors aging in place with comparable caregiver matching and brand positioning.
- Comfort Keepers: Direct peer operating a franchise network of non-medical in-home care providers under CK Franchising (owned by Sodexo). Competes head-to-head in the same aging-in-place caregiver placement market.
- Visiting Angels: Direct peer and one of the largest U.S. home care franchise networks (privately held). Provides non-medical senior home care through a similarly structured franchise model with comparable caregiver recruitment and territory approach.
- BrightStar Care: Direct peer operating a franchise model for both medical and non-medical home care services. Overlaps with Right at Home in the personal care/private duty segment while also offering skilled nursing.
- Senior Helpers: Direct peer offering non-medical in-home care through a franchise system, including specialized dementia and Parkinson's programs. Comparable franchisee economics and senior care positioning.
- Always Best Care Senior Services: Direct peer franchise network combining non-medical home care with assisted living placement services. Competes for the same franchisee candidates and senior client base.
- Interim HealthCare: Direct peer operating both home health (skilled) and personal care (non-medical) through a franchise model. Overlaps in private duty and personal care services with broader clinical capability.
- Homewatch CareGivers: Direct peer franchise network providing non-medical in-home care and dementia support. Comparable size and franchise development approach targeting the same senior demographic.
- Synergy HomeCare: Direct peer franchise network offering non-medical home care and companion services. Operates a similar franchise model with comparable territory structure and franchisee support systems.
Broad incumbents
- Honor Technology: Tech-enabled home care platform and parent of Home Instead. Competes indirectly as a broader incumbent reshaping home care delivery with technology and national-scale operations rather than pure franchise distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Right At Home Franchise Development social profiles
Digital presenceRight At Home Franchise Development financial estimates
Financial estimateRevenue estimate
Valuation estimate
Right At Home Franchise Development leadership team
Management profileNumber of profiles
Profiles6 records
Right At Home Franchise Development funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Right At Home Franchise Development M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Right At Home Franchise Development
What does Right At Home Franchise Development do?
Right at Home sells franchise rights to entrepreneurs who own and operate local in-home care businesses under the Right at Home brand. Franchisees deliver non-medical care services — including companionship, personal care, household assistance, and respite care — to seniors and adults with disabilities, supported by the proprietary RightCare care delivery system and the multi-phase RightStart training and coaching program.
Is Right At Home Franchise Development a public or private company?
Right At Home Franchise Development is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Right At Home Franchise Development founded?
Right At Home Franchise Development was founded in 1999. It employs 51 to 100 people.
Where is Right At Home Franchise Development based?
Right At Home Franchise Development is headquartered in Omaha, United States, in the North America region.
How does Right At Home Franchise Development make money?
Two revenue lines are on record. Franchise Fee Revenue is the primary driver. The others are in-Home Care Services.
Who are Right At Home Franchise Development's main competitors?
Direct peers on record are Home Instead Senior Care, Comfort Keepers, Visiting Angels, BrightStar Care, Senior Helpers, Always Best Care Senior Services, Interim HealthCare, Homewatch CareGivers and Synergy HomeCare. Honor Technology is listed as a broad incumbent.
Does Right At Home Franchise Development have an API?
No public API is recorded for Right At Home Franchise Development.
What industry is Right At Home Franchise Development in?
Right At Home Franchise Development's product category is Home Care Franchising. Its primary akta.pro industry code is HSABAMAJ, Home Care Franchise Network Staffing & Placement, with a secondary code of HLAFAEAB, Personal Care / Non-Medical Home Care (Private Duty). Its NAICS code is 6216 and its SIC code is 8082.