Florida Paints
- Company typePrivate
- Founded1963
- HeadquartersWinter Garden, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Florida Paints firmographics
Firmographics- Name
- Florida Paints
- Legal name
- Florida Paints
- Website
- https://floridapaints.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Florida Paints industry classification
Industry- Product category
- Architectural Paints & Coatings
- NAICS
- Paint and Coating Manufacturing (325510), Paint and Wallpaper Retailers (444120)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Architectural & Decorative Paints (IMADAKAA)
- akta.pro secondary industries
- Industrial & Protective Coatings (IMAEAGAB), Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA), Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF)
Keywords
Where Florida Paints is headquartered
LocationHeadquarters
- HQ city
- Winter Garden
- HQ country
- United States
- HQ region
- North America
Offices31 records
Markets served
Florida Paints business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Paint and Coating Sales: Revenue from manufacturing and selling decorative and protective paints, primers, specialty coatings, and floor coating systems through company-owned retail stores and professional channels.
- Floor Coating Systems: Sales of complete floor coating systems including Flo-Poxy epoxy, Flo-Spartic polyaspartic, polyurea primers, crack fillers, moisture vapor barriers, color pods, and decorative flake/aggregate accessories.
- Private Label Toll Manufacturing: Custom production solutions for third-party formulations under a private label/toll manufacturing model for clients across Florida.
- Professional/Contractor Channel: B2B sales to painting contractors, builders, architects, developers, and property managers with dedicated support services including technical support, color services, professional training, and free job-site delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Altura Ultra Premium Interior Paint & Primer - Premium 100% acrylic interior paint with primer in one |
| One time/ perpetual license | Pay-as-you-go | Legacy Premium Interior Paint - Durable, scrubbable finish with one-coat coverage |
| One time/ perpetual license | Pay-as-you-go | Legacy RainBright Premium Exterior Paint - UV & mold resistant, waterproof exterior paint |
| One time/ perpetual license | Pay-as-you-go | Flo-Coatings Premium Floor Coatings - Epoxy, polyaspartic, and polyurea floor systems |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Florida Paints product offering
Product offeringCore offering
Florida Paints manufactures and sells decorative and protective paints, primers, and specialty coatings formulated specifically for Florida's extreme climate (heat, humidity, UV, salt mist). Products include interior paints (Altura, Legacy), exterior paints (Legacy RainBright), and floor coating systems (Flo-Poxy epoxy, Flo-Spartic polyaspartic, TropiCrete). The company sells through 28 company-owned Florida retail stores, a professional contractor direct-sales channel, and a private label toll manufacturing service.
Product overview
Florida Paints offers a diversified portfolio of paints, coatings, and related products engineered specifically for Florida's demanding climate. The core offering includes interior paints (Altura Interior Paint & Primer, Legacy Interior Paint) and exterior paints (Legacy RainBright) formulated for heat, humidity, and UV resistance. The company operates a comprehensive Flo-Coatings System for floor protection, encompassing Flo-Poxy epoxy systems and Flo-Spartic polyaspartic topcoats, along with TropiCrete for concrete surfaces. Supporting products include moisture vapor barriers, contaminant controllers, color pods/pigments, and crack repair solutions. The company releases annual Colors of the Year (Grape Soda and White Pepper for 2026) and offers private label toll manufacturing services. Distribution occurs through 28 company-owned retail locations across Florida, with select products like Pioneer Installation Systems available through the distribution network.
Differentiator
Problem solved
Functional benefit
Products and services
- Altura Interior Paint & Primer Ultra-premium 100% acrylic interior paint and primer in one product, combining advanced hide technology, exceptional adhesion, low-VOC formulation (under 50 g/L, SCAQMD compliant), and long-lasting durability. Available in Flat, Satin, and Semi-Gloss sheens. Designed for both professional contractors and homeowners seeking durable, one-coat interior coverage.
- Legacy Interior Paint Premium interior paint with a durable scrubbable finish, one-coat coverage, low-VOC and low-odor formulation, 1,400+ color options, and non-yellowing properties. Sold through Florida Paints retail stores across Florida for residential and professional interior applications.
- Legacy RainBright Exterior Paint Premium exterior paint engineered specifically for Florida's heat, humidity, and sun exposure. Features UV resistance, mold resistance, waterproofing, and weatherproofing properties. Suitable for trim, siding, and porches. Sold at Florida Paints retail stores.
- Flo-Coatings Floor System Complete high-performance floor coating system combining 100% solids epoxy base coats (Flo-Poxy), polyurea primers, and UV-stable polyaspartic topcoats (Flo-Spartic), plus Color Pod pigments, moisture vapor barriers, and crack fillers. Used for garage floors, commercial spaces, parking decks, and industrial applications. Demonstrated at 80,000+ sq ft at Raymond James Stadium.
- TropiCrete Concrete Coating System Waterproof, slip-resistant, mildew-resistant, and chemical-resistant concrete coating system for pool decks, patios, and masonry surfaces. Uses a durable waterborne acrylic formula. Sold through Florida Paints retail stores for both residential and commercial applications.
- Private Label Toll Manufacturing Custom production service enabling other companies to manufacture paints and coatings under their own brand labels, using Florida Paints' state-of-the-art Florida manufacturing facility and R&D capabilities. Available to clients across Florida seeking to brand Florida-climate-engineered formulations (or custom formulations) as their own.
- Pioneer Installation Systems (HydroShield Water Barrier) Manufactured stone veneer installation system distributed by Florida Paints, including HydroShield, a next-generation proprietary water barrier engineered for moisture management and wall assembly protection in manufactured stone veneer applications. Available through Florida Paints retail locations and direct distribution partners.
Quantifiable outcome
- Extends repaint cycles by up to 2+ years, providing 25–30% savings in combined paint and labor costs over time (Altura Interior Paint)
- +3 more outcomes
Companies that use Florida Paints
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles7 records
Florida Paints technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Florida Paints partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Habitat for Humanity Seminole-ApopkacoreFlorida Paints donated $114,000 to Habitat for Humanity Seminole-Apopka to support Legacy Square, a $7.2 million affordable housing development in Sanford, FL featuring 19 energy-efficient homes for qualifying Central Florida families. The donation was announced ahead of a Wall Raising Ceremony on June 17, 2026, and was made as part of Florida Paints' commitment to community-focused initiatives across Florida.
- Pioneer StonecorePioneer Stone, a U.S. manufacturer of manufactured stone veneer products, selected Florida Paints as a retail distribution partner for its HydroShield next-generation water barrier and the broader Pioneer Installation Systems product line. Available through Florida Paints retail locations and direct distribution partners starting Q1 2026, this partnership extends Florida Paints' product ecosystem into the stone veneer installation category.
- The Salvation ArmyminorFlorida Paints and The Salvation Army collaborated on a statewide toy drive running from November 2025 through December 4, 2025, aimed at bringing holiday joy to families across Florida. The initiative was a community outreach program supporting The Salvation Army's holiday charitable activities statewide.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Florida Paints competitors and assessment
Company assessmentBroad incumbents
- PPG Industries (PPG Paints):
- Sherwin-Williams: Global paint and coatings giant with extensive Florida presence through company-owned stores and contractor channels. Highly comparable on product portfolio (architectural and industrial coatings) but operates at vastly larger scale and broader geography, making Florida Paints its regional specialist counterpart.
- Benjamin Moore: Premium architectural paint brand sold through independent retailers across the U.S., including Florida. Comparable on premium positioning and color/quality focus, but distributed nationally via dealer networks rather than company-owned stores; competes directly for premium residential and contractor accounts.
- Behr Paint: Major architectural paint brand sold primarily through Home Depot, with strong DIY and pro presence in Florida. Comparable on architectural coatings and floor/epoxy products, but reaches customers via big-box retail rather than company-owned paint stores.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Florida Paints social profiles
Digital presenceFlorida Paints financial estimates
Financial estimateRevenue estimate
Valuation estimate
Florida Paints leadership team
Management profileNumber of profiles
Profiles8 records
Florida Paints funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Florida Paints M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Florida Paints
What does Florida Paints do?
Florida Paints manufactures and sells decorative and protective paints, primers, and specialty coatings formulated specifically for Florida's extreme climate (heat, humidity, UV, salt mist). Products include interior paints (Altura, Legacy), exterior paints (Legacy RainBright), and floor coating systems (Flo-Poxy epoxy, Flo-Spartic polyaspartic, TropiCrete). The company sells through 28 company-owned Florida retail stores, a professional contractor direct-sales channel, and a private label toll manufacturing service.
Is Florida Paints a public or private company?
Florida Paints is a private company. It is classified as family owned and is currently operating.
When was Florida Paints founded?
Florida Paints was founded in 1963. It employs 101 to 250 people.
Where is Florida Paints based?
Florida Paints is headquartered in Winter Garden, United States, in the North America region.
How does Florida Paints make money?
Four revenue lines are on record. Paint and Coating Sales are the primary driver. The others are floor Coating Systems, private Label Toll Manufacturing and professional/Contractor Channel.
Who are Florida Paints's main competitors?
Broad incumbents on record are PPG Industries (PPG Paints), Sherwin-Williams, Benjamin Moore and Behr Paint.
Does Florida Paints have an API?
No public API is recorded for Florida Paints.
What industry is Florida Paints in?
Florida Paints's product category is Architectural Paints & Coatings. Its primary akta.pro industry code is IMADAKAA, Architectural & Decorative Paints, with a secondary code of IMAEAGAB, Industrial & Protective Coatings. Its NAICS code is 325510 and its SIC code is 2851.