What ZETRACE does

ZeTrace is a French consulting firm founded in 2018 that specializes in digital commerce transformation for enterprise clients. The company operates from three offices — Lille (headquarters), Paris, and Bordeaux — and delivers services across six practice areas: digital commerce strategy, platform and tools advisory (e-commerce, OMS, PIM, CRM, marketplace, payment, CMS), transformation governance and product management, sustainability and circular economy consulting, digital performance and data, and AI and intelligent agents. Its delivery model combines strategic advisory engagements, managed project execution through a network of 600+ vetted freelance partners plus 30 internal consultants, and dedicated digital talent recruitment services. The firm is founder-owned (François Duranton, President; Maxime Leroux, General Manager) with no institutional investment, structured as a SAS (Société par Actions Simplifiée) with €94,000 share capital.

The business is professional-services based, with fees quoted on a project-by-project or day-rate basis across multi-year engagements. ZeTrace serves enterprise and mid-market clients concentrated in the French retail sector, with named logos spanning Decathlon (sports), Chronodrive (grocery), Boulanger (electronics), Roche Bobois (furniture), Carter-Cash (automotive), and Groupe RG (fashion/B2B). Differentiation rests on vendor-agnostic platform recommendations, a proprietary 200+ partner ecosystem database overseen by a dedicated chief ecosystem officer, and a curated 600+ freelance talent pool. The company projects €8 million in revenue for 2025, with 8% of revenue attributed to impact-driven (sustainability) initiatives.

ZeTrace has held B-Corp certification since February 2024 and Entreprise à Mission status since 2023 (with its purpose inscribed in corporate statutes), and participated in the Convention des Entreprises pour le Climat (CEC) 2024 program. It distributes thought leadership through an active blog, LinkedIn presence, YouTube channel, and organized matinales/webinars on topics including AI, circular economy, and e-commerce strategy. Geographic scope is single-country (France); no international operations are evidenced in the source material.

Name

ZETRACE

Legal name

ZETRACE SAS

Website

https://zetrace.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

ZeTrace is a French consulting firm founded in 2018 that delivers digital commerce transformation services — strategy, platform selection, AI advisory, and talent recruitment — to enterprise and mid-market clients primarily in the French retail sector.

Ownership category

akta.pro rank

Product category

Digital Commerce Consulting Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Digital & Technology Transformation Consulting (BPAHACAH)

Keywords

• Digital commerce consulting
• Omnichannel transformation services
• E-commerce strategy advisory
• Circular economy consulting
• Digital talent recruitment

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Consulting: Advisory services from strategy definition to operational project execution and business outcomes. Includes innovation and new markets advisory, new economic models, platforms and customer experience consulting.
2. Talent Delegation / Managed Delivery: Delegation of experienced consultants (managed talent) for project execution. Mission conducted under obligation of means by experienced consultants selected for expertise, reputation, and cultural fit. Includes follow-up and qualitative support.
3. Digital Recruitment Services: Recruitment services placing digital talent including C-Level (DG, COO, CDO, CTO, Directors), governance/project/product roles (Project Director, Product Owner, Scrum Master), digital marketing, and sales/business development profiles.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

ZeTrace is a French consulting firm that helps enterprises and mid-market companies execute digital commerce transformation through three service modes: strategic Conseil (advisory from opportunity studies through master plans), Delivery (delegated project execution via internal consultants and a 600+ freelance network), and Recruitment (placement of specialized digital talent). Offerings span digital commerce strategy, vendor-agnostic platform selection, transformation governance and product management, sustainability and circular economy integration, digital performance and data, and AI/agentic commerce enablement.

Product overview

ZeTrace is a consulting firm specializing in omnichannel digital commerce transformation. The company offers an integrated portfolio of consulting services organized across six core practice areas: (1) Digital Commerce Strategy and Master Planning, covering market opportunity analysis and omnichannel trajectories; (2) Platforms and Tools advisory for e-commerce, OMS, PIM, CRM, marketplace, payment, and CMS selection; (3) Transformation Governance and Product Management including PMO and OKR frameworks; (4) Sustainability and Circularity consulting for integrating environmental impact into business models; (5) Digital Performance and Data covering analytics and conversion optimization; and (6) AI and Intelligent Agents consulting for use case identification and implementation. Services are delivered through three modes: consulting (advisory engagements), delivery (managed project execution), and recruitment (digital talent acquisition). ZeTrace operates with a network of 600+ freelance partners and 200+ platform ecosystem partners to supplement internal consultants.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Commerce Strategy Advisory (Conseil - Stratégie de commerce digital) Strategic consulting engagement covering market opportunity studies, omnichannel strategy development, and alignment of business, IT, and organization through master plans, sold to enterprise and mid-market clients undertaking digital commerce transformation.
• Platforms & Tools Advisory (Conseil - Plateformes et outils B2B/B2C) Vendor-agnostic architecture and solution decision support covering e-commerce, OMS, PIM, CRM, marketplace, payment, CMS, and marketing technology platform selection, sold to enterprises seeking independent platform recommendations.
• Transformation Governance & Product Management (Conseil - Pilotage de la transformation et product management) Transformation governance and program management services including PMO setup, product roadmaps, OKR frameworks, and continuity between strategy and execution, sold to organizations leading digital transformation programs.
• Sustainability & Circularity Advisory (Conseil - Durabilité et circularité) Sustainability and circular economy consulting service integrating environmental and social impact into commerce business models, including second-hand, rental, refurbishment, and repair offerings, sold to enterprises seeking AGEC-compliant and circular strategies.
• Digital Performance & Data Advisory (Conseil - Data et performance digitale) Digital performance and data analytics consulting covering 360-degree audits, data governance, KPI definition, and conversion rate optimization, sold to enterprises looking to measure and improve their digital commerce performance.
• AI & Intelligent Agents Advisory (Conseil - IA et agents intelligents) Artificial intelligence consulting service covering AI use case identification, agentic solution selection, MVP development, and industrialization of AI usage, sold to enterprises embedding AI and agentic capabilities into commerce operations.
• Managed Delivery (Delivery / Projet) Managed project delivery service providing talent delegation of experienced digital commerce consultants, operational project management, and platform implementation support on an obligation-of-means basis, sold to clients executing transformation programs.
• Digital Talent Recruitment (Recrutement) Digital talent recruitment service placing C-level (DG, COO, CDO, CTO, Director), governance/project/product (Project Director, Product Owner, Scrum Master), digital marketing, and sales/business development profiles, sold to enterprises hiring for digital transformation roles.

Quantifiable outcome

• B-Corp certification obtained February 2024
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Theodo: French digital transformation and software development consultancy with comparable boutique size and web/e-commerce expertise. Overlaps directly with ZeTrace on platform selection and digital commerce implementation for mid-market and enterprise French clients.
• Wavestone: French-origin consulting firm with a strong digital commerce and customer experience practice serving large French and European enterprises. Directly comparable in advisory positioning though materially larger.
• Smile (Open Source): France-based digital agency specialized in open-source ecommerce platforms (Magento, Drupal, Shopify) with consulting and integration services. Direct competitor on platform selection and replatforming mandates.
• Devoteam: France-headquartered digital transformation consultancy with a dedicated platform and commerce practice. Competes with ZeTrace for French enterprise digital transformation mandates, though operates at meaningfully larger scale.
• SQLI Group: European digital services group with a dedicated digital commerce and customer experience practice. Comparable on e-commerce platform implementation and integration work for large retailers.
• Fabernovel: French digital transformation consultancy with a sustainability-and-impact agenda that mirrors ZeTrace's B-Corp positioning. Competes for similar enterprise mandates on commerce, sustainability, and platform strategy.

Broad incumbents

• Capgemini: Global IT services leader with a substantial Digital Customer Experience and commerce transformation practice. Competes for the same enterprise transformation mandates but as a broad incumbent rather than a specialist.
• Accenture: Global consulting and systems integration leader with large-scale commerce transformation offerings. Overlaps with ZeTrace on advisory and platform work for the same French enterprise clients (Decathlon, retail majors).
• Havas Commerce: Global commerce, media, and digital transformation arm of Havas. Competes with ZeTrace on omnichannel commerce transformation for large brands, though with a different GTM centered on media and creative.

Regional players

• Octo Technology: French digital technology consultancy with strong brand in software craftsmanship and transformation, now operating under Accenture France. Comparable historically on boutique digital transformation mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIhUpll42wexx7RzToIfwWA
• LinkedInlinkedin.com/company/zetrace/mycompany

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZETRACE