National Boat Owners Association

What National Boat Owners Association does

National Boat Owners Association (NBOA) is a privately held, U.S.-focused marine insurance broker and membership organization headquartered in Sarasota, Florida, founded in 1984. The company places boat insurance with multiple A-rated insurance carriers on behalf of individual boat owners across all watercraft types — ranging from jet skis, pontoons, and fishing boats through sailboats, cabin cruisers, and powerboats up to yachts — operating a phone-led (1-800-248-3512) and online-quote sales motion supported by a Premier Dealer Program that captures insurance referrals at the boat-dealership point of sale.

The technology surface centers on an internal quote and policy management stack plus the NBOA Now customer portal and mobile app for self-serve policy review, payments, claims submission, and operator/vessel additions. Surrounding the brokerage core is an ecosystem of branded products: the Boat Shield® extended marine warranty (covering vessels up to 15 years old in 49 states), the LifeJackets Plus e-commerce marine store on BigCommerce, and the NBOA Members Club with Basic ($35/yr) and Unlimited ($75/yr) tiers delivering 24/7 towing dispatch, on-road trailer reimbursement, marine industry discounts, and travel/car-rental perks.

Revenue is generated primarily through insurance brokerage commissions on policies placed, with supplementary recurring streams from membership fees, Boat Shield® warranty sales, and referral/affiliate economics from marine financing (Intercoastal Financial Group), the co-branded NBOA Visa Signature® card (U.S. Bank), and LifeJackets Plus equipment sales. The customer base is highly distributed across individual recreational boaters nationwide, with no enterprise anchoring and no external institutional investors, private equity backing, or parent company identified in the source data.

Name

National Boat Owners Association

Legal name

NBOA Marine Insurance Provider

Website

https://nboat.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

National Boat Owners Association is a Sarasota-based marine insurance broker founded in 1984, placing boat insurance through A-rated carriers for individual boaters nationwide, supplemented by a membership club, Boat Shield® extended warranty, marine financing referrals, and marine equipment e-commerce.

Ownership category

akta.pro rank

Product category

Marine Insurance

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Protection & Indemnity (P&I) / Marine Liability Insurance (FSAJAHAH)

akta.pro secondary industry

Marine & Boat Finance (FSAKADAH)

Keywords

• Boat insurance
• Marine insurance
• Marine warranty
• Boat owner membership
• Marine financing

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: NBOA acts as an insurance broker representing multiple A-rated boat/marine insurance carriers, earning commissions on policies placed. This is the primary revenue stream.
2. Membership Fees: Annual membership fees from the NBOA Members Club, with Basic Membership at $35/year and Unlimited Membership at $75/year, plus $15 per additional boat.
3. Extended Warranty (Boat Shield®): Revenue from marine extended warranty products through Boat Shield®, providing coverage for engine and accessory repairs on vessels up to 15 years old.
4. Marine Financing Referrals: Referral fees and partnership revenue from marine financing services offered through Intercoastal Financial Group partnership.
5. Credit Card Referral Program: Revenue from co-branded NBOA Visa Signature® credit card partnership with U.S. Bank, where NBOA receives referral compensation for card applications.
6. Marine Equipment E-commerce: Revenue from LifeJackets Plus marine equipment store, with additional 10% discount for NBOA members.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

National Boat Owners Association (NBOA) is an insurance broker and membership organization that places boat and marine insurance with multiple A-rated carriers on behalf of individual boaters across the United States. Beyond insurance placement, NBOA offers a membership club with emergency towing, a marine financing referral program, an extended marine warranty (Boat Shield®), a co-branded Visa credit card, and a marine equipment e-commerce store.

Product overview

National Boat Owners Association (NBOA) operates as an insurance broker and membership organization offering a comprehensive marine insurance ecosystem. The core offering is boat insurance across multiple categories (boat, yacht, power boat, sailboat, fishing boat, cabin cruiser) provided through partnerships with multiple A-rated insurance carriers. This core is supplemented by add-on modules including Marine Financing (via Intercoastal Financial Group), Boat Shield extended warranties, the LifeJackets Plus Marine Store, NBOA Visa Signature credit card (via U.S. Bank), Dealer Programs for boat dealerships, and the NBOA Now online customer portal. NBOA also offers a Members Club membership program providing emergency towing, travel perks, industry discounts, and exclusive savings benefits.

Differentiator

Problem solved

Functional benefit

Brands

• Boat Shield®: Extended marine warranty package offered by NBOA's Marine Warranty Center, providing comprehensive coverage for boat repairs and breakdowns.
• Life Jackets Plus
• NBOA Now

Quantifiable outcome

• Most competitive insurance rates through multi-carrier comparison
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Intercoastal Financial GroupcoreStrategic or Co-development PartnerNBOA partners with Intercoastal Financial Group for marine financing services, offering competitive rates and terms for new and used boat purchases as well as refinancing options. The partnership provides financing for a wide range of situations including low credit scores, high DTI, older boats, and high LTV scenarios.
• U.S. BankcoreGTM or Marketing PartnerU.S. Bank issues the NBOA Visa Signature® credit card, providing exclusive card benefits to NBOA members including reward points, cash back, travel rewards, and no annual fee. NBOA receives referral compensation for card applications.
• Enterprise, Alamo, National (Car Rental)minorGTM or Marketing PartnerNBOA membership includes travel perks with discounts from national car rental companies Enterprise, Alamo, and National, providing members with car rental savings when traveling to boating destinations.
• Boat Shield® Warranty ProgramcoreOthersNBOA operates the Boat Shield® extended marine warranty program as a proprietary product available in 49 states, covering vessels up to 15 years old with comprehensive engine and accessory protection.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Boat Owners Association of The United States (BoatUS): BoatUS is the most direct competitor — a long-established membership-based boat owner association offering boat insurance, towing, and related marine services. Mirrors NBOA's hybrid association-plus-insurance-broker business model almost exactly.
• Aquarine Insurance Agency: Independent boat insurance agencies like Aquarine operate in the same niche broker segment, representing multiple marine carriers to individual boat owners across similar U.S. geographies.
• International Marine Underwriters: Specialty marine insurance agency focused on boats, yachts, and personal watercraft, overlapping with NBOA in product set and customer profile.
• TowBoatUS: Operated by BoatUS, TowBoatUS is the largest on-water towing network for recreational boaters, directly mirroring NBOA's towing benefit that anchors its Members Club value proposition.
• Sea Tow: Sea Tow provides subscription-based on-water towing and related boating services. Competes with NBOA's Members Club towing benefit for the same boat-owner wallet.

Broad incumbents

• GEICO Marine Insurance: GEICO offers boat and personal watercraft insurance nationally as part of its broader auto/home product set. Competes for the same individual boat-owner customer that NBOA targets but with brand and capital advantages.
• Progressive Marine Insurance: Progressive underwrites and distributes boat insurance directly to consumers online. Represents the digital-direct threat that pressures traditional boat insurance brokers like NBOA.
• Markel Specialty (Markel Insurance): Markel is a major specialty insurer with a dedicated marine and recreational marine practice that competes for the same yacht and high-value vessel accounts NBOA services.
• Foremost Insurance Group: Foremost writes specialty personal lines including boat and recreational marine through independent agents. Competes for the same agent-distributed marine insurance business.
• Allstate Boat Insurance: Allstate offers boat and watercraft insurance as part of its national personal lines portfolio, leveraging household bundling that NBOA's specialized broker model cannot match.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nboamarineinsurance
• Instagraminstagram.com/nboamarine
• Xx.com/nboat
• LinkedInlinkedin.com/company/nboa-marine-insurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Boat Owners Association