ADVANCED BusinessLink

What ADVANCED BusinessLink does

ADVANCED BusinessLink Corporation is a privately held software company founded in July 1987 in Sydney, Australia and headquartered since 1994 in Kirkland, Washington (near Seattle). The company initially spent its first 25 years developing middleware products to fill infrastructure gaps for major global enterprises, particularly around the IBM System i platform. More recently, ADVANCED BusinessLink has pivoted its technology efforts toward a portfolio of three branded cloud-based vertical SaaS products: venue360, a cloud-based camp management and bookings platform; skedule.me, a crowd-scheduling software for businesses that offer onsite measure and quotes; and strategi.io, a legacy modernization, migration, and extension platform.

The company maintains three regional offices — Kirkland WA (US headquarters), Sydney (Australia, original founding location), and Guyancourt near Paris (EMEA) — supporting a direct enterprise sales motion targeting both enterprise IT organizations with legacy infrastructure and vertical operators in camp management and service-based scheduling. Its revenue model is built on subscription-based cloud SaaS, with no public pricing disclosed and engagement likely on a quote basis. ADVANCED BusinessLink claims 12 issued patents with additional patents pending, 40 years of industry firsts, and an average staff tenure exceeding 20 years, indicating an unusually stable, long-tenured organization.

The leadership team, headed by CEO Chris Lategan with Joe Brown as SVP & GM, Scott McBurney as VP Business Development, and Alexandre Meiffredy as VP EMEA, has been together for over 20 years. The company is privately held with no disclosed external funding rounds, no parent organization, and no known venture capital or private equity backing. With 11-50 employees, ADVANCED BusinessLink operates as a small, focused firm serving a worldwide customer base across its three product verticals.

Name

ADVANCED BusinessLink

Legal name

ADVANCED BusinessLink Corporation

Website

https://businesslink.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

ADVANCED BusinessLink is a privately held, 40-year-old software firm that develops cloud-based vertical SaaS products — venue360 (camp management), skedule.me (crowd scheduling), and strategi.io (legacy modernization) — and serves enterprise IT organizations and venue operators globally from offices in the US, Australia, and France.

Ownership category

akta.pro rank

Headquarters

HQ city

Kirkland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Subscriptions: Cloud-based SaaS subscriptions for Venue360 (camp management), Skedule.me (scheduling), and Strategi.io (legacy modernization) platforms targeting enterprise and mid-market customers worldwide

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

ADVANCED BusinessLink develops and sells three branded cloud-based vertical SaaS platforms: Venue360 (camp management and venue bookings software), Skedule.me (crowd-scheduling software for businesses offering onsite measure and quotes), and Strategi.io (legacy modernisation, migration and extension solutions). The company additionally leverages historical middleware expertise developed over its first 25 years to address enterprise infrastructure gaps.

Product overview

ADVANCED BusinessLink offers a portfolio of three distinct cloud-based software products: venue360 (camp management and bookings), skedule.me (crowd-scheduling for onsite measure and quotes), and strategi.io (legacy modernisation and migration). The company previously focused on middleware products for enterprise infrastructure and has transitioned to these branded vertical solutions, each combining proprietary technology with domain expertise in their respective segments.

Differentiator

Problem solved

Functional benefit

Brands

• Venue360: Innovative cloud-based camp management & bookings software
• Schedule.me
• Strategi.io

Products and services

• Venue360 Innovative cloud-based camp management and bookings software for businesses operating venues and managing reservations.
• Skedule.me Crowd-scheduling software for businesses that offer onsite measure and quotes to prospective clients.
• Strategi.io Legacy modernisation, migration and extension solutions for updating and extending existing enterprise technology systems.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• TmaxSoft: Provides legacy modernization, database migration, and application rehosting with deep IBM System i and AS/400 expertise. Most direct comparable to Strategi.io, addressing the same enterprise need to migrate off IBM midrange platforms.
• Active Network: Software platform for camps, classes, and activity management including registration, scheduling, and bookings. Most direct comparable to Venue360 in the camp and venue management vertical.
• Workato: Enterprise integration and middleware platform connecting SaaS, databases, and legacy systems. Comparable to ADVANCED BusinessLink's middleware and integration heritage underlying Strategi.io, though targeting a broader integration market.
• CampBrain: Camp management software handling registration, billing, scheduling, and communications for summer camps. Direct competitor to Venue360 in the camp management niche.
• Heirloom Computing: Specializes in automating migration of legacy IBM mainframe and midrange applications to Java or cloud. Highly comparable to Strategi.io for enterprises seeking System i and legacy modernization.
• Skytap: Cloud platform purpose-built for running legacy and mainframe workloads, enabling migration and modernization of IBM Power Systems including System i. Directly comparable to Strategi.io's legacy modernization and migration focus.

Broad incumbents

• MuleSoft (Salesforce): Enterprise middleware, API, and integration platform acquired by Salesforce. Comparable to ADVANCED BusinessLink's Strategi.io legacy modernization and middleware heritage, though MuleSoft operates at vastly larger scale across the broader integration category.
• Calendly: Widely adopted consumer and prosumer scheduling platform with strong brand recognition and integrations. Comparable to Skedule.me at significantly larger scale across both consumer and business scheduling.
• Micro Focus: Large enterprise software vendor with deep legacy modernization, mainframe, and COBOL-to-modern tooling. Comparable to Strategi.io at a much broader scale, serving similar enterprise migration and modernization buyers.
• Boomi (Dell Technologies): Enterprise integration platform as a service (iPaaS) offering middleware, API management, and data integration. Comparable to the middleware and integration capabilities underlying Strategi.io, at much broader scale within Dell's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/advanced-businesslink

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADVANCED BusinessLink