Schellenberg
- Company typePrivate
- Founded1984
- HeadquartersSiegen, Germany
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Schellenberg firmographics
Firmographics- Name
- Schellenberg
- Legal name
- Alfred Schellenberg GmbH
- Website
- https://schellenberg.de
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Schellenberg is headquartered
LocationHeadquarters
- HQ city
- Siegen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Schellenberg business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Product Sales: Primary revenue from sale of physical products: roller shutter drives, roller shutters, insect screens, gate drives, awning drives, and accessories. Products sold through retail partners, e-commerce, and own online shop schellenberg-shop.de. Mix of one-time purchase items and optional accessories/expansions.
- Custom/Made-to-Order Products: Custom-measured roller shutters and insect screens ordered via online configurators, representing a configured product revenue stream with premium pricing.
- E-Commerce Sales (schellenberg-shop.de): Direct-to-consumer online sales through own e-commerce platform, offering full product range including custom orders with home delivery. Free shipping threshold at 125 EUR.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard off-the-shelf products |
| Unit Pricing | Pay-as-you-go | Custom made-to-measure products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Schellenberg product offering
Product offeringCore offering
Schellenberg manufactures and sells motorized roller shutter drives (Rollladenantriebe), complete roller shutters (Rollläden), garage and gate drives (Torantriebe), awning drives (Markisenantriebe), insect and pollen protection screens (Insektenschutz), exterior venetian blinds (Raffstore), window and door accessories, and smart home control centers. The 1,100+ SKU range is sold through retail chains, online marketplaces, the company's own e-commerce shop, and trade/craft installers across 23 European markets, with custom-made roller shutters and insect screens configured online and produced in Germany.
Product overview
Schellenberg is a German home products company offering a comprehensive portfolio of roller shutter automation and home improvement products. The core product line centers on Rollladenantriebe (roller shutter drives) including electric belt winders and motors, complemented by complete Rollläden (roller shutters) with box insulation, custom-made options, and various shutter types (built-in, surface-mounted, slat panels). Supporting products include Torantriebe (garage/external door drives), Markisenantriebe (awning drives), Raffstore (exterior venetian blinds), and a full range of Rollladenzubehör (roller shutter accessories). The insect protection line (Insektenschutz) provides window and door screens with pollen filter options. Smart Home control centers enable automation of the product ecosystem. The company operates an omnichannel model serving DIY stores, specialist retailers, e-commerce, and trade professionals across 23 European markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Rollladenantriebe (Roller Shutter Drives) Electric belt winders and roller shutter motors for automating roller shutters, available for both surface-mounted and recessed installation with optional sun, astro, timer, and radio control functions. Targeted at DIY homeowners and trade installers retrofitting manual shutters.
- Rollläden (Roller Shutters) Complete roller shutters including roller shutter box insulations, complete sets, custom-made products, built-in shutters, and roller shutter Panzer (slats) for various window types, targeted at DIY homeowners and trade installers.
- Torantriebe (Garage and External Gate Drives) Garage door drives and external gate drives for automating garage and outdoor gates, including accessories and parking solutions, targeted at DIY homeowners and trade installers.
- Markisenantriebe (Awning Drives) Awning drives and controls for motorizing awnings, with accessories for installation and operation, targeted at DIY homeowners and trade installers.
- Insektenschutz (Insect Protection Systems) Insect protection systems for windows, doors, roof windows, and bedrooms including fly screens, pleated screens, roller screens, and high-quality frame systems with pollen protection options, targeted at DIY homeowners and allergy sufferers.
- Fenster- & Türzubehör (Window and Door Accessories) Window and door accessories including alarm handles, thermostats, seals, window ventilators, and various mounting hardware, targeted at DIY homeowners and trade installers.
- Smart Home Steuerzentralen (Smart Home Control Centers) Smart home control centers for operating Schellenberg roller shutters, awnings and garage doors through intelligent automation systems, including timer, astro, and remote control functions. Targeted at DIY homeowners seeking integrated home automation.
- Raffstore (Exterior Venetian Blinds) Exterior venetian blinds (Raffstore) with motor options and accessories for sun control and privacy, targeted at DIY homeowners and trade installers.
- Rollladenzubehör (Roller Shutter Accessories) Complete range of roller shutter accessories including belts, winders, masonry boxes, cover plates, belt guides, roller shutter locks, profiles, end strips, shafts, mounting brackets, and crank systems, targeted at DIY homeowners and trade installers maintaining or expanding roller shutter installations.
- Insektenschutz-Türsysteme (Insect Protection Door Systems) Insect protection door systems including swing doors, roller doors, pleated doors, sliding doors, and insect protection curtains with various mounting options, targeted at DIY homeowners and trade installers.
- Rollladensicherungen (Roller Shutter Security Devices) Roller shutter security devices including push-up protections and clamping locks that prevent unauthorized lifting of roller shutters from outside, providing burglary protection, targeted at DIY homeowners and trade installers.
Quantifiable outcome
- Roller shutters can reduce heat loss through windows by up to 40%
- +2 more outcomes
Companies that use Schellenberg
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Schellenberg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Schellenberg partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Windhager GruppeminorWindhager Gruppe is mentioned in the context of the whistleblower protection system (Hinweisgebermeldestelle). A whistleblower system was established for the Windhager Gruppe and made available to all employees and external persons including Schellenberg customers and partners. This suggests Windhager Gruppe may be a parent or affiliated group company.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Schellenberg competitors and assessment
Company assessmentDirect peers
- Somfy: French global leader in motorized roller shutters, awnings, and smart home control. Direct competitor to Schellenberg in electric belt winders, roller shutter motors, and home automation hubs across European and global markets.
- Selve GmbH & Co. KG: German manufacturer of roller shutter drives, awning motors, and home automation systems. Closest like-for-like German competitor to Schellenberg in roller shutter drives and accessories.
- elero GmbH: German maker of drives and controls for roller shutters, awnings, and blinds. Directly competes with Schellenberg's Rollladenantriebe and Smart Home Steuerzentralen portfolios.
- WAREMA Renkhoff SE: German specialist in sun shading systems including external venetian blinds (Raffstore), awnings, and roller shutters. Comparable to Schellenberg in Markisenantriebe and Raffstore categories.
- GEIGER Antriebstechnik GmbH: German manufacturer of drives for roller shutters, awnings, and blinds, with a focus on electronic control systems. Direct competitor in electric Gurtwickler and motorized roller shutter drive categories.
Regional players
- heroal - Johann Henkenjohann GmbH & Co. KG: German manufacturer of roller shutter systems, roller shutter boxes, and aluminum window/door solutions. Comparable to Schellenberg's Vorbaurollladen and Aufsatzrollladen custom product lines.
- ROMA Rollladen-Systeme GmbH: German manufacturer of roller shutters, external venetian blinds, and insect protection systems. Comparable to Schellenberg's Rollläden, Raffstore, and Insektenschutz custom-manufactured product categories.
- ALUKON KG: German specialist in roller shutters, insect protection, and garage doors. Overlaps with Schellenberg's Rollläden, Insektenschutz, and Torantriebe categories primarily in the German-speaking market.
Broad incumbents
- Hunter Douglas Group: Global market leader in window coverings and architectural products, including motorized shades and blinds. Broad incumbent competing across Schellenberg's motorized window treatment and smart home categories at a larger scale.
- Lutron Electronics Co., Inc. Global leader in smart lighting and motorized shading controls, including Serena and Triathlon shades. Comparable to Schellenberg in the smart home automation and motorized window treatment control layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Schellenberg social profiles
Digital presenceSchellenberg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schellenberg leadership team
Management profileNumber of profiles
Profiles2 records
Schellenberg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schellenberg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schellenberg
What does Schellenberg do?
Schellenberg manufactures and sells motorized roller shutter drives (Rollladenantriebe), complete roller shutters (Rollläden), garage and gate drives (Torantriebe), awning drives (Markisenantriebe), insect and pollen protection screens (Insektenschutz), exterior venetian blinds (Raffstore), window and door accessories, and smart home control centers. The 1,100+ SKU range is sold through retail chains, online marketplaces, the company's own e-commerce shop, and trade/craft installers across 23 European markets, with custom-made roller shutters and insect screens configured online and produced in Germany.
Is Schellenberg a public or private company?
Schellenberg is a private company. It is classified as family owned and is currently operating.
When was Schellenberg founded?
Schellenberg was founded in 1984. It employs 101 to 250 people.
Where is Schellenberg based?
Schellenberg is headquartered in Siegen, Germany, in the Europe region.
How does Schellenberg make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are custom/Made-to-Order Products and E-Commerce Sales (schellenberg-shop.de).
Who are Schellenberg's main competitors?
Direct peers on record are Somfy, Selve GmbH & Co. KG, elero GmbH, WAREMA Renkhoff SE and GEIGER Antriebstechnik GmbH. Regional players are heroal - Johann Henkenjohann GmbH & Co. KG, ROMA Rollladen-Systeme GmbH and ALUKON KG. Broad incumbents are Hunter Douglas Group and Lutron Electronics Co., Inc..
Does Schellenberg have an API?
No public API is recorded for Schellenberg.