S Broker AG & Co. KG

What S Broker AG & Co. KG does

S Broker AG & Co. KG is the central online brokerage of the Sparkassen-Finanzgruppe and a subsidiary of DekaBank, headquartered in Wiesbaden, Germany. Founded in 1999 as a limited partnership (AG & Co. KG), it operates as a self-serve, direct-to-consumer securities trading platform with no physical branches and no advisory services. Customers access the platform via web trading portal (depot.sbroker.de), native iOS/Android mobile applications, or professional trading software integrations, and onboard through an entirely online account-opening flow with no Sparkasse account requirement.

The product portfolio centers on a standard securities depot covering stocks, ETFs, funds, certificates, and derivatives across 12 domestic exchanges, 29 international exchanges in 27 countries, and 14+ direct trading partners including DZ BANK, Deutsche Bank, Goldman Sachs, J.P. Morgan, Morgan Stanley, BNP Paribas, and UBS. Over 9,000 savings plans are offered — including ETF, stock, and fund plans — with more than 6,000 free of order commission and a €5 minimum monthly savings rate. Specialized depot variants include Young Invest (ages 18-25, with ESG hook via a tree-planting partnership), Kinderdepot Start Invest (custodial accounts for minors), and Top Trader (volume discounts up to 80% for 100+ trades/year). Adjacent products include a €500K-cap Tagesgeld (KontoPlus), 17 foreign currency accounts, and a withdrawal plan (Auszahlplan). The Premium Partner Action with HSBC, Société Générale, UBS, and Vontobel offers €0 commissions on over 740,000 structured products for orders above €1,000.

Revenue is generated primarily through transaction-based trading commissions (€0.95 standard instant order, with platform-choice orders at €0.95 plus 0.25% of order value), with flat-fee depot custody, free savings plans (freemium), tiered volume discounts via Top Trader, and interest income on the Tagesgeld balance (1.50% p.a. variable up to €500K). Distribution relies on the Sparkassen-Finanzgruppe's branch and customer network for warm referrals, supplemented by digital channels including a daily newsletter, the börsenfit education academy, and broad social media presence across Instagram, TikTok, LinkedIn, X, Facebook, YouTube, and Xing. AI deployment is limited to a customer-service chatbot powered by an EU-hosted third-party LLM.

Name

S Broker AG & Co. KG

Legal name

S Broker AG & Co. KG

Website

https://sbroker.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

S Broker AG & Co. KG is the central online broker of the Sparkassen-Finanzgruppe, a DekaBank subsidiary providing self-serve securities trading for German retail investors via web, mobile, and professional platforms with over 32,000 tradable stocks, 9,000+ savings plans, and access to 27 countries' exchanges.

Ownership category

akta.pro rank

Product category

Online Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Discount & Online Retail Brokerage (FSAEACAB)

Keywords

• Online securities trading
• Retail brokerage services
• Savings plans
• Online trading platform
• Securities trading platform

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Transaction-based trading commissions: S Broker generates revenue primarily through order commissions on securities trades. Standard instant order costs 0.95 Euro, with additional fees for platform choice (0.95 Euro + 0.25% of order value). Premium partner trades may have reduced or zero commissions for orders over 1,000 Euro volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

S Broker operates an online securities brokerage platform for retail investors in Germany, enabling self-directed trading of stocks, ETFs, funds, certificates, and derivatives via mobile app, web trading portal, and professional trading software. The company offers specialized depot accounts (Kinderdepot, Young Invest, Top Trader), free savings plans starting from 5 EUR monthly, an interest-bearing call money account (KontoPlus), 17 foreign currency accounts, and a systematic withdrawal plan. Trades are executed across 12 German exchanges, 29 international exchanges in 27 countries, and 14 direct trading partners.

Product overview

S Broker AG & Co. KG is an online broker and part of the Sparkassen-Finanzgruppe (German savings bank group), offering a comprehensive platform for securities trading and investment. The core offering centers on an online brokerage platform accessible via Mobile App, Desktop/Web Trading Portal, and Professional Trading Software. The product portfolio includes various savings plan products (Sparpläne) covering ETFs (ETF-Sparplan), individual stocks (Aktiensparplan), and actively managed funds (Fondssparplan) with over 9,000 total products and over 6,000 free of order fees. Specialized account types include Kinderdepot Start Invest (custodial account for minors), Young Invest (for ages 18-25 with reduced fees), and Top Trader (premium tier for active traders with up to 80% commission discounts). Supplementary services include KontoPlus (interest-bearing call money at 1.50% p.a.), 17 foreign currency accounts, an Auszahlplan (systematic withdrawal plan), Premium-Partner-Aktion (zero-commission trading on 740,000+ products), börsenfit (free financial education academy), and a daily Börsennewsletter. Trading access spans 12 domestic exchanges, 29 international exchanges in 27 countries, 14 direct trading partners, and 16 direct trading partners.

Differentiator

Problem solved

Functional benefit

Brands

• börsenfit: A free online education platform offered by S Broker for private investors to learn about stock markets, securities trading, and investments.
• Young Invest
• Start Invest (Kinderdepot)
• Top Trader
• Mein Sparkassen Broker
• KontoPlus

Products and services

• Online Brokerage Platform (Handelsplattform) S Broker's core online brokerage platform enabling securities trading across multiple interfaces (Mobile App for iOS/Android, Desktop/Web Trading Portal, and Professional Trading Software) for retail investors. Users can trade stocks, ETFs, funds, certificates, and derivatives.
• Sparplan (Savings Plans) Regular investment plans allowing users to invest small amounts (from 5 EUR monthly) in ETFs, stocks, funds, and certificates. Includes the cost-average effect to mitigate market volatility. Over 9,000 plan products available with over 6,000 free of order fees.
• ETF-Sparplan (ETF Savings Plans) Savings plans that invest in Exchange Traded Funds (ETFs) which track indices. All ETF savings plans are free of charge, starting from 5 EUR monthly. Over 2,450 plans available.
• Aktiensparplan (Stock Savings Plans) Savings plans for investing in individual stocks with over 3,100 free plans covering DAX 40, MDAX, SDAX, TecDAX, EURO STOXX 50, FTSE 100, CAC 40, Nikkei 225, and other major indices.
• Fondssparplan (Fund Savings Plans) Savings plans for actively managed investment funds with professional fund management. 3,200 plans available, including 400 with no issue surcharge and 1,350 with reduced surcharge.
• Kinderdepot Start Invest (Children's Depot) Custodial investment account for minors (under 18), enabling parents to invest on behalf of their children. All stock, ETF, and certificate savings plans are free. Received five-star rating from Eltern magazine for four consecutive years.
• Young Invest Specialized brokerage account for young investors aged 18-25 featuring reduced trading fees (0.95 EUR instant orders), free ETF savings plans, free account management, a 50 EUR voucher after first trade, and tree planting initiative with GROW MY TREE.
• Top Trader Premium service tier for active traders (from 100 trades/year) offering up to 80% discount on order commissions, personal service team, exclusive trading desk, free trading magazine subscription, and free real-time quotes.
• KontoPlus (Tagesgeldkonto) Interest-bearing call money account offering 1.50% p.a. variable interest on balances up to 500,000 EUR, quarterly interest payments, and daily availability. Requires an S Broker settlement account.
• Foreign Currency Accounts (Währungskonten) Accounts in 17 different foreign currencies enabling investors to invest directly in other currencies and facilitating international trading.
• Auszahlplan (Withdrawal Plan) Systematic withdrawal plan allowing investors to receive regular payments from their accumulated securities wealth. Starting from 10,000 EUR initial investment or accumulated savings, with payments from 50 EUR. Free for fund investments.
• Premium-Partner-Aktion Promotion offering 0 EUR order commission on over 740,000 products from Premium Partners (HSBC, Société Générale, UBS, Vontobel) for orders from 1,000 EUR volume. Covers investment certificates and leverage products.
• börsenfit Free online learning academy for financial education covering stock market basics, securities trading, structured products, analysis methods, and investment strategies. Includes courses, tutorials, quizzes, webinars, and certificates.
• Börsennewsletter Daily market newsletter sent before market open on weekdays, providing market reports, analyst commentary, tops & flops, index data, schedules, corporate news, and promotional events.

Quantifiable outcome

• Free savings plans available: 6,000+
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• HSBCcoreGTM or Marketing PartnerPremium partner in the Premium Partner Action program offering 0 Euro order provision for trades from 1,000 Euro volume in options certificates and investment certificates. HSBC provides over 30 years of experience in German derivatives market as a pioneer and innovation helper.
• Société GénéralecoreGTM or Marketing PartnerPremium partner offering 0 Euro order provision for trades from 1,000 Euro volume. One of the world's largest derivatives issuers active in Germany since 1989, offering options certificates and certificates. Leading position in leverage products in Germany with broad selection of underlying assets including stocks, indices, currencies, interest rates, commodities and cryptocurrencies.
• UBScoreGTM or Marketing PartnerPremium partner offering 0 Euro order provision for trades from 1,000 Euro volume. A leading global wealth manager and Switzerland's leading universal bank. Product offering of over 155,000 products including investment certificates, ETFs, and leverage products for different risk-return profiles.
• VontobelcoreGTM or Marketing PartnerPremium partner offering 0 Euro order provision for trades from 1,000 Euro volume. Combines expertise of independent Swiss private bank with innovation power of active asset manager. Specializes in structured products and ranks among top providers of certificates, equity bonds and leverage products in Switzerland and Germany.
• DZ BANKcoreTechnology or IntegrationDirect trading partner (Direkthandelspartner) for the S Broker platform. Customers can trade securities directly with DZ BANK in real-time without exchange fees.
• Deka (DekaBank Deutsche Girozentrale)coreGTM or Marketing PartnerPartnership for Deka ETF savings plans. All Deka ETF savings plans are available free of charge starting from 5 Euro monthly savings rate. Deka ETFs have over 16.6 billion Euro invested across German, European, and international indices including emerging markets.
• GROW MY TREEminorOthersSustainability partner for Young Invest depot. For each newly opened Young Invest depot, S Broker plants a tree in partnership with GROW MY TREE.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Trade Republic: Germany's largest neo-broker offering commission-free trading across stocks, ETFs, derivatives and crypto via a mobile-first app. Directly competes with S Broker for German retail brokerage customers on pricing and product breadth.
• Scalable Capital: Munich-based neo-broker offering both self-directed trading and managed portfolios (robo-advisory) on a single platform. Competes head-on with S Broker on German retail brokerage and extends into advisory, where S Broker does not operate.
• Smartbroker+ (Smartbroker AG): German online broker offering multi-exchange trading, savings plans and a broad product catalogue via app and web. Closely comparable to S Broker on retail brokerage product set, pricing model and target customer.
• flatexDEGIRO: One of Europe's largest online brokers, serving German retail through flatex and broader Europe through DEGIRO. Directly comparable to S Broker on retail execution, savings plans and platform-based brokerage.
• Consorsbank (BNP Paribas): BNP Paribas-owned German retail bank and online broker offering securities trading, savings plans and depot services. Directly comparable to S Broker across retail brokerage and multi-segment depot strategy.
• ING-DiBa (Brokerage): ING's German retail bank offering securities trading and savings plans within its broader banking app. Competes with S Broker for German retail brokerage customers via an integrated bank-plus-broker proposition.
• DKB Broker (Deutsche Kreditbank): Direct-bank subsidiary of BayernLB offering depot, savings plans and securities trading to German retail. Comparable to S Broker on retail execution brokerage and integrated current-account-plus-depot offering.

Broad incumbents

• Baader Bank: German full-service bank operating as both a B2B trading partner for retail brokers (including S Broker) and a direct B2C broker via Baader Trading. Overlaps with S Broker on platform/execution services and on direct retail brokerage.
• Commerzbank (Comdirect integration): Major German universal bank whose integrated retail brokerage (post-Comdirect integration) competes with S Broker across securities trading, savings plans and depot services, while offering broader banking products.
• Deutsche Bank (Brokerage): Germany's largest universal bank offering a retail and affluent brokerage proposition including MaxBlue. Competes with S Broker on German retail securities trading while providing a much wider banking and wealth suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/s_broker
• YouTubeyoutube.com/user/sbroker
• Facebookfacebook.com/sparkassenbroker
• LinkedInlinkedin.com/company/s-broker
• Instagraminstagram.com/sbroker
• TikToktiktok.com/@sbroker

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S Broker AG & Co. KG