Right At Home Franchise Development

What Right At Home Franchise Development does

Right At Home Franchise Development offers franchise ownership opportunities in the home care sector. The company provides training, marketing resources, and assistance with caregiver recruitment to franchisees. Franchisees deliver home care services to seniors and individuals needing assistance. Right At Home operates across multiple states and supports the growth of its franchise network.

Name

Right At Home Franchise Development

Legal name

Right at Home LLC.

Website

https://rightathomefranchise.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Right At Home Franchise Development supports home care franchise ownership with training and resources.

Ownership category

akta.pro rank

Product category

Home Care Franchising

NAICS

Home Health Care Services (6216), Home Health Care Services (621610), Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Home Care Franchise Network Staffing & Placement (HSABAMAJ)

akta.pro secondary industries

Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB), Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

Keywords

• Home care franchising
• Senior care services
• In-home care
• Elder care franchise
• Non-medical caregiving

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fee Revenue: Initial franchise fees from new franchise owners. Prospective owners must have access to $150,000 liquid capital and invest $94,330 to $176,239 total initial investment.
2. In-Home Care Services: Franchise offices generate revenue by matching qualified caregivers with families needing in-home care. Services billed hourly on a customized care plan basis per client. Average annual net billings per office exceed $1.8 million.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Right at Home sells franchise rights to entrepreneurs who own and operate local in-home care businesses under the Right at Home brand. Franchisees deliver non-medical care services — including companionship, personal care, household assistance, and respite care — to seniors and adults with disabilities, supported by the proprietary RightCare care delivery system and the multi-phase RightStart training and coaching program.

Product overview

Right at Home is a franchise organization that offers entrepreneurs the opportunity to own and operate in-home care businesses across the United States and internationally. The core offering is the Right at Home Franchise, supported by the proprietary RightCare care delivery system that defines the brand experience. Franchisees receive comprehensive onboarding and training through the RightStart Onboarding Process and RightStart Learning Path programs, which prepare them for day-to-day operations including caregiver recruitment, marketing, and business administration. The franchise provides non-medical care services including companionship, personal care, household assistance, and respite care to seniors and adults with disabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Right at Home Franchise
• RightCare Care Delivery System
• RightStart Onboarding Program
• RightStart Learning Path

Quantifiable outcome

• Average annual net billings per office: $1,836,498 (for offices open 1+ year as of Dec 31, 2025)
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Activated InsightscoreStrategic or Co-development Partner · 6 January 2025Activated Insights conducts monthly live phone interviews with clients and caregivers as independent satisfaction research. Right at Home participates in Experience Management Program and earned Best of Home Care Endorsed National Provider recognition for 2025.
• VetFrancoreGTM or Marketing PartnerLong-standing partnership offering 25% discount on franchise fees to qualifying veterans. Right at Home has five-star rating with VetFran which helps attract veteran franchisees. Many veterans discover the franchise through VetFran's website.
• Department of Veterans Affairs (VA)coreStrategic or Co-development PartnerMany Right at Home franchise owners partner with the VA to provide essential home care services for veterans. Franchises who participate play a critical role in ensuring veterans receive care they need to maintain independence and dignity as they age.
• CaribouminorStrategic or Co-development PartnerRewards and recognition partner for franchisee engagement program

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Home Instead Senior Care: Direct peer and one of the largest non-medical home care franchise networks globally (acquired by Honor Technology for ~$2B in 2021). Operates a similar franchise model serving seniors aging in place with comparable caregiver matching and brand positioning.
• Comfort Keepers: Direct peer operating a franchise network of non-medical in-home care providers under CK Franchising (owned by Sodexo). Competes head-to-head in the same aging-in-place caregiver placement market.
• Visiting Angels: Direct peer and one of the largest U.S. home care franchise networks (privately held). Provides non-medical senior home care through a similarly structured franchise model with comparable caregiver recruitment and territory approach.
• BrightStar Care: Direct peer operating a franchise model for both medical and non-medical home care services. Overlaps with Right at Home in the personal care/private duty segment while also offering skilled nursing.
• Senior Helpers: Direct peer offering non-medical in-home care through a franchise system, including specialized dementia and Parkinson's programs. Comparable franchisee economics and senior care positioning.
• Always Best Care Senior Services: Direct peer franchise network combining non-medical home care with assisted living placement services. Competes for the same franchisee candidates and senior client base.
• Interim HealthCare: Direct peer operating both home health (skilled) and personal care (non-medical) through a franchise model. Overlaps in private duty and personal care services with broader clinical capability.
• Homewatch CareGivers: Direct peer franchise network providing non-medical in-home care and dementia support. Comparable size and franchise development approach targeting the same senior demographic.
• Synergy HomeCare: Direct peer franchise network offering non-medical home care and companion services. Operates a similar franchise model with comparable territory structure and franchisee support systems.

Broad incumbents

• Honor Technology: Tech-enabled home care platform and parent of Home Instead. Competes indirectly as a broader incumbent reshaping home care delivery with technology and national-scale operations rather than pure franchise distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RAHFRANDEV
• YouTubeyoutube.com/channel/UClw8Lt95HhdCjJgzd72wf4g
• Facebookfacebook.com/RAHFRANDEV
• LinkedInlinkedin.com/company/rahfrandev
• Instagraminstagram.com/rightathomefrandev

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Right At Home Franchise Development