Traverse Bay Farms
Traverse Bay Farms is a family-owned Michigan specialty food and fruit supplement company founded in 2001, selling Montmorency tart cherry products and gourmet foods via DTC e-commerce, regional grocery retail, and subscription programs nationwide.
- Company typePrivate
- Founded2001
- HeadquartersBellaire, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Traverse Bay Farms does
Traverse Bay Farms is a family-owned specialty food and dietary supplement company founded in 2001 in Northern Michigan. The company produces and sells Montmorency tart cherry-based products, including 100% pure unsweetened tart cherry juice concentrate (68 Brix, glass-bottled, with an industry-first sediment-free guarantee), standardized whole-fruit tart cherry capsules, and a patented Cherry Prime joint comfort complex combining tart cherry with pharmaceutical-grade glucosamine and chondroitin. Beyond the core cherry line, the company markets a portfolio of fruit supplements under the Fruit Advantage sub-brand (wild blueberry brain support, pomegranate heart health, raspberry ketone weight management) and a range of gourmet cherry-based foods (salsas, BBQ sauces, jams, dressings, mustards, maple syrup). Underlying product technology centers on a proprietary FruiTraction enhanced phytonutrient extraction process that converts whole fruits into stable capsule, powder, and juice concentrate formats while preserving naturally occurring plant compounds, supported by GMP-compliant manufacturing in an FDA-registered facility.
The company serves two primary end markets: health-conscious consumers seeking natural supplements for joint support, inflammation reduction, sleep improvement, and muscle recovery; and gourmet food enthusiasts purchasing Michigan-grown specialty foods and condiments. A secondary B2B segment consists of grocery retail partners carrying the products. Customer engagement is supported by an active social media presence across Facebook, Instagram, Pinterest, and YouTube, a content library of recipes and wellness guides, a rewards/loyalty program with referral mechanics, and celebrity endorsements (actor Kevin Sorbo, Food Network Chef Michelle Bommarito).
The business model is a hybrid of direct-to-consumer e-commerce (traversebayfarms.com with nationwide shipping, 98.2% of orders shipped within 24 hours, free shipping over $75), subscription/auto-ship recurring delivery (Cherry Express program), and selective physical retail distribution through select Kroger stores and Family Fare/SpartanNash stores across Michigan, supplemented by two company-owned retail showrooms in Bellaire and Elk Rapids, Michigan. Pricing spans from $9.50 (cherry salsa) to $25.95 (Cherry Prime) per unit, with multi-bottle discount tiers (4-pack, 6-pack, 12-pack) that incentivize larger orders. The company is bootstrapped, with no disclosed institutional investment, no headcount disclosure, and no reported revenue.
Traverse Bay Farms firmographics
Firmographics- Name
- Traverse Bay Farms
- Legal name
- Traverse Bay Farms
- Website
- https://traversebayfarms.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Traverse Bay Farms is a family-owned Michigan specialty food and fruit supplement company founded in 2001, selling Montmorency tart cherry products and gourmet foods via DTC e-commerce, regional grocery retail, and subscription programs nationwide.
- Ownership category
- akta.pro rank
Traverse Bay Farms industry classification
Industry- Product category
- Specialty Foods
- NAICS
- Flavoring Syrup and Concentrate Manufacturing (31193), Food (Health) Supplement Retailers (456191), Other Specialty Food Retailers (44529)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)
- akta.pro primary industry
- Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)
- akta.pro secondary industry
- Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC)
Keywords
Where Traverse Bay Farms is headquartered
LocationHeadquarters
- HQ city
- Bellaire
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Traverse Bay Farms business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Direct E-commerce Sales: Online sales through traversebayfarms.com with direct shipping to consumers nationwide. Orders ship within 24 hours with tracking provided.
- Subscription/Auto-Ship Program: Monthly delivery program (Cherry Express) offering recurring shipments of tart cherry juice and capsules at discounted prices with free shipping.
- Retail Distribution: Products sold through Kroger and Family Fare stores across Michigan, generating wholesale revenue from grocery retail partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tart Cherry Juice Concentrate 32oz - Single bottle at $19.95 |
| Unit Pricing | Pay-as-you-go | Cherry Prime - Tart Cherry + Glucosamine + Chondroitin - $25.95 |
| Unit Pricing | Pay-as-you-go | Tart Cherry Capsules Joint Formula - 60 count |
| Unit Pricing | Pay-as-you-go | Cherry Salsa - 16 oz at $9.50 |
| Unit Pricing | Pay-as-you-go | Cherry BBQ Sauce - 19 oz at $11.00 |
| Subscription | Monthly | Subscription Auto-Ship Discounts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Traverse Bay Farms product offering
Product offeringCore offering
Traverse Bay Farms manufactures and sells Michigan-grown Montmorency tart cherry products under two brand lines: the Fruit Advantage sub-brand of fruit supplement capsules and juice concentrates, and the Traverse Bay Farms branded gourmet foods. Core offerings include 100% Pure Tart Cherry Juice Concentrate (100 cherries per serving, 68 Brix, glass bottled, sediment-free guarantee), Tart Cherry Capsules (1200mg per serving), the patented Cherry Prime joint comfort complex, plus award-winning cherry salsa, cherry BBQ sauce, jams, dressings, mustards, and maple syrup. Products are sold direct-to-consumer via e-commerce nationwide, through Kroger and Family Fare grocery partners in Michigan, and via two Northern Michigan company-owned retail stores.
Product overview
Traverse Bay Farms is a family-owned specialty food and fruit supplement company founded in 2001, based in Northern Michigan. The product portfolio centers on Fruit Advantage brand superfruit supplements (tart cherry juice concentrate, tart cherry capsules, Cherry Prime with glucosamine/chondroitin, pomegranate capsules, wild blueberry capsules, raspberry ketone weight management) and Traverse Bay Farms branded gourmet foods (award-winning cherry salsa, cherry BBQ sauce, maple bacon jam, fruit butters, salad dressings, mustards, and maple syrup). The company emphasizes Michigan-grown Montmorency tart cherries as its core ingredient, with products sold directly to consumers nationwide via e-commerce and through select Kroger and Family Fare stores. Products are made in FDA-registered facilities following GMP standards.
Differentiator
Problem solved
Functional benefit
Brands
- Fruit Advantage: Sub-brand for Fruit Advantage superfruit supplements including Tart Cherry Capsules Joint Formula, Tart Cherry Capsules (Cherry Prime with Glucosamine/Chondroitin), Wild Blueberry Brain Support, Pomegranate Heart Health, Raspberry Ketone Weight Management, and various juice concentrates and powders.
Products and services
- Tart Cherry Juice Concentrate
Quantifiable outcome
- 1200mg per serving of tart cherry in capsules - highest amount available on market
- +3 more outcomes
Companies that use Traverse Bay Farms
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Traverse Bay Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Traverse Bay Farms partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- KrogercoreProducts available in dozens of select Kroger stores across Michigan, providing retail distribution channel for health-conscious consumers and gourmet food shoppers.
- SpartanNash/Family FarecoreProducts carried in Family Fare stores operated by SpartanNash across Michigan, complementing Kroger distribution in the regional grocery market.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Traverse Bay Farms competitors and assessment
Company assessmentDirect peers
- Cheribundi: Cheribundi is a leading producer of tart cherry juice products marketed for sports recovery, sleep support, and inflammation, competing directly with Traverse Bay Farms for the same Montmorency cherry ingredient across DTC and retail channels.
- The Cherry Republic: Michigan-based specialty food retailer offering cherry juices, salsas, BBQ sauces, jams, and gourmet cherry foods under a similar Michigan-sourced positioning and multi-product catalog to Traverse Bay Farms.
- King Orchards: Family-owned Northern Michigan orchard producing tart cherry juice concentrate, dried cherries, and frozen cherries with overlapping DTC and farm-direct distribution to Traverse Bay Farms' core product line.
- FruitFast: Tart cherry juice concentrate producer specializing in Montmorency cherry products for joint health and inflammation, competing head-to-head with Traverse Bay Farms' flagship juice concentrate offering.
- Dynamic Health: Manufacturer of fruit juice concentrates, supplements, and superfruit-based wellness products with a multi-fruit catalog closely comparable to Traverse Bay Farms' cherry and other fruit capsule lines.
Broad incumbents
- Sambazon: Established açaí berry superfruit beverage and smoothie company operating across retail and foodservice with a broader 'superfruit brand' positioning analogous to Traverse Bay Farms' category marketing.
- POM Wonderful: National pomegranate juice and supplement brand with broad retail distribution and category-marketing scale, comparable to Traverse Bay Farms' pomegranate juice concentrate and capsule products.
- Lakewood: Organic juice and concentrate producer offering multiple fruit juices including pomegranate and blueberry in retail and DTC channels, with comparable fruit-concentrate manufacturing capability and category overlap.
- R.W. Knudsen Family: Established organic fruit juice and concentrate brand distributed nationally through grocery channels, with comparable fruit concentrate SKUs and grocery-retail distribution model to Traverse Bay Farms.
Regional players
- Oregon Fruit Products: Pacific Northwest-based fruit ingredient and concentrate supplier producing berry and cherry purees and concentrates for retail and foodservice, comparable as a regional fruit-concentrate manufacturer serving a different U.S. geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Traverse Bay Farms social profiles
Digital presenceTraverse Bay Farms compliance and trust
Trust signalCompliance1 record
Traverse Bay Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Traverse Bay Farms leadership team
Management profileNumber of profiles
Traverse Bay Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Traverse Bay Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Traverse Bay Farms
What does Traverse Bay Farms do?
Traverse Bay Farms manufactures and sells Michigan-grown Montmorency tart cherry products under two brand lines: the Fruit Advantage sub-brand of fruit supplement capsules and juice concentrates, and the Traverse Bay Farms branded gourmet foods. Core offerings include 100% Pure Tart Cherry Juice Concentrate (100 cherries per serving, 68 Brix, glass bottled, sediment-free guarantee), Tart Cherry Capsules (1200mg per serving), the patented Cherry Prime joint comfort complex, plus award-winning cherry salsa, cherry BBQ sauce, jams, dressings, mustards, and maple syrup. Products are sold direct-to-consumer via e-commerce nationwide, through Kroger and Family Fare grocery partners in Michigan, and via two Northern Michigan company-owned retail stores.
Is Traverse Bay Farms a public or private company?
Traverse Bay Farms is a private company. It is classified as family owned and is currently operating.
When was Traverse Bay Farms founded?
Traverse Bay Farms was founded in 2001. It employs 1 to 10 people.
Where is Traverse Bay Farms based?
Traverse Bay Farms is headquartered in Bellaire, United States, in the North America region.
How does Traverse Bay Farms make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription/Auto-Ship Program and retail Distribution.
Who are Traverse Bay Farms's main competitors?
Direct peers on record are Cheribundi, The Cherry Republic, King Orchards, FruitFast and Dynamic Health. Broad incumbents are Sambazon, POM Wonderful, Lakewood and R.W. Knudsen Family. Oregon Fruit Products is listed as a regional player.
Does Traverse Bay Farms have an API?
No public API is recorded for Traverse Bay Farms.
What industry is Traverse Bay Farms in?
Traverse Bay Farms's product category is Specialty Foods. Its primary akta.pro industry code is AFAKAIAL, Dried Fruit & Fruit Snacks Manufacturing, with a secondary code of CRADAAAC, Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple). Its NAICS code is 31193 and its SIC code is 2030.