What DNAvisit does

DNAvisit, operated by DNAFeed Inc., is a private healthcare technology company founded in 2018 and headquartered in San Diego, California. The company provides a technology-powered genetic counseling platform that combines HIPAA-compliant scheduling, phone/video/digital chat consultations, and AI-powered medical records review to serve three primary customer segments: genetic testing laboratories, health organizations and digital health companies, and biopharmaceutical organizations conducting clinical research. The core product is the patented Genetic Counseling Studio™, supported by add-on modules including Health 360 AI Insights (GPT-4o-powered record analysis), DNAFeed® (daily variant classification tracking), PocketPharmD (pharmacist chat with GPT-4-assisted prescription review), PocketGC (extended genetic counselor access), and Fractional GC (dedicated counselor support).

The underlying platform architecture integrates configurable client portals, REST APIs (Pre-Test, Post-Test, and calendar APIs), co-branding/white-label iframes, and access to a Health Exchange network covering more than 300 million individuals and a lab partner network with more than 10 million genomic records. AI capabilities center on the use of OpenAI's GPT-4o LLM for medical records summarization, clinical insight generation, and prescription review. A clinician network of 20+ specialists with an average of 10 years' experience, including Licensed Medical Doctors in all 50 U.S. states, delivers Provider-of-Record Services and post-test counseling. The company holds HIPAA and AICPA SOC 2 compliance certifications and has supported more than 200,000 genetic tests since inception.

DNAvisit monetizes through a tiered subscription model (Business at $750/month, Enterprise at $1,950/month, billed quarterly) combined with usage-based fees for Pre-Test, Post-Test, Health 360 AI Insights, and Provider-of-Record Services, plus per-member add-on subscriptions (PocketPharmD, PocketGC, MTM). The go-to-market combines direct enterprise field sales with an API-first, embeddable distribution model. No external funding rounds, named customers, or revenue figures are disclosed in the source material.

Name

DNAvisit

Legal name

DNAFeed Inc.

Website

https://dnavisit.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

DNAvisit is a San Diego-based healthcare technology company that provides a HIPAA-compliant, AI-enhanced genetic counseling platform for genetic testing labs, digital health organizations, and biopharma clients, combining patented scheduling tools, GPT-4o-powered medical record analysis, and a nationwide U.S. clinician network.

Ownership category

akta.pro rank

Product category

Genetic counseling clinical delivery software

NAICS

Medical Laboratories (621511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Medical Laboratories (8071)

akta.pro primary industry

Genetic & Genomic Testing (germline, somatic, carrier, pharmacogenomics) (HLAAALAD)

akta.pro secondary industry

Molecular & Genetic Testing (PCR/NGS/qPCR) (HLAGADAF)

Keywords

• Genetic counseling software
• Clinical genomics platform
• AI medical records review
• Variant classification tracking
• Pharmacogenomics services

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Subscription - Core Platform: Monthly subscription tiers (Business at $750/month, Enterprise at $1,950/month) with quarterly billing. Includes core platform features like Genetic Counseling Studio, Co-Branding, API Access, and Health Exchange Access.
2. Provider-of-Record Services: Per-patient fees for Licensed Medical Doctor services across all 50 states for tests not billed to insurance. Business tier: $8/patient, Enterprise tier: $5/patient.
3. Pre-Test Services: Medical records review and clinical summary letter services. Business: $45/patient + $50/consult; Enterprise: $35/patient + $45/consult.
4. Post-Test Services: Online chat and clinical summary letter services. Business: $45/patient + $50/consult; Enterprise: $35/patient + $45/consult.
5. Health 360 AI Insights: AI-powered medical records insight generation at $10/patient. Available as add-on service.
6. PocketPharmD Add-on: 12-month pharmacist chat access with GPT-4 assisted prescription review every 6 months. $5/member/month + MTM service at $7/member/month.
7. PocketGC Add-on: Extended chat access to genetic counselors with medical records review every 6 months at $4/member/month.
8. Fractional GC Add-on: Dedicated genetic counselor support including 1 hr/week and supervision by a Medical Geneticist. Custom pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

DNAvisit sells a HIPAA-compliant, AI-augmented genetic counseling platform that combines phone, video, and chat consultations with GPT-4o-powered medical records review. The platform is offered to genetic testing labs, health organizations, and biopharma clients on tiered monthly subscriptions with per-patient usage fees. Supplementary offerings include DNAFeed variant classification tracking, PocketPharmD pharmacist access, PocketGC genetic counselor access, Fractional GC dedicated counselors, and Health 360 AI Insights.

Product overview

DNAvisit offers a technology-powered genetic counseling platform with three market segments (Labs, Digital Health, BioPharma). The core product is the patented Genetic Counseling Studio™ providing HIPAA-compliant scheduling, video/phone/chat consultations, and AI-powered medical records review using GPT-4o LLM. Key add-on modules include Health 360 AI Insights for automated medical record analysis, DNAFeed for continuous variant classification monitoring, PocketPharmD and PocketGC for ongoing pharmacogenomics support, and Fractional GC for dedicated genetic counselor services. Platform offers Business ($750/month) and Enterprise ($1,950/month) pricing tiers with configurable APIs for workflow integration.

Differentiator

Problem solved

Functional benefit

Brands

• Genetic Counseling Studio™: Patented custom-built clinician tool with AI-enhanced recommendations for patient/physician chat, and instant video/voice scheduling.
• DNAFeed®
• Health AI Studio
• PocketPharmD
• PocketGC
• Health 360 AI Insights

Products and services

• Genetic Counseling Studio™ Patented, HIPAA-compliant scheduling, video/voice, and chat genetic counseling platform with AI-enhanced patient/physician chat recommendations, smart scheduling, and provider and client portals. Serves genetic testing labs, health organizations, and biopharma clients seeking to deliver compliant genetic counseling within their workflows.
• Health 360 AI Insights AI-powered add-on service (built on GPT-4o) that automatically generates insights from patients' medical records for the Genetic Counseling Studio. Pre-defined prompts can be configured to the use case and priced at $10/patient.
• DNAFeed Variant Classification Tracking Always-on monitoring program (DNAFeed®) that scans medical records daily for meaningful changes related to genetic variant classification, with daily variant classification tracking for VUS/LP/P variants and clinician outreach to patients and physicians upon reclassification.
• PocketPharmD 12-month subscription providing online chat access to a pharmacist, including a GPT-4 assisted prescription and medication review every 6 months, with optional Medication Therapy Management (MTM) review at $7/member/month.
• PocketGC Subscription add-on offering extended chat access to genetic counselors with medical records review every 6 months at $4/member/month, designed to combine with PocketPharmD for comprehensive pharmacogenomics services.
• Fractional GC Custom-priced dedicated genetic counselor engagement providing roughly one hour of support per week plus supervision by a Medical Geneticist, sold as an enterprise add-on.

Quantifiable outcome

• 200,000+ genetic tests supported since inception
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Lab Partner NetworkcoreOthersNetwork of clinical laboratory partners providing access to >10 million genomic records. Enables patient identification and genetic testing services integration.
• World-Leading Clinical LabscoreTechnology or IntegrationPartnership with world-leading clinical labs enabling health organizations and digital health companies to access advanced genetic testing for their members. Supports the Health Exchange network covering >300 million individuals.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Genome Medical: Genome Medical is a digital health company that provides genetic counseling services on a nationwide telehealth platform to patients, providers, and biopharma customers. It is the closest direct competitor to DNAvisit given its focus on delivering genetic counseling as a service integrated into lab and clinical workflows.
• Color Health: Color Health combines genetic testing with integrated clinical services and genetic counseling delivered through its platform. It serves employers, health plans, and biopharma—directly overlapping with DNAvisit's Digital Health and BioPharma segments.

Broad incumbents

• GeneDx: GeneDx is an established clinical genomics lab offering rare disease, pediatric, and hereditary cancer testing with associated genetic counseling services. It is comparable to DNAvisit's lab customer base and competes for the same provider relationships DNAvisit's platform serves.
• Invitae: Invitae is a large genetic testing company that has built genetic counseling into its service offering. As a broad incumbent in the genetic testing market, it represents both a potential customer and competitor for DNAvisit's Genetic Counseling Studio.
• Myriad Genetics: Myriad Genetics is an established molecular diagnostics company with proprietary genetic tests and genetic counseling services across oncology, women's health, and mental health. Its in-house counseling capabilities make it a relevant incumbent comparable to DNAvisit's enterprise customers.
• Natera: Natera is a major genetic testing company specializing in cell-free DNA testing across reproductive health, oncology, and organ health. Its scale and integrated services represent both a customer prospect and competitive force in the same provider workflows DNAvisit targets.
• Tempus: Tempus is a precision medicine company combining large-scale genomic and clinical data with AI to support clinical decision-making. Its AI-native platform and biopharma services overlap directly with DNAvisit's Health AI Studio and BioPharma segment.

Emerging players

• Helix: Helix operates a population genomics and DNA testing platform serving health systems, payers, and biopharma. Its platform approach to integrating genomics into healthcare is comparable to DNAvisit's B2B workflow strategy.
• Sema4: Sema4 (formerly part of Mount Sinai) provides genomic screening, diagnostic testing, and integrated clinical insights for health systems and patients. Its combination of AI-driven analysis and clinical services is comparable to DNAvisit's platform offering.

Regional players

• PreventionGenetics: PreventionGenetics (a subsidiary of Exact Sciences) is a clinical DNA testing laboratory offering hereditary cancer, reproductive, and rare disease testing. As a mid-sized lab, it represents the type of customer DNAvisit's Genetic Counseling Studio is designed to serve.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dnavisit
• Facebookfacebook.com/DNAvisit
• LinkedInlinkedin.com/company/dnavisit

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DNAvisit