WPTV

What WPTV does

WPTV NewsChannel 5 is the NBC-affiliated local broadcast television station serving the West Palm Beach–Ft. Pierce television market in South Florida. The station reaches approximately five counties — Palm Beach, Martin, St. Lucie, Indian River, and Okeechobee — through over-the-air broadcast, satellite and cable carriage (DirecTV, Dish Network, and local cable providers), a 24/7 livestream player, iOS and Android mobile applications, and an active social media presence on Facebook, Instagram, X, YouTube, and TikTok. WPTV produces and distributes local news, weather forecasting (including the proprietary VIPIR Hurricane Map and interactive radar), regional sports coverage (Florida Panthers, Miami Dolphins, college athletics, the Cognizant Classic PGA tournament, and Olympics programming), investigative journalism through the WPTV Investigates unit, community storytelling via Shining A Light, and consumer-protection content via the Don't Waste Your Money segment. Recent editorial expansion includes the America 250 vertical and a marketplace/ sponsored-content franchise (Sunshine Spotlight, Home Experts, In the Know), alongside a Shop Scripps commerce integration. The station is owned and operated by Scripps Media, Inc., a subsidiary of the publicly traded E.W. Scripps Company (NASDAQ: SSP), and does not independently disclose revenue or financials.

The business model is advertising-driven: WPTV monetizes its broadcast and digital audience primarily through local and national spot advertising, retransmission consent fees paid by MVPDs (now under pressure following the DirecTV carriage loss), and an emerging native-advertising / sponsored-content vertical. The station is not a subscription service; pricing is not publicly disclosed and there is no direct-to-consumer paywall. WPTV employs 51–100 people (per firmographic data) and operates from its headquarters at 1100 Banyan Blvd., West Palm Beach. Notable operational exposure includes the recent DirecTV carriage dispute — a material MVPD concentration risk — and the broader secular headwinds facing U.S. local broadcast television from cord-cutting, against which the station is offsetting via digital, mobile, and short-form video expansion.

Name

WPTV

Legal name

Scripps Media, Inc.

Website

https://wptv.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industries

Rolling News & Breaking News Channels (MPABAIAH), Local/Regional News Channels (MPABAIAD)

Keywords

• Local broadcast news
• Television news station
• Weather forecasting
• Investigative journalism
• Digital news platform

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels6 records

Core offering

WPTV NewsChannel 5 is the NBC affiliate television station serving West Palm Beach, Florida, and the surrounding Palm Beach County and Treasure Coast region. It delivers local and national news, weather forecasting with hurricane tracking, sports coverage, and investigative journalism through over-the-air broadcast, live streaming, mobile apps, and digital platforms, generating revenue primarily through advertising sales to local and national businesses.

Product overview

WPTV NewsChannel 5 is a local NBC affiliate television station serving West Palm Beach and the broader South Florida market. The station operates as a platform delivering news, weather, sports, and entertainment content through broadcast television and digital channels. The core offering combines WPTV's local news broadcast with the WPTV Weather service (including interactive radar and VIPIR Hurricane Map), live streaming via the WPTV Livestream Player, and digital platforms including mobile apps and YouTube. Supporting products include WPTV Investigates (investigative journalism), Shining A Light (community features), WPTV Sports (regional sports coverage including Panthers, Dolphins, and the Cognizant Classic), and Don't Waste Your Money (consumer advocacy). The station is owned by E.W. Scripps Company and maintains a presence across broadcast, web, mobile apps, and social media platforms including YouTube, Facebook, Instagram, Twitter, and TikTok.

Differentiator

Problem solved

Functional benefit

Brands

• WPTV Investigates: Investigative journalism unit of WPTV focusing on in-depth investigative reporting
• Shining A Light
• Don't Waste Your Money

Products and services

• WPTV NewsChannel 5 The primary local broadcast television station and digital news platform serving Palm Beach County, Martin, St. Lucie, Indian River, and Okeechobee Counties with breaking news, local news, national news, world news, crime, education, and politics coverage.
• WPTV Weather Comprehensive weather forecasting service providing local forecasts, interactive radar, hurricane tracking, and weather-related safety information for the South Florida region.
• WPTV Livestream Player Live streaming video player enabling viewers to watch WPTV broadcasts in real-time on any device, supporting 24/7 access to news content.
• WPTV Investigates Investigative journalism unit producing in-depth investigative reports on local and state issues affecting the community.
• Shining A Light Community-focused segment featuring positive stories and unsung heroes making a difference across Palm Beach, Martin, St. Lucie, Indian River, and Okeechobee Counties.
• WPTV Sports Sports coverage including Florida Panthers, Miami Dolphins, college sports (FAU, Hurricanes, Gators, Seminoles), Cognizant Classic golf tournament, Olympics, and local high school sports.
• Don't Waste Your Money Consumer advocacy section providing deal alerts, product recalls, and advice on avoiding costly consumer surprises.
• WPTV Mobile Apps Mobile applications for iOS and Android devices enabling viewers to access news, weather, and live streaming on smartphones and tablets.
• WPTV on YouTube Official YouTube channel featuring video clips, full segments, and on-demand content from WPTV NewsChannel 5.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Scripps Media Inc. / E.W. Scripps CompanycoreOthersWPTV is owned and operated by Scripps Media Inc., a subsidiary of the E.W. Scripps Company. The station operates as part of the Scripps News Group network of local television stations.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WPBF: ABC affiliate serving the same West Palm Beach / Palm Beach County / Treasure Coast market; identical linear + digital distribution stack and competes head-to-head with WPTV for local viewers, advertisers, and political ad dollars.
• WPEC (CBS12): CBS-affiliated local TV station covering West Palm Beach and the Treasure Coast; direct competitor in the same DMA with parallel local news, weather, and digital streaming offerings.
• WSVN: Fox-affiliated local TV station in Miami/South Florida (DMA-adjacent to WPTV); comparable operating model, news-heavy format, and digital streaming stack serving overlapping regional advertisers and sports audiences.
• WFLA: Sister NBC affiliate within the Scripps portfolio serving Tampa Bay; comparable station-level operations including local news, weather, investigative sub-brand, and digital streaming infrastructure.
• WFOR (CBS Miami): CBS-owned station in the adjacent Miami-Fort Lauderdale market; comparable format, newsroom depth, and digital streaming strategy targeting South Florida audiences that overlap with WPTV's coverage.

Broad incumbents

• WPTV sister stations (E.W. Scripps local TV portfolio): Other local stations owned by E.W. Scripps (e.g., WEWS Cleveland, WXYZ Detroit, KSDK St. Louis) operate with the same playbook — NBC/ABC affiliates, weather-driven content, Scripps newsroom tools — making them functionally comparable at the station level.
• Tegna: Large publicly listed owner of local TV affiliates nationally; overlapping market position as a scaled broadcast consolidator with similar station-level economics, and an acquirer profile directly comparable to WPTV's Scripps parent.
• Sinclair Broadcast Group: Largest U.S. owner of local TV stations with deep NBC/ABC/CBS/Fox affiliate holdings; comparable multi-station operating model, local news commitments, and digital streaming (Sinclair STIRR/LocalNow) extensions adjacent to WPTV's offerings.
• Gray Television: Major publicly listed local broadcast group with portfolio economics and digital distribution investments highly comparable to Scripps/WPTV; serves similar mid-size U.S. markets with NBC/ABC/CBS affiliate stations.

Emerging players

• Hulu + Live TV: Digital MVPD/streaming aggregator that redistributes WPTV's signal to cord-cutters; partial overlap with WPTV's audience and ad inventory, and a structural threat to over-the-air + satellite reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/wptv
• YouTubeyoutube.com/channel/UC0bCUnP5RrkJZUtd3bBz6Kw
• Facebookfacebook.com/WPTV5
• Instagraminstagram.com/wptv
• LinkedInlinkedin.com/company/wptv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WPTV