MERKUR

What MERKUR does

MERKUR trgovina d.o.o. is a Slovenian privately held omnichannel retailer founded in 1894 and headquartered in Naklo, Slovenia, employing between 1,001 and 5,000 people. The company operates a network of physical retail centers (trgovski centri) across Slovenia, complemented by 20 click-and-collect pickup locations and the merkur.si e-commerce platform. Its merchandise assortment spans household goods, electronic appliances, building materials, heating and cooling equipment, bathroom products, and garden equipment, positioning MERKUR as a comprehensive home, garden, and lifestyle destination for Slovenian consumers and businesses.

The company monetizes through three primary streams: B2C retail sales via physical stores and e-commerce (unit pricing with promotional codes, seasonal catalogs, and up to 12 interest-free installments), B2B sales through a dedicated sales division and the MerkurPartner portal with multi-year contracts, and energy transition hardware and installation services delivered through the wholly-owned subsidiary MERKUR ENERGIJA d.o.o. (solar PV, battery storage, heat pumps, EV chargers, and heat recovery ventilation). Supporting infrastructure includes the MERKUR Zate consumer loyalty program (with a mobile app offering personalized discounts), the BIZ Zate B2B loyalty program, the Merkurjeva Svetovalnica advisory content platform, and the Merkurjeva šola mojstrstva hands-on workshop series held in retail centers. Pricing features a price-match guarantee (Izenači ceno) and informational quotes for energy installations, some of which are positioned to qualify for anticipated 2026 government subsidies. MERKUR holds a Superbrands recognition and a Certifikat platinaste odličnost AAA creditworthiness certificate, reflecting both brand equity and financial stability. All operations are confined to the Slovenian market, with no disclosed international footprint.

Name

MERKUR

Legal name

MERKUR trgovina d.o.o.

Website

https://merkur.si

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MERKUR is a privately held Slovenian omnichannel retailer (founded 1894) selling home, garden, electronics, appliances, and building materials through physical retail centers, the merkur.si e-commerce platform, a B2B division, and the MERKUR ENERGIJA energy solutions subsidiary, serving consumers and businesses across Slovenia.

Ownership category

akta.pro rank

Headquarters

HQ city

Naklo

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales (B2C): Revenue from direct sales of home improvement, garden, electronics, appliances, and lifestyle products to consumers through physical stores and e-commerce platform
2. B2B Sales: Sales to business customers through dedicated B2B division and MerkurPartner program with specialized business offerings
3. Energy Solutions (MERKUR ENERGIJA): Revenue from solar panel installations, battery storage systems, heat pump sales, EV charging stations, and related energy services for households and businesses
4. Services: Additional services including installation, color mixing, 3D bathroom rendering, delivery, and master workshops

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

MERKUR operates an omnichannel retail business in Slovenia selling home improvement, garden, electronics, household appliances, building materials, heating, cooling, bathroom, sports, and lifestyle products through a network of physical retail stores (trgovski centri) and the merkur.si e-commerce platform with 20 click-and-collect locations. The company runs a dedicated B2B sales division and MerkurPartner program for business customers, and offers a wholly-owned energy solutions subsidiary (MERKUR ENERGIJA) providing solar panels, battery storage, heat pumps, EV chargers, and heat-recovery ventilation with professional installation.

Product overview

MERKUR is a Slovenian multi-channel retailer operating a unified platform combining physical retail centers with a comprehensive e-commerce website (merkur.si). The core offering centers on the online shopping platform supplemented by the MERKUR Zate mobile loyalty application. A distinct business unit, MERKUR ENERGIJA, provides integrated energy solutions including solar power systems, battery storage, heat pumps, EV chargers, and heat recovery ventilation. The company also operates physical retail locations with services like the Master Craftsmen Workshop (MERKURjeva šola mojstrstva) and the Merkurjeva Svetovalnica advisory portal. The retail catalog spans home appliances, garden equipment, electronics, sports gear, office supplies, and outdoor items.

Differentiator

Problem solved

Functional benefit

Brands

• MERKUR Zate: Loyalty program offering discounts and benefits tailored to customers, rewarding purchases and activities within the app.
• MERKURjeva šola mojstrstva
• MERKURjeva Svetovalnica
• MerkurPartner
• BIZ Zate
• MERKUR ENERGIJA

Products and services

• MERKUR ENERGIJA - Solar Power Systems (Soncna elektrarna) Turnkey solar photovoltaic (PV) installation services for households and businesses, delivered through a six-step process spanning consultation, design, equipment supply, professional installation, and grid connection. Offered by the wholly-owned MERKUR ENERGIJA subsidiary through merkurenergija.si for Slovenian residential and commercial customers seeking on-site solar electricity generation.
• MERKUR ENERGIJA - Battery Energy Storage Systems Battery storage solutions that allow households and businesses to store solar-generated electricity for later use, enabling greater energy independence and optimized self-consumption. Sold, installed, and serviced through the MERKUR ENERGIJA subsidiary for Slovenian customers seeking to pair battery systems with solar PV or to manage consumption independently.
• MERKUR ENERGIJA - Heat Pumps (Toplotna crpalka) Heat pump installation services for sustainable home heating and cooling, supplied and professionally installed by the MERKUR ENERGIJA subsidiary for Slovenian households. Eligible installations may qualify for 2026 government subsidies, with informational quotes provided through merkurenergija.si.
• MERKUR ENERGIJA - Electric Vehicle Chargers (E-polnilnice) Electric vehicle charging station supply and installation for residential and commercial properties, delivered by the MERKUR ENERGIJA subsidiary for Slovenian customers building EV charging infrastructure at homes or business premises.
• MERKUR ENERGIJA - Local Ventilation with Heat Recovery Mechanical ventilation systems with heat recovery (rekuperacija) supplied and installed by the MERKUR ENERGIJA subsidiary to improve indoor air quality and energy efficiency in Slovenian homes and businesses.
• MERKUR Omnichannel Home Improvement Retail Omnichannel retail offering spanning home improvement, garden, electronics, household appliances, building materials, heating and cooling equipment, bathroom fixtures, sports and leisure goods, and lifestyle products; available to both consumers (B2C) and businesses (B2B) across Slovenia through physical retail stores (trgovski centri), the merkur.si e-commerce platform, 20 click-and-collect pickup locations, delivery services, and the MerkurPartner B2B portal, supplemented by expert advisory services (Svetovalnica), Master Workshops (Šola mojstrstva), the MERKUR Zate consumer loyalty program, and the BIZ Zate B2B loyalty program.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MERKUR ENERGIJA d.o.o.coreOthersWholly-owned subsidiary specializing in comprehensive energy solutions for households and businesses, including solar panels, battery storage, EV charging stations, heat pumps, and ventilation systems with professional installation services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hornbach: Hornbach is a European DIY/home-improvement big-box retailer with a Slovenian presence. It competes head-on with MERKUR on professional and consumer building materials, garden, and workshop categories.
• Big Bang: Big Bang is a Slovenian specialty retailer for consumer electronics, appliances, and IT. It competes directly with MERKUR's electronics and major-appliance categories using a similar omnichannel retail model.
• Mercator: Mercator is the largest Slovenian grocery/retail conglomerate with overlapping non-food home, electronics, and seasonal assortment. It is the most direct domestic peer in customer base, omnichannel footprint, and brand familiarity.
• OBI: OBI is a major European home-improvement chain operating stores in Slovenia. It overlaps MERKUR on DIY, tools, garden, and seasonal outdoor assortments with a similar middle-market positioning.
• Leroy Merlin: Leroy Merlin (ADEO Group) is a global home-improvement retailer active in Slovenia. It overlaps directly with MERKUR on home renovation, kitchen/bathroom, garden, and energy-efficiency categories.
• Lesnina (XXXLutz Slovenia): Lesnina, now part of XXXLutz, is a leading Slovenian home-furnishings retailer. It overlaps with MERKUR on furniture, home décor, kitchen, and lifestyle categories within the same Slovenian consumer base.
• Bauhaus: Bauhaus is a leading European DIY/home-improvement retailer with Slovenian operations. It directly competes with MERKUR across tools, building materials, garden, and home categories with comparable omnichannel (store + e-commerce) format.

Broad incumbents

• JYSK: JYSK is a pan-European home furnishings and sleep retailer with Slovenian stores. It is comparable to MERKUR on home textiles, small furniture, and seasonal outdoor goods, though narrower in category scope.
• Harvey Norman: Harvey Norman is a large-format electronics, appliance, and home-goods retailer operating in Slovenia. It overlaps with MERKUR on large appliances and electronics with a comparable big-box, multi-department retail format.
• IKEA: IKEA operates in Slovenia with its broad home-furnishings, kitchen, and storage assortment. As a global incumbent, it competes with MERKUR on home organization and lifestyle categories but does not match its DIY/building-materials depth.

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/merkur_sl

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MERKUR