U-Pol
U-POL manufactures and globally distributes automotive refinishing products — body fillers, coatings, aerosols, sealants, and the RAPTOR protective coating line — to professional bodyshops and repair facilities through an authorized distributor network spanning 100+ countries.
- Company typePrivate
- Founded1948
- HeadquartersStockertown, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What U-Pol does
U-POL Limited is a UK-registered (England and Wales, company number 00464919) manufacturer and marketer of automotive refinishing products, founded in 1948 and operating as a wholly-owned subsidiary of Axalta Coating Systems (NYSE: AXTA). Its product portfolio spans the full automotive refinishing workflow — body fillers and putties (Easy, Fantastic, Dolphin, Rapid, Tectium, ISOPON), coatings made from European resins under the System 20 brand, premium aerosols with proprietary clog-free nozzles, Tiger Seal polyurethane sealants and adhesives, plastic repair products, and the RAPTOR tough protective coating range used for truck bedliners and industrial/marine/off-road applications. The business is built around chemistry and proprietary formulations developed through continuous investment in resin technology and manufacturing.
U-POL does not sell directly to consumers. Its go-to-market is channel-based: products are distributed through authorized distributors, jobbers, warehouse distributors, and bodyshop supply resellers across more than 100 countries. Pricing is wholesale-tiered (US market: USD 2,000 minimum for jobbers, USD 4,000 for general warehouses; freight free above threshold; net-30 terms with 1% early-payment discount) and pricing is not publicly listed. The company's digital infrastructure supports this channel with multi-language web portals (UK, US, US-Spanish, Canada, Canada-French, Australia, China, D-A-CH, France, Italy, Netherlands, CIS, Sweden), a Find-a-Distributor tool, downloadable product literature (catalogues, SOPs, SDS/TDS), and the HeadStart training program.
The end-customer base consists primarily of professional bodyshops and collision repair centers performing vehicle surface preparation, paint refinishing, and protective coating application. Secondary customer segments include SMART (Small Medium Area Repair Technique) technicians and commercial/industrial users of the RAPTOR protective coating line. The company is led by CEO Guy Williams and headquartered in Wellingborough, UK, with a regional headquarters in Glen Mills, Pennsylvania, and operations or employees across the UK, Ireland, France, Germany, Poland, Portugal, Spain, Switzerland, Russia, Lebanon, Tunisia, the US, Canada, China, and Australia.
U-Pol firmographics
Firmographics- Name
- U-Pol
- Legal name
- U-POL Limited
- Website
- https://u-pol.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- U-POL manufactures and globally distributes automotive refinishing products — body fillers, coatings, aerosols, sealants, and the RAPTOR protective coating line — to professional bodyshops and repair facilities through an authorized distributor network spanning 100+ countries.
- Ownership category
- akta.pro rank
U-Pol industry classification
Industry- Product category
- Automotive Refinishing Products
- NAICS
- Paint and Coating Manufacturing (32551), Paint and Coating Manufacturing (325510)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Automotive & Transportation Coatings (IMAEAHAC)
- akta.pro secondary industries
- Industrial & Protective Coatings (IMAEAGAB), Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables) (CRAOANAF)
Keywords
Where U-Pol is headquartered
LocationHeadquarters
- HQ city
- Stockertown
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
U-Pol business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Automotive Refinishing Products: U-POL generates revenue through the sale of automotive refinishing products including body fillers, coatings, aerosols, adhesives, sealants, and protective coatings to bodyshops, automotive repair professionals, and distributors worldwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | B2B wholesale pricing through distributor network |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
U-Pol product offering
Product offeringCore offering
U-POL manufactures and markets a comprehensive range of automotive refinish products including body fillers, coatings, aerosols, adhesives, sealants, and protective coatings. Its product portfolio spans body repair fillers, base and clear coatings, polyurethane sealants, plastic repair systems, and the RAPTOR tough protective coating line. Products are designed for professional bodyshops, collision repair centers, and industrial users, sold globally through authorized distributors, jobbers, and warehouse distributors.
Product overview
U-POL is a global leader in automotive refinishing products operating as a physical goods manufacturer specializing in driving surface protection and automotive body repair. The company offers a unified portfolio of complementary products organized under multiple sub-brands: fillers and putties (Easy, Fantastic, Dolphin, Rapid) for body repair; coatings (System 20 brand) including clearcoats, primers, hardeners, reducers, and degreasers; Premium Aerosols for spot/panel applications; Tiger Seal polyurethane adhesives and sealants; plastic repair solutions; and RAPTOR protective coatings for truck bedliners and industrial surfaces. The products are distributed through a global network and supported by the U-POL HeadStart Training Program providing standard operating procedures for professional bodyshops in over 100 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Raptor: Tough and durable protective coating providing a protective barrier for truck bedliners, industrial surfaces, marine, and off-road vehicles
- System 20
- Premium Aerosols
- Tiger Seal
- Dolphin
- Gold
- Easy
- Fantastic
- Tectium
- ISOPON
Products and services
- Body Fillers and Putties
- Coatings
- Aerosols
- Tiger Seal Polyurethane Sealant and Adhesive
- Plastic Repairs
- RAPTOR Bed Liner and Protective Coating
- Bodyshop Consumables
- Microfill Pinhole Eliminator and Sealer
- U-POL HeadStart Training Program
Companies that use U-Pol
Customer profileSegments3 records
Ideal customer profiles2 records
U-Pol technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
U-Pol partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
U-Pol competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
U-Pol social profiles
Digital presenceU-Pol compliance and trust
Trust signalCompliance1 record
U-Pol financial estimates
Financial estimateRevenue estimate
Valuation estimate
U-Pol leadership team
Management profileNumber of profiles
Profiles3 records
U-Pol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
U-Pol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about U-Pol
What does U-Pol do?
U-POL manufactures and markets a comprehensive range of automotive refinish products including body fillers, coatings, aerosols, adhesives, sealants, and protective coatings. Its product portfolio spans body repair fillers, base and clear coatings, polyurethane sealants, plastic repair systems, and the RAPTOR tough protective coating line. Products are designed for professional bodyshops, collision repair centers, and industrial users, sold globally through authorized distributors, jobbers, and warehouse distributors.
Is U-Pol a public or private company?
U-Pol is a private company. It is classified as corporate owned and is currently operating.
When was U-Pol founded?
U-Pol was founded in 1948. It employs 11 to 50 people.
Where is U-Pol based?
U-Pol is headquartered in Stockertown, United States, in the North America region.
How does U-Pol make money?
One revenue line is on record: automotive Refinishing Products.
Does U-Pol have an API?
No public API is recorded for U-Pol.
What industry is U-Pol in?
U-Pol's product category is Automotive Refinishing Products. Its primary akta.pro industry code is IMAEAHAC, Automotive & Transportation Coatings, with a secondary code of IMAEAGAB, Industrial & Protective Coatings. Its NAICS code is 32551 and its SIC code is 2851.